#ad-spend-optimization

[ follow ]
#ctv-verification #ai-content-classification #programmatic-advertising #media-mix-planning #marketing-tools
Marketing tech
fromExchangewire
3 weeks ago

DoubleVerify Launches Industry-First Streaming TV Solutions to Improve Transparency and Elevate CTV Ad Quality

DoubleVerify launched industry-first streaming TV verification and AI-driven IMDb-based content classification to improve transparency, control, and reduce misplaced streaming ad spend.
Media industry
fromDigiday
6 months ago

Why legacy media mix models are failing marketers - and what should replace them

Legacy media mix tools are outdated and unable to support modern marketing demands.
Marketers require agile tools that consider real-time data and channel interactions.
Investment in advanced planning systems will improve efficiency and campaign effectiveness.
[ Load more ]