"Trade Desk () shares were slipping in afternoon trading after AdWeek reported Amazon () is approaching some ad agencies and offering free head-to-head testing of its platform, Amazon DSP, against competitors."
"Of note, Amazon DSP helps advertisers purchase digital ad space across the web."
"Shares of Trade Desk are down 2.5% near the close."
Amazon approached select ad agencies with offers of free head-to-head testing of its Amazon DSP platform against competing ad platforms. Amazon DSP enables advertisers to purchase digital ad space across the web through programmatic buying and inventory access. The free testing allows agencies to directly compare Amazon's targeting, measurement, and performance versus rival platforms. The outreach represents a competitive push into the programmatic advertising ecosystem that could shift agency preferences and advertiser spend. Market reaction included Trade Desk shares slipping in afternoon trading, finishing down about 2.5% near the close.
Read at TipRanks Financial
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