#ad-agencies

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AdExchanger
3 weeks ago
Marketing tech

User Agents Or Double Agents?; Agencies, The Agents Of Arbitrage | AdExchanger

The idea of true user agents is being abandoned in favor of for-profit motives by companies like browser operators and tech firms. [ more ]
Digiday
3 weeks ago
Marketing

Media Buying Briefing: Agencies debate biggest questions over TikTok's future

Agencies are adjusting strategies and preparing plans amid uncertainty about TikTok's future in the U.S. [ more ]
Exchangewire
3 months ago
Marketing

Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues

Retail media is the fastest growing ad spend, predicted to make up 20% of digital ad spend worldwide.
Audio investment in Australia is on the rise, with streaming audio and podcasts seeing significant increases in agency plans. [ more ]
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