fromDigiday2 weeks agoIs AI undermining agencies' client relationships or reinforcing agencies' roles?"A lot of it hinges on [the question of] 'Should I pay my agency to take on these challenges and put the cost there, or do I do it myself?'"Artificial intelligence
MarketingfromThe Daily Upside3 weeks agoAdvertising Confronts AI-xistential CrisisS4 Capital is struggling amidst rapid advancements in AI, losing 97% of its value since 2021.
Artificial intelligencefromBusiness Insider3 months agoSam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.AI is enhancing ad agencies by automating creative processes, rather than threatening their existence.