Marketing techfromDigiday1 week agoAgencies compete for SEO talent as client demand for zero-click expertise surgesOrganic search expertise is increasingly sought after by ad agencies to enhance capabilities in SEO and AI discoverability.
Marketing techfromwww.cnbc.com1 month agoChatGPT's ad pilot has the industry excited, but some insiders are frustrated with the slow rolloutOpenAI's ad rollout on ChatGPT is slower than expected, frustrating brands due to high commitments and limited insights.
US newsfromTipRanks Financial6 months agoTrade Desk slips as Amazon reportedly offers agencies free head-to-head testing - TipRanks.comAmazon is offering ad agencies free head-to-head testing of Amazon DSP, prompting a roughly 2.5% near-close decline in Trade Desk shares.
Marketing techfromFast Company6 months agoHow to make sense of Meta's growing AI-powered advertising machineMeta will fully automate advertising on its platforms by 2026, shifting creative workflows while positioning agencies and brands to adapt through new AI tools and formats.
fromDigiday7 months agoIs AI undermining agencies' client relationships or reinforcing agencies' roles?"A lot of it hinges on [the question of] 'Should I pay my agency to take on these challenges and put the cost there, or do I do it myself?'"Artificial intelligence
MarketingfromThe Daily Upside8 months agoAdvertising Confronts AI-xistential CrisisS4 Capital is struggling amidst rapid advancements in AI, losing 97% of its value since 2021.
Artificial intelligencefromBusiness Insider10 months agoSam Altman said AI would replace 95% of ad agency work. 3 top creative directors say AI has won them lucrative business.AI is enhancing ad agencies by automating creative processes, rather than threatening their existence.