#ad-agencies

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What FCB's stealthy data unit says about the future of agency creativity

The shift from big brand-building to performance marketing is challenging creative agencies to evolve.
CRM and data-driven approaches are becoming essential for creativity in marketing agencies.

User Agents Or Double Agents?; Agencies, The Agents Of Arbitrage | AdExchanger

The idea of true user agents is being abandoned in favor of for-profit motives by companies like browser operators and tech firms.

Media Buying Briefing: Agencies debate biggest questions over TikTok's future

Agencies are adjusting strategies and preparing plans amid uncertainty about TikTok's future in the U.S.

Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues

Retail media is the fastest growing ad spend, predicted to make up 20% of digital ad spend worldwide.
Audio investment in Australia is on the rise, with streaming audio and podcasts seeing significant increases in agency plans.
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