Media Buying Briefing: Agencies debate biggest questions over TikTok's futureAgencies are adjusting strategies and preparing plans amid uncertainty about TikTok's future in the U.S.
TikTok's Resurrection Sparks Legal Uncertainty for Global BrandsTikTok's recent outage and legal uncertainties create challenges for brands managing international accounts amid potential penalties,
Media Buying Briefing: Agencies debate biggest questions over TikTok's futureAgencies are adjusting strategies and preparing plans amid uncertainty about TikTok's future in the U.S.
TikTok's Resurrection Sparks Legal Uncertainty for Global BrandsTikTok's recent outage and legal uncertainties create challenges for brands managing international accounts amid potential penalties,
What FCB's stealthy data unit says about the future of agency creativityThe shift from big brand-building to performance marketing is challenging creative agencies to evolve.CRM and data-driven approaches are becoming essential for creativity in marketing agencies.
User Agents Or Double Agents?; Agencies, The Agents Of Arbitrage | AdExchangerThe idea of true user agents is being abandoned in favor of for-profit motives by companies like browser operators and tech firms.
Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling RevenuesRetail media is the fastest growing ad spend, predicted to make up 20% of digital ad spend worldwide.Audio investment in Australia is on the rise, with streaming audio and podcasts seeing significant increases in agency plans.