Media Buying Briefing: Agencies debate biggest questions over TikTok's futureAgencies are adjusting strategies and preparing plans amid uncertainty about TikTok's future in the U.S.
TikTok's Resurrection Sparks Legal Uncertainty for Global BrandsTikTok's recent outage and legal uncertainties create challenges for brands managing international accounts amid potential penalties,
Media Buying Briefing: Agencies debate biggest questions over TikTok's futureAgencies are adjusting strategies and preparing plans amid uncertainty about TikTok's future in the U.S.
TikTok's Resurrection Sparks Legal Uncertainty for Global BrandsTikTok's recent outage and legal uncertainties create challenges for brands managing international accounts amid potential penalties,
What FCB's stealthy data unit says about the future of agency creativityThe shift from big brand-building to performance marketing is challenging creative agencies to evolve.CRM and data-driven approaches are becoming essential for creativity in marketing agencies.
User Agents Or Double Agents?; Agencies, The Agents Of Arbitrage | AdExchangerThe idea of true user agents is being abandoned in favor of for-profit motives by companies like browser operators and tech firms.