"Adnami, a leader in attention-driven digital advertising, today (10th December, 2025) announced the launch of its Agentic Curation product to create custom publisher deals and optimise campaigns fast and at scale. After a year of success delivering curation services to global brands and agencies, Adnami now takes a big leap forward by adding an agentic layer to its programmatic activation and optimisation processes."
"We've built a strong marketplace of high-impact formats and video supply and added an agentic layer on top. This layer enables users to create attention-based, multi-publisher deals in seconds. Agents optimise supply-side performance across metrics that would be impossible for humans to manage within any DSP. It's intelligent automation that delivers real results for our clients."
Adnami launched Agentic Curation on 10 December 2025 to create custom publisher deals and optimise programmatic campaigns rapidly at scale. The product adds an agentic layer to programmatic activation and optimisation after a year of delivering curation services to global brands and agencies. Agents continuously analyse bidstream data to assess impression value relative to expected attention output. The system enables high-speed deal creation across multiple publishers, formats and markets and applies data-driven optimisation to reduce human bias and error. Agents select environments, formats and creatives per market and KPI. The solution integrates with major DSPs and is powered by Sonar, Adnami's attention measurement tool.
Read at Exchangewire
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