"With a limited timeframe to maximise publicity and attendance for the Season 3 premiere of Daryl Dixon, AMC Networks International Southern Europe, and its agency Avante, turned to programmatic DOOH for the very first time. To drive mass awareness, they used Adform's intuitive visual inventory map to cherry-pick 61 of the most relevant Clear Channel screens around Madrid's iconic Cine Callao. Instantly, the team could view available locations, screen specifications, and optimise placement."
"Meanwhile, Vodafone Germany's SIMon mobile needed to stand out in a fiercely competitive telecommunications market. Emphasising efficiency and return on investment, Vodafone harnessed the DOOH map's advanced audience segments and mid-flight optimisation capabilities to precisely target specific audiences. These included mobile gamers aged 18-34 and consumers near rival stores in Berlin and Düsseldorf. With rapid inventory discovery and setup through the streamlined workflow, SIMon mobile reached almost 300,000 OTS across Ströer's premium screens in just eight days."
Adform released results from two programmatic digital-out-of-home (DOOH) campaigns powered by the new DOOH planning interface within Adform FLOW. The interface enables seamless omnichannel integration with fast visual inventory discovery and rich supply-side insights to support rapid selection and optimisation of screens. AMC Networks International Southern Europe and agency Avante used the tool to select 61 Clear Channel screens near Madrid's Cine Callao, generating more than 158,000 opportunities-to-see (OTS) in two days. Vodafone Germany used advanced audience segments and mid-flight optimisation to target gamers and competitors' shoppers, reaching almost 300,000 OTS in eight days, demonstrating speed, scale, precision, and measurable ROI for programmatic DOOH.
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