"Persuasion Campaigns The Trade Desk is upping its competitive position in regard to walled gardens and Amazon. A new line of B2B marketing, in the form of TV and display ads, highlights that TTD doesn't own a social media platform, streaming TV content or an ecommerce site. So the DSP buys ads "without any conflicts of interests." But, c'mon, let's be real."
"These creator accounts are cynical monetization vehicles, not actual news or valuable content. But, like advertisers, they also get AI customer service , which means nothing works at all. Meta's AI tool for flagging content or shady practices is, by all accounts, not fit for purpose. At times, the AI is comically off, as Engadget documents. Then Meta's AI customer service bots come into play. This tech has a well-earned reputation for being unable to resolve even the most basic account issues."
The Trade Desk is launching B2B TV and display ads emphasizing that it does not own social platforms, streaming content, or ecommerce sites and therefore buys ads without conflicts. Executives previously minimized Amazon as a competitor and called it a potential partner, but investor pressure and Amazon's promotional DSP bakeoffs have prompted a more aggressive stance. Popular Facebook creator accounts operate as monetization vehicles and face ineffective AI moderation and customer service. Creators sometimes use AI-drafted legal documents to challenge demonetization and pursue remonetization amid widely reported failures of Meta's AI tools and bots.
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