"Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out-of-home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership encompasses over 130 strategically positioned digital screens across three distinct environment types, delivering more than 677 million monthly impressions throughout major metropolitan areas."
"BIG OUTDOOR's Spectacular inventory forms the cornerstone of the network, delivering 549million monthly impressions through large-format digital displays positioned in high-visibility locations. These commanding screens offer national coverage across key markets, providing advertisers with unmissable brand exposure in premium urban environments. The diverse inventory mix enables advertisers to reach audiences across airports, malls, stations, roads and city centres, providing comprehensive coverage throughout consumers' daily journeys."
VIOOH and BIG OUTDOOR entered a strategic partnership to broaden programmatic access to premium US digital out-of-home inventory. The combined network includes over 130 digital screens across three environment types and generates more than 677 million monthly impressions in major metropolitan markets. Large-format Spectacular displays account for 549million monthly impressions and provide national coverage in key cities. Street furniture placements add 72 million impressions in high-traffic urban areas, while mall locations contribute 55 million impressions across prominent retail destinations. The inventory spans airports, malls, stations, roads and city centres, enabling high-frequency exposure and extended dwell-time opportunities for advertisers.
#digital-out-of-home-dooh #programmatic-advertising #digital-billboards--street-furniture #us-metropolitan-markets
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