Adform Strengthens DACH Presence with Splicky Acquisition

"The acquisition strengthens Adform's global omnichannel platform by adding deep local market expertise and high-quality DOOH capabilities in one of Europe's most advanced programmatic markets. Together, Adform and Splicky will expand service offerings for existing and new clients, enabling more effective activation of previously fragmented channels while delivering stronger local support, greater operational scale, and a more unified omnichannel buying experience."

"As advertisers increasingly seek transparent and integrated ways to reach audiences across channels, the combination brings together Adform's global technology with Splicky's local market leadership. Advertisers and agencies will benefit from the ability to plan, activate, and optimise DOOH inventory with the same intelligence, transparency, and data-driven approach used across display, video, audio, CTV, and additional formats on the Adform platform."

"As a subsidiary of Goldbach Group AG, one of the largest advertising marketers in Switzerland, Splicky has been the preferred partner for programmatic access to proprietary inventory across the Goldbach and Tamedia portfolios. Working with close to 200 customers, Splicky has built deep, long-standing partnerships with agencies and advertisers across the region. Its strong publisher relationships and DOOH expertise complement Adform's global scale, advanced technology, and end-to-end media buying platform."

Adform acquired Splicky, the advertising technology division of Goldbach Group, to enhance its omnichannel media buying platform with digital out-of-home (DOOH) capabilities and local DACH market expertise. Splicky brings programmatic access to proprietary Goldbach and Tamedia inventory and relationships with nearly 200 customers, strengthening publisher and agency partnerships across the region. The combination enables advertisers and agencies to plan, activate, and optimise DOOH inventory using the same data-driven intelligence, transparency, and measurement applied across display, video, audio, and CTV. The deal delivers greater operational scale, stronger local support, and a more unified omnichannel buying experience.

Read at Exchangewire