"The partnership means that Sizmek now includes sell-side platform (SSP) PubMatic in its network of preferred publisher platforms in a pairing they hope will consolidate programmatic ad spend, providing advertisers with more transparency. It means that Sizmek will also work with PubMatic to provide advertisers prioritized access to premium inventory across the SSP's portfolio of publishers via programmatic direct channels via its PMP-Guaranteed and Targeted PMP products."
"We are always seeking a means to capture more revenue by accessing demand as efficiently as possible. We have a long-standing relationship with PubMatic, and this partnership with Sizmek will be valuable for both of us."
Sizmek and PubMatic announced a global supply path optimization (SPO) partnership to consolidate programmatic ad spend and improve advertiser transparency. Sizmek will include PubMatic in its network of preferred publisher platforms and provide prioritized access to premium inventory across PubMatic's publisher portfolio via PMP-Guaranteed and Targeted PMP programmatic direct channels. Sizmek cited PubMatic’s inventory quality, fraud-free guarantee, match rates, and technology stack as justification for the partnership and to enable additional impression opportunities for clients. PubMatic characterized supply and demand consolidation as inevitable amid growing scrutiny of the adtech supply chain and advertiser demands for greater efficiency. eMarketer projects US programmatic ad spend to exceed $46bn in 2018.
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