Marketers take drastic measures as ad tech snafus eruptMarketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchangerThe Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.
How VaynerMedia is optimizing its supply path optimization practicesSPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.
Marketers take drastic measures as ad tech snafus eruptMarketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchangerThe Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.
How VaynerMedia is optimizing its supply path optimization practicesSPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.
Decoding Supply-Path Optimisation with Opti Digital's CEO Magali Quentel-Reme - ExchangeWire.comThe ad selection process in online advertising, particularly through programmatic methods like SPO, has a significant environmental impact.
Buyers Ask To Prune Streaming TV Tech Partners Ahead Of UpfrontsBrands seek efficient CTV supply paths with fewer tech partners for upfront deals.
Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchangerAccess to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.
The Supply Side's Crucial Role In SPO Accountability | AdExchangerSupply-path optimization (SPO) is crucial in streamlining ad buying in the evolving programmatic advertising landscape.
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchangerYahoo DSP's Backstage offers a direct path to publisher inventory, driving high adoption rates among advertisers.
PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchangerSupply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sourcesAdvertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals.
Buyers Ask To Prune Streaming TV Tech Partners Ahead Of UpfrontsBrands seek efficient CTV supply paths with fewer tech partners for upfront deals.
Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchangerAccess to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.
The Supply Side's Crucial Role In SPO Accountability | AdExchangerSupply-path optimization (SPO) is crucial in streamlining ad buying in the evolving programmatic advertising landscape.
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchangerYahoo DSP's Backstage offers a direct path to publisher inventory, driving high adoption rates among advertisers.
PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchangerSupply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sourcesAdvertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals.
Figuring Out SPO; A Good Omen For Ad Spend | AdExchangerSupply-path optimization (SPO) is used by brand marketers to reduce ad tech vendors, but perspectives vary on the meaning of 'optimization'. The advertising industry is predicted to see 6.3% growth in ad revenue for 2024.