Marketers take drastic measures as ad tech snafus erupt
Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger
The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.
How VaynerMedia is optimizing its supply path optimization practices
SPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.
Marketers take drastic measures as ad tech snafus erupt
Marketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger
The Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.
How VaynerMedia is optimizing its supply path optimization practices
SPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.
Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts
Brands seek efficient CTV supply paths with fewer tech partners for upfront deals.
Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger
Access to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.
The Supply Side's Crucial Role In SPO Accountability | AdExchanger
Supply-path optimization (SPO) is crucial in streamlining ad buying in the evolving programmatic advertising landscape.
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
Yahoo DSP's Backstage offers a direct path to publisher inventory, driving high adoption rates among advertisers.
PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger
Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources
Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals.
Buyers Ask To Prune Streaming TV Tech Partners Ahead Of Upfronts
Brands seek efficient CTV supply paths with fewer tech partners for upfront deals.
Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger
Access to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.
The Supply Side's Crucial Role In SPO Accountability | AdExchanger
Supply-path optimization (SPO) is crucial in streamlining ad buying in the evolving programmatic advertising landscape.
The Evolution Of Yahoo Backtage, One Year After Its Debut | AdExchanger
Yahoo DSP's Backstage offers a direct path to publisher inventory, driving high adoption rates among advertisers.
PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger
Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
How Digitas North America's Leah Askew is looking to rein in the agency's programmatic supply sources
Advertisers and agencies still face challenges with programmatic supply chain cleanliness. Digitas North America plans stricter inventory sourcing via auction packages and private marketplace deals.
How To Craft An Effective Supply-Path Optimization Strategy | AdExchanger
Understanding supply-path optimization (SPO) is key for advertisers and agencies to unlock efficiency and value in programmatic advertising.
SPO allows advertisers to reduce intermediaries, gain more control, and strategically allocate budgets for optimal performance.
Figuring Out SPO; A Good Omen For Ad Spend | AdExchanger
Supply-path optimization (SPO) is used by brand marketers to reduce ad tech vendors, but perspectives vary on the meaning of 'optimization'. The advertising industry is predicted to see 6.3% growth in ad revenue for 2024.