Marketers take drastic measures as ad tech snafus eruptMarketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchangerThe Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.
How VaynerMedia is optimizing its supply path optimization practicesSPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.
Buyers Ask To Prune Streaming TV Tech Partners Ahead Of UpfrontsBrands seek efficient CTV supply paths with fewer tech partners for upfront deals.
TripleLift is a Global Beta Participant for Amazon Ads' Dynamic Traffic Engine (Beta) - ExchangeWire.comTripleLift is participating in Amazon Ads' beta of Dynamic Traffic Engine, enhancing traffic optimization for programmatic advertising.
Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchangerAccess to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.
Marketers take drastic measures as ad tech snafus eruptMarketers are cutting out unreliable partners in ad tech to focus on trustworthy platforms, signaling a need for a fundamental overhaul in the programmatic ad industry.
Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchangerThe Trade Desk's rise to dominance is causing frustration among independent ad tech players, challenging its former underdog image.
How VaynerMedia is optimizing its supply path optimization practicesSPO has evolved to require stronger relationships and data sharing between advertisers and supply-side platforms for better programmatic ad management.
Buyers Ask To Prune Streaming TV Tech Partners Ahead Of UpfrontsBrands seek efficient CTV supply paths with fewer tech partners for upfront deals.
TripleLift is a Global Beta Participant for Amazon Ads' Dynamic Traffic Engine (Beta) - ExchangeWire.comTripleLift is participating in Amazon Ads' beta of Dynamic Traffic Engine, enhancing traffic optimization for programmatic advertising.
Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchangerAccess to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing.
Decoding Supply-Path Optimisation with Opti Digital's CEO Magali Quentel-Reme - ExchangeWire.comThe ad selection process in online advertising, particularly through programmatic methods like SPO, has a significant environmental impact.
Figuring Out SPO; A Good Omen For Ad Spend | AdExchangerSupply-path optimization (SPO) is used by brand marketers to reduce ad tech vendors, but perspectives vary on the meaning of 'optimization'. The advertising industry is predicted to see 6.3% growth in ad revenue for 2024.