Digest: Amazon Ads Expands Sports Streaming Inventory; Getty and Perplexity Ink Multi-Year Deal to Power AI Search Visuals
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Digest: Amazon Ads Expands Sports Streaming Inventory; Getty and Perplexity Ink Multi-Year Deal to Power AI Search Visuals
"Amazon Ads has announced a strategic integration with Premier Sports, granting advertisers programmatic access to the broadcaster's streaming inventory via Amazon's Demand-Side Platform (DSP). This move enables brands to target UK audiences across Premier Sports' extensive portfolio including LaLiga, the Scottish Premiership and Cup, through Prime Video and the Premier Sports app. Ads can be served across smart TVs, mobile devices, desktops, and connected platforms during live events, on-demand content, and highlight packages."
"Getty Images has inked a multi-year licensing agreement with Perplexity in a move that boosted its stock by 5%, enabling the AI company to integrate Getty's premium visuals into its discovery tools via API. Perplexity will feature properly attributed images with source links and image credits, reinforcing its commitment to responsible content use. The deal aligns with Getty's broader push to support AI-generated creativity through licensed assets."
"Sky, BBC, and ITN urge crackdown on big tech In a unified appeal to Prime Minister Keir Starmer, leading UK broadcasters Sky News, BBC, and ITN have joined the News Media Association (NMA) in urging government support for the Competition and Markets Authority's crackdown on anticompetitive practices by tech platforms. The letter warns that unchecked AI tools are destabilising the global information ecosystem by amplifying misinforma"
Amazon Ads has integrated Premier Sports into its Demand-Side Platform, giving advertisers programmatic access to live and on-demand streaming across Prime Video, the Premier Sports app and STV Player. Ads can be served on smart TVs, mobile devices, desktops, and connected platforms during live events, highlights, and on-demand content. Getty Images signed a multi-year licensing agreement with Perplexity, allowing API access to premium images with attribution, source links, and credits to support responsible AI usage. Sky News, BBC and ITN joined the News Media Association in urging government backing for the Competition and Markets Authority to tackle anticompetitive tech practices and mitigate AI-driven misinformation.
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