"Direct-sold ads remain the top revenue source for publishers, with 95% saying in Q3 2025 that they get at least a very small portion of their revenue from direct-sold ads and 56% saying they get a large or very large portion of revenue from this source. These percentages have remained steady over the last few years, according to Digiday's survey data, and lend themselves to how much publishers say they'll focus on growing this part of their business in the next six months:"
"Digiday's survey results also reflected the struggles in the programmatic ad market. From Q3 2024 to Q3 2025, the percentage of publishers who said they get at least a very small portion of their revenue from programmatic ads dropped from 86% to 75%, while the percentage who said they get a large or very large portion of revenue from this source fell from 36% to 25%."
Direct-sold ads are the dominant revenue source for publishers: 95% receive at least a very small portion from them and 56% receive a large or very large portion. Publishers intend to prioritize direct-sold ads, with every publisher planning at least some focus and 72% planning a large or very large focus. Programmatic ad revenue is declining: the share getting at least a small portion fell from 86% to 75%, while the share getting a large or very large portion fell from 36% to 25%. Publishers plan reinvestment in video and exploration of AI licensing deals.
Read at Digiday
Unable to calculate read time
Collection
[
|
...
]