#digital-ad-revenue

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#direct-sold-ads #programmatic-advertising #video-and-ai-monetization #walmart-advertising
Media industry
fromDigiday
1 week ago

Digiday+ Research: Where publisher revenue stands with ads, video, content licensing and subscriptions

Direct-sold ads remain publishers' primary revenue and focus, while programmatic ad revenue declines and publishers plan investments in video and AI licensing.
E-Commerce
fromDigiday
1 month ago

Walmart.com's search results put ads front and center - a playbook Amazon pioneered

Walmart's search results are increasingly dominated by sponsored listings, turning advertising into a major revenue driver and reducing organic product visibility.
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