Ad Strategies for Competitor KeywordsCompetitor keyword bidding in PPC can provide searchers with options but faces challenges like low Quality Scores and ethical questions.
Ninth Circuit Reaffirms Leniency Towards 'Keyword Conquesting'The Ninth Circuit ruling shows courts' leniency toward keyword conquesting in digital advertising.
Ad Strategies for Competitor KeywordsCompetitor keyword bidding in PPC can provide searchers with options but faces challenges like low Quality Scores and ethical questions.
Ninth Circuit Reaffirms Leniency Towards 'Keyword Conquesting'The Ninth Circuit ruling shows courts' leniency toward keyword conquesting in digital advertising.
Online Marketing Costs Jump in Bidding War With Temu and SheinHeavy online marketing by Temu and Shein raises costs for other retailers to reach consumers on Black Friday.