""It's a product of the buzz and emphasis on AI and SEO," said Adam Edwards, chief product officer at Brainlabs. "Every brand wants to better understand how they get themselves mentioned and cited on ChatGPT and on Gemini.""
""Every single client is interested in how organic discoverability on AI and LLMs works, and what the way for their brand to get in is," said vp of organic growth, Megan Shriver."
"Wpromote is currently recruiting for a senior director with responsibility for SEO and content to lead a bespoke team built for an unnamed airline client."
"The agency already employs 70 people within its SEO and organic search team, as well as a specialist team spanning organic, paid and AI search briefs - but Shriver said it had added three staffers in the last year as client interest in the area increased."
Ad agencies are prioritizing organic search expertise, competing for senior roles in SEO and AI discoverability. Eight agencies, including Kinesso and Wpromote, are actively hiring for positions such as director and manager. Salaries range from $100,000 to $260,000, reflecting the importance of this skillset. Brands are also moving to in-house organic search teams to adapt to evolving user search behaviors. Wpromote is recruiting a senior director for SEO and content to lead a team for an airline client, indicating strong client interest in organic discoverability.
Read at Digiday
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