"Google is consolidating enhanced conversions for web and enhanced conversions for leads into a single, unified setting. You'll no longer need to choose a single implementation method, such as the Google tag, Google Tag Manager or the Google Ads API."
"In April 2026, Google will accept user provided data from both website tags and API at the same time. Then in June 2026, Enhanced conversions for web and leads will merge into one feature: Single setting, On or off, No more method selection."
Google is simplifying enhanced conversions by merging enhanced conversions for web and leads into one unified setting. Advertisers will no longer need to select a specific implementation method. In April 2026, Google will accept user-provided data from both website tags and API simultaneously. By June 2026, the enhanced conversions will fully integrate into a single feature, allowing for an on/off switch without method selection. Current accounts will continue to operate as usual, with an option to opt out at the conversion level.
Read at Search Engine Roundtable
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