"Affiliate/publisher/partner: Drives traffic to online advertisers/merchants, usually via content on a website or blog, or paid traffic. The affiliate earns commission from the merchant when an agreed action (e.g. sale or lead) occurs. Affiliate network: A network enables affiliates/publishers to easily access a wide range of affiliate programmes, and vice versa. Networks generate revenue by charging the merchant a percentage of the commission paid to affiliates."
"Affiliate programme: The performance-based form of marketing to promote a merchant's products or services. The programme may include a small or large number of affiliates depending on the merchant's needs. The merchant pays a commission or lead rate on sales, enquiries or other agreed action to the affiliates in the programme. Affiliate Management Agency: An independent company utilised by some merchants/advertisers to strategically manage their affiliate programmes; recruiting the ideal blend of affiliate partners."
"Banner: Graphic ad displayed on a website. Cashback site: A type of affiliate website which pays its members a percentage of money earned when they make a purchase via an affiliate link on the site. CTR: Click through rate is calculated by dividing the number of clicks an ad receives by the number of impressions. For example, if a banner advert was displayed 100 times and received 20 clicks, the CTR would be 20%."
Affiliate/publisher partners drive traffic to online merchants via website content, blogs, or paid traffic and earn commission when agreed actions like sales or leads occur. Affiliate networks enable affiliates to access a wide range of programmes and generate revenue by charging merchants a percentage of paid commission. Affiliate programmes are performance-based marketing that pay commissions or lead rates on sales, enquiries, or other agreed actions. Affiliate management agencies strategically manage programmes and recruit affiliate partners. Banners are graphic website ads, cashback sites return a percentage to members, CTR equals clicks divided by impressions, and conversion measures purchasers after clicks.
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