Marketing
fromThe Drum
16 hours agoBusiness effectiveness unpacked: what it means for brand marketing
Creative effectiveness is essential for overall business effectiveness and future-proofing brands against market challenges.
#corporate-entertainment-strategy
#corporate-entertainment-strategy
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fromThedrum
10 hours agoDigital PR drives 40% lift in organic traffic for lead generation specialist
The approach to Boiler Guide's digital PR and link-building strategy was to use a layered approach encompassing a wide array of tactics, including creative content campaigns and thought leadership opportunities.
Online marketing
Online learning
fromeLearning Industry
16 hours agoSimulation-Based Learning In Corporate Sales Training: Role Play At Scale To Transform Sales Enablement
Simulation-based learning enhances sales training by preparing teams for real customer interactions and pressures, addressing gaps in traditional training methods.
fromLondon On The Inside
4 days agoThird Time Lucky for The Conduit? Fingers Crossed...
Birchwood - The Conduit will run as a café and wine bar from day one, with a rooftop restaurant set to follow later this autumn. During the day, the menu leans into high-quality grab-and-go, with things like sausage and egg muffins made using meat from Acre's own butchery, pastries, and stacked sandwiches.
fromFast Company
5 days agoAre internal CEOs the way to go?
Tim Cook described John Ternus as 'a brilliant engineer and thinker who has spent the past 25 years building the Apple products our users love so much, obsessed with every detail, focused on every possible way we can make something better, bolder, more beautiful, and more meaningful.'
Apple
Social media marketing
fromFast Company
3 days agoNo, Capital One didn't bankroll an influencer's wedding-but if you have enough followers, a big brand might sponsor yours
Influencers are increasingly integrating sponsorships into personal events like weddings, raising questions about the commercialization of intimate moments.
fromwww.housingwire.com
4 days agoPlanet Financial Group unveils unified brand identity
The new identity sharpens its focus around four commitments that guide its behavior and decision-making: empathy, expertise, responsiveness and certainty. Those principles are intended to frame both customer experience and internal culture.
Real estate
#ai
Marketing tech
fromAol
6 days agoHow AI is reshaping brand visibility: What businesses need to know
AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing
fromVariety
3 days agoVariety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'
Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
Marketing tech
fromThedrum
4 days agoimpact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals
Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
fromThedrum
5 days agoOnly 15% of Marketers have confidence in their Brand usage
A staggering 85% of respondents were worried their brand is not being used correctly within their organisation. Given the huge levels of investment that businesses make into their brand, this may be seriously jeopardising the integrity of Marketing's efforts.
Marketing
fromGamesBeat
1 week ago10 years in gaming: Sportfive shares lessons from its first decade in interactive media
Sportfive's gaming department, which started with just three dedicated employees in 2016, has now expanded to a robust team of 80, highlighting the agency's commitment to the gaming sector.
Marketing
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