"Allied Global Marketing, a full-service marketing agency, has been selected by Los Angeles Tourism & Convention Board as its agency of record for paid media planning and buying."
"Through the new partnership, Allied will leverage its proprietary technology to drive visitation to the Los Angeles area by generating awareness and conversion in key national and international markets."
"We found their industry knowledge, creative approach and unique insights to be the perfect fit for us. We look forward to working together to elevate Los Angeles."
Allied Global Marketing has been a leader in entertainment and lifestyle marketing for over 30 years. With a global team of over 400 specialists, Allied creates campaigns for major brands across various sectors. Recently, LA Tourism selected Allied as its agency for paid media planning and buying. This partnership aims to increase visitation to Los Angeles by utilizing Allied's technology and insights. LA Tourism focuses on high-value visitation and increasing visitor spending from global markets, aligning with Allied's capabilities.
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