"Email is a way to connect party A to party B, said Adam Rosen, CEO of the Email Outreach Company. Unlike advertising, which relies on algorithms for visibility, email lists are owned, providing control and a reliable way to reach customers."
"Rosen described the email newsletters his company operates as direct marketing, emphasizing that they own the subscribers. Email newsletters can attract an audience, keep it engaged, and convert it into sales by focusing on relevant topics."
Email, invented in 1971, continues to be essential for ecommerce, offering a direct connection between businesses and customers. In an evolving AI landscape, where product discovery is increasingly driven by algorithms, email stands out as an owned media channel that provides control and consistency. Businesses can build their email newsletters from scratch, with assistance, or by purchasing established newsletters. This direct marketing approach helps engage audiences and convert them into sales, focusing on topics related to the products offered.
Read at Practical Ecommerce
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