#owned-media

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Marketing tech
fromwww.retaildive.com
1 day ago

Outcomes are table stakes. How brands deliver them is the advantage.

AI-driven commerce media shifts performance from narrow transactional moments to broader owned and partner environments that preserve relevance, margin, and trust.
fromFinancial Planning
2 weeks ago

Why diversification matters when it comes to marketing

Marie Swift, founder and CEO of Impact Communications, said the firm also emphasizes "credibility marketing," including being quoted in reputable industry outlets, publishing bylined articles, submitting for and winning awards, issuing news releases, speaking at conferences and appearing as guests on webinars and podcasts. "Social media is an amplification tool," she said. "It should not be the primary communication tool."
Social media marketing
Marketing
fromLondon Business News | Londonlovesbusiness.com
3 weeks ago

Merchandise as a media channel how brands use products to influence buyer behaviour - London Business News | Londonlovesbusiness.com

Strategically used B2B merchandise functions as an owned media channel, sustaining brand visibility, credibility, and influence throughout long, multi-stakeholder purchasing cycles.
Marketing
fromForbes
3 weeks ago

The Strongest Signals Yet Of Brand Storytelling's Entertainment Future

Brand storytelling has become a strategic corporate function essential for engaging audiences, building emotional resonance, and driving brand preference in fragmented media landscapes.
Marketing
fromThe Drum
4 weeks ago

Implications for social communications

Branded content includes owned media, native paid distribution, and publisher-hosted material, each bearing different transparency, trust, and cultural implications for marketers and audiences.
Marketing
fromForbes
2 months ago

To Build A Strong Personal Brand, Focus On These Four Kinds Of Media

Use a tailored mix of owned, shared, paid, and earned media to increase visibility, credibility, and emotional trust with stakeholders.
Marketing
fromHubspot
3 months ago

Marketing is removing barriers: Lessons from a destination marketing expert

Regular, conversational owned-media (especially email) nurtures audience relationships and converts casual interest into visits without hard-selling.
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