To Build A Strong Personal Brand, Focus On These Four Kinds Of Media

"To build a powerful, influential personal brand, you need to be visible, available, and valuable to stakeholders, so you can build trust and an emotional connection. Marketers know that a powerful approach to building visibility and credibility involves a combination of the four primary types of media: owned, shared, paid, and earned. These four media types create the most momentum when used in combination."

"Anything that's fully within your control falls into this category. It means the message, tone, style, and publishing frequency are fully in your hands. Owned media helps form the foundation of your personal brand because no one can take it away. Examples of owned media include: Your newsletter and email communications LinkedIn articles you pen, your social media posts Your own podcast or video series A course you created Your intellectual property, including systems, frameworks, and processes"

"Owned media is effective because you choose how and when to use it and have full editorial control. It's powerful for getting your message and brand personality across to your community and those you want to join it. And, because you own it, you can repurpose the content to amplify your impact with worrying about copyright issues. Owned media is essential when you are just starting to build your brand because it helps you grow a community and get noticed by others."

Personal brand strength depends on being visible, available, and valuable to stakeholders to foster trust and emotional connection. A balanced combination of owned, shared, paid, and earned media builds visibility and credibility more effectively than any single channel. A communications plan should specify the right mix and quantity of these media types to reach goals and should be evaluated regularly to ensure momentum. Owned media provides full control over message, tone, style, and publishing frequency, enabling repurposing and ownership of intellectual property. Owned media is especially critical for starting, growing a community, and establishing a body of thought.

Read at Forbes