#media-mix

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Marketing
fromThe Drum
5 days ago

Are you in the '15%' club?

Top-performing brands drive roughly 15% of total business impact by optimizing channel mix, investing in creative, and taking a long-term test-and-learn approach.
Marketing tech
fromThe Drum
4 months ago

From feed to street: why brands need to rethink influencer marketing

Influencer marketing is evolving to encompass various media formats beyond social platforms.
Brands are increasingly partnering with creators as integral parts of their marketing strategies.
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