Milan's Cassandra.app secures 2M in Seed roundCassandra.app, an AI-driven platform for optimizing advertising, raised €2M to enhance its technology and expand internationally.
Media Mix in Advertising: A Comprehensive Guide to Maximizing ROIA media mix combines various communication channels to create powerful messages, crucial for effective marketing strategies and ROI maximization.
Milan's Cassandra.app secures 2M in Seed roundCassandra.app, an AI-driven platform for optimizing advertising, raised €2M to enhance its technology and expand internationally.
Media Mix in Advertising: A Comprehensive Guide to Maximizing ROIA media mix combines various communication channels to create powerful messages, crucial for effective marketing strategies and ROI maximization.
NBCUniversal's Upfront Pitch Centers On Advanced Audiences And Measurement | AdExchangerTV upfronts have evolved to focus on better ad targeting and proof of performance to compete in the media mix.
How brands are future-proofing their TikTok and social strategiesBrands are not leaving TikTok despite potential ban; see it as a chance to review social strategy and diversify media mix.
The BoF Podcast | How Calvin Klein Taps Into CultureCalvin Klein's success with the spring 2024 campaign was fueled by an entertainment mentality and intentional media strategy.
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplaceB2B marketers are shifting towards consumer-facing spaces and strategies to stand out in a competitive marketplace.