MarketingfromThe Drum5 days agoAre you in the '15%' club?Top-performing brands drive roughly 15% of total business impact by optimizing channel mix, investing in creative, and taking a long-term test-and-learn approach.
Marketing techfromThe Drum4 months agoFrom feed to street: why brands need to rethink influencer marketingInfluencer marketing is evolving to encompass various media formats beyond social platforms.Brands are increasingly partnering with creators as integral parts of their marketing strategies.