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fromDigiday
2 months ago
Marketing tech

As big brands flood the podcast ad space, startups are refining strategies to stand out

fromDigiday
2 months ago
Marketing tech

As big brands flood the podcast ad space, startups are refining strategies to stand out

more#podcast-advertising
Marketing
fromEMARKETER
2 months ago

Podcast listeners trust their hosts more than any other influencer type

Podcast hosts are the most influential for 56% of weekly podcast listeners—nearly triple the share for social media influencers.
fromUsermag
3 months ago

The Brands Propping Up Right Wing YouTube

"The popularity of YouTube podcasts among conservatives is driving a boom in small businesses tailoring ads to their millions of listeners, paying hosts like Joe Rogan and Candace Owens to read out promotions in the hope that fans will place orders. The phenomenon has enriched both the hosts and YouTube, supporting further growth of the businesses using ideology to sell."
Right-wing politics
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