#host-read-ads

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#podcast-advertising #podcast-ads #media-mix #survey-methodology #brand-competition #podcast-monetization
Marketing
fromEMARKETER
3 weeks ago

Podcast listeners trust their hosts more than any other influencer type

Podcast hosts are the most influential for 56% of weekly podcast listeners—nearly triple the share for social media influencers.
#podcast-advertising
fromDigiday
1 month ago
Marketing tech

As big brands flood the podcast ad space, startups are refining strategies to stand out

Big advertisers moving into podcast ads increase competition, forcing small and mid-sized brands to continuously test and invest to find shows that convert customers.
fromModern Retail
1 month ago
Marketing tech

As big brands flood the podcast ad space, startups are refining strategies to stand out

Major advertisers entering podcast ads increase competition, forcing smaller brands to continuously test and invest to find shows that convert listeners.
fromDigiday
1 month ago
Marketing tech

As big brands flood the podcast ad space, startups are refining strategies to stand out

more#podcast-advertising
fromUsermag
1 month ago

The Brands Propping Up Right Wing YouTube

"The popularity of YouTube podcasts among conservatives is driving a boom in small businesses tailoring ads to their millions of listeners, paying hosts like Joe Rogan and Candace Owens to read out promotions in the hope that fans will place orders. The phenomenon has enriched both the hosts and YouTube, supporting further growth of the businesses using ideology to sell."
Right-wing politics
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