"Super connectors have figured out that for them, it is the real work. The network isn't a tool they use to run their business. The network is the business."
"Networking, at its core, is transactional. You show up, you collect contacts, you follow up when you need something. Super connecting operates on an entirely different logic."
"As David Siegel, the CEO of Meetup, described it, networking is self-focused. It's about ego, it's about yourself. Super connecting, by contrast, is more about wanting to help others."
Super connectors are professionals who excel in building relationships and networks, viewing networking as essential to their business rather than a secondary activity. Unlike traditional networking, which is transactional and self-focused, super connecting emphasizes helping others and fostering genuine connections. The rise of platforms like LinkedIn and the decline of traditional advertising have increased the value of authentic human connections. Super connectors are expected to become a vital business strategy in professional services by 2026, as they create mutual benefits through their extensive networks.
Read at Inc
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