"CTV ads are set to eclipse 25% of all political advertising for the first time this year, showcasing an unprecedented speed of growth in this medium. No medium in political advertising history has scaled this fast."
"Political advertising is projected to reach $10.4 billion this year, with a high potential of $11.8 billion. This marks a significant increase compared to previous election cycles, indicating that off years are now substantial in their own right."
"Michigan is expected to be the biggest single state for political ad spend, projected to see $1 billion in political ad dollars. Meanwhile, the high-stakes races in Georgia will make Atlanta the most expensive media market this year."
CTV ads are projected to account for over 25% of political advertising in 2023, marking a significant shift in the landscape. Political ad spending is expected to reach $10.4 billion this year, with a potential high of $11.8 billion. Michigan is anticipated to be the largest state for political ad spend, while Georgia's races will make Atlanta the most expensive media market. Radio advertising has diminished significantly, projected at only $300 million this year, highlighting the changing dynamics in political media.
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