fromDigiday4 days agoPharma marketers weigh economy and chance of TV ad ban during upfronts seasonPharmaceutical advertisers, spending $2.18 billion this year, face challenges including a potential TV ad ban, but remain steady amid economic uncertainty.Media industry
Marketing techfromDigiday1 month agoMedia Buying Briefing: Auto marketers aren't slowing ad spend in face of tariff tensionAutomotive marketers are navigating the uncertainty from Trump's tariff proposal but continue with media spending plans.
Marketing techfromEMARKETER2 months agoMajority of media agency professionals plan to increase CTV spendingUS media agencies are widely optimistic about CTV investments despite concerns over some decreasing spending choices.