#media-spending

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Marketing tech
fromForbes
4 days ago

Tariff Worries Spark Advertisers To Pull Back On 2025 Ad Spending

Tariff fears are causing advertisers to pull back spending, slowing digital ad growth and accelerating shifts from traditional media to more agile digital channels.
Media industry
fromDigiday
4 months ago

Pharma marketers weigh economy and chance of TV ad ban during upfronts season

Pharmaceutical advertisers remain steady amid economic challenges and potential policy changes regarding TV ads.
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