#media-spending

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Campaigns pour almost $1M into Chinese-language media ads

Political campaigns in San Francisco are investing heavily in Chinese media to capture the crucial Chinese voter demographic.
Campaign ads are overwhelming Chinese-language media audiences, reflecting intense competition for votes.

Brands are preparing their ad strategies for a week of post-election uncertainty

Brands are cautious about advertising post-election, planning reductions and reallocations in response to uncertainty.
Many companies aim to focus spending on effective periods, especially as holiday promotions approach.

Top 20 UK financial services advertisers by media spend

Lloyds Banking Group leads UK financial services in media spending, exceeding £50 million, with a strong focus on brand evolution and future readiness.
#advertising-growth

Travel media network ad spend will exceed $2 billion this year

TMN ad spending is set to grow significantly, highlighting the increasing importance of travel media in digital advertising.
Despite growth, TMN remains a smaller segment compared to retail media networks, indicating potential for expansion.

Madison and Wall forecast $397 billion in 2024 ad spend

The U.S. advertising industry is experiencing significant growth, with notable differences among various sectors.
A slowdown in growth is anticipated in the latter half of 2024 due to previous year's comparisons.
The disparity in performance between legacy media and major digital platforms highlights ongoing challenges in the ad industry.

Travel media network ad spend will exceed $2 billion this year

TMN ad spending is set to grow significantly, highlighting the increasing importance of travel media in digital advertising.
Despite growth, TMN remains a smaller segment compared to retail media networks, indicating potential for expansion.

Madison and Wall forecast $397 billion in 2024 ad spend

The U.S. advertising industry is experiencing significant growth, with notable differences among various sectors.
A slowdown in growth is anticipated in the latter half of 2024 due to previous year's comparisons.
The disparity in performance between legacy media and major digital platforms highlights ongoing challenges in the ad industry.
moreadvertising-growth
#advertising

Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report

Agencies anticipate growth in media spending for 2024 as most clients increase their budgets while remaining cautious due to economic uncertainties.

Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media's impact

Ad spending is expected to grow significantly in 2024, driven by political campaigns and retail media innovations.

Digiday+ Research digest: Growth ahead, investments in digital and other takeaways from our Media Agency Report

Agencies anticipate growth in media spending for 2024 as most clients increase their budgets while remaining cautious due to economic uncertainties.

Digiday Media Agency Report 2024: The state and future of the media agency, from client spending to retail media's impact

Ad spending is expected to grow significantly in 2024, driven by political campaigns and retail media innovations.
moreadvertising

The ANA is planning a programmatic benchmarking service

Marketers should be proactive in reducing waste in programmatic supply chains
ANA launching a transparency initiative for better media spending accountability
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