#media-spending

#media-spending

The Trump administration's cut to subscriptions aims to justify budget reductions but is based on misleading claims about government spending on media.

Political campaigns in San Francisco are investing heavily in Chinese media to capture the crucial Chinese voter demographic.

Campaign ads are overwhelming Chinese-language media audiences, reflecting intense competition for votes.

Brands are cautious about advertising post-election, planning reductions and reallocations in response to uncertainty.

Many companies aim to focus spending on effective periods, especially as holiday promotions approach.

Marketers should be proactive in reducing waste in programmatic supply chains

ANA launching a transparency initiative for better media spending accountability