Ads On Televised Women's Sports Deliver 20% Better Results, WPP Study Finds
Brands achieve 20% better return on investment advertising in women's sports compared to general broadcast and cable TV programming, with ad spending rising 69% to $127 million.
Tariff Worries Spark Advertisers To Pull Back On 2025 Ad Spending
Tariff fears are causing advertisers to pull back spending, slowing digital ad growth and accelerating shifts from traditional media to more agile digital channels.