#pharmaceutical-advertising

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Hubspot
4 months ago
Marketing

Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024

Pharma ads are highly regulated, requiring disclosure of side effects alongside benefits. [ more ]
#healthcare-marketing
Digiday
5 months ago
Marketing

After years of caution, pharma advertisers are embracing influencer marketing

Healthcare brands are increasingly investing in influencer marketing to target key audiences. [ more ]
AdExchanger
8 months ago
Marketing tech

A Healthy Dose Of Programmatic, With Doceree's CEO | AdExchanger

The US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers.
Doceree is a programmatic healthcare marketing platform that allows brands to target doctors with secure, real-time messages on physician-only platforms. [ more ]
Digiday
5 months ago
Marketing

After years of caution, pharma advertisers are embracing influencer marketing

Healthcare brands are increasingly investing in influencer marketing to target key audiences. [ more ]
AdExchanger
8 months ago
Marketing tech

A Healthy Dose Of Programmatic, With Doceree's CEO | AdExchanger

The US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers.
Doceree is a programmatic healthcare marketing platform that allows brands to target doctors with secure, real-time messages on physician-only platforms. [ more ]
morehealthcare-marketing
AdExchanger
7 months ago
Marketing tech

What Do We Say to Emily? The Human Cost Of Advertising Data Abuse | AdExchanger

Data brokers sold patient data to a cremation company for marketing purposes.
Publicis, an advertising company, has been involved in recording and analyzing patient-doctor conversations for pharmaceutical manufacturers. [ more ]
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