#pharmaceutical-advertising

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#health-policy

Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?

Robert F. Kennedy Jr. suggests banning pharmaceutical advertising on TV, which could dramatically shift ad spending practices in the industry.

RFK Plans to Take on Big Pharma. It's Easier Said Than Done

Legal challenges may arise against proposals for stricter regulations or bans on pharmaceutical advertisements due to First Amendment protections.
Concerns are raised about the impact of Robert Kennedy's policies on drug approval standards at the FDA.

Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?

Robert F. Kennedy Jr. suggests banning pharmaceutical advertising on TV, which could dramatically shift ad spending practices in the industry.

RFK Plans to Take on Big Pharma. It's Easier Said Than Done

Legal challenges may arise against proposals for stricter regulations or bans on pharmaceutical advertisements due to First Amendment protections.
Concerns are raised about the impact of Robert Kennedy's policies on drug approval standards at the FDA.
morehealth-policy
#fda-guidelines

FDA announces new rules to make TV drug ads clearer as Trump nominates RFK Jr., who wants to ban them

New FDA guidelines mandate clearer communication of drug risks and benefits in ads.
Social media influencers in drug promotion raise credibility concerns without regulatory oversight.

New FDA rules require TV drug ads to be more clear and direct

New FDA guidelines mandate clearer communication of drug risks in advertising, focusing on simplicity and transparency.

FDA announces new rules to make TV drug ads clearer as Trump nominates RFK Jr., who wants to ban them

New FDA guidelines mandate clearer communication of drug risks and benefits in ads.
Social media influencers in drug promotion raise credibility concerns without regulatory oversight.

New FDA rules require TV drug ads to be more clear and direct

New FDA guidelines mandate clearer communication of drug risks in advertising, focusing on simplicity and transparency.
morefda-guidelines

Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024

Pharma ads are highly regulated, requiring disclosure of side effects alongside benefits.
#healthcare-marketing

A Healthy Dose Of Programmatic, With Doceree's CEO | AdExchanger

The US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers.
Doceree is a programmatic healthcare marketing platform that allows brands to target doctors with secure, real-time messages on physician-only platforms.

After years of caution, pharma advertisers are embracing influencer marketing

Healthcare brands are increasingly investing in influencer marketing to target key audiences.

A Healthy Dose Of Programmatic, With Doceree's CEO | AdExchanger

The US and New Zealand are the only two countries that allow pharmaceutical companies to advertise prescription drugs directly to consumers.
Doceree is a programmatic healthcare marketing platform that allows brands to target doctors with secure, real-time messages on physician-only platforms.

After years of caution, pharma advertisers are embracing influencer marketing

Healthcare brands are increasingly investing in influencer marketing to target key audiences.
morehealthcare-marketing

What Do We Say to Emily? The Human Cost Of Advertising Data Abuse | AdExchanger

Data brokers sold patient data to a cremation company for marketing purposes.
Publicis, an advertising company, has been involved in recording and analyzing patient-doctor conversations for pharmaceutical manufacturers.
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