#ctv-ads

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linkedin
Lindsey Gamble
1 month ago
Marketing

LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey Gamble

LinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.
Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies. [ more ]
Social Media Today
1 month ago
Marketing

LinkedIn Launches Connected TV and Live Event Ads for B2B Marketers

LinkedIn launches CTV ads to boost video promotions on connected TVs and streaming devices.
Introduction of Live Event Ads offers a new way to promote upcoming LinkedIn events. [ more ]
Social Media Today
1 month ago
Marketing

LinkedIn Launches Connected TV and Live Event Ads to Expand Video Promotions

LinkedIn introduces CTV ads for expanded video reach on TV sets.
Launching LinkedIn Premiere with NBCUniversal allows targeting professionals in premium streaming content. [ more ]
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AdExchanger
2 months ago
Online marketing

Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time | AdExchanger

Streaming services must prioritize engagement amidst challenges
Balancing ad loads and consumer expectations is crucial for CTV business success [ more ]
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