LinkedIn Launches Connected TV and Live Event Ads for B2B MarketersLinkedIn launches CTV ads to boost video promotions on connected TVs and streaming devices.Introduction of Live Event Ads offers a new way to promote upcoming LinkedIn events.
LinkedIn Launches Connected TV and Live Event Ads to Expand Video PromotionsLinkedIn introduces CTV ads for expanded video reach on TV sets.Launching LinkedIn Premiere with NBCUniversal allows targeting professionals in premium streaming content.
LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey GambleLinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies.
LinkedIn Launches Connected TV and Live Event Ads for B2B MarketersLinkedIn launches CTV ads to boost video promotions on connected TVs and streaming devices.Introduction of Live Event Ads offers a new way to promote upcoming LinkedIn events.
LinkedIn Launches Connected TV and Live Event Ads to Expand Video PromotionsLinkedIn introduces CTV ads for expanded video reach on TV sets.Launching LinkedIn Premiere with NBCUniversal allows targeting professionals in premium streaming content.
LinkedIn Broadens B2B Advertising Offerings with LinkedIn CTV Ads & LinkedIn Live Event Ads - Lindsey GambleLinkedIn introduces CTV Ads and Live Event Ads for better advertising targeting.Partnerships with NBCUniversal, iSpot, and Kantar enhance advanced audience measurement and brand lift studies.
Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time | AdExchangerStreaming services must prioritize engagement amidst challengesBalancing ad loads and consumer expectations is crucial for CTV business success
GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional AdsGumGum's In-Video units excel in maintaining viewer attention, especially among female viewers and in group settings, highlighting the effectiveness of contextual advertising in CTV ads.
CTV ads beat mobile and desktop for viewer attention | MarTechCTV ads hold viewers' attention significantly longer compared to mobile and desktop ads.