""A lot of brands are testing it out, seeing if consumers will notice. I can't reinforce enough the risk that brands feel about diving in.""
""Brands live and die by their distinctiveness, and many generative models tend to produce homogeneous, undifferentiated outputs.""
""Generative AI tools tend to default to the most common visual tropes, which is a recipe for blandness and advertising failure.""
""Some companies that have gone all-in with an AI-generated ad have faced the wrath of consumers.""
Brands in Canada are experimenting with generative AI in advertising, but often discreetly due to public skepticism and potential risks. Concerns include negative consumer reactions and intellectual property infringement from AI-generated content. Generative AI can also undermine creativity by producing bland, homogeneous outputs, which contradicts the need for brand distinctiveness. While some companies have faced backlash for AI-generated ads, others see potential in the technology despite its unpredictability and inconsistency.
Read at The Globe and Mail
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