"BaD Mktg hit $1.5-million in revenue by its second year of operation, with a profit margin of 38 per cent - figures more typical of a 10- to 15-person agency, Mr. Buck says."
"By using AI, the two-person shop is able to work more efficiently without compromising creative thinking. It allows senior experts to stay directly involved, while delivering projects faster and with greater cost certainty for clients."
"The partners typically upload client briefs into the AI tool, which they developed in-house, meaning no client data is accessible by external AI companies."
"By 'learning' how he and Mr. Buck think, Mr. Dor says BaD Ideas has helped them create faster and better results, in ways they know works for their clients."
BaD Mktg, founded in 2023 by Ian Buck and Yotam Dor, revolutionizes marketing by rejecting hourly billing in favor of project fees. The firm utilizes artificial intelligence to streamline processes, allowing senior experts to remain involved while delivering projects faster. By its second year, BaD Mktg achieved $1.5 million in revenue with a 38% profit margin. Their AI tool, BaD Ideas, enables efficient content creation by learning the partners' thought processes, significantly reducing project turnaround time from six weeks to six days.
Read at The Globe and Mail
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