"The approach to Boiler Guide's digital PR and link-building strategy was to use a layered approach encompassing a wide array of tactics, including creative content campaigns and thought leadership opportunities."
"The client's main KPIs were focused on achieving a consistent stream of quality links into the domain, allowing for flexibility with tactics based on industry seasonality and the wider news agenda."
Boiler Guide, a leading UK supplier of leads for boiler and heating engineers, faced challenges with organic rankings due to limited link quality. To address this, a layered digital PR and link-building strategy was implemented, focusing on creative content campaigns, thought leadership, and traditional PR tactics. The goal was to achieve a steady stream of quality links rather than sporadic bursts. Campaigns were designed to engage homeowners, landlords, and installers, ensuring the content was both interesting and aligned with the brand's marketing objectives.
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