Marketing tech

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Exchangewire
5 hours ago
Marketing tech

Reddit and Google Sign $60m Deal; WPP Sales Slow as Clients Cut Ad Spend; UK AI Funding Halved in 2023

Reddit and Google signed a $60m deal for real-time data access and AI models training.
WPP's UK sales increased while US revenues fell, investing in AI tools despite pre-tax profit decline.
Exchangewire
4 hours ago
Marketing tech

Opti Digital Announces Partnership with Snack Media a Sports Monetisation Partner

Snack Media owns and operates more than 25 brands in various verticals, including entertainment, sports, technology, automotive, gaming, and travel.
AdExchanger
8 hours ago
Marketing tech

Prepare For the Worst, But Don't Expect Cookie Deprecation To Stick | AdExchanger

Google stopped supporting third-party cookies for 1% of Chrome users
Marketers need to prepare for the future of the ad ecosystem
Exchangewire
4 hours ago
Marketing tech

Nexta.io Appoints Frederik Birk to Lead Retail Media Division, Spearheading growth in the Nordics & Europe

Nexta.io appoints Frederik Birk as head of retail media division
Retail Media crucial for driving revenue streams and enhancing customer experience
AdExchanger
7 hours ago
Marketing tech

Privacy Lawyers Aren't Just There To Say 'No,' So Invite Them To Your Product Meetings | AdExchanger

Organizations should involve legal early in product design for privacy compliance
Legal teams can add value and be strategic partners beyond just ensuring compliance
AdExchanger
2 days ago
Marketing tech

What Reddit's IPO Filing Reveals About Its Ads Business | AdExchanger

Reddit plans to go public with an anticipated IPO under the stock ticker 'RDDT,' potentially valued at $5 billion despite earlier valuation at $10 billion.
Reddit generates the majority of its revenue through advertising on its mobile apps and website, with top-performing ad verticals in technology, finance, and media and entertainment.
AdExchanger
2 days ago
Marketing tech

WBD's Overall Revenue Is Down - But Streaming And Sports Could Bring A Bounceback | AdExchanger

Warner Bros. Discovery's TV revenue declines by double digits, but streaming revenue is increasing.
Warner Bros. Discovery's revamped streaming service, Max, is a key focus for the company to drive profitable growth.
Exchangewire
3 days ago
Marketing tech

New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth

CTV advertising lacks transparency and quality verification, leading to issues like ad placement visibility and brand suitability insights.
CTV ad fraud is rising, with one third of impressions wasted and a lack of fraud protection and ad view measurement among advertisers and publishers.
MarTech
2 days ago
Marketing tech

Scaling personalized experiences: From anonymity to insight | MarTech

Personalizing user experience on non-gated websites is essential for engagement and conversion.
Content tagging is crucial for creating personalized user experiences and increasing engagement on digital assets.
MarTech
2 days ago
Marketing tech

Tableau Pulse uses AI to make data more accessible | MarTech

Tableau Pulse is an AI-driven experience for data accessibility.
Pulse includes three layers: metrics, insights, Next-Gen Experiences.
www.exchangewire.com
3 days ago
Marketing tech

The Stack: Google & OpenAI Introduce New AI Tools; Disney, Fox & Warner Bros Face Streaming Venture Lawsuit; Walmart Acquires TV Giant Vizio

OpenAI and Google introduce new AI tools - Sora and Gemma.
FuboTV files lawsuit against Disney, Fox, and Warner Bros over joint streaming venture.
Exchangewire
3 days ago
Marketing tech

Exploring the Programmatic Pulse of MENA

Programmatic advertising in MENA is growing significantly compared to other regions.
Key DSPs shaping digital advertising strategies in MENA are Google Marketing Platform, Amazon Advertising, ADxAD, AdLib DSP, Mediasmart, and Adobe Advertising Cloud.
MarTech
2 days ago
Marketing tech

How social listening can be a B2B content marketing goldmine | MarTech

Utilize social listening to identify audience interests and create resonant content
Empower employees on social media for valuable insights
MarTech
2 days ago
Marketing tech

If you're marketing on 'Email Island,' don't get yourself voted off | MarTech

I'm not a fan of the television show "Survivor," but let's just say it gets viewed in our home and leave it at that.
AdExchanger
3 days ago
Marketing tech

Criteo Investors Push For A Strategic Acquirer; The FTC Fines Avast | AdExchanger

Petrus Advisers owns 5.5% of Criteo shares and is pushing for changes without calling for layoffs.
Criteo faces challenges due to privacy regulations, third-party cookie news, and struggles with communication of its transformation plan.
AdExchanger
3 days ago
Marketing tech

It's MFA Freedom Day! Celebrate By Fixing Your Supply Chain | AdExchanger

MFA Freedom Day signifies the transition from investing in undesirable MFA sites to focusing on more effective inventory.
ANA study revealed 15% of ad spend goes to MFA sites and highlighted the need for transparency and better utilization of funds.
Exchangewire
3 days ago
Marketing tech

Basil Chua of Multiverse Partners on Navigating APAC's Advertising Landscape

The APAC advertising market is experiencing a transformative shift towards personalized advertising using Generative AI.
Significant growth is anticipated in advertising on OTT platforms in Asia, pressuring legacy media to evolve and include footfall traffic measurements.
www.adexchanger.com
3 days ago
Marketing tech

Advertisers Race For Brand Awareness In NASCAR's Daytona 500 | AdExchanger

Brand sponsorships in NASCAR go beyond just putting logos on race cars
Advertisers are seeking to have a lasting presence throughout the race
AdExchanger
3 days ago
Marketing tech

When Walled Gardens Collide | AdExchanger

Walmart's acquisition of Vizio is primarily a data play, providing access to ACR data for TV measurement and closed-loop attribution for advertisers.
Big Tech platforms like Google are forming unique partnerships with smaller walled gardens like Instacart for closed-loop attribution, creating power imbalances in the advertising ecosystem.
MarTech
3 days ago
Marketing tech

Marketers keep adding tech despite feeling overwhelmed by too many tools | MarTech

57% of marketers feel overwhelmed by the number of martech platforms available
55% of marketers are looking to simplify their tech stacks in the next 12 months
MarTech
3 days ago
Marketing tech

Building a center of excellence for CDPs in 2024 | MarTech

CDP user and ownership are evolving, not confined to one person or role.
Shift from marketing to IT dominance in CDP initiatives due to legal, privacy, and data accessibility concerns.
AdExchanger
3 days ago
Marketing tech

Haleon Says Attention Is A Good Measure Of Media Quality, But It's Too Soon To Make It A Buying Standard | AdExchanger

Consumer health care company Haleon is using attention metrics to measure the quality of inventory bought through Amazon DSP.
Attention is proving to be a better measure of quality than proxies like viewability and leads to better campaign performance.
Exchangewire
3 days ago
Marketing tech

Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

High-attention placements positively impact business outcomes.
Adelaide's tagless attention measurement solution deployed across Amazon DSP inventory is effective.
MarTech
3 days ago
Marketing tech

Niche advertising: 7 actionable tactics for targeted marketing | MarTech

Marketers must focus on niche advertising for specific audience connections.
Overcoming niche advertising challenges requires tailored messaging and constant refinement.
AdExchanger
3 days ago
Marketing tech

Performance Max Takes Its First Steps Into Auto-Generated Video | AdExchanger

PMax by Google is advancing its AI-based ad product with new generative AI creative capabilities.
The latest update to PMax includes more complex settings like depth in images, multiple people, and video generation from static image assets.
MarTech
3 days ago
Marketing tech

AI-powered martech releases: Feb 22 | MarTech

AI advancements in generating trippy responses and diverse images
New features in AI platforms for social media automation and advertising
AdExchanger
4 days ago
Marketing tech

CDPs Are In The Gartner Hype Cycle's "Trough Of Disillusionment" | AdExchanger

CDPs facing challenges despite high market penetration
Marketers turning to other platforms like ABM, marketing automation, and personalization engines
AdExchanger
4 days ago
Marketing tech

With Vizio, Walmart Finally Places Its Stake In The Ad Industry | AdExchanger

Walmart's acquisition of Vizio focuses on data and advertising, not just TV sales.
ACR data from smart TVs offers valuable insights for advertisers in the CTV landscape.
Exchangewire
4 days ago
Marketing tech

Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

eCPM fluctuations in Western Europe in 2023
Impact of exceptional year 2021 on eCPM trends
Exchangewire
4 days ago
Marketing tech

Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros' Streaming Venture - ExchangeWire.com

Google introduces Gemma AI models for developers; lightweight and easy to run on laptops.
Match Group partners with OpenAI to enhance operations using AI technology; leveraging ChatGPT Enterprise licenses.
AdExchanger
4 days ago
Marketing tech

Is The News Business A Viable, Well, Business?; Farewell, Freevee (Maybe) | AdExchanger

Dotdash Meredith had successes and failures on various social media platforms like TikTok, YouTube, and Instagram.
Vogel emphasized the importance of tailoring content for different platforms and the challenges faced by news publishers in adapting their content.
Exchangewire
4 days ago
Marketing tech

Vevo Partners With PubMatic to Expand Programmatic Buying Across its Global CTV Network

PubMatic partners with Vevo for accelerated programmatic CTV growth.
Benefits of PubMatic-Vevo partnership include extended reach and enhanced ad targeting.
New York Times @nytimes: NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?. #aiact #AI #industry40 https://t.co/HStx6IcXZ7
AdExchanger
5 days ago
Marketing tech

NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs? | AdExchanger

NYT is developing generative AI tools for ad targeting internally.
Meta has increased SKAdNetwork 4 adoption to above 40% after initial struggles.
Exchangewire
4 days ago
Marketing tech

Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack

Market outperformance in CPMs and engagement metrics
Pubstack's Ad Management solution boosting programmatic revenues and site performance
Exchangewire
5 days ago
Marketing tech

The Rise of the Curation House

Curation in digital advertising is essential for connecting buyers and sellers with quality inventory.
The rise of Curation Houses is reshaping the digital advertising landscape post-cookie era.
AdExchanger
5 days ago
Marketing tech

Dispelling Multicultural Myths | AdExchanger

The myth that minority-owned media cannot reach large audiences is false.
Problematic programmatic practices can hinder minority-owned and niche publishers.
AdExchanger
5 days ago
Marketing tech

Why 'Family-Focused' Streaming Platform Future Today Is Tweaking Its Image | AdExchanger

Advertising on kids' content is challenging due to COPPA restrictions.
Future Today rebrands as family-friendly to attract advertisers targeting both kids and parents.
AdExchanger
4 days ago
Marketing tech

Qloo Snags $25 Million In Series C Funding To Unravel The Mystery Of Consumer Tastes | AdExchanger

Qloo raises $25 million in Series C funding led by AI Ventures
Qloo's AI-powered recommendation API sees increased demand due to data privacy regulations and cookie deprecation.
MarTech
4 days ago
Marketing tech

Driving growth through data: Optimizing the retention stage | MarTech

Data is crucial in retaining existing customers by building relationships and providing ongoing value through loyalty programs and personalized experiences.
Key data types at the retention stage include customer demographics, purchase history, engagement data, and loyalty program data.
VentureBeat
4 days ago
Marketing tech

Exclusive | Adtech pioneers launch AI startup to empower publishers and brands at 'crucial moment'

AI agents by Firsthand empower publishers/brands to engage with consumers directly, retaining control over data/content.
Seed round of $6.65 million led by Radical Ventures for Firsthand, founded by Jonathan Heller, Michael Rubenstein, and Wei Wei.
MarTech
4 days ago
Marketing tech

Will the EU disrupt AI-powered customer support? | MarTech

The E.U. may mandate 'the right to talk to a human' in customer support by 2028.
Generative AI adoption may face regulatory challenges, with potential EU impact on AI-generated content.
AdExchanger
5 days ago
Marketing tech

NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs? | AdExchanger

NYT is developing generative AI tools for ad targeting internally.
Meta has increased SKAdNetwork 4 adoption to above 40% after initial struggles.
AdExchanger
5 days ago
Marketing tech

Here's What Can Go Wrong If Your AI Risk Management Isn't Up To The Task | AdExchanger

Generative AI can give a competitive advantage in marketing.
Risks of generative AI include security incidents and bias.
MarTech
5 days ago
Marketing tech

Walmart buys TV maker Vizio to boost ad revenue | MarTech

Walmart acquires Vizio for $2.3 billion to boost ad business
Acquisition aims to increase ad revenue and compete with Amazon
MarTech
5 days ago
Marketing tech

Salesforce rolls out new edition of Marketing Cloud for small businesses | MarTech

Salesforce announced Marketing Cloud Growth for SMBs with AI capabilities.
Small businesses can benefit from AI tools integrated into a centralized marketing workflow.
AdExchanger
5 days ago
Marketing tech

Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset | AdExchanger

Walmart's advertising ambitions are growing.
...
So it bought a TV manufacturer.
MarTech
5 days ago
Marketing tech

B2B content marketing: Driving success through strategic content creation | MarTech

B2B content marketing includes articles, blogs, videos, and whitepapers to engage customers on digital channels.
Content must be relevant and tied to the buyer's journey for B2B marketing to be effective.
AdExchanger
6 days ago
Marketing tech

Six Critical Business Challenges The Privacy Sandbox Must Address | AdExchanger

Privacy Sandbox is not a direct replacement for cookies and cross-site identifiers, aiming at a new ad paradigm.
Google's Privacy Sandbox introduces new APIs for ad relevance and privacy, leading to significant changes in how digital advertising operates.
AdExchanger
6 days ago
Marketing tech

How Loop Media Is Looping Advertisers Into Out-Of-Home Streaming | AdExchanger

The company Loop Media shifted its focus from B2C to B2B by offering ad tech for out-of-home streaming TV.
Loop Media aims to tap into the largely untapped sector of out-of-home streaming, targeting venues like bars, restaurants, and salons.
Exchangewire
6 days ago
Marketing tech

RAAS LAB Bolsters AI-Led Contextual & Creative Optimisation Capabilities with CTO & Chief Architect Appointments

RAAS LAB announces new CTO and chief architect to lead AI-led advertising.
The Snippet extension aims to optimize contextual and creative data within advertisers' DSPs.
AdExchanger
6 days ago
Marketing tech

DTC Brands Are Trying Email, Since Social Alone Won't Cut It | AdExchanger

Brands are shifting focus to email marketing post third-party cookie disappearance.
Partnerships like Wildgrain's with LiveIntent resulted in lower CAC and extended reach.
Exchangewire
6 days ago
Marketing tech

Breakthrough Media Product for Brands: Data-Driven and Built for Purpose

Data-driven decision-making is crucial in advertising.
Efficiency and innovation in advertising need to be balanced.
AdExchanger
6 days ago
Marketing tech

How Facebook Profits From Overspending Errors; And, Speaking Of ... (Hi, Google) | AdExchanger

Meta misappropriated ad dollars from accounts using machine-learning-based products.
Advertisers lucky to receive 90% refunds in Meta ad credits for issues discovered themselves.
Exchangewire
6 days ago
Marketing tech

Apple to Face 427m Fine over Spotify Antitrust Complaint; Paramount & Comcast Discussing Streaming Merger; Big Tech Agree to New AI Pact

Apple faces €500m fine over Spotify complaint
Paramount and Comcast discussing streaming merger
Tech giants agree to prevent AI for political disruption
Digiday
6 days ago
Marketing tech

Amazon wants a bigger slice of the DSP ad tech market

Advertisers asked to go all-in on Amazon for programmatic ads
Amazon focused on expanding ad tech beyond its own media to other publishers
MarTech
6 days ago
Marketing tech

CRM and marketing automation: The challenges and benefits of integration | MarTech

CRMs and MAPs are foundational in modern martech stacks.
CRM manages customer data, while MAPs help automate workflows and outreach.
MarTech
6 days ago
Marketing tech

How to make the most of your marketing work management solution | MarTech

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication, and fostering efficient collaboration.
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