Marketing tech

Marketing tech

Advertising spend in the U.S. is expected to increase by 5.6% to $360 billion, excluding political advertising, with significant growth in digital ad spend. [ more ]

Companies must prioritize consumer privacy and adopt a 'privacy-by-design' approach to succeed in the digital advertising industry. [ more ]

Netflix is growing its ad-supported accounts and focusing on building a more sustainable revenue base through advertising. [ more ]

Marketers focus on sustainable digital advertising solutions at Green Media Summit [ more ]

LiveScore launched 'OnTarget', utilizing Permutive's Audience Platform to offer advertisers privacy-compliant first-party audience segments, leading to higher CTR and precise targeting. [ more ]

Leveraging first-party data is crucial in today's privacy-focused landscape. [ more ]

Frederic Liow promoted to AlgoriX Chief Revenue and Operations Officer, aiming to drive growth and innovation in digital advertising. [ more ]

Chinese ecommerce sellers are becoming prominent in the US market, impacting American shopping habits and product selection. [ more ]

Marketers can optimize audience reach by using TransUnion's data in the partnership with GrowthLoop for better identity resolution and enhanced audience targeting. [ more ]

GA4 is fundamentally different from UA, measures events, not visits, and has a challenging UI but remains dominant in digital analytics. [ more ]

Brands struggle to effectively shift ad budgets to purpose-led organizations due to programmatic challenges. [ more ]

YouTube Shorts now allows advertisers to target specific content categories for ads. [ more ]

Email marketing needs to move beyond traditional batch-and-blast methods and embrace incremental innovation based on customer data for future success. [ more ]

Google enforcing spam guidelines for bulk email senders, demanding under .01% spam rates in Postmaster Tools. [ more ]

Mitchell Greenway promoted to managing director, APAC, focusing on expanding OpenX's CTV presence in the region. [ more ]

U.S. internet advertising hit record $225 billion in 2023, with significant growth in digital ads in the fourth quarter.

Top channels for growth included CTV, retail media, and audio, indicating advertisers' increasing focus on these platforms.

Despite challenges like privacy regulations, advertisers continue to see digital ads as an effective means to reach customers, driving increased spending.

Video advertising experienced notable growth in 2023, particularly through CTV and OTT platforms, with expectations of further expansion in the future. [ more ]

Advertisers can now deploy advanced brand suitability controls on TikTok through Zefr's new capabilities. [ more ]

Developing ad tech without user-level data leads to creative targeting opportunities. [ more ]

Impact.com appointed Nikolai Lundstrøm Brink as country manager for Denmark, focusing on growing the partnership marketing space in the region. [ more ]

Rory Sutherland joins DAIVID as a strategic advisor to help the company grow globally. [ more ]

Headless commerce system allows multiple front-end media environments to connect to back-end fulfillment systems for streamlined operations. [ more ]

Craft content for different stages of customer journey for maximum impact. [ more ]

Real-time marketing is about delivering information when the end user needs it, not necessarily immediately. [ more ]

Zeotap is solidifying its position in the telecommunications industry by securing deals with major giants like Virgin Media O2 and enhancing its advisory board with industry leaders. [ more ]

Promotion of Dor Leitman to CTO showcases Connatix's commitment to technology advancement. [ more ]

Google AdSense publishers facing crisis as RPMs drastically drop, attributed to various factors including changes in search traffic and shift in AdSense revenue model. [ more ]

Publishers are experiencing a decline in revenue from events, with fewer planning to focus on this area of their business. [ more ]

Equativ enhances Equativ Buyer Connect (EBC) for controlled media buying solutions and extended addressability options. [ more ]

Rising MFA sites contribute to higher ad costs. [ more ]

Ana Mourão shares her journey from economics to digital marketing and data, emphasizing the importance of leveraging data in marketing roles. [ more ]

The appointment of Olly Aulakh as CRO at Opti Digital signifies the company's focus on expanding into new markets and strengthening its position in the digital advertising industry. [ more ]

Salesforce is in advanced talks to buy Informatica to enhance its data management capabilities. [ more ]

Australian OOH advertising grew by 9.26% in Q1 2024, with DOOH contributing 74% of revenue. [ more ]

Marketers are experiencing increased costs and decreased performance on Meta's platforms due to ongoing algorithm issues, prompting considerations of exploring other advertising platforms like Google and TikTok. [ more ]

Using a program-based approach in managing related projects, products, and activities ensures all aspects are considered and properly integrated. [ more ]