Marketing tech

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#ad-tech
Marketing tech
fromExchangewire
2 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromDigiday
6 hours ago
Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Marketing tech
fromExchangewire
2 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
6 hours ago

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
more#ad-tech
Marketing tech
fromExchangewire
2 hours ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
#meta-platforms
Marketing tech
fromMobile World Live
1 hour ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
Marketing tech
from24/7 Wall St.
3 days ago

Meta Price Prediction: Bull and Bear Case

Meta Platforms shows strong growth potential with a 17.93% upside forecast and a buy recommendation based on advertising momentum and AI advancements.
Marketing tech
fromMobile World Live
1 hour ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
Marketing tech
from24/7 Wall St.
3 days ago

Meta Price Prediction: Bull and Bear Case

Meta Platforms shows strong growth potential with a 17.93% upside forecast and a buy recommendation based on advertising momentum and AI advancements.
more#meta-platforms
Marketing tech
fromBloomberglaw
2 hours ago

Meta Cases Put Social Media Platforms at Securities Fraud Risk

Social media platforms face new legal challenges regarding their role in facilitating fraudulent securities schemes.
#seo
Marketing tech
fromThedrum
4 hours ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
Marketing tech
fromDigiday
4 days ago

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control

Major advertisers are shifting SEO and AI expertise in-house due to changes in the search landscape.
Marketing tech
fromThedrum
4 hours ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
Marketing tech
fromDigiday
4 days ago

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control

Major advertisers are shifting SEO and AI expertise in-house due to changes in the search landscape.
more#seo
#ftc
Marketing tech
fromExchangewire
2 hours ago

Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices

FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.
fromAol
1 day ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

fromAol
1 day ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

Marketing tech
fromExchangewire
2 hours ago

Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices

FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.
fromAol
1 day ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

fromAol
1 day ago
Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

more#ftc
Marketing tech
fromThedrum
6 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromThedrum
6 hours ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
#the-trade-desk
Marketing tech
fromDigiday
6 hours ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromThe Motley Fool
4 days ago

Is It Time to Give Up on The Trade Desk Stock? | The Motley Fool

The Trade Desk's stock fell over 50% despite continued revenue growth, primarily due to changing investor expectations and increased competition.
Marketing tech
fromDigiday
6 hours ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromThe Motley Fool
4 days ago

Is It Time to Give Up on The Trade Desk Stock? | The Motley Fool

The Trade Desk's stock fell over 50% despite continued revenue growth, primarily due to changing investor expectations and increased competition.
more#the-trade-desk
Marketing tech
fromThedrum
6 hours ago

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.
Marketing tech
fromAdExchanger
20 hours ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
#ai
Marketing tech
fromFortune
21 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAol
21 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromExchangewire
5 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing tech
fromwww.businessinsider.com
4 days ago

Vibe coding is becoming part of the solo business owner's toolkit

Freelance media consultants are increasingly using AI tools to create custom apps for tracking audience engagement, often as cost-effective alternatives to traditional software.
Marketing tech
fromExchangewire
4 days ago

Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP

Clinch appointed Melvin Stern as VP of growth to enhance North American operations and drive business growth with its Flight Control platform.
Marketing tech
fromFortune
21 hours ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAol
21 hours ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromExchangewire
5 days ago

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.
Marketing tech
fromwww.businessinsider.com
4 days ago

Vibe coding is becoming part of the solo business owner's toolkit

Freelance media consultants are increasingly using AI tools to create custom apps for tracking audience engagement, often as cost-effective alternatives to traditional software.
Marketing tech
fromExchangewire
4 days ago

Clinch Bolsters North American Growth with Appointment of IPG Veteran Melvin Stern as VP

Clinch appointed Melvin Stern as VP of growth to enhance North American operations and drive business growth with its Flight Control platform.
more#ai
#artificial-intelligence
Marketing tech
fromDigiday
21 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
21 hours ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromDigiday
21 hours ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
21 hours ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
more#artificial-intelligence
fromThedrum
19 hours ago
Marketing tech

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromForbes
23 hours ago

How AI Interfaces Are Reshaping Discovery, Trust And Decision Making

The traditional home page is losing its significance as AI assistants reshape how users interact with brands online.
Marketing tech
fromAdExchanger
22 hours ago

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.
Marketing tech
fromAdExchanger
1 day ago

OpenAI's Big Ambitions; Tricks Of The Trade | AdExchanger

Open AI must prove superior ad performance to shift significant ad spend from traditional platforms.
#ai-in-marketing
Marketing tech
fromThe Business of Fashion
1 day ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
Marketing tech
fromThe Business of Fashion
1 day ago

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.
Marketing tech
fromAcast
4 days ago

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.
Marketing tech
fromEMARKETER
4 days ago

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.
more#ai-in-marketing
Marketing tech
fromTheregister
14 hours ago

How ServiceNow gets customers to gorge at the AI trough

ServiceNow integrates AI into its offerings, providing tiered pricing based on AI capabilities for customers.
Marketing tech
fromInfoQ
1 day ago

Reimagining Platform Engagement with Graph Neural Networks

Graph neural networks can enhance recommender systems by personalizing content and optimizing for long-term user engagement.
#openai
fromExchangewire
1 day ago
Marketing tech

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

Marketing tech
fromDigiday
4 days ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
Marketing tech
fromInc
3 days ago

Sam Altman's 'Last Resort' Is Now a $100 Billion Bet for OpenAI

OpenAI expects to generate $2.5 billion in ad revenue in 2023, with projections reaching $100 billion annually by 2030.
Marketing tech
fromThe Globe and Mail
6 days ago

Opinion: Ads are coming to AI chats. Behold as the Internet is ruined all over again

OpenAI is expanding its advertising efforts in AI, following trends set by social media companies to generate revenue.
Marketing tech
fromExchangewire
1 day ago

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.
Marketing tech
fromDigiday
4 days ago

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.
Marketing tech
fromInc
3 days ago

Sam Altman's 'Last Resort' Is Now a $100 Billion Bet for OpenAI

OpenAI expects to generate $2.5 billion in ad revenue in 2023, with projections reaching $100 billion annually by 2030.
Marketing tech
fromThe Globe and Mail
4 days ago

OpenAI reportedly projecting $2.5-billion in ad revenue this year

OpenAI anticipates $2.5 billion in ad revenue for 2023, aiming for $100 billion by 2030, driven by user growth and ad integration.
Marketing tech
fromThe Globe and Mail
6 days ago

Opinion: Ads are coming to AI chats. Behold as the Internet is ruined all over again

OpenAI is expanding its advertising efforts in AI, following trends set by social media companies to generate revenue.
more#openai
Marketing tech
fromQuartz
21 hours ago

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.
Marketing tech
fromAdExchanger
1 day ago

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.
Marketing tech
fromMarTech
22 hours ago

A framework for auditing generative AI outputs pre-launch | MarTech

Marketing teams should use a four-stage audit framework for Generative AI outputs to ensure brand voice consistency and copyright compliance.
Marketing tech
fromWWD
23 hours ago

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.
Marketing tech
fromFood & Beverage Magazine
19 hours ago

AI Readiness for the World Cup: How One Cocktail Den Is Redefining the Guest Experience - Food & Beverage Magazine

Hospitality brands must be AI-ready to meet rising demand and expectations during global events like the World Cup.
Marketing tech
fromAdExchanger
21 hours ago

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.
Marketing tech
fromMarTech
21 hours ago

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.
#google
Marketing tech
fromDigiday
6 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
Marketing tech
fromBusiness Matters
3 days ago

Google takes on Opentable with AI that books your dinner in seconds

Google has launched an AI tool for restaurant bookings, allowing users to secure tables directly from the search bar.
Marketing tech
fromDigiday
6 days ago

Google says its AI-powered ads help some brands lift online sales by 80%

Google's AI-powered ad tools are showing measurable results, with significant revenue growth and new ad formats being tested in AI search products.
more#google
#nielsen
Marketing tech
fromAdExchanger
4 days ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
Marketing tech
fromAdExchanger
4 days ago

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.
more#nielsen
Marketing tech
fromPPC Land
2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.
Marketing tech
fromThedrum
2 days ago

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.
fromThedrum
1 day ago

Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home (DOOH) in Italy

We are thrilled to announce our partnership with Grandi Stazioni Retail, a highly prestigious and relevant partner for our market. In 2022, DOOH experienced a resurgence, returning to nearly pre-pandemic levels.
Marketing tech
Marketing tech
from24/7 Wall St.
2 days ago

Reddit (RDDT) Trades $84 Below Average Price Target Following 37% 2026 Decline

Reddit's stock shows a significant gap between current trading price and analyst price targets, indicating potential for growth despite recent declines.
Marketing tech
fromBootstrap Creative
3 days ago

How Much Does a Freelance HubSpot Developer Cost? - Bootstrap Creative

Pricing for HubSpot developers varies based on expertise, experience, and industry knowledge, impacting project costs for B2B firms.
Marketing tech
fromThedrum
2 days ago

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.
Marketing tech
fromMarTech
3 days ago

Dell: Agents drive more ecommerce traffic, but conversions lag | MarTech

AI agents are increasing traffic to ecommerce but not significantly impacting conversion rates or revenue.
Marketing tech
fromMarTech
3 days ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
Marketing tech
fromDigiday
4 days ago

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.
Marketing tech
fromGeeky Gadgets
4 days ago

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.
Marketing tech
from24/7 Wall St.
3 days ago

Got $10,000? Here's the Clear Winner Between Meta and Alphabet

Alphabet and Meta both exceeded quarterly expectations, but their business models and AI strategies differ significantly.
Marketing tech
fromMiami Herald
3 days ago

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.
Marketing tech
fromCFO Brew
4 days ago

Docusign CFO lays out the company's plans for a resurgence

Docusign is focusing on AI-driven Intelligent Agreement Management to drive future growth after experiencing a slowdown post-pandemic.
Marketing tech
fromAdExchanger
4 days ago

Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth | AdExchanger

DatafuelX aims to optimize TV and digital media value amid the convergence of streaming and traditional TV ad tech.
Marketing tech
fromRetail Brew
4 days ago

Amazon agency Podean acquires Amerge for overseas marketshare

Marketplaces continue to drive e-commerce growth, with Podean acquiring Amerge to enhance its advertising services and technology.
Marketing tech
from24/7 Wall St.
3 days ago

Pinterest Short Interest Surges Ahead of Earnings: Is a Squeeze Coming?

Short interest in Pinterest has increased significantly, with ongoing legal challenges and a potential bullish investment counterweight ahead of earnings.
Marketing tech
fromTechzine Global
4 days ago

ServiceNow makes its entire portfolio AI-native for every customer

ServiceNow is integrating AI into its entire product portfolio, eliminating separate AI licenses and introducing the Context Engine for enhanced decision-making.
Marketing tech
fromExchangewire
4 days ago

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.
Marketing tech
fromBGR
3 days ago

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.
Marketing tech
fromnews.bitcoin.com
3 days ago

Betsson Shares Drop Nearly 20% as Q1 Profit Falls 47% on B2B Revenue Slide

Betsson AB's operating profit fell 47% in Q1 2026, leading to a 20% drop in shares due to declining B2B licensing revenue.
Marketing tech
fromTelecompetitor
3 days ago

Advertising watchdog rules in favor of Verizon promotion

Verizon's advertising adequately disclosed a future price increase for its wireless service, according to the NAD ruling.
Marketing tech
fromDigiday
4 days ago

While AI is building the web faster than ever, accessibility can't be left behind

AI has accelerated marketing processes, but speed can compromise accessibility, impacting customer experience and conversion rates for people with disabilities.
Marketing tech
fromNeil Patel
4 days ago

AI & Paid Search: How to Adapt to AI Overviews Stealing Clicks

AI Overviews significantly reduce paid search click-through rates, especially for informational queries, necessitating a shift in measurement and strategy.
#ai-in-advertising
more#ai-in-advertising
Marketing tech
fromMarketing Dive
5 days ago

Will ChatGPT ads become a meaningful part of the performance media mix?

ChatGPT ads signify the start of significant ad monetization for large language models, with potential for long-term integration into marketing strategies.
Marketing tech
fromHubspot
in 4 months

AEO strategy for SaaS: 6 tactics that convert prospects into trials

AEO strategy is crucial for SaaS companies to enhance visibility in AI-driven search environments.
Marketing tech
fromExchangewire
4 days ago

LoopMe Launches Chartboost Direct, Bringing Brands into Mobile Apps to Drive Publisher Growth

LoopMe launches Chartboost Direct to connect mobile app publishers with brand demand, enhancing growth and revenue opportunities.
Marketing tech
fromInc
4 days ago

The SEO Tactic Founders Ignore That Works in AI Search

AI visibility requires structured content and schema, not just more posts or landing pages.
Marketing tech
fromDigiday
5 days ago

The Washington Post's Arc XP adds TollBit to help publishers make money from AI bot traffic

Arc XP integrates with TollBit to help publishers monetize AI bot traffic and manage scraping effectively.
Marketing tech
fromAdExchanger
5 days ago

Inside RTL's Plan To Aggregate Europe's Fragmented TV And Video Supply | AdExchanger

Europe's video ad market is fragmented, requiring tailored strategies for global advertisers due to diverse languages, currencies, and regulations.
Marketing tech
fromComputerworld
5 days ago

The top priority for Adobe's next CEO? Prepping for the 'age of agents'

Adobe's next CEO must navigate the transition to real-world agentic AI and reshape the company's strategy and products.
#applovin
Marketing tech
from24/7 Wall St.
4 days ago

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

Macquarie initiated coverage of AppLovin with an Outperform rating and a $710 price target, highlighting its growth potential in ad tech.
Marketing tech
fromInvesting.com South Africa
4 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie rates AppLovin as outperform with a $710 target, citing e-commerce expansion as a significant growth opportunity despite stock decline.
Marketing tech
fromInvesting.com Canada
4 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.
Marketing tech
fromInvesting.com Australia
4 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.
Marketing tech
from24/7 Wall St.
4 days ago

Macquarie Initiates AppLovin at Outperform With a $710 Target: The Ad Tech Rocket Ship Has More Fuel

Macquarie initiated coverage of AppLovin with an Outperform rating and a $710 price target, highlighting its growth potential in ad tech.
Marketing tech
fromInvesting.com South Africa
4 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie rates AppLovin as outperform with a $710 target, citing e-commerce expansion as a significant growth opportunity despite stock decline.
Marketing tech
fromInvesting.com Canada
4 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.
Marketing tech
fromInvesting.com Australia
4 days ago

Macquarie sees AppLovin's e-commerce push as a multi-year growth driver By Investing.com

Macquarie initiated coverage of AppLovin with an outperform rating, citing significant growth potential in e-commerce despite a stock decline.
more#applovin
Marketing tech
fromMarTech
4 days ago

Canva expands into marketing automation with new acquisitions | MarTech

Canva is acquiring Simtheory and Ortto to enhance its marketing execution capabilities and expand beyond creative tools.
Marketing tech
fromExchangewire
4 days ago

Fifty Hires AudienceScan's Charlie Firebrace as Growth Director - ExchangeWire.com

Charlie Firebrace appointed as growth director at Fifty to support global expansion and enhance audience intelligence business.
fromwww.housingwire.com
4 days ago

Lower's John Berkowitz on building lead generation certainty

Movoto Advantage is filling a gap in the market and it is going to create more wins for agents, consumers and our mortgage partners. The origin of Advantage was their needs, and one of the biggest needs they have is certainty.
Marketing tech
fromAlleywatch
4 days ago

Spade Raises $40M to Turn Messy Transaction Data into a Strategic Asset for Banks and Fintechs

Spade takes a fundamentally different approach: rather than training models on noisy transaction data, the company built a proprietary database of verified merchant records and treats enrichment as a search problem, matching each transaction to a real business in real time.
Marketing tech
Marketing tech
fromRAIN News
4 days ago

ENCO Systems upgrades its DJ replacement technology with upcoming release

ENCO Systems is launching an upgraded aiTrack technology for cloud-native, automation-agnostic broadcast environments at NAB Show 2026.
Marketing tech
fromVariety
4 days ago

OpenAP Names Warner Sales President Ryan Gould Chairman

Ryan Gould has been appointed chairman of Open AP, focusing on interoperable digital ad-buying practices among publishers.
Marketing tech
from24/7 Wall St.
5 days ago

Applied Optoelectronics stock has surged 237% this year, but analyst sees room to run to $140

Applied Optoelectronics' stock surged 237.46% year-to-date, driven by significant transceiver orders and a raised price target to $140 by Rosenblatt Securities.
Marketing tech
fromExchangewire
5 days ago

2026 FIFA World Cup Viewing Set to Fragment Across Linear & Streaming in UK, Nexxen Forecast Finds

Nexxen launched a predictions report on UK viewership for the 2026 FIFA World Cup, highlighting shifts in viewing habits and audience engagement.
Marketing tech
fromExchangewire
5 days ago

Digest: The Trade Desk CMO and Execs Exit in Shake-Up; BBC Studios Launches Airline Streaming; Tesco Media Introduces Premium Video Ads

The Trade Desk experiences a leadership shake-up with key executive departures amid scrutiny over contractual breaches.
Marketing tech
fromwww.housingwire.com
4 days ago

Collov AI design agent adds virtual staging and 360-degree tours

Collov AI Design Agent streamlines photo editing for real estate, allowing agents to enhance images without outsourcing to third-party editors.
fromEMARKETER
5 days ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Marketing tech
fromMarTech
5 days ago

Structuring B2B marketing across 4 key resources | MarTech

AI is transforming B2B marketing by reducing execution costs while increasing performance expectations from stakeholders.
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