Magenta Telekom and Readpeak boost awareness and activations with native content-driven creatives, reaching people as they travel outside of the EU. Roaming charges whilst abroad are always a source of concern when visitors and holidaymakers are travelling outside of the EU. These worries often lead to people avoiding using their mobile data abroad altogether. To combat this, Magenta Telekom introduced travel packages for non-EU countries allowing customers to easily activate these packages online, by phone, or through the MeinMagenta app.
Shopping has always been a game. And now it's being rigged against you. This is the story of a little piece of technology that you have been taking for granted. Almost every time you've gone to the store, this little guy has been fighting for you. It's called the price tag. And over the past decade, companies have been on a secret mission to kill it without you noticing.
Adform, the most powerful and safe media buying platform built for game changers, announces the next chapter in its partnership with Spotify, the world's most popular audio streaming subscription service. The direct integration of Adform into the Spotify Ad Exchange makes it easier and more effective for advertisers to reach and engage Spotify fans at scale. With the market projected to reach USD$43bn (£32.5bn) this year, this partnership is poised to supercharge advertisers' audio investments and strengthen omnichannel strategies.References: WARC. 2025. "The Big Picture: Audio 2025." WARC. https://www.warc.com/content/paywall/article/the-big-picture-audio-2025/en-gb/en-GB/159947?
London's business landscape moves fast. Footfall patterns change week to week, customers expect seamless experiences, and local businesses are constantly looking for tools that help them attract attention without adding extra operational work. That's why so many cafés, salons, gyms, retailers and service providers across the city are adopting modern QR code systems to streamline customer journeys. Not the old, static black-and-white squares, but flexible, dynamic versions that allow companies to update menus, offers or booking links instantly.
Black Friday has been one of the UK's biggest yearly shopping events for well over a decade now, long-cemented into advertisers' calendars. This year, UK shoppers are expected to spend £9.52bn over the four-day Black Friday weekend, over half of which is projected to be spent online. Challenges continue to rear their heads, as the ad landscape becomes more complex, fragmented, and AI-powered.
AI adoption is already widespread among B2B marketers. In fact, 95% are using AI-powered tools in some capacity, according to Content Marketing Institute, though most applications remain experimental, like generating marketing copy (used by 89%) and creative assets such as images and video (53%). Meanwhile, AI is reshaping how buyers discover vendors. 80% of global B2B tech industry buyers use generative AI as much as traditional search when researching vendors, with 47% using it specifically for market research and discovery, according to Responsive.
As you can see in this new set-up, there are various Advantage+ options built into your ad structure, as well as Meta's "Opportunity Score," which p rovides a 0-100 point summary as to how well your campaign is set up to maximize performance (based on Meta's automated optimization tools).
It was essentially trading the way a trafficker would, but automated. It looked at insertion orders (IOs) that came in [from brands and media buyers], it set up the campaigns, it set the campaigns live, and it started optimizing them. We were like: "This is amazing!" Well, for about a day. It spent a few thousand dollars in one go. And then we got scared.
"I need people who are empowered, keen, enthusiastic and willing to share knowledge," he says, outlining the importance of talent to the effective deployment of data-hungry systems and services in the digital age. Rather than finding a suitable challenge for a technology that's already been procured, Ruffle wants his team to engage with their functional peers. "As a data leader in business, success is all about people coming to us and saying, 'We've got a problem. Can you find the solution?'"
How does this trade compare to the insider's historical selling pattern?Over the past year, Robert F Spillane completed three open-market sales, with a median trade size of 12,500 shares. This latest transaction matches that median, suggesting the sale fits the established pattern rather than marking a change in approach. What does this mean for the insider's remaining position in Magnite?Post-transaction, direct ownership stands at 53,917 shares, valued at approximately $759,151 as of the November 21, 2025 market close.
There is an enormous disconnect between marketers' perceptions of AI's impact on customer experience and how consumers actually experience it. According to Invoca's " B2C AI Marketing Impact" report, 86% of marketers believe AI is enhancing the customer journey, only 35% of consumers agree. This gap in perception represents more than just a difference of opinion-it risks eroding trust and diminishing the very experience AI is meant to improve.
Sound is everywhere. It fills the in-between moments, fuels our routines and connects us emotionally in ways that no other medium can. Yet, for all that time and attention we give to audio, ad dollars haven't kept pace. This is what I call the "sound gap," the persistent disparity between the time consumers spend listening and the investment advertisers make in reaching them. For more than 30 years, I've dedicated my career to closing the sound gap. Now is the time.
It should not be complicated to market your business online, but many small business owners find it that way. Between platforms, algorithms, and constant updates, it's very easy to lose time and confidence when you're trying to manage everything. That's the challenge Digital Gurus was created to solve. This UK-based marketing platform promises a simple step-by-step process that makes ordering a digital campaign really simple to follow.
At JOIN, we believe hiring should be easy, fast, and fair - for companies and candidates alike. That's why we're building intuitive, powerful recruiting software that helps businesses of all sizes find the right people effortlessly. As a Senior / Principal Account Manager, you'll play a critical role in shaping and growing long-term customer relationships. You won't just manage accounts - you'll act as a Trusted Advisor, Challenger, and Growth Partner, driving commercial impact and ensuring customers unlock the full value of JOIN.
Search continues to ship 🚀 Built on Gemini 3 Pro, Nano Banana Pro is available in Search, starting with AI Mode, on day 1 for Google AI Pro or Ultra subscribers in the U.S. https://t.co/OrkyHrNMzS- Robby Stein (@rmstein) November 20, 2025 AI Mode query ⬆️ Create a detailed infographic for college students on trophic levels and energy transfer in ecosystems. The infographic should feature an ecological pyramid (energy or biomass), with definitions of producers, primary, secondary, and tertiary consumers, and...- Nick Fox (@thefox) November 20, 2025
After hitting an all-time high of $525.15 in February, AppLovin Corp.'s ( NASDAQ: APP) share price tumbled more than 35% due to a pending class action lawsuit and to short seller reports. However, the software company's better-than-expected quarterly reports this year have given the stock a boost. The stock hit a new high of $745.61 in September. Even after retreating recently, AppLovin stock is still 60.1% higher than a year ago, outperforming the S&P 500 and the Nasdaq in that time.
Google Maps is one of the most valuable digital marketing tools available to your business, particularly if you're using the Google Local Pack. The Google Local Pack displays top-ranked business listings in a user's local area. So, when searching for "hairstylists near me" or "Italian food in my area," a user sees their local best-ranked and reviewed listings for salons or Italian restaurants at the very top of the search results page, along with a map.
Ad revenue invested behind creator-generated content is expected to top $180 billion this year, up 20% for 2024, and could more than double by 2030, per a WPP Media forecast. Yet despite the rapidly growing investment - increasingly driven by major CPG marketers - a vast amount of creator ad spend may not be effective. About half (45%) of creator ad spend on Meta failed to deliver brand impact due to missing logos or branding in the first three seconds,
Major shifts in advertiser priorities for 2026 has been revealed by ISBA's latest Media Budgets Survey, conducted with Ebiquity and the World Federation of Advertisers. Representing £2.9bn in UK ad spend and part of a global study covering USD$13bn (£9.91bn) across 16 markets, the survey shows 65% of UK advertisers expect to increase overall marketing budgets. A clear trend toward brand-building is emerging, with 37% planning to boost branding investment versus just 14% prioritising performance marketing.
