Marketing tech
Marketing tech

2 hours ago

How to make your content visible to AI buying agents | MarTech

Publish white papers and technical documentation as structured, high-signal web content with schema markup so AI procurement agents can discover and cite them.

fromEMARKETER

B2B buyers still start their research with search

57% of US B2B decision-makers use search engines during early research, making SEO, SEM, and GEO foundational for early-funnel visibility.

2 hours ago

How to make your content visible to AI buying agents | MarTech

Publish white papers and technical documentation as structured, high-signal web content with schema markup so AI procurement agents can discover and cite them.

fromEMARKETER

B2B buyers still start their research with search

57% of US B2B decision-makers use search engines during early research, making SEO, SEM, and GEO foundational for early-funnel visibility.

These AI Agents Want To Handle All The Annoying Parts Of Media Buying | AdExchanger

Automated bidding exists, but campaign operations remain manual; Kovva uses AI agents to automate cross-platform workflow chores and reduce operational drag for media buyers.

48 minutes ago

DoubleVerify Launches AI-Powered Threads Suitability Controls?

AI-powered pre-screen content controls on Meta Threads help advertisers avoid unsuitable placements before ads are served, improving brand protection and campaign performance.

2 hours ago

'Identity is the qualifier for AI': Publicis' $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era

LiveRamp acquisition centers on durable data advantage, using pseudonymous identity and clean rooms to enable cross-ecosystem measurement and AI-agent readiness without exposing underlying data.

4 hours ago

Ad Tech Briefing: The downstream implications of Publicis Groupe's $2.2 billion bet on LiveRamp

Acquiring LiveRamp supports Publicis Groupe’s shift to data-driven principal operating models with tighter identity control and closed-loop measurement.

3 hours ago

10 of the most insightful quotes from the May 2026 MarTech Conference | MarTech

Consent is the start of an ongoing trust relationship, and personalization must deliver real utility through meaningful customer experiences.

1 hour ago

Publicis buys LiveRamp to build agentic AI capabilities on proprietary data | MarTech

Publicis Groupe will acquire LiveRamp to operationalize and activate expanded identity and data collaboration capabilities for privacy-safe, co-created data powering AI agents.

The Economist prepares for a twotrack internet: one for humans and one for AI agents

Agent-readable web surfaces are being created by restructuring marketing and selected editorial content for AI answer engines.

Marketers put up guardrails as AI agents reshape programmatic buying

AI agents can automate marketing tasks, but marketers use guardrails and gatekeepers to prevent errors, hallucinations, and budget or data misuse.

'We should own it': Hershey's programmatic chief on AI agents and media mix modeling

AI agentic media measurement via MMM helps Hershey prioritize relevance, connect media strategy to business goals, and adjust investments faster.

The Economist prepares for a twotrack internet: one for humans and one for AI agents

Agent-readable web surfaces are being created by restructuring marketing and selected editorial content for AI answer engines.

Marketers put up guardrails as AI agents reshape programmatic buying

AI agents can automate marketing tasks, but marketers use guardrails and gatekeepers to prevent errors, hallucinations, and budget or data misuse.

'We should own it': Hershey's programmatic chief on AI agents and media mix modeling

AI agentic media measurement via MMM helps Hershey prioritize relevance, connect media strategy to business goals, and adjust investments faster.

Marketing is entering its 'air traffic control' era | MarTech

Marketing is shifting from human-led persuasion to software-driven decision-making and autonomous coordination requiring orchestration rather than control.

Media Buying Briefing: What buyers expect out of this year's upfront marketplace

Outcomes-based upfront deals aim to prove advertising drives consumer results, requiring premium, measurable media and improved cross-industry measurement tools.

Why Amazon and YouTube pitched operating systems, not just TV inventory at this year's upfront

Upfront negotiations increasingly focus on ad infrastructure, identity, data, AI buying, measurement, and programmatic capabilities rather than only discounted bulk ad space.

#agentic-ai

Marketing tech

Inside The Trade Desk's Claude-powered campaign agent

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

AI agents are already buying ads, while marketers add guardrails, transparency, and human approval to control automation and manage new costs and standards.

The state of agentic advertising

Agentic advertising uses autonomous AI agents to plan, transact, and optimize media, with adoption still early due to trust and readiness gaps.

Marketing tech

Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI

fromB&T

Marketing tech

'Results Are Following': Taboola Releases New Study Centred Around Agentic AI

Inside The Trade Desk's Claude-powered campaign agent

Koa Agents automate major parts of programmatic ad workflows, connecting to partner AI models via Open Agentic Kit while focusing on setup and troubleshooting rather than ad buying.

Digiday Programmatic Marketing Summit May Recap: How marketers are navigating agentic ad buying

AI agents are already buying ads, while marketers add guardrails, transparency, and human approval to control automation and manage new costs and standards.

The state of agentic advertising

Agentic advertising uses autonomous AI agents to plan, transact, and optimize media, with adoption still early due to trust and readiness gaps.

Taboola Data Reveals 76% Advertisers See Improved Performance From Agentic AI

Agentic AI improves performance advertising mainly within search and social walled gardens, while most advertisers want comparable open-web solutions and face workflow integration barriers.

fromB&T

'Results Are Following': Taboola Releases New Study Centred Around Agentic AI

76% of advertisers report meaningful AI performance uplift, mainly on search and social, and 80% would increase open-web spend if comparable agentic solutions existed.

Bitget AI Hits 1 Million Users and $1.2B in Agent Trading Volume Across 58 Tools

Bitget AI reached 1M users and $1.2B volume, shifting from AI chat to agent-native execution with unified insight, strategy, and risk controls.

fromFortune

4 hours ago

Anaplan CEO: AI isn't eating software. It's sorting it | Fortune

LLMs commoditize UI and query interfaces, while deterministic domain authority becomes the most valuable enterprise software layer for verifiable decisions.

fromwww.housingwire.com

8 hours ago

Exec and Ops Alignment Shapes Title Agency Tech Stacks

Technology initiatives fail when executive business-outcome priorities and operational workflow realities are not aligned and communicated before implementation.

15 hours ago

Publicis Group snaps up LiveRamp for US$2.2bn

Publicis Group will acquire LiveRamp for US$2.2 billion to expand data co-creation and agentic AI marketing using clean rooms and identity capabilities.

5 hours ago

Emma Alligan Joins xpln.ai as Agency Sales Director

Emma Alligan appointed agency sales director UK to drive xpln.ai’s UK expansion and adoption of attention-based measurement solutions.

7 hours ago

Adnami & Adnuntius Join Forces to Shape the Future of Political Advertising in the Nordics

Partnership delivers TTPA-compliant, no-cookie political advertising with attention-optimized formats and measurement across Nordic premium publishers.

15 hours ago

QMS expands Melbourne network with new digital Citylink sites

Two large-format CityLink billboards in Melbourne have been digitized into premium digital screens, expanding QMS reach near CBD and major venues.

fromInman

1 day ago

Stop experimenting with AI. Start using these 5 prompts

Use AI with intention by using outcome-specific prompts that turn tools into systems for real estate business challenges.

fromYahoo Autos

Google Just Sent Car Dealers a Clear Message: Stop Hiding Fees in Your Ads

Vehicle Ads require advertised monthly payments and pricing claims to match real transaction details shown on dealership websites to avoid disapproval or suspension.

fromYahoo Autos

Google Just Sent Car Dealers a Clear Message: Stop Hiding Fees in Your Ads

Vehicle Ads must display monthly payments and pricing that match real transaction details on dealership websites to avoid disapproval or suspension.

fromForbes

Brand Loyalty Dies When Your Customer Is An Algorithm

AI shopping agents rely on structured, verifiable signals and can complete purchases without showing alternatives, reducing brand recognition and emotional influence.

fromCity AM

Google built the internet economy. AI is rewriting it.

AI-driven discovery shifts customer acquisition from visibility and filtering toward outcome-based recommendations.

The AI search shift changing B2B marketing metrics | MarTech

AI-generated search is becoming a top B2B channel, shifting visibility from Google rankings to AI citation and credibility signals.

The Keywords To The Kingdom; Can't Afford To Pay Attention | AdExchanger

Campaign reporting is shifting from exportable analytics toward curated insights that emphasize what’s working and encourage continued ad spending.

Marketing tech

Digest: Meta Eyes $240bn Ad Haul in 2026; Alibaba AI Revenue Hits 11th Quarter of Triple-Digit Growth

Marketing tech

The Trade Desk vs. AppLovin: What Do Their Quarterly Revenue Trajectories Tell Investors? | The Motley Fool

The Keywords To The Kingdom; Can't Afford To Pay Attention | AdExchanger

Campaign reporting is shifting from exportable analytics toward curated insights that emphasize what’s working and encourage continued ad spending.

Digest: Meta Eyes $240bn Ad Haul in 2026; Alibaba AI Revenue Hits 11th Quarter of Triple-Digit Growth

Meta’s ad revenue is forecast to reach about $240bn in 2026 as Instagram and Reels attract increased marketer spending.

Alibaba’s AI-related products delivered 11 straight quarters of triple-digit growth, reaching 8.97bn yuan and supporting overall revenue gains.

The Trade Desk vs. AppLovin: What Do Their Quarterly Revenue Trajectories Tell Investors? | The Motley Fool

The Trade Desk shows seasonal revenue patterns, while AppLovin shows consistent quarter-over-quarter growth and much higher net income margins.

more#digital-advertising

fromEntrepreneur

5 Signals That Influence Claude and ChatGPT Recommendations in 2026

Third-party corroboration, context-matched placement, distributed review signals, machine-readable trust proof, and specificity drive AI recommendations more than traditional SEO alone.

AI-driven advertising depends on reliable data infrastructure

High-performing AdTech depends on a unified, resilient data infrastructure that keeps data access consistent and decisions aligned with user actions.

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.

Adform Opens Full-Stack Infrastructure for Agentic Advertising

Adform enables direct AI-driven access to its integrated DSP, ad server, DMP, and ID Fusion via an MCP gateway for end-to-end campaign control.

fromWFTV

AI-driven advertising depends on reliable data infrastructure

High-performing AdTech depends on a unified, resilient data infrastructure that keeps data access consistent and decisions aligned with user actions.

Ad tech is lining up behind OpenAI (it's been here before)

ChatGPT ads are being broadly released to all StackAdapt advertisers, with no minimum spend, to drive testing and scaling alongside existing ad capabilities.

Adform Opens Full-Stack Infrastructure for Agentic Advertising

Adform enables direct AI-driven access to its integrated DSP, ad server, DMP, and ID Fusion via an MCP gateway for end-to-end campaign control.

Letter from the Editor: We keep giving small businesses more tools when what they want is relief - Tearsheet

SMB finance is moving toward more automation and integration, but fragmented tools force owners to coordinate systems during decisions.

Meta vs. Snap: What Do Their Quarterly Revenue Trends Tell Investors? | The Motley Fool

Meta and Snap both rely on digital advertising and are growing revenue, but Meta’s scale and AI-driven growth outpace Snap’s results.

Gambling.com (GAMB) Q1 2026 Earnings Transcript | The Motley Fool

Sports Data Services grew while marketing declined, compressing margins and cash flow despite higher B2B OpticOdds contract activity and API adoption.

Meta vs. Snap: What Do Their Quarterly Revenue Trends Tell Investors? | The Motley Fool

Meta and Snap both rely on digital advertising and are growing revenue, but Meta’s scale and AI-driven growth outpace Snap’s results.

Gambling.com (GAMB) Q1 2026 Earnings Transcript | The Motley Fool

Sports Data Services grew while marketing declined, compressing margins and cash flow despite higher B2B OpticOdds contract activity and API adoption.

GEO Matters But SEO Still Wins Conversions

AI summaries reduce clicks on traditional results and increase early session exits, mainly affecting informational, exploratory queries rather than overall commercial search demand.

Video: Google Ranking Volatility Heated, Discover Data Goes Missing, FAQ Rich Results Totally Gone & Google Ads AI Dashboards

Google updated spam policies to cover AI responses, while multiple search and advertising products changed reporting, results, and tooling.

Build a martech stack that makes it easy to manage your brand | MarTech

Brand consistency at scale requires aligning the right martech tools to a shared strategy so tools work together toward one goal.

Why Albertsons Is Adding The LTV Metric To Its Analytics | AdExchanger

ROAS is too narrow, and retail media is shifting toward broader metrics like ACOS, ROMO, MER, and LTV to measure marketing impact beyond ad spend.

Tiktok launches suite of AI advertising tools

TikTok launched AI tools for ad creation, influencer collaboration, creator discovery, search placement, and developer automation to reduce manual production work.

Versant (VSNT) Q1 2026 Earnings Call Transcript | The Motley Fool

Total revenue fell 1% to $1.69 billion, but adjusted EBITDA rose 5% to $704 million due to margin strength and efficiency improvements.

fromTNW | In

STT Global Data Centres lines up a $500m Mumbai listing, in front of a crowded 2026 IPO queue

ST Telemedia holds the 74% controlling stake in the India business, with Tata Communications retaining the remaining 26% from the original 2016 joint venture. Bloomberg's framing of the operator as Tata-backed understates the direction of control. The $500m figure is the only one Bloomberg sources to its informants. Indian and Asian outlets summarising the report have circulated a valuation range of $5bn to $5.5bn, with a draft prospectus said to follow in two to three months.

Marketing tech

The US Is Using AI to Hunt Down Insider Trading on Polymarket

The CFTC is increasing enforcement against US-based traders using offshore prediction markets and VPNs, using AI and surveillance tools to detect manipulation.

fromnews.bitcoin.com

Marketing tech

Interactive Brokers Debuts All-in-One Prediction Market Portal

fromWIRED

The US Is Using AI to Hunt Down Insider Trading on Polymarket

The CFTC is increasing enforcement against US-based traders using offshore prediction markets and VPNs, using AI and surveillance tools to detect manipulation.

fromnews.bitcoin.com

Marketing tech

Interactive Brokers Debuts All-in-One Prediction Market Portal

more#prediction-markets

fromPractical Ecommerce

Chord Commerce CEO on Pivoting to Data

Chord pivoted from a headless ecommerce platform to an ecommerce-focused data management company consolidating first-party data across external providers.

#google-ads

Google Ads Create Video With AI Button

Google Ads is testing a Gemini-powered “Create video” beta CTA inside Demand Gen campaigns to generate video creative automatically for advertisers.

Google Vehicle Ads Now Supports ATVs & Non-Motorized Vehicles

Google Vehicle Ads in the United States now support ATVs, RVs, UTVs, and non-motorized trailers, using Merchant Center data and Performance Max campaigns.

Google Ads Create Video With AI Button

Google Ads is testing a Gemini-powered “Create video” beta CTA inside Demand Gen campaigns to generate video creative automatically for advertisers.

Google Vehicle Ads Now Supports ATVs & Non-Motorized Vehicles

Google Vehicle Ads in the United States now support ATVs, RVs, UTVs, and non-motorized trailers, using Merchant Center data and Performance Max campaigns.

General Catalyst posted VC rage bait and it worked, especially on a16z | TechCrunch

General Catalyst used a parody “VC vs GC” video to contrast permissive VC funding with a higher responsibility bar for AI products.

fromTipRanks Financial

Direct Marketing MiX Outlines Q1 FY2026 Results and Growth Strategy - TipRanks.com

Direct Marketing MiX Inc. released its financial results briefing outline for the first quarter of fiscal year ending December 2026, signaling continued emphasis on comprehensive marketing and sales solutions. The materials highlight its business model, core competencies in hybrid and digital fulfillment, and a structured approach to adopting AI in its service offerings.

Marketing tech

#ai-in-marketing

fromTNW | Market-Intelligence

Canva report: nearly every marketer uses AI, but consumers still want the human touch

Most marketers use AI daily and plan to spend more, but most consumers still prefer human-made ads and want disclosure, data protection, and opt-out options.

fromDaniel Burrus

Daniel Burrus

AI makes content abundant, so marketing success depends on earning scarce human attention through early, predictive relevance.

fromTNW | Market-Intelligence

Canva report: nearly every marketer uses AI, but consumers still want the human touch

Most marketers use AI daily and plan to spend more, but most consumers still prefer human-made ads and want disclosure, data protection, and opt-out options.

fromDaniel Burrus

Daniel Burrus

AI makes content abundant, so marketing success depends on earning scarce human attention through early, predictive relevance.

Why B2B Marketers Must Double Down On Content Investment Before 2027

AI-powered search and generative answers are reducing website clicks, making content central to B2B demand generation rather than just inbound traffic.

CMOs Have To Be More Tech-Enabled Than Ever - And So Do Their Agencies | AdExchanger

Brands increasingly choose agencies based on AI capabilities, and CMOs must become technically fluent to architect martech systems and prove revenue impact.

fromModern Retail

Modern Retail+ Research: Marketers' AI use rises, but tech skills stall

AI investment and adoption by brands and agencies rose sharply from 2022 to 2025, with more AI leadership roles and growing consumer-facing use cases.

fromMarketing Dive

Netflix flexes new capabilities as ad biz doubles geographic reach

Netflix reported 250 million monthly active viewers and plans to expand ad-supported reach globally using programmatic, agentic AI, and data-driven insights.

The AI Chat Ad Frontier: What LLMs Change About Brand Safety

LLM ads shift impressions and transactions into dynamic conversational contexts, requiring continuous brand-safety and suitability evaluation for advertiser success.

Bloomberg Wants Contextual Targeting To Work In Live Video | AdExchanger

Bloomberg is shifting live video campaign planning toward real-time contextual targeting, using Bloomberg AiQ and new audience tools to improve reach, targeting, measurement, and reduce programmatic waste.

fromPractical Ecommerce

AI Reshapes Print-on-Demand Ecommerce

AI-generated POD products can be created quickly and cheaply, but zero-click search, AI-driven discovery, and margin-to-CAC pressure make early sales hard.

#programmatic-advertising

Digital Audio Proves Its Full Funnel Credentials in Audion & Happydemics Study

Digital audio advertising shows measurable full-funnel impact, delivering stronger brand image, preference, and purchase intent than other channels.

Richer contextual signals in the bidstream help agencies and publishers alike

Programmatic buying needs more precise contextual signals because broad categories overfilter news inventory and undervalue relevant, safe environments.

Aceex Expands Programmatic Capabilities Through Collaboration with Media.net

Collaboration with Media.net aims to improve reliable inventory access, campaign execution efficiency, and transparent, high-quality programmatic infrastructure.

4 questions you should ask to catch programmatic ad fraud | MarTech

$26.8B in programmatic media value is lost annually to fraud and inefficiencies, especially in CTV, driven by passive assumptions that partners handle fraud.

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.

Richer contextual signals in the bidstream help agencies and publishers alike

Programmatic buying needs more precise contextual signals because broad categories overfilter news inventory and undervalue relevant, safe environments.

Aceex Expands Programmatic Capabilities Through Collaboration with Media.net

Collaboration with Media.net aims to improve reliable inventory access, campaign execution efficiency, and transparent, high-quality programmatic infrastructure.

4 questions you should ask to catch programmatic ad fraud | MarTech

$26.8B in programmatic media value is lost annually to fraud and inefficiencies, especially in CTV, driven by passive assumptions that partners handle fraud.

more#programmatic-advertising

Future of TV Briefing: Inside Warner Bros. Discovery's programmatic upfront pitch

More than half of Warner Bros. Discovery’s biddable programmatic demand comes from upfront deals, and growth is driven by automation, private marketplaces, and programmatic live sports.

Meta Platforms Looks Like a Bargain Right Now | The Motley Fool

Meta Platforms shows strong revenue and net income growth, guidance for continued expansion, and early diversification beyond ads after a post-earnings dip.

By the numbers: Ad tech's quarter of mixed fortunes

Most ad tech companies reported revenue growth, but three saw annual declines and raised questions about whether AI will reduce platform stickiness and take-rates.

Clinch Announces Enhanced Creative for Snapchat Dynamic Product Ads

An AI workflow connects product feed management, creative customization, and catalogue enrichment to automate Snapchat Dynamic Product Ads publishing.

Daily Search Forum Recap: May 14, 2026

Google search ranking volatility spiked, while Google Ads, Analytics, and Bing image generation added new capabilities and APIs.

Thrad Names Roger Dunn CCO as FMCG Brands Eye AI Conversation Advertising

Thrad appoints Roger Dunn to lead commercial growth for AI conversation advertising infrastructure serving FMCG brands at recommendation moments.

fromIrish Independent

Netflix to start showing ads in Ireland

Netflix will add an ad-supported subscription tier in Ireland in 2027, likely at a lower price, using AI for personalized ad delivery and frequency control.

Google Search Ranking Volatility Heating Up May 13th & 14th

Multiple SEO tools show significant ranking volatility and indexing drops, suggesting possible unconfirmed Google ranking changes alongside ongoing deindexing trends.

With sports fragmentation, following the fans is crucial

Live sports command premium ad inventory, but fragmented streaming rights create siloed audiences that require aggregation to reach fans at scale.

Google Analytics AI Assistant Traffic Tracks ChatGPT, Gemini, and Claude Traffic

GA4 adds an AI Assistant channel to measure traffic from AI chatbots, automatically tagging medium, channel group, and campaign names for comparison with other sources.

Google Ads API Version 24.1 Now Out

Google Ads API v24.1 adds DemandGen classic display images, passkey support, expanded experiment types, and new data retention policy support.

Diageo retail media lead Roger Dunn exits for adtech startup Thrad

Roger Dunn left Diageo to become chief commercial officer at Thrad, overseeing commercial relationships, revenue growth, and global go-to-market strategy for AI chatbot advertising.

fromTipRanks Financial

Japan Medical Dynamic Marketing Denies Report of Launching Take-Private Bid - TipRanks.com

Japan Medical Dynamic Marketing denies launching a go-private bidding process and says strategic options are only being studied with no decisions made.

fromForbes

Why Marketing Is Shifting From Conversions To Credibility

Consumers expect authentic, trustworthy brand engagement and will stop buying or leave negative reviews after inauthentic experiences.

TikTok launches MCP server to let AI agents run campaigns

TikTok is enabling AI agents to plan, launch, and optimize ad campaigns through an MCP server and developer toolkit, reducing manual dashboard work.

fromwww.housingwire.com

Your AI-generated content is showing. (And not in a good way.)

Unedited AI content is often recognizable and undermines trust, so marketing should use technology to enhance genuine human connection.

fromNeil Patel

Ubersuggest Keyword Ideas: What the Data Actually Tells You

Keyword volume alone can’t show where demand lives or whether your brand appears; multi-platform keyword and AI visibility data guide smarter content focus.

Forget Dances. TikTok Wants People To Shop | AdExchanger

TikTok is expanding into a one-stop ecommerce and advertising platform with shoppable travel, new ad products, and creator tools for scalable campaigns.

fromBusiness Matters

Is Your Marketing AI-Ready, or Just AI-Adjacent? Answers from Moindes Limited

AI-ready marketing connects data and decision loops so campaigns learn and adjust automatically, while AI-adjacent marketing only speeds manual steps without changing decisions.

Warner Bros. Discovery's Upfront Was All About Performance | AdExchanger

WBD is accelerating outcomes-based measurement by integrating standardized conversion APIs and launching a live dashboard for near-real-time attribution across channels.

MrBeast's creator platform signals a more programmatic creator economy

Beast Industries is building an AI-driven, programmatic creator marketplace to connect vetted creators with Global 1000 brands at scale.

fromForbes

Your Reputation Now Lives Inside AI Answers

Reputation management now requires controlling AI summary narratives, not just ranking on Google, because AI-generated issues are increasingly originating from AI summaries.

#ai-search-optimization

The new local authority stack for real estate in AI search - AOL

AI search for real estate is a trust-based authority game, requiring a layered local authority stack rather than traditional keyword and Maps dominance.

The new local authority stack for real estate in AI search - AOL

AI real estate search rewards trust signals and local authority stacks, making agent visibility depend on interconnected digital proof rather than keyword rankings.

fromMacon Telegraph

The new local authority stack for real estate in AI search

AI search dominates buyer research, making local authority signals more important than traditional keyword-based local SEO for agent visibility.

The new local authority stack for real estate in AI search - AOL

AI search for real estate is a trust-based authority game, requiring a layered local authority stack rather than traditional keyword and Maps dominance.

The new local authority stack for real estate in AI search - AOL

AI real estate search rewards trust signals and local authority stacks, making agent visibility depend on interconnected digital proof rather than keyword rankings.

fromMacon Telegraph

more#ai-search-optimization

The new local authority stack for real estate in AI search

AI search dominates buyer research, making local authority signals more important than traditional keyword-based local SEO for agent visibility.

fromThedrum

Analytic Partners named a Forrester leader

Analytic Partners is named a Forrester Wave leader and top-ranked in Strategy for marketing measurement and optimization solutions.

Global Study: Fuelled by AI, CTV Fraud Schemes Surge 140% Globally

AI-driven fraud is rapidly increasing in CTV, causing major advertiser losses and requiring protection that removes low-quality impressions and targets inventory likely to perform.

Coca-Cola and partners pushing for new measurement standard | MarTech

Universal Media Measurement (UMM) standardizes paid, owned, earned, and shared media measurement on a single comparable scale for marketers.

How signal-based outreach is changing outbound | MarTech

Outbound marketing now relies on buyer signals, tailored messaging, and coordinated multichannel engagement instead of volume-only static outreach.

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media is expanding PMPs and managed programmatic using first-party data and reduced ad load to deliver measurable outcomes and counter open-market volatility.

fromwww.businessinsider.com