Marketing tech

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Marketing tech
fromDigiday
1 hour ago

Future of Marketing Briefing: Agency operating systems face a differentiation problem

Half of agency-made AI platforms are projected to fail by 2029, raising concerns about their long-term viability and client retention strategies.
Marketing tech
fromAdExchanger
1 hour ago

The JavaScript Overload; Whatever, AI Will Handle It | AdExchanger

News publishers are compromising long-term reader retention for short-term ad revenue, leading to bloated web pages and diminished content visibility.
Marketing tech
fromMarTech
15 hours ago

ActiveCampaign extends its AI capabilities with context and scale | MarTech

ActiveCampaign launches AI Performance Intelligence to benchmark campaign performance against industry peers and provide real-time optimization recommendations without user prompting.
#generative-engine-optimization
Marketing tech
fromForbes
12 hours ago

GEO For PR: How To Earn Mentions In AI Summaries

Generative engine optimization (GEO) is becoming essential for PR professionals to prove value as AI-powered search reshapes how people find information online.
Marketing tech
fromForbes
3 days ago

7 Ways To Prepare Your Brand For AI Search Dominance In 2026

Generative engine optimization (GEO) is essential as AI search platforms reduce traditional web traffic, requiring brands to become part of AI-generated answers rather than relying on ranked links.
Marketing tech
fromForbes
12 hours ago

GEO For PR: How To Earn Mentions In AI Summaries

Generative engine optimization (GEO) is becoming essential for PR professionals to prove value as AI-powered search reshapes how people find information online.
Marketing tech
fromNeil Patel
2 days ago

GEO Best Practices: Prompt Volume Shouldn't Drive Strategy

Prompt volume data for generative engine optimization is estimated and unreliable, requiring alternative strategies beyond query volume tracking for effective GEO performance.
Marketing tech
fromForbes
3 days ago

7 Ways To Prepare Your Brand For AI Search Dominance In 2026

Generative engine optimization (GEO) is essential as AI search platforms reduce traditional web traffic, requiring brands to become part of AI-generated answers rather than relying on ranked links.
#marketing-measurement
Marketing tech
fromForbes
14 hours ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
fromAdExchanger
17 hours ago
Marketing tech

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketing tech
fromForbes
14 hours ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Marketing tech
fromAdExchanger
17 hours ago

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromInc
20 hours ago

87 Percent of Shoppers Pay More for Brands They Trust. AI Is Putting That Advantage at Risk

Online trust is eroding due to AI-enabled fraud and misinformation, threatening DTC brands with a potential 'Dead Web' scenario where consumers retreat to only major platforms.
#agentic-ai
Marketing tech
fromAdExchanger
23 hours ago

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Marketing tech
fromMarketing Dive
3 days ago

Beverage marketer sees cost savings with agentic media-buying test

PubMatic and Butler/Till executed a fully autonomous AI-driven advertising campaign for Geloso Beverage Group that reduced supply chain costs by 5.5x while maintaining quality standards and exceeding performance targets.
Marketing tech
fromInc
3 days ago

Agentic AI Is the Future of Sales: Here's How to Get It Right

Agentic AI will transform sales by automating the entire sales cycle, enabling salespeople to manage AI agents that independently handle research, outreach, and lead qualification while continuously optimizing campaigns based on buyer behavior.
Marketing tech
fromAdExchanger
23 hours ago

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Marketing tech
fromMarketing Dive
3 days ago

Beverage marketer sees cost savings with agentic media-buying test

PubMatic and Butler/Till executed a fully autonomous AI-driven advertising campaign for Geloso Beverage Group that reduced supply chain costs by 5.5x while maintaining quality standards and exceeding performance targets.
Marketing tech
fromInc
3 days ago

Agentic AI Is the Future of Sales: Here's How to Get It Right

Agentic AI will transform sales by automating the entire sales cycle, enabling salespeople to manage AI agents that independently handle research, outreach, and lead qualification while continuously optimizing campaigns based on buyer behavior.
Marketing tech
fromwww.housingwire.com
12 hours ago

Why AI tools are not changing real estate fees yet

AI in real estate improves agent efficiency but fails to reduce consumer costs because incentive structures remain unchanged, allowing gains to be absorbed internally rather than passed to buyers and sellers.
Marketing tech
fromTechzine Global
20 hours ago

Qualtrics uses AI to accelerate market research

Qualtrics launched synthetic consumer panels using custom-trained AI and a Research Hub platform to accelerate market research and decision-making by making consumer testing faster and past research searchable.
Marketing tech
fromTheregister
15 hours ago

Google says it will let publishers opt out of AI overviews

Google offers limited concessions to UK competition watchdog including eventual opt-out for generative AI in search and easier default engine switching, but without specific details or timelines.
#programmatic-advertising
Marketing tech
fromExchangewire
16 hours ago

Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation

Publishers lack real-time machine learning infrastructure for yield optimization despite its proven value on the buy-side, creating a neutrality problem where exchanges optimize for transaction volume rather than publisher revenue.
Marketing tech
fromAdExchanger
1 day ago

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.
Marketing tech
fromExchangewire
19 hours ago

Digest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group

Publicis advises clients to pause The Trade Desk usage due to audit findings of improper fee application and insufficient cost transparency, while Meta fails to block over 1,000 illegal financial ads in the UK despite prior warnings.
Marketing tech
fromDigiday
3 days ago

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk maintains financial strength but faces erosion of market dominance as competitors like Amazon DSP gain ground through integrated retail media and cleaner measurement capabilities.
Marketing tech
fromExchangewire
2 days ago

MarkApp Joins IAB MENA

MarkApp joined IAB MENA to support transparent, standards-driven digital advertising markets across the Middle East and North Africa region.
Marketing tech
fromExchangewire
3 days ago

EscalaX Hosts an Event to Present EX+: Its SSP

EscalaX launched EX+, a publisher-focused supply side platform offering transparent, flexible monetization with multichannel global demand access to maximize revenue.
Marketing tech
fromExchangewire
16 hours ago

Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation

Publishers lack real-time machine learning infrastructure for yield optimization despite its proven value on the buy-side, creating a neutrality problem where exchanges optimize for transaction volume rather than publisher revenue.
Marketing tech
fromAdExchanger
1 day ago

Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger

Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.
Marketing tech
fromExchangewire
19 hours ago

Digest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group

Publicis advises clients to pause The Trade Desk usage due to audit findings of improper fee application and insufficient cost transparency, while Meta fails to block over 1,000 illegal financial ads in the UK despite prior warnings.
Marketing tech
fromDigiday
3 days ago

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk maintains financial strength but faces erosion of market dominance as competitors like Amazon DSP gain ground through integrated retail media and cleaner measurement capabilities.
Marketing tech
fromExchangewire
2 days ago

MarkApp Joins IAB MENA

MarkApp joined IAB MENA to support transparent, standards-driven digital advertising markets across the Middle East and North Africa region.
Marketing tech
fromExchangewire
3 days ago

EscalaX Hosts an Event to Present EX+: Its SSP

EscalaX launched EX+, a publisher-focused supply side platform offering transparent, flexible monetization with multichannel global demand access to maximize revenue.
fromExchangewire
19 hours ago

Venatus Delivers 5x Higher Video Ad Attention by Activating Audiences "In the Zone"- Lumen Research Finds

Attention isn't evenly distributed across digital media. What we first observed in gaming, and have now built into our technology, is that there are environments where attention behaves fundamentally differently than anywhere else on the web. When audiences are 'In the Zone,' attention is sustained rather than interrupted, making each impression inherently more valuable.
Marketing tech
Marketing tech
fromVariety
1 day ago

Directable AI Set to Disrupt Film and TV Biz: 'It's Going to Help Small Film Industries in Asia Compete'

Generative AI tools with advanced directability are transforming film and TV production workflows, enabling filmmakers to achieve results three to four times faster than traditional methods.
fromExchangewire
23 hours ago

UK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning

UK marketers are forecasting an average 41% increase in pDOOH spending over the next 18 months, notably higher than the 32% growth projected in 2024, pointing to accelerating momentum as advertiser confidence matures.
Marketing tech
Marketing tech
fromTNW | Microsoft
9 hours ago

Microsoft's MAI-Image-2 enters the top three AI image generators

Microsoft's MAI-Image-2 ranks third on Arena.ai's image generation leaderboard, behind only Google and OpenAI, and is now rolling out across Copilot and Bing Image Creator.
fromExtremeTech
9 hours ago

Google's AI Referalls Tank, Sending Far Less Traffic to Online Publishers

Google Search referrals to publishers fell about 34% year over year, with Google Discover clicks down 15% in the same period. The impact is uneven across the industry. Small publishers saw search traffic drop by about 60%, mid‑sized outlets by about 47%, and large sites by 22%.
Marketing tech
Marketing tech
fromTNW | Startups-Technology
1 day ago

AI startup Ringtime raises 1.8M for voice agents

Ringtime's AI agent automates recruitment conversations end-to-end, addressing inefficiencies in blue-collar hiring by handling screening, matching, and candidate communication across 22 languages.
Marketing tech
fromTechCrunch
9 hours ago

Polymarket continues its partnership spree with a Major League Baseball deal | TechCrunch

MLB designated Polymarket as its official prediction market partner, granting exclusive data access and logo usage while establishing an integrity framework with the CFTC.
Marketing tech
fromBusiness Matters
7 hours ago

Legal AI firm Harvey signs Suits star Gabriel Macht in rare B2B brand deal

Legal AI company Harvey signs actor Gabriel Macht as brand ambassador, marking a rare celebrity endorsement in enterprise software to boost brand recognition in the competitive legal AI market.
Marketing tech
fromAdExchanger
2 days ago

Optimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics

Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.
Marketing tech
fromDigiday
1 day ago

How new infrastructure, like the Model Context Protocol, is reshaping marketing workflows

AI agents require strong foundational infrastructure, structured context, and clear guardrails to deliver marketing value, with the Model Context Protocol emerging as an open standard to connect agents with legacy systems and data sources.
Marketing tech
fromSiliconANGLE
1 day ago

Multiply raises $9.5M to launch 'self-learning' advertising platform - SiliconANGLE

Multiply Technology launches AI-powered advertising platform with $9.5 million funding to create self-learning ads that continuously improve and prevent audience attention decay.
Marketing tech
fromEntrepreneur
1 day ago

Is It Finally Time to Put Homebuyers First in Real Estate Tech?

Proptech startups prioritized revenue from real estate agents and brokerages rather than end-users, resulting in technology that optimizes intermediary efficiency instead of consumer benefit.
Marketing tech
fromDigiday
2 days ago

Why one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns

LTK launches Quick Collabs to streamline creator marketing campaigns through flat-fee opt-in model, reducing negotiation bottlenecks and enabling rapid content scaling across multiple creators.
Marketing tech
fromwww.npr.org
1 day ago

Do you understand this billboard? If not, that's the whole point

AI startups use cryptic billboards in San Francisco targeting engineers with insider jargon, intentionally excluding general consumers while driving 30% billboard revenue growth.
Marketing tech
fromTechCrunch
1 day ago

Sequen snags $16M to bring TikTok-style personalization tech to any consumer company | TechCrunch

Sequen uses Large Event Models to provide real-time personalization and ranking technology to consumer businesses, democratizing AI capabilities previously exclusive to major tech platforms.
Marketing tech
fromForbes
1 day ago

Multiply's Self-Learning AI-Powered Online Ads Rewire Advertising

Multiply raised $9.5 million to develop self-learning advertising that continuously updates B2B marketing campaigns using internal company data and AI-driven optimization.
Marketing tech
fromThe Motley Fool
1 day ago

comScore (SCOR) Q4 2025 Earnings Call Transcript | The Motley Fool

Total revenue reached $357.5 million with 0.4% growth, while adjusted EBITDA grew 2.6% to $42 million, driven by cross-platform products and capital structure simplification.
Marketing tech
fromBusiness Matters
1 day ago

Trustpilot profits soar as AI-driven traffic fuels sharp share price rally

Trustpilot's profits and share price surged due to increased visibility in AI-powered search environments, with click-throughs from AI platforms rising over fifteenfold.
Marketing tech
fromAol
1 day ago

comScore (SCOR) Q4 2025 Earnings Call Transcript

comScore eliminated preferred dividend obligations through recapitalization, launched CCM for cross-platform measurement, and invested in AI measurement capabilities while managing expenses and planning 2026 partnership expansions.
Marketing tech
fromwww.housingwire.com
1 day ago

MoxiWorks signs strategic deal with Michael Saunders & Company

Michael Saunders & Company renewed its partnership with MoxiWorks to leverage AI-driven marketing, CRM, and productivity tools for business growth and operational efficiency.
Marketing tech
fromTelecompetitor
1 day ago

Vendors introduce tools for the AI + broadband world: Roundup

Major vendors announce AI-integrated networking solutions for broadband service providers, including Wi-Fi 8 access points, unified platforms, and enhanced cloud services designed for enterprise edge optimization and agentic AI deployment.
Marketing tech
fromBootstrap Creative
1 day ago

How to Use HubSpot as a CRM in Manufacturing Sales - Bootstrap Creative

HubSpot automates B2B lead qualification, intelligent routing, and revenue tracking to eliminate manual verification waste and unqualified lead chasing in manufacturing sales.
Marketing tech
fromVariety
1 day ago

VideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool

VideoAmp integrates SiriusXM Media and National CineMedia data into its cross-platform planning technology, enabling advertisers to plan campaigns across streaming, CTV, digital video, audio, and cinema within a unified framework.
Marketing tech
fromAdExchanger
2 days ago

The Memo Heard Round The World; The Limits Of Unlimited ChatGPT | AdExchanger

The Trade Desk faces audit findings from FirmDecisions regarding unauthorized DSP fees and opt-in product charges, leading Publicis to discontinue recommendations despite TTD's confidentiality defense.
#trade-desk-stock-decline
Marketing tech
from24/7 Wall St.
1 day ago

Trade Desk Reels as Publicis Report Triggers a Two-Day, 13% Selloff

Trade Desk shares plummeted 13% over two days following a damaging Publicis audit report questioning billing practices and client relationships, eroding investor confidence in the company's competitive moat.
Marketing tech
from24/7 Wall St.
1 day ago

Trade Desk Reels as Publicis Report Triggers a Two-Day, 13% Selloff

Trade Desk shares plummeted 13% over two days following a damaging Publicis audit report questioning billing practices and client relationships, eroding investor confidence in the company's competitive moat.
fromMarTech
1 day ago

Marketo deprecates SEO feature in latest release notes | MarTech

Adobe's Keith Gluck said deprecating features with low usage allows the Marketo Engage team to focus its efforts on other areas of the platform. As for the SEO needs of users, Adobe announced in 2025 that it was acquiring Semrush, a full-featured SEO and visibility tool.
Marketing tech
fromGamesBeat
1 day ago

Pop.Store launches agentic AI commerce platform for creators

Unlike AI tools that generate content or automate replies in isolation, Echo-Me operates across the entire creator business. It identifies revenue opportunities, engages fans in the creator's own voice, generates visual and text content, and executes monetization autonomously.
Marketing tech
Marketing tech
fromExchangewire
1 day ago

Thrad Extends its Partnership with Betadine through iNova Pharmaceuticals

Thrad's advertising infrastructure enables Betadine to deliver digital-first healthcare campaigns that foster meaningful conversations around women's health and wellbeing.
Marketing tech
fromwww.bloomberg.com
1 day ago

Tencent's Sales Rise 13% in Boost for Broader AI Ambitions

Tencent achieved 13% quarterly revenue growth to 194.4 billion yuan, driven by gaming and advertising strength while expanding agentic AI investments.
Marketing tech
fromExchangewire
2 days ago

"Demand Doesn't Disappear. It Relocates": Jessica Saunders, Eyeota - ExchangeWire.com

AI search is compressing the click economy, forcing marketers to shift budgets from traditional search toward CTV and digital out-of-home channels that prioritize discovery and sustained attention over intent-driven clicks.
Marketing tech
fromAol
2 days ago

Maximizing ROI with AI-driven paid advertising

AI-driven paid advertising uses machine learning to automatically optimize bids, targeting, and campaign performance, enabling advertisers to maximize ROI at scale while reducing wasted spend and freeing time for strategic decisions.
#artificial-intelligence
Marketing tech
fromDigiday
3 days ago

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

Artificial intelligence is fundamentally reshaping advertising through media creation, distribution, and monetization, but the industry lacks clarity on specific outcomes.
Marketing tech
fromBusiness Matters
3 days ago

How Artificial Intelligence Is Changing Business Service Delivery

Artificial intelligence transforms business services delivery by automating workflows, improving efficiency, and enhancing service quality in link-building, digital PR, and SEO operations.
Marketing tech
fromDigiday
3 days ago

Ad Tech Briefing: The industry is rethinking its foundations as a new world order is established

Artificial intelligence is fundamentally reshaping advertising through media creation, distribution, and monetization, but the industry lacks clarity on specific outcomes.
Marketing tech
fromBusiness Matters
3 days ago

How Artificial Intelligence Is Changing Business Service Delivery

Artificial intelligence transforms business services delivery by automating workflows, improving efficiency, and enhancing service quality in link-building, digital PR, and SEO operations.
Marketing tech
fromAdExchanger
2 days ago

Future Is Training Its AI On Publisher First-Party Data | AdExchanger

Future launches Helix, an AI-powered solution leveraging first-party data and predictive modeling to optimize ad campaigns and attract performance-focused advertisers.
Marketing tech
fromExchangewire
2 days ago

Digest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden

OpenAI tests Ads Manager for real-time campaign optimization, prepares Agentic Storefronts for Shopify product discovery and purchases in ChatGPT, while Meta faces expulsion from IAB Sweden and plans major layoffs.
Marketing tech
fromMarTech
2 days ago

Middle managers are the missing link in AI adoption | MarTech

Middle managers are critical to AI adoption success but are systematically excluded from transformation planning, creating isolation and hindering organizational change.
Marketing tech
fromAdExchanger
2 days ago

Smartly Is Planning To Acquire INCRMNTAL Within The Next Few Weeks | AdExchanger

Smartly acquired INCRMNTAL to integrate real-time incrementality measurement into its platform, shifting from historical analysis to predictive performance measurement.
Marketing tech
fromDigiday
3 days ago

'I'm not selling you hours': PMG's push beyond agencies

Major advertising holding companies rebrand away from 'agency' identity while maintaining traditional agency structures, whereas PMG demonstrates genuine operational transformation through shared platforms, transparent media buying, and workforce investment.
Marketing tech
fromExchangewire
2 days ago

Limelight Inc Report Calls for "Efficiency Reset" in Ad Tech to Tackle Environmental Costs & Waste

Efficiency must become the guiding principle in digital advertising, serving as a strategic competitive advantage rather than merely a cost-reduction initiative.
Marketing tech
fromAdExchanger
2 days ago

MyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media | AdExchanger

MyFitnessPal launches a data-driven advertising business leveraging user meal planning and nutrition data, expanding from single mobile display ads to multiple formats including video, native ads, and branded integrations through direct sales channels.
Marketing tech
fromAdExchanger
2 days ago

Perion Is So Over The AI Hype Cycle | AdExchanger

AI in advertising is not new technology; machine learning techniques have optimized ad spending for 15 years under different terminology, and Perion is rebuilding around an AI media trading agent called Outmax to allocate budgets across multiple channels.
#meta-advertising
Marketing tech
fromwww.socialmediatoday.com
4 days ago

Meta is switching up its ad transparency labels in-stream

Meta is replacing 'Sponsored' labels with smaller 'Ad' tags on Instagram and Facebook, reducing ad transparency visibility while claiming to maintain commitment to user disclosure.
Marketing tech
fromwww.socialmediatoday.com
4 days ago

Meta switches to ComScore Markets data for auto ads

Meta is replacing Nielsen's DMA with Comscore Markets for automotive ad targeting on Facebook and Instagram, effective June 22, 2026, requiring advertisers to update their campaigns.
Marketing tech
fromwww.socialmediatoday.com
4 days ago

Meta is switching up its ad transparency labels in-stream

Meta is replacing 'Sponsored' labels with smaller 'Ad' tags on Instagram and Facebook, reducing ad transparency visibility while claiming to maintain commitment to user disclosure.
Marketing tech
fromwww.socialmediatoday.com
4 days ago

Meta switches to ComScore Markets data for auto ads

Meta is replacing Nielsen's DMA with Comscore Markets for automotive ad targeting on Facebook and Instagram, effective June 22, 2026, requiring advertisers to update their campaigns.
Marketing tech
fromDigiday
3 days ago

Butler/Till's first agentic media buying tests cut media and supply chain costs

An AI-powered programmatic media-buying agent reduced intermediary fees by over 80% and CPMs by 30% while maintaining industry fraud and inventory standards.
Marketing tech
fromModern Retail
2 days ago

As retail media enters its second act, savvy brands diversify networks and tactics

Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
Marketing tech
fromwww.socialmediatoday.com
3 days ago

Reddit partners with Pacvue to expand ad access

Reddit partnered with Pacvue to enable advertisers to buy and manage Reddit ads directly within Pacvue's commerce operating system, which serves over 70,000 businesses and integrates with 100+ retail media networks.
Marketing tech
fromeLearning Industry
2 days ago

D-ID Launches V4 Expressive Visual Agents For Real-Time AI Interaction

D-ID launches V4 Expressive Visual Agents, ultra-high-fidelity AI avatars enabling real-time LLM conversations and enterprise video content with sub-0.5-second latency and 4K resolution.
fromBenzinga
2 days ago

Smart Money Move: Frederik van der Kooi Grabs $89K Worth Of Criteo Stock - Criteo (NASDAQ:CRTO)

Criteo SA is an ad-tech company in the digital advertising market. Its technology allows retailer advertisers to launch multichannel and cross-device marketing campaigns in real time. With real-time return on investment analysis of the ads, the firm's clients can adjust their marketing strategies dynamically.
Marketing tech
fromTechRepublic
2 days ago

China Probe: How a Fake Fitness Tracker Became an AI 'Top Pick'

An undercover investigation, aired during China Central Television's annual consumer rights gala on March 15, examined how fabricated online content can shape AI-generated responses. According to the South China Morning Post, the report exposed a system called Liqing that was used to automatically publish large volumes of expert reviews, industry rankings, and user feedback for a non-existent fitness tracker called the Apollo-9.
Marketing tech
Marketing tech
fromThe Verge
2 days ago

Microsoft appoints a new Copilot boss after AI leadership shakeup

Microsoft is reorganizing its AI leadership to unify Copilot development across consumer and commercial platforms, with Mustafa Suleyman focusing on AI model creation and Jacob Andreou leading the unified Copilot experience.
Marketing tech
fromReadWrite
2 days ago

Entain extends Inspired deal adding virtual sports

Entain renewed its multi-year partnership with Inspired Entertainment to continue providing virtual sports content globally, with new enhanced products including Virtual Soccer with BetBuilder launching before the World Cup.
fromFast Company
2 days ago

Inside Alex Cooper's next move: Building a creative agency that lends the Call Her Daddy voice to the biggest brands

The clever and stylish ad, which debuted in October 2025, was for the Google Pixel 10 phone and Google's partner on the release, T-Satellite from T-Mobile. And it was written, codirected, edited, and starred in by Cooper, host of the wildly popular podcast Call Her Daddy and founder and CEO of the millennial- and Gen Z-focused media company Unwell.
Marketing tech
Marketing tech
fromAol
3 days ago

Audience Unlimited Could Be The Trade Desk's Next Strategic Test

The Trade Desk must expand beyond impression buying through vertical integration initiatives like Audience Unlimited to compete with platforms combining inventory, data, and AI capabilities.
Marketing tech
fromTNW | Offers
3 days ago

How GoHighLevel is simplifying agency software stacks

GoHighLevel consolidates six to twelve marketing agency tools into one unified platform with white-label capabilities, flat pricing for unlimited client sub-accounts, and AI-powered automation.
Marketing tech
fromBusiness Insider
3 days ago

CPG brands are letting AI take a crack at advertising

Consumer goods companies use AI to accelerate ad creation from weeks to days, enabling faster campaign production and strategic testing while managing risks of low-quality AI-generated content.
Marketing tech
fromLondon Business News | Londonlovesbusiness.com
3 days ago

10 best tools to track AI mode rankings daily in 2026 - London Business News | Londonlovesbusiness.com

AI search engines now provide direct answers instead of ranked pages, requiring new tools to track brand visibility, citation frequency, and position across multiple AI systems like ChatGPT, Gemini, and Perplexity AI.
Marketing tech
fromSearch Engine Roundtable
3 days ago

OpenAI Continues To Expand Ads in ChatGPT and Tests Ads Manager

OpenAI is testing an Ads Manager dashboard for ChatGPT advertisers while currently sending weekly CSV performance reports, with major brands like Best Buy and AT&T already running ads on the platform.
Marketing tech
fromGeeky Gadgets
3 days ago

How to Create Adverts That Convert : Tracking, Trials & Iteration in 2026

Effective app advertising balances short-term investment with data collection to refine strategies and maximize long-term ROI through platform-specific targeting and conversion optimization.
Marketing tech
fromAdExchanger
3 days ago

To Succeed With Paid Media, This Indie Agency Advises Nailing Organic First | AdExchanger

LV8 integrates content creation and paid media as inseparable disciplines, using high-performing organic content to amplify paid campaigns and gain deeper platform insights.
Marketing tech
fromThe Motley Fool
3 days ago

Audience Unlimited Could Be The Trade Desk's Next Strategic Test | The Motley Fool

The Trade Desk launches Audience Unlimited to expand beyond impression buying into data activation, competing with vertically integrated platforms like Amazon that combine inventory, retail data, and attribution.
Marketing tech
fromwww.housingwire.com
3 days ago

Data ownership and AI tools are reshaping real estate tech stacks

Real estate agents must adopt AI to remain competitive, as clients increasingly expect AI-enhanced workflows; those who don't use AI will fall behind elite agents who leverage technology for market advantage.
Marketing tech
fromSearch Engine Roundtable
3 days ago

Google Brings Helpful Changes to Ads Editor with Version 2.12

Google Ads Editor 2.12 introduces expanded video capabilities, Demand Gen enhancements, and new budget management features including flighted budgets and promotion mode for improved campaign performance.
Marketing tech
fromAmazon Web Services
3 days ago

Privacy-Enhanced Cross-Media Measurement: How Fifty5Blue (formerly Kantar Media) Leveraged AWS Clean Rooms to Establish Audit Transparency During Panel Data Exchange | Amazon Web Services

Fifty5Blue uses AWS Clean Rooms with private set intersection to enable cross-media measurement while keeping panelist identities private from publishers and only accessing data from consented participants.
Marketing tech
fromInfoQ
4 days ago

DoorDash Builds DashCLIP to Align Images, Text, and Queries for Semantic Search Using 32M Labels

DoorDash developed DashCLIP, a multimodal machine learning system that aligns product images, text, and user queries to improve product discovery and ranking across its diverse CPG marketplace.
Marketing tech
fromMarTech
3 days ago

The new must-haves in B2B ecommerce tech stacks go beyond CRM and CMS | MarTech

B2B ecommerce strategies now require PIM systems, DXPs, CPQ tools, subscription management platforms, and composable commerce architectures beyond traditional CRM, analytics, and CMS to meet evolving buyer expectations for self-service experiences.
Marketing tech
fromMarTech
3 days ago

Too many workflows are breaking marketing automation | MarTech

Marketing automation environments become unmanageable when teams build isolated workflows for each campaign instead of using standardized, reusable templates and separating operational processes from campaign execution.
Marketing tech
fromExchangewire
3 days ago

Digest: Ads Could be Coming to Gemini; Publicis Acquires AdgeAI; Social Media Addiction Jury Trial Concludes

Google considers ads on Gemini prioritizing respectful implementation; Publicis acquires AdgeAI for AI analytics; first social media addiction jury trial concludes with closing arguments.
Marketing tech
fromAdExchanger
4 days ago

Why ads.txt Needs To Evolve For Connected TV | AdExchanger

CTV supply chain trust requires transparency and accurate representation of complex monetization arrangements, not elimination of complexity through supply chain consolidation.
Marketing tech
fromThe Verge
3 days ago

How Yahoo escaped the Verizon death spiral

Yahoo, now independent and profitable, is growing through sports, finance, and email properties while launching AI-powered search Scout to compete in a market dominated by Google.
Marketing tech
fromMarTech
3 days ago

Why connected customer experiences keep failing | MarTech

Organizations fail to deliver personalized customer experiences not due to technology or data limitations, but because their operating models lack the structure to activate customer insights in real time across departments.
Marketing tech
fromAmazon Web Services
3 days ago

How Sony Pictures Networks India Delivered Personalized Ad Insertion at Scale on AWS | Amazon Web Services

Sony LIV delivered personalized advertisements to over 10 million concurrent viewers during Asia Cup Cricket 2025 using AWS Elemental MediaTailor and Google Ad Manager in a multi-CDN architecture.
fromExchangewire
3 days ago

SBTi Approves Adform's Near-Term Science-Based Emissions Reduction Target - ExchangeWire.com

Meaningful climate action cannot happen in a silo. It requires a concerted effort across the entire value chain. By working closely with our partners, we ensure our shared commitment to sustainable ad tech translates into real, measurable impact. This SBTi validation is a testament to that collaboration and perfectly aligns with our core guiding principles: absolute accountability and transparency.
Marketing tech
Marketing tech
fromExchangewire
3 days ago

Hakan Ozal Joins impact.com to Drive Enterprise Partnership Growth in DACH

impact.com appoints Hakan Özal as director of sales DACH to drive enterprise partnership marketing growth across Germany, Austria, and Switzerland.
Marketing tech
fromWIRED
3 days ago

Wall Street Is Already Betting on Prediction Markets

Prediction markets are gaining institutional adoption in traditional finance as sophisticated investors use them as forecasting tools for trading decisions, with major platforms like Kalshi expanding partnerships with financial firms.
Marketing tech
fromThedrum
3 days ago

Blis announces SBTi's approval for its near-term target for carbon reduction to help drive sustainability across the industry

Blis' carbon reduction target of 42% by 2030 has been validated by the Science Based Targets initiative, and the company integrated Scope3 emissions data to enable media buyers to measure and optimize campaigns for sustainability.
Marketing tech
fromBusiness Insider
4 days ago

Grindr's CPO says software engineering is 'changing in a good way' and 70% of its code is being checked in via AI

Grindr integrates AI across engineering and design while testing premium subscription tiers at high prices, with 70% of code now AI-checked and pricing based on user value delivery.
Marketing tech
fromThe Motley Fool
5 days ago

3 Reasons Why The Trade Desk Is a Screaming Buy Right Now | The Motley Fool

The Trade Desk trades at a deep discount after an 80% sell-off and presents a buying opportunity due to potential AI partnership growth and cheap valuation despite slowing revenue growth.
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