The partnership will combine Microsoft's cloud and AI capabilities with Publicis' business digital transformation and identity data expertise to deliver agentic or autonomous AI across marketing workflows.
In-Flight measurement builds on traditional methods by allowing real-time optimization of campaigns, enabling marketers to adjust creative, targeting, and media mix while campaigns are still active.
"I'm really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much happening in the programmatic landscape right now, with AI impacting every corner of the ecosystem. We need to do all we can to support companies in navigating these changes and continuing to thrive, whether we're talking about buyers, sellers, or intermediaries."
Vodafone EVO promises greater flexibility and control over sole traders' digital lives by enabling them to pay for their phone and airtime separately, creating monthly plans that suit their needs better than any off-the-shelf subscription.
The new tracker features a simplified progress bar that shows just four stages of pizza creation. The new design was rolled out to all platforms, and there's also new Lock Screen widgets for iOS that bring the pizza chain's most famous tech feature to the Liquid Glass age.
