The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
The Trade Desk is developing a smart TV operating system to strengthen its position in the CTV advertising market.
Pirates Have Retaken The Ship; Happy As A Pig In AI Slop | AdExchanger
Live sports broadcasts are adversely affected by unofficial streaming channels, frustrating leagues and complicating revenue generation.
What's Next, With Nextdoor CEO Nirav Tolia | AdExchanger
Nextdoor's advertising revenue is increasing gradually but remains far below initial predictions; a transformation initiative aims to enhance user engagement and advertiser appeal.
T-Mobile to Appeal NAD Finding on Ad Featuring Patrick Mahomes, Snoop Dogg
T-Mobile plans to appeal an NAD recommendation to modify its advertising claims regarding free iPhone offers and service savings.
Curation Doesn't Really Work For Publishers. Here's How To Fix It | AdExchanger
Curation is unlikely to benefit premium publishers due to the dominance of cheaper inventory in programmatic ad buying.
The Trade Desk finally confirms it: Meet Ventura, the OS to cement its grip on CTV
The Trade Desk is developing a smart TV operating system to strengthen its position in the CTV advertising market.
Pirates Have Retaken The Ship; Happy As A Pig In AI Slop | AdExchanger
Live sports broadcasts are adversely affected by unofficial streaming channels, frustrating leagues and complicating revenue generation.
What's Next, With Nextdoor CEO Nirav Tolia | AdExchanger
Nextdoor's advertising revenue is increasing gradually but remains far below initial predictions; a transformation initiative aims to enhance user engagement and advertiser appeal.
T-Mobile to Appeal NAD Finding on Ad Featuring Patrick Mahomes, Snoop Dogg
T-Mobile plans to appeal an NAD recommendation to modify its advertising claims regarding free iPhone offers and service savings.
Curation Doesn't Really Work For Publishers. Here's How To Fix It | AdExchanger
Curation is unlikely to benefit premium publishers due to the dominance of cheaper inventory in programmatic ad buying.
'The most controversial rebrand of the year': Understanding the tightrope that legacy brands like Jaguar walk during a rebrand
Legacy brands like Jaguar struggle to modernize without losing historical identity, particularly amidst cultural shifts and the demand for contemporary aesthetics.
By 2026, worldwide B2B digital ad spend is set to nearly triple its pre-pandemic level
B2B digital ad spending is expected to reach $48.15 billion by 2026, marking significant growth post-pandemic.
Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo
Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.
Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences
Permutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.
Media Briefing: Publishers' Q4 programmatic ad businesses are in limbo
Publishers are uncertain about programmatic ad spending in Q4 due to various market dynamics affecting predictions.
Permutive & Index Exchange Expand Partnership to Unlock Premium Publisher Audiences
Permutive has launched a marketplace on Index Marketplaces to enhance audience targeting for marketers and support publishers' first-party data utilization.
Ventura revolutionizes streaming TV by improving user experience and ad efficiency.
Three Predictions For Media And Advertising In 2025
The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.
Google reshapes in-store shopping with AI-powered comparisons | MarTech
Google's new shopping features improve product discovery and price comparison, influencing consumer purchasing decisions.
'We need your trust': As Trump returns to the White House, DE&I practitioners grapple with an uncertain future
Agencies face uncertainty with potential political shifts impacting diversity and inclusion efforts under a possible Trump administration.
As Audiences Decline, Publishers Turn To Games, Podcasts & Events
Publishers must adapt to the decline in audience loyalty and reliance on search/social referrals to survive.
How CTV Marketers Can Learn To Stop Worrying And Love The Full Funnel | AdExchanger
The marketing funnel remains relevant as marketers adapt to rapidly changing consumer behaviors at various stages of the funnel.
Brands are reinventing performance marketing for a flattened funnel
Marketers are increasingly integrating performance marketing with branding strategies, emphasizing the importance of the open web for higher ROI and flexibility.
The Race To The Bottom Is Over. Advertisers Care About Quality Again | AdExchanger
The digital advertising industry's audience-first strategy undermines brand integrity by prioritizing low-quality media over fundamental advertising principles.
By 2026, worldwide B2B digital ad spend is set to nearly triple its pre-pandemic level
Worldwide B2B digital ad spending is set to grow significantly, nearing $48.15 billion by 2026.
B2B marketing mirrors robust growth trends in digital advertising, especially in the US.
Pubstack & El Nacional Partnership Drives 40% Uplift in Ad Revenue
Pubstack partners with El Nacional to optimize ad revenue and enhance digital advertising strategy through innovative technology.
Social Media Marketing: Strategic Use, Benefits, Trends, and Impact on Brand Growth
Social media marketing drives brand growth, enhances image, and fosters connections while increasing website traffic and lead generation.
Position-less marketing enhances agility and responsiveness in marketing teams, bridging the gap between expertise and timely execution.
40% of an Ecommerce Brand's Pmax Buys Were Served on AI-spun MFA Sites and Dead Domains
The growth of AI-generated sites complicates ad quality assurance for advertisers using AI media buying tools, with significant portions of ads appearing on low-quality sites.
Everybody hates annoying digital ads: Should tech companies or advertisers take the blame?
Consumers are increasingly frustrated with intrusive ads, prompting them to take measures against ad exposure while still accepting ads for free content.
From chatbots to adbots: sharing your thoughts with advertisers
AI chatbots are becoming a key area for targeted advertising, raising both business opportunities and privacy concerns.
Generational Divides in Email: Are Marketers Missing their Mark?
Email marketing strategies must consider age differences in consumer preferences and email fatigue levels to remain effective.
How to Use Email Retargeting To Retain Customers (2024) - Shopify
Email retargeting effectively converts online shoppers into customers by re-engaging them with personalized email campaigns.
Meet Upright Analytics, A Leader Among New Short-Seller Activist Investors | AdExchanger
A new breed of anonymous short-sellers targets companies with incriminating reports, while Upright Analytics stands out with named ownership and personal investment.
Monks' head of social sees this as the biggest challenge for marketers in the creator economy
Marketers must balance timely and timeless strategies to engage audiences effectively in a content-saturated social media landscape.
Amplified Intelligence Names Industry Veteran Barry Cupples as Newest Board Member
Barry Cupples joins Amplified Intelligence as Advisor, leveraging extensive media experience to enhance attention measurement standards.
Warner Brothers' Max Arrives to Asia; Indian News Agency Sues OpenAI; Havas to Consider M&As
Warner Brothers' Max streaming service is leveraging Hollywood content and local partnerships for entry into Asian markets.
Elon Musk's X has signed up a new adtech partner as it looks to boost advertising revenue
X partners with PubMatic to expand ad revenue.
This move opens X's ad reach beyond traditional social media budgets.
X aims for a bigger pool of advertisers to revive lagging revenues.
Google Testing Removing EU-based News Publishers From Search
Google is testing the removal of EU news publishers from its services to analyze impacts on user engagement and traffic.
1% of users in select EU countries will not see results from news publishers based in the EU for this test.
France was excluded from the test due to potential legal fines.
John Lewis Wins UK Christmas Ad Battle After "The Gifting Hour" Generates Most Intense Positive Emotions
John Lewis' Christmas ad 'The Gifting Hour' achieved the highest emotional engagement in 2024, showcasing storytelling effectiveness in advertising.
Almost a third of Walmart's profit now comes from selling ads
Walmart's advertising sales significantly boost profits, comprising a growing share of its overall income.
How independent agencies are staking their claim in the creator economy
The creator economy is now a competitive field, prompting agencies to invest in specialized tools and services for effective marketing strategies.
Adtech Firm Criteo Lays Out Its Plan to Win in Retail Media
Criteo is positioning itself as a leading player in the fast-growing retail media market, forecasting significant growth by 2027.
NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising
This partnership seeks to transform podcast advertising through AI integration, emphasizing audience intelligence and brand safety.
Agentio raises $12 million from Benchmark for its YouTube ad marketplace | TechCrunch
Agentio, a startup facilitating connections between YouTubers and brands, raised $12 million to expand its automated marketplace and AI technology.
Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?
Robert F. Kennedy Jr. suggests banning pharmaceutical advertising on TV, which could dramatically shift ad spending practices in the industry.
Agentio Raises $12M Series A to Make Creator Advertising as Easy as Google Ads
Agentio simplifies creator-led advertising with an AI-driven programmatic platform, significantly improving efficiency and ROAS for brands.
Apple now sells its own Apple News ads for the first time - 9to5Mac
Apple is expanding its in-house ad efforts by selling its own advertising for Apple News, marking a significant strategic shift.
Elon Musk's X adds Twitch as defendant in lawsuit over advertising 'boycott' of social media platform
X claims Twitch conspired with others to boycott its advertising services, harming revenue after Musk's acquisition.
Social Shopping Trends Buck Gender and Age Stereotypes
Understanding different audience behaviors is crucial for e-commerce.
Men are more impulsive shoppers online compared to women.
Younger consumers prefer personalized ads in various formats.
How publishers and advertisers are connecting with audiences and growing revenue amid addressability shifts
Privacy regulations in the U.S. are creating new opportunities in digital marketing.
Clean rooms are essential for privacy-compliant data usage in advertising.
Building user trust is critical for gaining consent in data collection.
How Gen AI Is Helping The New York Times Control Its Own Destiny | AdExchanger
The New York Times invests in generative AI to ensure self-sufficiency amid increasing data privacy regulations and declining effectiveness of third-party signals.
Council Post: A First-Party Data Future: How PPC Advertisers Can Adapt
First-party data is essential for PPC success in responding to privacy changes and improving ad targeting.
LinkedIn Shares Data-Backed Ad Tips
Some helpful insights into what resonates on LinkedIn.
Digiday+ Research: Amazon's importance to marketers' holiday strategies grows this year
Amazon is becoming increasingly vital for marketers during the holiday sales season, with expectations of significant growth in its role.
Digital Sales Guide for Ecommerce Entrepreneurs (2024) - Shopify
The rise of digital platforms presents significant opportunities for entrepreneurs in ecommerce.
Making Sense Of Perplexity; And Speaking Of AI Shopping Platforms | AdExchanger
Perplexity is exploring new in-app purchasing strategies to enhance profitability, such as the 'Buy with Pro' subscription model.
'Less about the deal, more about the feel': Ad execs on Black Friday in 2024
Black Friday's relevance has transformed; it represents a broader sales period rather than just a single day event.
The Debrief | What Happened to Beauty's Billion-Dollar Brands?
Sustainable growth in the beauty industry requires a deliberate strategy to thrive amidst overwhelming consumer choices.
X adds Twitch to its advertising boycott lawsuit
X is suing Twitch for participating in an ad boycott that allegedly violates antitrust laws, claiming significant ad revenue loss.
Influencing sales: Levanta, which helps Amazon sellers partner with creators, raises $20M
Levanta raised $20 million to enhance affiliate marketing for Amazon sellers by leveraging influencers in a growing economy.
Test out your brand knowledge in Frontify's new Spot the Brand game
Frontify is one of the world's leading brand-building platforms.
How Customer Profiling Works: 3 Effective Methods (2024) - Shopify
Personalized marketing campaigns based on customer profiling enhance engagement and drive sales.
From strategy to CEO: Ruben Schreurs to lead Ebiquity through industry change
Ebiquity has appointed Ruben Schreurs as CEO following Nick Waters' departure, aiming for growth despite recent revenue declines.
The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry Standards
Ogury's study indicates their ads achieve significantly higher consumer attention and brand recognition than industry standards, underscoring the importance of engaging creatives.
5 ways B2B differs from B2C - and 3 ways they align | MarTech
B2B and B2C marketing require fundamentally different strategies and technologies due to unique buyer behaviors and sales processes.
Fazer Names Craig Bagno Head of Strategic Integration
Fazer has appointed Craig Bagno as head of strategic integration to enhance brand strategies through a proprietary approach known as 'de-positioning'.
Bagno's extensive experience from McCann and Coca-Cola positions him to significantly contribute to Fazer's growth.
Metal Vs Plastic Cookie Cutters: The Pros And Cons For Your Cookies - Tasting Table
Choosing the right cookie cutter, whether plastic, metal, or silicone, enhances your holiday baking experience and cookie quality.
The Curation Conundrum | Adtech Chat Insider
Curation in digital advertising is a topic of heated debate, questioning its role as an innovation or mere rebranding.
Meta Might Be Right About AI Ad Spend | AdExchanger
Advertisers should consistently launch new ads on Meta to enhance campaign performance.
Lake Street Remains a Buy on Perion Network (PERI) - TipRanks.com
Analyst maintains Buy on Perion Network with target $11, reflecting confidence despite consensus Hold at $9.50.
Ad Results Media Hires R3's Stein To Accelerate The Future Of Audio - Podcaster News
Craig Stein joins ARM as SVP of Media Planning to enhance audio strategy and media planning amidst growing advertising spend.
20 Highly-Swappable Holiday Cookie Recipes
Holiday cookie recipes are abundant, with creative options perfect for gifting and gatherings.
X Marks The Spot For Advertisers After Trump Victory
Major advertisers are returning to X, but at significantly lower spending levels amid concerns over content quality and political affiliations.
TikTok launches AI video generation tool for marketers | MarTech
TikTok's Symphony Creative Studio democratizes content creation for brands, enabling easier access to video production.
In 2025 Fundamental Disconnects Will Challenge Digital Commerce
In 2025, a disconnect between consumer expectations and retailer responses may hinder the evolution of digital commerce.
Retailers will struggle to integrate physical and digital experiences due to financial limitations.
'Merry and bright': How marketers are evolving for ambitious holiday shoppers
Consumers are optimistic about holiday spending for 2024, with predictions of increased budgets and average spending.
Marketers face challenges adapting to changing shopper behaviors while aiming to capture consumer attention during the holiday season.
Microsoft Mixing Ads & Organic Results In Bing Search
Microsoft is testing placing ads in Bing search results mixed with organic results, following Google's dynamic ad placement approach.
How the European and U.S. publishing landscapes compare and contrast
Similar challenges in the media landscape persist for both U.S. and European publishers, especially regarding site traffic and brand safety.
Media Buying Briefing: A tale of two reports (on media agencies)
Media agencies must adapt their remuneration models to sustain growth, as highlighted by recent analyses.
Independents are emerging strong through agility and tech investments, challenging large networks.
Report Highlights Key Concerns Among Digital Ad Buyers
The latest IAS Industry Pulse report also looks at key opportunities.
Politics Have Changed. Here's How Political Advertisers Can Adapt | AdExchanger
Political ad strategies are evolving towards flexibility and broader reach, emphasizing the importance of making informed spending decisions.
Understanding the distinction between effective advertising 'flexes' and wasteful spending is crucial for future campaigns.
AI Briefing: Index Exchange and Cognitiv integrate to use generative AI for programmatic curation
Cognitiv's ContextGPT integrates with Index Exchange for advanced ad targeting without cookies, using deep learning for real-time audience analysis.
Bridge the gap: Optimizing the impact of advertising in a phygital world
Digital experiences greatly shape consumer grocery shopping habits, with significant online influences despite a strong preference for in-store purchases.
Viant seeks CTV edge with IRIS.TV acquisition
Viant Technology acquired IRIS.TV to enhance transparency and effectiveness in connected TV advertising.
The deal enables access to advanced contextual and emotional data for advertisers.
Zeta to address financial accusations after stock price drops 34% | MarTech
Zeta Global is addressing serious allegations regarding consumer data practices after a substantial stock price drop related to a controversial report.