Marketing tech

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Marketing tech
fromMarTech
3 hours ago

AI's shortlist is the new B2B battleground | MarTech

AI chatbots are now the primary influence in B2B software buying, surpassing traditional search methods and review sites.
Marketing tech
fromeLearning Industry
2 hours ago

How To Build A Marketing Technology (MarTech) Stack: Crafting A Digital Arsenal For Future Growth

A well-structured MarTech stack is essential for business growth and effective demand generation.
Marketing tech
fromSearch Engine Roundtable
3 hours ago

Video: Google Back Button Hijacking Penalty, Spam Reporting Change, Google Ads AI Max Replacing DSAs & More

Google implemented a new spam penalty for back button hijacking and updated various policies and features across its platforms.
#marketing
Marketing tech
fromMarTech
3 hours ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing tech
fromMarTech
2 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromMarTech
3 hours ago

Reclaiming the power of the story - fueled by data and AI | MarTech

Marketing teams can enhance storytelling and authenticity by integrating AI without sacrificing human connection.
Marketing tech
fromMarTech
2 days ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
more#marketing
Marketing tech
fromThe Village Voice
1 day ago

Inside Hyperbound's Bet on AI-Native Sales Intelligence - The Village Voice

AI is transforming sales organizations by providing insights and coaching opportunities that traditional tools cannot offer.
fromwww.benzinga.com
1 hour ago

Watch Out for Q2: Evercore Analyst Warns Ad Budget Cuts Could Mute Tech Earnings - Amazon.com (NASDAQ:AMZ

Mark Mahaney described tech stocks as dislocated high-quality companies, emphasizing that they present opportunities as narratives shift, particularly around Amazon's AI capabilities.
Marketing tech
Marketing tech
fromForbes
7 hours ago

The Brewing Controversy Of Attorneys And Law Firms Running Ads Immersed Throughout AI Chatbot Conversations

Lawyers and law firms are considering advertising during AI chats to reach potential clients effectively.
#openai
Marketing tech
fromAdExchanger
11 hours ago

The OpenAI Pixel Has Landed; Amazon's Credit Card Ban Triggers An Ad Boycott | AdExchanger

OpenAI is developing ad infrastructure, but the effectiveness of AI search for advertisers remains uncertain due to varying commercial intent in queries.
Marketing tech
fromDigiday
1 day ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
2 days ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
Marketing tech
fromAdExchanger
11 hours ago

The OpenAI Pixel Has Landed; Amazon's Credit Card Ban Triggers An Ad Boycott | AdExchanger

OpenAI is developing ad infrastructure, but the effectiveness of AI search for advertisers remains uncertain due to varying commercial intent in queries.
Marketing tech
fromDigiday
1 day ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
2 days ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
more#openai
Marketing tech
fromThedrum
11 hours ago

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

LoopMe's sales division leverages AI-driven technology to optimize advertising campaigns and address challenges in digital marketing.
#advertising
Marketing tech
fromDigiday
11 hours ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromExchangewire
7 hours ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromAdExchanger
1 day ago

Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First | AdExchanger

Viant's acquisition of TVision enhances advertising effectiveness through complementary data sets focused on audience attention metrics.
Marketing tech
fromExchangewire
3 days ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
Marketing tech
fromDigiday
11 hours ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing tech
fromExchangewire
7 hours ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromAdExchanger
1 day ago

Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First | AdExchanger

Viant's acquisition of TVision enhances advertising effectiveness through complementary data sets focused on audience attention metrics.
Marketing tech
fromExchangewire
3 days ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
more#advertising
Marketing tech
fromExchangewire
14 hours ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing tech
fromDigiday
11 hours ago

Puma's AI head says the brand is still giving 'the keys to the consumer' as it invests in digital concierge

Puma is integrating AI technology to enhance customer experience and aims to regain market growth after recent financial losses.
Marketing tech
fromThe Cyber Express
8 hours ago

Gemini Ad Safety Targets Surge In AI-Generated Scam Ads

Google's Gemini ad safety systems blocked over 8.3 billion harmful ads in 2025, focusing on early detection and combating AI-generated scams.
Marketing tech
fromDigiday
11 hours ago

The Rundown: Q1 dealmaking cools across ad tech and martech as AI remains the hottest ticket

Ad tech sector experienced recent mergers and acquisitions, contrasting with a slowdown in overall deal-making due to macroeconomic uncertainty.
Marketing tech
fromSan Diego Union-Tribune
16 hours ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies to enhance their defenses against these threats.
Marketing tech
fromThedrum
15 hours ago

InMobi and Anzu Announce Preferred Programmatic In-Game Ad Partnership for Asia-Pacific Region

InMobi partners with Anzu to provide advertisers access to premium in-game advertising inventory in the Asia-Pacific region.
Marketing tech
fromThe Drum
9 hours ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
#ai
Marketing tech
fromForbes
1 day ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromForbes
1 day ago

AEO For The Enterprise: Get Good At AI Search Or Be Invisible

AI search tools and AEO are crucial for enterprises to effectively reach audiences and influence purchasing decisions.
Marketing tech
fromForbes
1 day ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromForbes
1 day ago

AEO For The Enterprise: Get Good At AI Search Or Be Invisible

AI search tools and AEO are crucial for enterprises to effectively reach audiences and influence purchasing decisions.
Marketing tech
fromAmazon Web Services
2 days ago

How Guidesly built AI-generated trip reports for outdoor guides on AWS | Amazon Web Services

Guidesly uses AI to streamline outdoor recreation bookings and marketing for guides, enhancing visibility and operational efficiency.
more#ai
Marketing tech
fromFast Company
1 day ago

Canva is officially 'an AI platform with design tools'

Canva is transforming from a design platform with AI tools to an AI platform with design tools, enhancing user experience and capabilities.
Marketing tech
fromFortune
1 day ago

Palantir exec: the biggest mistake retailers are making with AI? Trying to do it all with one agent | Fortune

Retail teams face challenges with AI solutions that oversimplify complex decision-making processes, leading to potential failures in operations.
#generative-ai
Marketing tech
fromAP News
1 day ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies like Google to enhance their defenses against malicious ads.
Marketing tech
fromSFGATE
1 day ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech giants like Google to enhance their defenses against these threats.
Marketing tech
fromAP News
1 day ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies like Google to enhance their defenses against malicious ads.
Marketing tech
fromSFGATE
1 day ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech giants like Google to enhance their defenses against these threats.
more#generative-ai
Marketing tech
fromAdExchanger
1 day ago

As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data | AdExchanger

Multicultural publishers face pressure to grow audiences and adapt to shrinking referral traffic and diversity budgets.
Marketing tech
fromMiami Herald
20 hours ago

Why direct mail is making a comeback: Small businesses turn to mailboxes to beat digital fatigue

Digital marketing costs are rising, pushing small businesses to consider direct mail for better ROI.
Marketing tech
fromDigiday
1 day ago

Agencies compete for SEO talent as client demand for zero-click expertise surges

Organic search expertise is increasingly sought after by ad agencies to enhance capabilities in SEO and AI discoverability.
#ad-tech
fromAdExchanger
2 days ago
Marketing tech

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests | AdExchanger

Marketing tech
fromExchangewire
3 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromDigiday
3 days ago
Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Marketing tech
fromAdExchanger
1 day ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
Marketing tech
fromAdExchanger
2 days ago

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests | AdExchanger

The ad tech industry needs open-source tools like Dynamic Traffic Engine to optimize real-time bidding and improve traffic efficiency.
Marketing tech
fromExchangewire
3 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
3 days ago

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
more#ad-tech
Marketing tech
fromTechCrunch
23 hours ago

AI traffic to US retailers rose 393% in Q1, and it's boosting their revenue too | TechCrunch

AI traffic to U.S. retailers' websites surged by 269% in March, with AI visitors converting better and driving higher revenue per visit.
#google-ads
Marketing tech
fromDigiday
2 days ago

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.
Marketing tech
fromMarTech
3 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromDigiday
2 days ago

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.
Marketing tech
fromMarTech
3 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
more#google-ads
Marketing tech
fromTechCrunch
1 day ago

DeepL, known for text translation, now wants to translate your voice | TechCrunch

DeepL launched a voice-to-voice translation suite for various use cases, including meetings and group conversations, along with an API for developers.
Marketing tech
fromTechCrunch
1 day ago

Google is now targeting bad ads over bad actors | TechCrunch

Google blocked 8.3 billion ads in 2025, utilizing AI to enhance detection while suspending fewer advertiser accounts than expected.
Marketing tech
fromThedrum
19 hours ago

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.
Marketing tech
fromExchangewire
1 day ago

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.
Marketing tech
fromExchangewire
1 day ago

AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results

AdPlayer.Pro's Q1 2026 results showcase new features enhancing video ad performance and plans for expansion in the CTV ecosystem.
Marketing tech
fromThedrum
22 hours ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
Marketing tech
fromTheWrap
1 day ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
Marketing tech
fromExchangewire
1 day ago

Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce?

Quick commerce in MENA has rapidly evolved into a necessity, driven by high smartphone usage and cashless payment adoption.
Marketing tech
fromBenzinga
1 day ago

Amazon, Meta Are 'Dislocated High Quality' Bargains: Analyst - Amazon.com (NASDAQ:AMZN), Meta Platforms (

Expectations of a softer second quarter as advertising budgets tighten, with major tech stocks seen as high-quality opportunities despite macro uncertainty.
Marketing tech
fromDigiday
1 day ago

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon pauses a controversial advertising payment system change after seller backlash, deferring implementation until August 1, 2026.
fromwww.housingwire.com
1 day ago

REMAX agents get Zillow Preview, Showcase in Marketing Studio

Zillow Showcase is a paid, AI-powered premium listing product designed to boost on-market visibility through richer media and interactive design, creating an end-to-end listing marketing workflow.
Marketing tech
fromBlavity News & Entertainment
19 hours ago

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.
Marketing tech
fromRAIN News
3 days ago

Rumor Fact(ory): DistroKid explores $2B sale

DistroKid claims to facilitate the handling of up to 40% of all new music releases around the world, and to serve over two million artists.
Marketing tech
Marketing tech
fromExchangewire
1 day ago

Shinka Achieves SOC 2 Type II Certification

Shinka achieved SOC 2 Type II certification, demonstrating its commitment to security and compliance as it scales globally.
Marketing tech
from24/7 Wall St.
1 day ago

Should You Buy, Sell or Hold Meta Stock at $675?

Meta Platforms shows strong advertising growth but faces challenges from increased capital expenditures and declining operating margins.
#meta
Marketing tech
fromAdExchanger
2 days ago

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.
Marketing tech
fromExchangewire
2 days ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
Marketing tech
fromAdExchanger
2 days ago

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.
Marketing tech
fromExchangewire
2 days ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
more#meta
Marketing tech
fromThe Motley Fool
2 days ago

Meta's Massive Artificial Intelligence Investments May Be About to Pay Off for Investors | The Motley Fool

Meta Platforms launched the Muse Spark model, enhancing its AI capabilities to improve advertising and content engagement.
Marketing tech
fromExchangewire
2 days ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing tech
fromInc
1 day ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Marketing tech
fromThe Motley Fool
2 days ago

Should Investors Buy AppLovin Stock After It Dropped by More Than 40% | The Motley Fool

AppLovin's stock drop presents a buying opportunity due to strong growth and high profit margins.
#ai-marketing
Marketing tech
fromTechCrunch
1 day ago

Hightouch reaches $100M ARR fueled by marketing tools powered by AI | TechCrunch

Hightouch launched an AI service enabling marketers to create custom content without design teams, achieving $100 million in annual recurring revenue.
Marketing tech
fromwww.businessinsider.com
2 days ago

This startup wants to replace marketing agencies with AI. Read the pitch deck it used to raise $4.5 million.

Uplane aims to replace marketing agencies with AI, raising $4.5 million to enhance ad campaign performance for brands.
Marketing tech
fromTechCrunch
1 day ago

Hightouch reaches $100M ARR fueled by marketing tools powered by AI | TechCrunch

Hightouch launched an AI service enabling marketers to create custom content without design teams, achieving $100 million in annual recurring revenue.
Marketing tech
fromwww.businessinsider.com
2 days ago

This startup wants to replace marketing agencies with AI. Read the pitch deck it used to raise $4.5 million.

Uplane aims to replace marketing agencies with AI, raising $4.5 million to enhance ad campaign performance for brands.
more#ai-marketing
Marketing tech
fromThe Motley Fool
2 days ago

Alphabet vs. Meta Platforms: Which Digital Advertising Giant Is the Better Buy? | The Motley Fool

Alphabet is diversifying and exploring long-term growth, while Meta's ad business is growing faster despite its AI challenges.
Marketing tech
fromExchangewire
2 days ago

44% of Web Inventory Fails Quality Standards, Picnic Finds

44.4% of domains fall below quality thresholds, driven by AI-generated content, complicating advertisers' ability to find valuable inventory.
Marketing tech
fromAdExchanger
2 days ago

TelevisaUnivision Joins The Streaming Self-Service Bandwagon | AdExchanger

TelevisaUnivision launches self-serve ad platform for streaming inventory targeting US Hispanic audiences.
Marketing tech
fromMarTech
2 days ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromExchangewire
2 days ago

Ad Tech's Bielefeld Problem: What If None of It Is Real? - ExchangeWire.com

The Bielefeld Conspiracy parallels ad tech's frictionless promise, revealing a self-sufficient system detached from external reality.
Marketing tech
fromTechzine Global
1 day ago

Salesforce merges AppExchange, Slack Marketplace and AgentExchange

Salesforce's new AgentExchange combines multiple marketplaces into one, enhancing the discovery and management of apps, agents, and integrations.
Marketing tech
fromExchangewire
2 days ago

Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

Bauer Media partners with Experian to enhance audience targeting for advertisers using consumer insights and data.
Marketing tech
fromMarTech
2 days ago

Lessons from a first-time CMO | MarTech

The CMO role requires a unique skillset and faces significant scrutiny, as shared by a first-time CMO's experiences.
Marketing tech
fromBenzinga
2 days ago

The Trade Desk Stock Climbs As Growth Sectors Rebound: Has Momentum Turned? - Trade Desk (NASDAQ:TTD)

Trade Desk Inc shares are rising as ad-tech stocks gain traction in a favorable market environment.
Marketing tech
fromExchangewire
3 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing tech
fromHubspot
2 days ago

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.
Marketing tech
fromHubspot
2 days ago

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.
Marketing tech
fromForbes
2 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing tech
fromMarTech
3 days ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromTechRepublic
3 days ago

What is AEO SEO? Answer Engine Optimization Explained

HubSpot has launched an AEO tool to help businesses optimize for AI-generated search results instead of traditional SEO rankings.
Marketing tech
fromHubspot
3 days ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Marketing tech
fromGeekWire
3 days ago

Does AI even know you exist? Seattle startup Parsnipp helps brands find out, and do something about it

Parsnipp launched a platform for brands to enhance visibility in AI-generated conversations through Generative Engine Optimization.
Marketing tech
fromThe Cool Down
3 days ago

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.
Marketing tech
fromThedrum
3 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromThedrum
3 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromDigiday
3 days ago

'Absolutely no intention': Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

Publicis Groupe will not create a rival platform to The Trade Desk, focusing instead on client growth in the AI landscape.
Marketing tech
fromTechRepublic
3 days ago

HubSpot launches AEO tool for AI visibility in search

HubSpot launched an AEO tool to help businesses track AI visibility and improve content recommendations within Marketing Hub.
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