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4 hours agoWhy Agentic Measurement Will Reprice The Ad Market | AdExchanger
Binary audience measurement is economically convenient but becomes obsolete as agentic AI makes continuous, real-time media decisions.
Florists commonly experience uneven sales cycles throughout the year, with reduced demand often observed during summer months. These variations can create operational challenges related to staffing levels, revenue planning, and the management of perishable inventory. Industry stakeholders have increasingly explored digital customer acquisition strategies as a way to stabilize order flow during lower-demand periods.
The company only recently crossed into annual profitability, reporting its first full-year profit in 2025. Now, it has to prove that profit wasn't just a cost-control story, but is something that can keep growing. The company's revenue rose 7% to 7.47 billion yuan ($1.08 billion) in the first quarter, led by a 30% rise in advertising revenue to 2.59 billion yuan. Daily active users rose 8% to 115.2 million, with average daily time on the service at 119 minutes.
Total revenue was $581.9 million, up 7.7% quarter over quarter and 5.9% year over year, reversing the prior declining trend. Live streaming revenue was $394.4 million, up 1.5% quarter over quarter, marking a third straight sequential increase and a return to positive momentum. BIGO Ads revenue was $128.1 million, up 61.5% year over year and 23.3% quarter over quarter, with third-party Audience Network revenue up 82.5% year over year and 27.3% quarter over quarter.
Uber’s board convened over the weekend to consider increasing its takeover offer for Delivery Hero. The ride-hailing and delivery giant recently approached one of the German food delivery group's largest shareholders with a €38-a-share bid (£32), which would have valued the company at more than €11.5bn (£9.8bn). Following a rejection of this initial approach, the San Francisco-based firm is now deliberating whether to sweeten the deal to push the acquisition through.
The Australian internet advertising market recorded its strongest March quarter, up 15.3 per cent to $4.9 billion, according to the IAB Australia’s Internet Advertising Revenue Report prepared by PwC. The result is within 1 per cent of the record December 2025 quarter, effectively eliminating the traditional seasonal March quarter pullback.
Shares fell from $266.90 at the November filing to $151.50 by late February, even as Zscaler beat on both lines. The stock has since rallied, climbing 27.84% over the past month to $188.82, though it remains down 18.92% year to date.
Interesting that in “Ask Gemini” side panel in Chrome users can mark each citation URL as helpful or not helpful cool but not cool given it's “Helpful” word which of course haven't proven to be right PR strategy for Google, Gagan Ghotra on X