Marketing tech

Marketing tech

In-app is far from a lawless, unpopulated no man's land of advertising. In fact, the latest stats show it's actually where audiences are spending most of their time. In the UK for example, just over two and a half hours a day are spent in the in-app environment, compared with only 20 minutes on the mobile web. That's a staggering 90% of the time on mobile spent in apps - whether messaging, social media, music, or gaming. It's a huge opportunity.

"We use short videos to tell sustainable stories about our brands, and then we reward consumers for engaging with it," Conny Braams, Unilever's chief digital and commercial officer, told The Drum. "And what we've seen from the pilots that we've been doing is that it, first of all, builds brand power, which is really important. But also, it really changes behavior."

Ryanair stated that the scrapers provide shoppers with outdated or inaccurate information (such as little to no mention of Ryanair's infamous hidden charges which are at least outlined in the official website). Furthermore, the customer details are rarely passed onto the airline meaning it cannot contact them if there's any change in the flight manifest.

I spent years believing that being reasonable was a virtue. I thought that if someone I cared about - a partner, a colleague, a close friend - kept pushing after I said no, the burden was on me to be clearer. I believed that if I could find the right metaphor, stay calm enough or strike the perfect emotional note, they would finally understand. I wanted them to see my no as human, valid and final. But they never did. They were not listening.

ChatGPT can analyze your best campaigns and write new emails that match with AWeber's MCP. It saves drafts directly to an AWeber account. No tab-switching. No copy-pasting. Most people write emails, then hope they perform. AWeber MCP does the opposite. ChatGPT looks at your top campaigns-highest opens, most clicks-and uses those patterns for new emails. You get emails that sound like you and match what your audience responds to. Written in minutes, not hours.

A domain registrar is an ICANN-accredited company authorized to register and manage domain names on your behalf. Companies like Cloudflare Registrar, Namecheap, and Porkbun act as intermediaries between you and the domain registries that oversee specific top level domains like .com (managed by Verisign) or .org (managed by Public Interest Registry). For small businesses and nonprofits, the most important domain services include:

The company, backed by Blackstone, is targeting a valuation of nearly $5.2 billion for its IPO, and is looking to raise as much as $762 million in funding by selling more than 25 million shares. Share prices are expected to range between $26 and $30. It will trade under the ticker "LFTO."

Would you like extra fries? Would you like to go large? Not all people, but I think there's definitely a large proportion of people who may feel judged in those instances, and may say no. Plus, there's really good product imagery on the terminals, so you can see the product, you can see what's in it, you can see all the other products linked to it as well. So there's that.

Joy Dakinisun, an online business coach, was getting ready to launch her new website quantumleapwithjoy.com. Most of her energy was focused on getting the design right, refining her messaging, and making sure everything reflected her brand. She knew email marketing would help her capture subscribers from day one. But between finalizing her website, serving clients, and creating content, actually setting it up kept getting pushed to the bottom of her to-do list.

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you citations (i.e. impressions), it does not show you clicks from those Bing AI experiences. Microsoft did not announce this but this is something Microsoft is testing with a limited number of trusted beta testers.

As companies race to scale revenue operations efficiently, a new role is emerging at the intersection of technology and business strategy: the GTM (go-to-market) engineer. According to ZoomInfo data, hiring for the role has doubled year over year for the last two years, with hiring peaks in January and July. In mid-2025 LinkedIn had over 1,400 postings for GTM engineering roles, with over 3,000 listed in January of 2026

Meta is preparing to trial a new wave of premium subscriptions across Instagram, Facebook and WhatsApp. The paid tiers, expected to launch in the coming months, would unlock additional features including enhanced AI tools, while leaving the platforms' core services free to use. The move reflects Meta's continued experimentation with paid products as it looks to monetise power users without undermining scale.

"I do think [agentic] changes everything," says LiveRamp CEO Scott Howe on this week's episode of AdExchanger Talks. "But I'm not a big subscriber of, 'Hey, we're all going to buy agentically.'"