Marketing tech

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#ai-in-marketing
Marketing tech
fromDigiday
3 hours ago

The AI paradox: Marketers trust AI to buy media, not build brands

AI accelerates marketing workflows and media spending, but leaders remain cautious about using it to define brand meaning and craft consumer-facing messages.
Marketing tech
fromForbes
4 days ago

Why Performance Has Become The New Currency In Advertising

Performance tied to tangible business outcomes has become the standard for judging marketing success in real time.
Marketing tech
fromDigiday
3 hours ago

The AI paradox: Marketers trust AI to buy media, not build brands

AI accelerates marketing workflows and media spending, but leaders remain cautious about using it to define brand meaning and craft consumer-facing messages.
Marketing tech
fromForbes
4 days ago

Why Performance Has Become The New Currency In Advertising

Performance tied to tangible business outcomes has become the standard for judging marketing success in real time.
#ai-agents
Marketing tech
fromDigiday
3 hours ago

Future of TV Briefing: How AI agents will figure into this year's upfront negotiations

Upfront TV and streaming sellers are preparing advertiser conversations to incorporate AI agents into ad buying and deal workflows.
fromEngadget
3 days ago
Marketing tech

DeepSeek permanently reduces the price of its flagship V4 model by 75 percent - Engadget

Marketing tech
fromDigiday
3 hours ago

Future of TV Briefing: How AI agents will figure into this year's upfront negotiations

Upfront TV and streaming sellers are preparing advertiser conversations to incorporate AI agents into ad buying and deal workflows.
Marketing tech
fromEngadget
3 days ago

DeepSeek permanently reduces the price of its flagship V4 model by 75 percent - Engadget

DeepSeek permanently cut DeepSeek V4 Pro pricing to one-fourth, positioning AI agents as a cost-effective alternative and undercutting competitors.
Marketing tech
fromDigiday
3 hours ago

In Graphic Detail: Why OpenAI's ad business is still a work in progress

ChatGPT ads and AI search discovery are reshaping brand visibility, with early ad pilots balancing scale, safety, automation, and advertiser expectations.
Marketing tech
fromB&T
7 hours ago

Why Outcome-based Agency Remuneration Is Having A Moment & What Marketers Should Know

Outcome-based agency remuneration ties agency pay to agreed outcomes, shifting from labor-based fees and gaining momentum as AI pressures traditional agency models.
#ctv-advertising
Marketing tech
fromAdExchanger
2 hours ago

Why Critics Say Email-Based IDs Don't Work For CTV | AdExchanger

Email-based alternative IDs can replace third-party cookies for CTV, but concerns persist about data accuracy, consent, and whether FAST channels use first-party data.
Marketing tech
fromModern Retail
1 day ago

Modern Retail+ Research: The marketers' 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Ad-supported streaming is shifting as CTV matures, with consolidation, evolving measurement, and AI experimentation reshaping marketer playbooks.
Marketing tech
fromModern Retail
1 day ago

Modern Retail+ Research: The marketers' 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Ad-supported streaming is shifting as CTV matures, media consolidates, measurement evolves, and brands experiment with AI to improve performance.
Marketing tech
fromAdExchanger
2 hours ago

Why Critics Say Email-Based IDs Don't Work For CTV | AdExchanger

Email-based alternative IDs can replace third-party cookies for CTV, but concerns persist about data accuracy, consent, and whether FAST channels use first-party data.
Marketing tech
fromModern Retail
1 day ago

Modern Retail+ Research: The marketers' 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Ad-supported streaming is shifting as CTV matures, with consolidation, evolving measurement, and AI experimentation reshaping marketer playbooks.
Marketing tech
fromModern Retail
1 day ago

Modern Retail+ Research: The marketers' 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Ad-supported streaming is shifting as CTV matures, media consolidates, measurement evolves, and brands experiment with AI to improve performance.
Marketing tech
fromDigiday
3 hours ago

Why marketers are rethinking identity infrastructure

Marketers are questioning whether LiveRamp will remain neutral after Publicis Groupe’s acquisition, reflecting broader uncertainty about whether a neutral ad-tech middle still exists.
Marketing tech
fromB&T
1 day ago

StackAdapt Co-Founder On Cracking The Holy Grail, Training The Next Gen & Why He Won't Use 'AI Efficiencies' To Cut Jobs

AI will eventually become more advanced, and unified end-to-end marketing platforms are needed to connect fragmented adtech systems across the full customer journey.
Marketing tech
fromwww.forbes.com
1 day ago

Affiliate Marketing Is The Future Of E-Commerce Strategy

Meta’s Facebook Affiliate Partnerships create a native, closed-loop shopping experience that lets creators tag products in posts and earn commissions directly inside Facebook.
#ai-search
Marketing tech
fromInman
8 hours ago

Google wants you to stop Googling. Here's what comes next

Google is shifting Search from ranked links to conversational, Gemini-powered AI agents that summarize and organize information, reducing user navigation time.
Marketing tech
fromTNW | Events
2 days ago

The SEO conferences shaping 2026: MozCon, Ahrefs Evolve, BrightonSEO, and more | TNW

AI-driven search experiences and rising zero-click results are reshaping SEO, forcing publishers and marketers to adapt in real time.
Marketing tech
fromAxios
3 days ago

The end of the internet's golden age

Google’s search experience is shifting toward AI-driven zero-click answers, reducing blue-link visibility and clicks while Big Tech trust declines and platforms adapt to user fatigue.
Marketing tech
fromForbes
4 days ago

Generative Engine Optimization: Redefining Growth In The AI Search Era

AI search shifts visibility from ranked links to cited answers, increasing brand competition and requiring coordinated SEO, AEO, and reputation efforts.
Marketing tech
fromInman
8 hours ago

Google wants you to stop Googling. Here's what comes next

Google is shifting Search from ranked links to conversational, Gemini-powered AI agents that summarize and organize information, reducing user navigation time.
Marketing tech
fromTNW | Events
2 days ago

The SEO conferences shaping 2026: MozCon, Ahrefs Evolve, BrightonSEO, and more | TNW

AI-driven search experiences and rising zero-click results are reshaping SEO, forcing publishers and marketers to adapt in real time.
Marketing tech
fromAxios
3 days ago

The end of the internet's golden age

Google’s search experience is shifting toward AI-driven zero-click answers, reducing blue-link visibility and clicks while Big Tech trust declines and platforms adapt to user fatigue.
Marketing tech
fromForbes
4 days ago

Generative Engine Optimization: Redefining Growth In The AI Search Era

AI search shifts visibility from ranked links to cited answers, increasing brand competition and requiring coordinated SEO, AEO, and reputation efforts.
#generative-ai
Marketing tech
fromwww.forbes.com
1 day ago

AI And Bad Data: Why Businesses Need To Go Back To Basics

AI is a competitive edge for marketing, but meaningful results require mature, trustworthy, integrated data before implementation.
Marketing tech
fromMarketing Dive
1 week ago

Google upgrades AI search ads: What marketers need to know

Generative AI is reshaping Google search and advertising by connecting agents across products to streamline campaign creation, management, and reporting.
Marketing tech
fromwww.forbes.com
1 day ago

AI And Bad Data: Why Businesses Need To Go Back To Basics

AI is a competitive edge for marketing, but meaningful results require mature, trustworthy, integrated data before implementation.
Marketing tech
fromMarketing Dive
1 week ago

Google upgrades AI search ads: What marketers need to know

Generative AI is reshaping Google search and advertising by connecting agents across products to streamline campaign creation, management, and reporting.
#programmatic-advertising
Marketing tech
fromDigiday
1 day ago

Omnicom's 'fewer middlemen' push is reaching publishers - just not their P&Ls

Omnicom buyers are being encouraged to route more ad spend directly to publishers, reducing reliance on ad-tech intermediaries, but budget shifts remain unclear.
Marketing tech
fromExchangewire
23 hours ago

MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access

Becoming a Google Authorised Buyer strengthens MarkApp’s trusted, transparent access to premium programmatic inventory across web, mobile, and CTV.
Marketing tech
fromExchangewire
17 hours ago

Assertive Yield Partners with The Media Trust to Strengthen Ad Quality & Publisher Revenue

Partnership combines AI yield optimisation with digital trust and safety to protect audiences while preserving revenue and publisher control.
Marketing tech
fromAdExchanger
5 days ago

AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead | AdExchanger

Clear regulatory guardrails can simplify automation by defining permitted targeting, messaging, and language within fixed boundaries.
Marketing tech
fromExchangewire
4 days ago

Programmatic Advertising Expands to Car LED Screens

Automated programmatic ads run on roof-mounted LED screens of partner cars, expanding real-time DOOH inventory across urban routes in Ukraine.
Marketing tech
fromDigiday
1 day ago

Omnicom's 'fewer middlemen' push is reaching publishers - just not their P&Ls

Omnicom buyers are being encouraged to route more ad spend directly to publishers, reducing reliance on ad-tech intermediaries, but budget shifts remain unclear.
Marketing tech
fromExchangewire
23 hours ago

MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access

Becoming a Google Authorised Buyer strengthens MarkApp’s trusted, transparent access to premium programmatic inventory across web, mobile, and CTV.
Marketing tech
fromExchangewire
17 hours ago

Assertive Yield Partners with The Media Trust to Strengthen Ad Quality & Publisher Revenue

Partnership combines AI yield optimisation with digital trust and safety to protect audiences while preserving revenue and publisher control.
Marketing tech
fromAdExchanger
5 days ago

AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead | AdExchanger

Clear regulatory guardrails can simplify automation by defining permitted targeting, messaging, and language within fixed boundaries.
Marketing tech
fromExchangewire
4 days ago

Programmatic Advertising Expands to Car LED Screens

Automated programmatic ads run on roof-mounted LED screens of partner cars, expanding real-time DOOH inventory across urban routes in Ukraine.
Marketing tech
fromPR Daily
21 hours ago

Social media updates and new features to know this week - PR Daily

LinkedIn will reduce distribution of AI-generated engagement bait and generic content, while adding Crosscheck to compare LLM performance on real tasks.
Marketing tech
fromtearsheet.co
19 hours ago

The Week in Market Moves | May 1421, 2026

Klarna is integrating into Worldline’s merchant infrastructure and expanding into AI-driven product discovery, shifting BNPL from checkout to core commerce distribution.
Marketing tech
fromWWD
16 hours ago

Tech Tuesday: Alibaba's PicCopilot Integrates with Google Ads, AI Shopping Assistant Launched and More

Alibaba International integrated PicCopilot with Google Ads to let small businesses generate enterprise-grade marketing creatives and publish them directly to ads.
Marketing tech
fromAdExchanger
1 day ago

Microsoft To Publishers: Don't Block The AI Bots | AdExchanger

Publishers and retailers should allow AI bots to crawl sites and update robots.txt so content is legible to agents, enabling discovery and demand.
Marketing tech
fromRetail Brew
15 hours ago

Google is adding two new AI features for retailers

Merchant Center adds conversational product attributes and AI Performance Insights to help retailers improve discovery and measure performance on Google AI surfaces.
Marketing tech
fromThe Motley Fool
18 hours ago

Meta Platforms May Be the Most Undervalued Big Tech Stock in the Market | The Motley Fool

Meta Platforms combines a fast-growing, AI-enhanced advertising business with a persistently loss-making Reality Labs segment, creating undervaluation versus peers.
#digital-advertising
Marketing tech
fromDigiday
1 day ago

As OpenAI's ChatGPT ad delivery improves, the doubts it created aren't so easily fixed

OpenAI’s ad pilot has faced chronic underdelivery and limited inventory, delaying advertiser returns despite minimum spend commitments, though supply is beginning to improve.
Marketing tech
fromThe Motley Fool
2 days ago

The Trade Desk vs. Magnite: Which Tech Stock Is a Better Buy in 2026? | The Motley Fool

The Trade Desk and Magnite offer complementary ad-tech platforms, with The Trade Desk focused on buying and Magnite on selling inventory.
Marketing tech
fromDigiday
1 day ago

As OpenAI's ChatGPT ad delivery improves, the doubts it created aren't so easily fixed

OpenAI’s ad pilot has faced chronic underdelivery and limited inventory, delaying advertiser returns despite minimum spend commitments, though supply is beginning to improve.
Marketing tech
fromThe Motley Fool
2 days ago

The Trade Desk vs. Magnite: Which Tech Stock Is a Better Buy in 2026? | The Motley Fool

The Trade Desk and Magnite offer complementary ad-tech platforms, with The Trade Desk focused on buying and Magnite on selling inventory.
Marketing tech
fromAdExchanger
16 hours ago

How 'Wrapped' Insights Become Audience Segments | AdExchanger

Spotify converts personalized listener “vibes” into standard, buyable audience segments for programmatic advertising using ad tech tools and flexible integrations.
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: Agencies reposition for the agentic era

Publicis Groupe’s $2.2B acquisition of LiveRamp reshapes agency control, interoperability, and programmatic economics amid demand for tighter, transparent supply-path governance.
#revenue-growth
Marketing tech
fromThe Motley Fool
1 day ago

Joyy (JOYY) Q1 2026 Earnings Call Transcript | The Motley Fool

Total revenue reached $555.7 million, up 12.4% year over year, driven by growth across social entertainment, BIGO Ads, and Shopline.
Marketing tech
fromThe Motley Fool
18 hours ago

Joyy (JOYY) Q4 2025 Earnings Call Transcript | The Motley Fool

Revenue growth returned to positive momentum, driven by live streaming and rapidly expanding ads, while strong cash flow supported shareholder returns and dividends.
Marketing tech
fromThe Motley Fool
1 day ago

Joyy (JOYY) Q1 2026 Earnings Call Transcript | The Motley Fool

Total revenue reached $555.7 million, up 12.4% year over year, driven by growth across social entertainment, BIGO Ads, and Shopline.
Marketing tech
fromThe Motley Fool
18 hours ago

Joyy (JOYY) Q4 2025 Earnings Call Transcript | The Motley Fool

Revenue growth returned to positive momentum, driven by live streaming and rapidly expanding ads, while strong cash flow supported shareholder returns and dividends.
#ai-powered-search
Marketing tech
fromWWD
13 hours ago

French Fashion Retailer Partners with AI Search Firm To Boost Digital Revenue

An AI search partnership increased conversions and made search a major share of digital revenue for a fashion retailer.
Marketing tech
fromtheregister
5 days ago

Google explains how it will infuse ads into AI answers

Google’s AI-powered Search will anticipate intent, keep users engaged, and introduce more AI-tailored ad formats to monetize search attention.
Marketing tech
fromWWD
13 hours ago

French Fashion Retailer Partners with AI Search Firm To Boost Digital Revenue

An AI search partnership increased conversions and made search a major share of digital revenue for a fashion retailer.
Marketing tech
fromtheregister
5 days ago

Google explains how it will infuse ads into AI answers

Google’s AI-powered Search will anticipate intent, keep users engaged, and introduce more AI-tailored ad formats to monetize search attention.
Marketing tech
fromMumbrella
1 day ago

B2B doesn't mean "back to boring," says HOOKiQ campaign

HOOKiQ launched a two-month, AI-driven multi-channel campaign using OOH and LinkedIn to make B2B marketing sharper, engaging, and humorous.
Marketing tech
fromExchangewire
21 hours ago

TruTxt Launches AI-Powered Translation & Monetisation Platform for Publishers

TruTxt launches an AI translation and localisation platform that helps digital publishers engage and monetise international audiences in real time.
Marketing tech
fromExchangewire
23 hours ago

Thrad & Cursor Host First Ad Tech Hackathon on Agentic Commerce Infrastructure

Over 150 builders will develop infrastructure for agentic commerce ad tech, including autonomous media buying, attribution, ranking, creative workflows, and monetisation.
#ai-adoption
Marketing tech
fromSemafor
1 day ago

Exclusive: Google's Nick Fox on remaking its search engine

Consumers adopted ChatGPT despite slow and inaccurate performance, showing strong appetite for AI even when reliability lags.
Marketing tech
fromBusiness Matters
6 days ago

Why some platforms die and why others shine in AI era

Platforms fail in the AI era when they offer value AI can replace, lack knowledge to implement AI, or refuse to adapt existing workflows and SEO practices.
Marketing tech
fromSemafor
1 day ago

Exclusive: Google's Nick Fox on remaking its search engine

Consumers adopted ChatGPT despite slow and inaccurate performance, showing strong appetite for AI even when reliability lags.
Marketing tech
fromBusiness Matters
6 days ago

Why some platforms die and why others shine in AI era

Platforms fail in the AI era when they offer value AI can replace, lack knowledge to implement AI, or refuse to adapt existing workflows and SEO practices.
#mobile-advertising
Marketing tech
fromExchangewire
17 hours ago

Lumen Research Finds; Trainline Advertising Delivers Double the Attention of Standard Mobile Display

Trainline app advertising delivers significantly higher attention and stronger brand outcomes than standard mobile display benchmarks.
Marketing tech
fromB&T
5 days ago

Snapchat Introduces Unified Attributions To Help Advertisers Optimise Campaigns

Unified Attribution unifies Snapchat platform metrics with MMP cross-channel performance data to enable real-time app campaign optimization and scaling.
Marketing tech
fromExchangewire
17 hours ago

Lumen Research Finds; Trainline Advertising Delivers Double the Attention of Standard Mobile Display

Trainline app advertising delivers significantly higher attention and stronger brand outcomes than standard mobile display benchmarks.
Marketing tech
fromB&T
5 days ago

Snapchat Introduces Unified Attributions To Help Advertisers Optimise Campaigns

Unified Attribution unifies Snapchat platform metrics with MMP cross-channel performance data to enable real-time app campaign optimization and scaling.
fromwww.benzinga.com
19 hours ago

Why Bilibili's Investment Story Looks More Attractive Now Vs. Traditional Peers - Bilibili (NASDAQ:BILI),

The company only recently crossed into annual profitability, reporting its first full-year profit in 2025. Now, it has to prove that profit wasn't just a cost-control story, but is something that can keep growing. The company's revenue rose 7% to 7.47 billion yuan ($1.08 billion) in the first quarter, led by a 30% rise in advertising revenue to 2.59 billion yuan. Daily active users rose 8% to 115.2 million, with average daily time on the service at 119 minutes.
Marketing tech
Marketing tech
fromUX Magazine
22 hours ago

Trust Is the Currency, Knowledge Is the Engine

The priority is ensuring foundational trust and governance for agents, including identity verification, delegated authority, and merchant acceptance standards.
fromExchangewire
23 hours ago

Digest: Uber Still Keen on Delivery Hero?

Uber’s board convened over the weekend to consider increasing its takeover offer for Delivery Hero. The ride-hailing and delivery giant recently approached one of the German food delivery group's largest shareholders with a €38-a-share bid (£32), which would have valued the company at more than €11.5bn (£9.8bn). Following a rejection of this initial approach, the San Francisco-based firm is now deliberating whether to sweeten the deal to push the acquisition through.
Marketing tech
Marketing tech
fromTipRanks Financial
1 day ago

Adveritas Lifts ARR to $16.3m as SME Platform and US Expansion Accelerate - TipRanks.com

Adveritas increased annualised recurring revenue to $16.3 million, driven by enterprise wins and TrafficGuard traction, while expanding North America to address rising AI-driven bot fraud.
fromB&T
1 day ago

Australia's Internet Ad Market Hits Record $4.9 Billion In Q1 2026

The Australian internet advertising market recorded its strongest March quarter, up 15.3 per cent to $4.9 billion, according to the IAB Australia’s Internet Advertising Revenue Report prepared by PwC. The result is within 1 per cent of the record December 2025 quarter, effectively eliminating the traditional seasonal March quarter pullback.
Marketing tech
from24/7 Wall St.
12 hours ago

Live: Will Zscaler Crush Q3 Earnings Tonight and Continue Its May Rally?

Shares fell from $266.90 at the November filing to $151.50 by late February, even as Zscaler beat on both lines. The stock has since rallied, climbing 27.84% over the past month to $188.82, though it remains down 18.92% year to date.
Marketing tech
#ai-marketing
fromTech Times
1 day ago
Marketing tech

UK Companies Accused of 'AI Washing' as Businesses Overstate Artificial Intelligence Use

Marketing tech
fromMarTech
4 days ago

Consumers want AI ads with a human touch | MarTech

Consumers want AI marketing that feels useful and human, but reject content that seems robotic, invasive, or obviously AI-generated.
fromDigital Trends
1 week ago
Marketing tech

Google Pomelli can now build your entire brand from scratch

Pomelli adds agentic brand-building, brand books, and one-click website creation for small businesses to generate on-brand marketing assets.
Marketing tech
fromTech Times
1 day ago

UK Companies Accused of 'AI Washing' as Businesses Overstate Artificial Intelligence Use

UK companies are overstating AI use by rebranding automation and existing software as AI-driven products to benefit from market demand.
Marketing tech
fromMarTech
4 days ago

Consumers want AI ads with a human touch | MarTech

Consumers want AI marketing that feels useful and human, but reject content that seems robotic, invasive, or obviously AI-generated.
Marketing tech
fromDigital Trends
1 week ago

Google Pomelli can now build your entire brand from scratch

Pomelli adds agentic brand-building, brand books, and one-click website creation for small businesses to generate on-brand marketing assets.
Marketing tech
fromForbes
2 days ago

Three Mistakes Brands Make In The Age Of AI Driven E-Commerce

AI-driven recommendations replace traditional search, so brands must create authentic content and design shopping experiences around real shopper needs.
Marketing tech
fromForbes
1 day ago

Why Your Brand Is Invisible To AI, And What To Do About It

AI assistants are becoming a primary product discovery channel by recommending solutions from structured product attributes rather than retrieving brands like legacy search.
Marketing tech
fromHubspot
1 day ago

How to optimize for AI overviews (AIOs): A complete 2026 playbook

AI Overviews synthesize multiple pages into cited summaries, so content must be structured and measured to earn citations and visibility.
Marketing tech
fromMarTech
5 days ago

Your campaigns span 12 channels. Why does it feel like 12 jobs? | MarTech

Paid media teams often spend Monday mornings on administrative data work across many platforms instead of true campaign management.
Marketing tech
fromwww.housingwire.com
1 day ago

Meet the AI platform giving every agent a personal coach

Power Mentor provides 24/7, tailored AI coaching for real estate agents, improving performance and reducing reliance on costly human coaching.
Marketing tech
fromwww.housingwire.com
1 day ago

The client interview has changed and real estate agents must adapt

Clients increasingly vet agents by trust, listening, and fit, not just market knowledge, requiring agents to guide conversations and adapt to needs.
fromSearch Engine Roundtable
1 day ago

Daily Search Forum Recap: May 25, 2026

Interesting that in “Ask Gemini” side panel in Chrome users can mark each citation URL as helpful or not helpful cool but not cool given it's “Helpful” word which of course haven't proven to be right PR strategy for Google, Gagan Ghotra on X
Marketing tech
Marketing tech
fromTNW | Apps
1 day ago

Reallusion pairs 3D control with ByteDance's Seedance 2.0

AI Studio integrates iClone 3D scene control with Seedance 2.0 and other AI video models to deliver spatial precision beyond text-prompt-only generation.
fromYahoo News
2 days ago

The FTC Is Tired Of Dealership Pricing Games

The Federal Trade Commission has now issued nearly 100 warning letters to dealerships over what it describes as potentially illegal advertising and pricing behavior.
Marketing tech
#real-estate-listings
Marketing tech
fromInman
2 days ago

Zillow, Compass take MRED listings fight to social media

Zillow and Compass launched competing marketing campaigns blaming each other for missing Chicagoland listings on Zillow.
Marketing tech
fromwww.housingwire.com
4 days ago

Broker Public Portal expands Cribio as data control debate grows

Cribio aims to compete with listing portals while keeping listing data and leads controlled by brokers and agents, requiring MLSs and brokers to pay for access.
Marketing tech
fromInman
2 days ago

Zillow, Compass take MRED listings fight to social media

Zillow and Compass launched competing marketing campaigns blaming each other for missing Chicagoland listings on Zillow.
Marketing tech
fromwww.housingwire.com
4 days ago

Broker Public Portal expands Cribio as data control debate grows

Cribio aims to compete with listing portals while keeping listing data and leads controlled by brokers and agents, requiring MLSs and brokers to pay for access.
fromTipRanks Financial
1 day ago

Zoom Communications price target raised to $105 from $90 at BofA - TipRanks.com

BofA analyst Michael Funk raised the firm's price target on Zoom Communications () to $105 from $90 and keeps a Neutral rating on the shares.
Marketing tech
Marketing tech
fromB&T
5 days ago

Reddit Urges Marketers To Move Beyond Last-Click Attribution

Reddit launches dual attribution in Ads Manager to show first-party and third-party last-touch reporting side by side, addressing limits of last-click models.
Marketing tech
fromB&T
5 days ago

'People Aren't Just Scrolling Past': YouTube Pushes Demand Gen As Alternative To Social Feeds

Demand Gen on YouTube improves ROAS and sales effectiveness versus using Search or Performance Max alone.
#agentic-ai
Marketing tech
fromVerticalResponse
2 days ago

What Is Agentic AI? A Practical Guide for Marketers and Email Automation Teams

Agentic AI autonomously pursues marketing goals by using tools, making decisions, and learning from results to improve repeatable email workflows.
Marketing tech
fromMarTech
4 days ago

In agentic commerce, your brand promise must be provable | MarTech

Agentic commerce shifts brand advantage to measurable, machine-readable proof evaluated by customer-authorized AI agents.
Marketing tech
fromDigiday
5 days ago

Why WPP's AI boss believes agents are still in the 'teenage sex' stage of development

Agentic AI adoption lags behind announcements because scaled deployment requirements are rarely addressed honestly.
Marketing tech
fromVerticalResponse
2 days ago

What Is Agentic AI? A Practical Guide for Marketers and Email Automation Teams

Agentic AI autonomously pursues marketing goals by using tools, making decisions, and learning from results to improve repeatable email workflows.
Marketing tech
fromMarTech
4 days ago

In agentic commerce, your brand promise must be provable | MarTech

Agentic commerce shifts brand advantage to measurable, machine-readable proof evaluated by customer-authorized AI agents.
Marketing tech
fromDigiday
5 days ago

Why WPP's AI boss believes agents are still in the 'teenage sex' stage of development

Agentic AI adoption lags behind announcements because scaled deployment requirements are rarely addressed honestly.
Marketing tech
fromtheregister
2 days ago

Google has seriously leaned into AI enshittification lately

Google’s AI search push adds AI modes and ads while shifting developers toward closed tools, potentially harming access to the open web.
Marketing tech
fromTalkMarkets
4 days ago

Cybersecurity Marketing Trends Shaping B2B Growth and Pipeline Performance

Cybersecurity marketing increasingly relies on verified engagement, trusted data, and targeted outreach to improve pipeline growth across longer, multi-stakeholder buying cycles.
Marketing tech
fromTNW | Offers
3 days ago

Moz Pro now tracks your brand inside ChatGPT and Gemini | TNW Deals

AI assistants increasingly drive product research, making traditional rank tracking insufficient for measuring brand visibility in LLM responses.
Marketing tech
fromTNW | Artificial-Intelligence
3 days ago

Berlin's Peec AI more than doubled revenue to $10M ARR in six months. Its product helps brands show up in ChatGPT.

Peec AI reached $10M ARR six months after a $21M Series A by tracking and improving brand visibility in AI chatbot responses.
Marketing tech
fromTechCrunch
4 days ago

Peec, one of Berlin's rising startups, more than doubled annualized revenue in months to $10M, sources say | TechCrunch

Peec AI reached $10M annualized revenue, doubling growth since launch, while brands use GEO dashboards to improve visibility in AI searches.
Marketing tech
fromTechCrunch
3 days ago

Ferrari is using IBM's AI to create F1 superfans | TechCrunch

IBM partnered with Scuderia Ferrari HP to use Formula One data and AI to improve fan storytelling through a revamped Ferrari fan app.
fromYahoo News
5 days ago

Cox Media fined for claiming it used AI to track consumer conversations

The U.S. Federal Trade Commission fined Cox Media Group and two other companies for falsely claiming they could use AI to target ads based on conversations consumers had near their smart devices, the agency said on Thursday.
Marketing tech
Marketing tech
fromAdExchanger
4 days ago

Why Is Ad Intelligence Still Built For A Pre-AI World? | AdExchanger

Data access is abundant, but fragmented signals and slow, siloed analysis prevent timely, informed marketing decisions.
Marketing tech
fromAdExchanger
4 days ago

AI Is Redefining Premium Content - Which May Not Be A Good Thing | AdExchanger

Premium is shifting from production value to user engagement, while AI-generated content faces growing skepticism over authenticity and quality.
Marketing tech
fromMarTech
4 days ago

The AI marketing advantage hiding in your metadata | MarTech

Metadata enables AI-driven marketing by providing machine-readable, structured signals that help systems find, understand, personalize, and activate brand content.
Marketing tech
fromeLearning Industry
4 days ago

How To Develop A 360 Inbound Marketing Plan To Grow Your Business

Build an integrated 360 inbound marketing plan combining content, SEO, lead generation, and nurturing to attract, convert, and expand high-intent buyers.
Marketing tech
fromMiami Herald
5 days ago

How to convince your boss to invest in generative engine optimization (GEO)

Generative AI visibility can be audited and tested with a measurable GEO pilot to reduce revenue risk and improve competitive positioning.
Marketing tech
fromDigiday
5 days ago

Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope

Autonomous agent-to-agent trading can scale quickly, but fiduciary guardrails and advertising-specific compliance must advance to match autonomy.
Marketing tech
fromTearsheet
4 days ago

Letter from the Editor: Finance is becoming ambient infrastructure underneath everything, but what are we giving up - Tearsheet

Financial services are shifting from request-response digitization to an always-present, context-aware layer that interprets background signals and participates dynamically with users.
#google-search
Marketing tech
fromAndroid Authority
6 days ago

Don't like the changes coming to Google Search? Then you're going to hate this news

Google is adding Gemini-powered shopping ads and chatbot-enabled ads to Search, plus two new AI Mode ad formats being tested.
Marketing tech
fromwww.npr.org
4 days ago

Ask AI or just Google it? Google makes a big change to a little search box

Google is updating search to expand queries dynamically and enable multimodal inputs while merging AI with web search to deliver mixed results.
Marketing tech
fromMoneywise
4 days ago

Google makes AI Mode the default search experience - and content creators say 'it just might be over' for their industry

Google’s new AI-first Search experience replaces ranked blue links with conversational AI Mode, reducing clicks to traditional publishers and triggering widespread publisher panic.
Marketing tech
fromAndroid Authority
6 days ago

Don't like the changes coming to Google Search? Then you're going to hate this news

Google is adding Gemini-powered shopping ads and chatbot-enabled ads to Search, plus two new AI Mode ad formats being tested.
Marketing tech
fromwww.npr.org
4 days ago

Ask AI or just Google it? Google makes a big change to a little search box

Google is updating search to expand queries dynamically and enable multimodal inputs while merging AI with web search to deliver mixed results.
Marketing tech
fromMoneywise
4 days ago

Google makes AI Mode the default search experience - and content creators say 'it just might be over' for their industry

Google’s new AI-first Search experience replaces ranked blue links with conversational AI Mode, reducing clicks to traditional publishers and triggering widespread publisher panic.
Marketing tech
fromAdExchanger
4 days ago

Google Wants To Do Your Shopping For You At GML This Year | AdExchanger

Google is pushing agentic shopping through native checkout integrations across ads and AI chat experiences, positioning 2026 as the shift to everyday AI reality.
Marketing tech
fromForbes
5 days ago

Solving The Identity Crisis: Putting Today's Fragmented Consumer Back Together

Disconnected customer data across channels causes generic messaging, erodes trust, and leads to lost sales for brands and advertisers.
Marketing tech
fromB&T
6 days ago

Google To Bring Meridian Into Google Analytics 360

Meridian and Ads signals will enable cross-channel measurement, causal performance analysis, and predictive scenarios to optimize media mix and improve marketing mix modeling accuracy.
Marketing tech
fromSearch Engine Roundtable
4 days ago

Video: Google's New Search Box, Gemini 3.5 Flash Powers AI Mode, New Google Ads, Ranking Volatility & More I/O GML News

AI Mode in Google Search is expanding with Gemini 3.5 Flash, agents, shopping and lead capabilities, new ad formats, and improved advisor and conversion tooling.
Marketing tech
fromNeil Patel
4 days ago

AI-Powered Lead Generation: A Guide for Marketers

AI lead generation works best as a system with data, activation, and optimization layers rather than separate tools.
Traditional lead generation fails at scale due to fragmentation, silos, and manual budget decisions across locations.
Local search shows the highest purchase intent, and inconsistent listings reduce multi-location performance.
AI improves lead quality and lead-to-close rate by location, not just lead volume.
A focused 30-day rollout can deliver measurable pipeline impact without a full overhaul.
Marketing tech
fromSearch Engine Roundtable
4 days ago

ChatGPT Ads Manager Updates & Ads Tests

ChatGPT Ads Manager adds daily budgets, geo-targeting, and aggregate list view totals, while ChatGPT ad experiences are testing dynamic CTA options like Shop Now and Book Now.
Marketing tech
fromThe Motley Fool
5 days ago

Youdao (DAO) Q4 2025 Earnings Transcript | The Motley Fool

Net revenues rose 16.8% to RMB 1.6 billion, driven by Learning Services recovery and Online Marketing strength, while operating profit stayed profitable for six quarters.
Marketing tech
fromTelecompetitor
4 days ago

ACSI study sees a lot of customer satisfaction

Customer satisfaction rose slightly for broadband providers and more for wireless services, with repairs improving and cell phone AI features scoring highest.
Marketing tech
fromArs Technica
4 days ago

Marketer that claimed it could tap devices for ad targeting will pay $880K settlement

CMG falsely claimed an AI service listened to consumer conversations for localized ad targeting, but provided resold email lists instead, leading to an FTC settlement.
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