The clever and stylish ad, which debuted in October 2025, was for the Google Pixel 10 phone and Google's partner on the release, T-Satellite from T-Mobile. And it was written, codirected, edited, and starred in by Cooper, host of the wildly popular podcast Call Her Daddy and founder and CEO of the millennial- and Gen Z-focused media company Unwell.
Meaningful climate action cannot happen in a silo. It requires a concerted effort across the entire value chain. By working closely with our partners, we ensure our shared commitment to sustainable ad tech translates into real, measurable impact. This SBTi validation is a testament to that collaboration and perfectly aligns with our core guiding principles: absolute accountability and transparency.
Essendon Mazda was interested in fortifying their existing programmatic display campaign with the addition of digital audio advertising to reach consumers at several touchpoints throughout the day with higher frequency. Coupled with the display campaign, this aimed to close the loop on prospects with consistent messaging targeted to customers that intend to purchase automobiles.
This is an opportunity for marketers to change the narrative that marketing is a cost center. Most enterprises today see marketing as a tax, not an investment, and I think we can flip that model.
The Microsoft Advertising Regional Partner Awards is a prestigious event that aims to recognise and reward outstanding, creative, effective, and passionate work by search advertising individuals, teams, agencies, channel partners and technology partners working with Microsoft Advertising in Europe.
AdgeAI leverages AI to assess how different creative elements could best influence engagement and conversion, providing marketers an earlier and more granular window into campaign performance and informing decisions on which assets to scale.
Award‑winning work stands out not only because it's creative, but because it drives real impact. The strongest entries share core qualities: clarity of purpose with well‑defined problems and bold visions, innovative use of data and technology to unlock insightful experiences, measurable results demonstrating credible business outcomes, and human‑centric design that elevates customer experience while respecting trust, privacy, and responsible AI principles.
Forethought was co-founded by Deon Nicholas, who serves as executive chairman, and Sami Ghoche, who became CEO in 2024 after previously serving as CTO. The pair founded the company when they were 24, and by 2025 the platform was handling more than a billion customer interactions per month for clients including Upwork, Grammarly, Airtable, and Datadog.
Much of the marketing stack is priced and purchased as infrastructure, but many parts are actually coordination layers that AI can increasingly replicate. The shift introduced by AI is not collapsing the stack - it is repricing it. While AI reduces the cost of those wrappers, it does not reduce the cost of carrying liability.
Product knowledge training is about methodically educating employees, partners, and customers about the ins and outs of a company's products or services. For employees and partners, it's the essential working knowledge they need to confidently sell, support, and deliver the product. For customers, it's the know-how they need to adopt it smoothly and get the most value from it.
