Marketing tech

Marketing tech

The bath and body care brand, which boasts 3 million followers across TikTok and Instagram, has spent the past year using an AI-powered community management tool to analyze comments, direct messages and other social interactions across its channels. What began as a way to respond faster to customers has evolved into a broader system for identifying product demand, measuring sentiment around launches and informing innovation decisions.

The main challenges come from constant ecosystem shifts. Privacy regulation, signal loss, and platform changes are forcing ad tech companies to continuously adapt their technology and data strategies. At the same time, competition is intensifying, margins are under pressure, and investment in AI and infrastructure is no longer optional. Maintaining trust, transparency, and performance in this environment is increasingly complex.

Kinda like the rest of search, many things aren't permanent decisions that are never discussed. Things change - SEOs write about what changed - while I have nothing to announce, I can say for sure that very few things online are permanent. It's also good to have input from others, like you all.- John Mueller ( @johnmu.com) January 30, 2026 at 7:00 AM

They meet whatever half-formed idea they already associate with the category, and that idea ends up doing a lot more work than the product itself. Someone hears "AI tool for business" and immediately imagines Hollywood robots or their boss replacing half the team. Someone hears "blockchain platform," and their mind jumps to a chart going straight down. A buyer sees a proptech product and wonders whether it'll complicate an already stressful process.

The digital advertising world is entering a reset. As privacy laws tighten, cookies vanish, and platform fees rise, companies are reclaiming control. Avenga's Pedro Carrascosa reveals why 2026 will be the year of the custom adtech renaissance - a shift toward building and owning adtech infrastructure. For more than a decade, we've all seen how big brands, publishers, and media companies have relied on big adtech vendors to power their digital advertising. And it worked, until it didn't.

In-app is far from a lawless, unpopulated no man's land of advertising. In fact, the latest stats show it's actually where audiences are spending most of their time. In the UK for example, just over two and a half hours a day are spent in the in-app environment, compared with only 20 minutes on the mobile web. That's a staggering 90% of the time on mobile spent in apps - whether messaging, social media, music, or gaming. It's a huge opportunity.

"We use short videos to tell sustainable stories about our brands, and then we reward consumers for engaging with it," Conny Braams, Unilever's chief digital and commercial officer, told The Drum. "And what we've seen from the pilots that we've been doing is that it, first of all, builds brand power, which is really important. But also, it really changes behavior."

Ryanair stated that the scrapers provide shoppers with outdated or inaccurate information (such as little to no mention of Ryanair's infamous hidden charges which are at least outlined in the official website). Furthermore, the customer details are rarely passed onto the airline meaning it cannot contact them if there's any change in the flight manifest.

I spent years believing that being reasonable was a virtue. I thought that if someone I cared about - a partner, a colleague, a close friend - kept pushing after I said no, the burden was on me to be clearer. I believed that if I could find the right metaphor, stay calm enough or strike the perfect emotional note, they would finally understand. I wanted them to see my no as human, valid and final. But they never did. They were not listening.

ChatGPT can analyze your best campaigns and write new emails that match with AWeber's MCP. It saves drafts directly to an AWeber account. No tab-switching. No copy-pasting. Most people write emails, then hope they perform. AWeber MCP does the opposite. ChatGPT looks at your top campaigns-highest opens, most clicks-and uses those patterns for new emails. You get emails that sound like you and match what your audience responds to. Written in minutes, not hours.

A domain registrar is an ICANN-accredited company authorized to register and manage domain names on your behalf. Companies like Cloudflare Registrar, Namecheap, and Porkbun act as intermediaries between you and the domain registries that oversee specific top level domains like .com (managed by Verisign) or .org (managed by Public Interest Registry). For small businesses and nonprofits, the most important domain services include:

The company, backed by Blackstone, is targeting a valuation of nearly $5.2 billion for its IPO, and is looking to raise as much as $762 million in funding by selling more than 25 million shares. Share prices are expected to range between $26 and $30. It will trade under the ticker "LFTO."

The toolkit's creative intelligence component, which helps maximise creative effectiveness, has been created in partnership with creative data provider DAIVID. At its core is Waymark, an AI creative studio that can produce TV ads in seconds. By using content from a brand's website, Waymark can instantly create 10-, 15-, or 30-second ads with scripts and multiple versions tailored to different audiences or locations.

Joy Dakinisun, an online business coach, was getting ready to launch her new website quantumleapwithjoy.com. Most of her energy was focused on getting the design right, refining her messaging, and making sure everything reflected her brand. She knew email marketing would help her capture subscribers from day one. But between finalizing her website, serving clients, and creating content, actually setting it up kept getting pushed to the bottom of her to-do list.