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a day ago 
from AdExchanger
Microsoft Or Twitter? Ad Buyers Weigh In On TikTok’s Future
The TikTok saga roils on, with Twitter now in the ring with Microsoft as potential acquirers for the viral social media app. 1
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TikTok will probably need to be managed autonomously but have a safety net, and Microsoft can do that. 1
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Twitter doesn't have as deep pockets as Microsoft, and is likely to face regulatory attention if it continues to wade into the national discourse on free speech.” 1
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AngelaPerea
7d ago 
from AdExchanger
Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising
“This is a way for Microsoft to potentially hedge their bets that they’re not going to be a B2B only company,” said Collin Colburn, senior analyst at Forrester. 1
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“It’s important strategically to have more of a presence with younger people,” said Ben Hovaness, managing director of marketplace intelligence at Omnicom Media Group. 1
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micshasan
alexananiev
9d ago 
from exchangewire.com
Choice-First Advertising Will Pave the Way to a Golden Age of Digital Advertising
In October 1994, the first digital banner was placed online on HotWired (now known as Wired). 1
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The following decades attracted thousands of advertisers online, where users had access to an infinite amount of (supposedly) free content. 1
The technological turning-point The gradual shift from traditional media buying to online advertising sped up considerably with the launch of the first iPhone in 2007. 1
1
JamesJalaPayneo
10d ago 
from Marketing Land
Will Google’s Ad Disclosure schema catch on?
The Ads Transparency Spotlight tool is available now as a Chrome extension in alpha stage. 1
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It will still continue to feature the “Why this ad” and “About the advertiser” sections. 1
1
JamesJalaPayneo
15d ago 
from Digiday
‘Hooked on the Facebook drug’: Media buyers say smaller brands will return to the platform, but bigger brands will continue to boycott
“Well-established brands are standing by the boycott and pushing for Facebook to monitor hate speech in a more active way,” said a media buyer who requested anonymity. 1
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For the smaller brands that are planning to go back many are doing so out of necessity rather than satisfaction with Facebook’s response to the boycott. 1
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It’s a proven way of generating great results.” 1
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micshasan
15d ago 
from AdExchanger
The Cookie Is Crumbling And COVID-19 Is Still Here, But Digital Advertising Will Be OK
But from a digital advertising perspective, based on the signals I am starting to see, things will be OK. 1
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Between the two – context and identity – advertisers will be able to achieve scale for their campaigns. 1
The question is, what will that piece of identity be? 1
1
micshasan
15d ago 
from AdExchanger
The Trade Desk Readies New Unified ID For Cookieless Future; Facebook Aims Copycat Playbook At TikTok
The project will be open source, so anyone can use the currency, though The Trade Desk’s backing can be enough to get SSPs on board. 1
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The 2.0 version will be anchored by encrypted email addresses collected by publishers. 1
This is similar to LiveRamp’s Authenticated Traffic Solution. 1
1
micshasan
2h ago 
from AdExchanger
AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here's How Much Top Ad Tech Execs Make In A Year
2h ago 
from AdExchanger
Agencies, Consulting Firms Make A Big Showing In 2020 Inc. Mag Revenue Survey
2h ago 
from AdExchanger
Introduction To TV Advertising: MVPDs, Local And Addressable TV
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