Marketing tech

Marketing tech

When your ad is delivered to an audience in a jurisdiction with location-specific fees, such as a digital service tax (DST), a location fee will be added to your bill. This fee is separate from your campaign budget and will appear as a distinct line item on your invoice or transaction statement.

For most of the last two decades, SEO mostly meant one thing, where you ranked on Google (and occasionally Bing). The customer journey was familiar. Someone searched, scanned a list of links, clicked and explored. Now the journey is increasingly 'ask, get an answer, take action.' And the platforms shaping that journey include ChatGPT, Claude, Gemini, Perplexity and Google itself, which is inserting AI summaries, what Google calls AI Overviews, into search results.

Liz Agent represents a major step forward in how our clients can interact with Seedtag's intelligence and use it to think through and strategise their campaigns. AI has always been part of our DNA. By leveraging agentic AI, we are allowing clients to plan and activate campaigns via natural conversation with Liz, empowering better media planning and faster execution.

Like other companies in the industry, we are updating and streamlining our billing experience for a very small percentage of advertisers. Meta began announcing the change in early March, sending advertisers notification via email and in-product notices.

In partnership with PubMatic, we are fundamentally changing how media is planned, activated, and optimised. The results speak for themselves - faster activation, greater transparency for clients, and a team freed to focus on the strategic work that creates real value. This is a concrete step in our long-term 'Waste to Value' strategy and our commitment to shaping a more intelligent media ecosystem in Europe.

53% of respondents claimed that managing PPC campaigns is 'harder' than it was 2 years ago. A mere 16% thought that it was 'easier' than it was 2 years ago, and 31% said it was 'about the same.' Of those in the minority who thought it was easier, their rationale was: Improved automated bidding - noted by 45% of 'easier' respondents, The use of AI/LLMs - noted by 39% of 'easier' respondents, Improved automated targeting - noted by 38% of 'easier' respondents.

The changes to transaction data reporting, or TDR, will apply to all MAS special item numbers by adding 112 SINs that were previously exempt. GSA will require contractors to report detailed sales transaction data to GSA on a quarterly basis. Once finalized, current MAS contract holders will receive a mass modification for the TDR requirement and must accept the change within 90 days.

By combining our Virtual Sports expertise with bet365's global reach and customer insight, we will continue to deliver products that resonate with players and drive value for operators, particularly around major global sporting moments such as the 2026 World Cup.

Marketing teams have always had the same elusive goal: to move at the pace of the consumer. Responding to each customer's needs in real time, delivering the relevant message at the right moment, and optimizing customer lifetime value to drive loyalty and ROI. The goal is not new. What is perpetually new are the AI technologies available to analyze consumer data and generate instant, personalized messaging at scale.

Competitor analysis tools are software platforms that help marketing teams monitor and compare competitor strategies across SEO, social, PPC, and market intelligence. They expedite the competitor analysis process, so you can see where your competition is making moves and where the gaps are wide open. The best tools work passively, updating in the background while you focus on moving the needle for your business.

Skilled practitioners now understand that multiple specialized tools outperform any single platform for specific use cases - and ChatGPT is not always the right fit. According to Rene, this belief is common among beginners and was more widespread a couple of years ago, but even experienced creators fall into the habit of defaulting to ChatGPT for any task.

filters in crawl stat reports are buggy too. date picker don't show up on clicking one of dropdown filter. have to click next to that arrow down for date picker to show up. This feature is super deep inside Search Console. You need to go to settings, then crawl stats and then dig into one of those reports.

Chinese users increasingly search within Little Red Book, social networking, short video, and AI chatbot apps. Peak daily active users during the Spring Festivals were 145 million for Doubao, 74 million for Qianwen, and 41 million for Yuanbao, according to Questmobile. Compared with Douyin, Alibaba, and Tencent, Baidu has a weaker ecosystem and fewer resources with which to compete in AI chatbots.

James has built an extensive network of knowledge and contacts across the global sports betting and iGaming industry. In his new role, James will bolster Receptional's digital marketing services for sports betting and iGaming firms, with a focus on digital PR, brand and creative strategy, and paid and social media for B2B companies in the sector.

Partnering with OUTFRONT is a step change for our US offering. By bringing a quarter of the US DOOH market onto the VIOOH platform, we're giving even more media buyers unprecedented access to premium inventory at scale. The combination of roadside, transit and urban environments means brands can build truly comprehensive campaigns on the VIOOH platform that follow consumers throughout their day, from morning commute to evening leisure.