Marketing tech

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Marketing tech
fromMarketing Dive
2 days ago

Google upgrades AI search ads: What marketers need to know

Generative AI is reshaping Google search and advertising by connecting agents across products to streamline campaign creation, management, and reporting.
#google-search
Marketing tech
fromwww.npr.org
1 hour ago

Ask AI or just Google it? Google makes a big change to a little search box

Google is updating search to expand queries dynamically and enable multimodal inputs while merging AI with web search to deliver mixed results.
Marketing tech
fromAndroid Authority
2 days ago

Don't like the changes coming to Google Search? Then you're going to hate this news

Google is adding Gemini-powered shopping ads and chatbot-enabled ads to Search, plus two new AI Mode ad formats being tested.
Marketing tech
fromTechCrunch
1 day ago

Six search engines worth trying now that Google isn't really Google anymore | TechCrunch

Google Search is being overhauled into an AI-driven, conversational experience with AI modes and chat-based follow-ups.
Marketing tech
fromThe Verge
2 days ago

Google Search's AI evolution includes more ads

Google will add Gemini-powered AI explanations and chatbot interactions to sponsored product ads in Search.
Marketing tech
fromAxios
2 days ago

Google reinvents search before AI rivals replace it

Google is expanding search to support longer, chat-style queries and adding AI agents for standing alerts and recurring information needs.
Marketing tech
fromwww.theguardian.com
2 days ago

Google announces glasses are back and search is getting an AI makeover

Google Search will support longer, more specific queries powered by Gemini 3.5, directing users to interact with Google’s chatbot and AI-driven actions.
Marketing tech
fromwww.npr.org
1 hour ago

Ask AI or just Google it? Google makes a big change to a little search box

Google is updating search to expand queries dynamically and enable multimodal inputs while merging AI with web search to deliver mixed results.
Marketing tech
fromAndroid Authority
2 days ago

Don't like the changes coming to Google Search? Then you're going to hate this news

Google is adding Gemini-powered shopping ads and chatbot-enabled ads to Search, plus two new AI Mode ad formats being tested.
Marketing tech
fromTechCrunch
1 day ago

Six search engines worth trying now that Google isn't really Google anymore | TechCrunch

Google Search is being overhauled into an AI-driven, conversational experience with AI modes and chat-based follow-ups.
Marketing tech
fromThe Verge
2 days ago

Google Search's AI evolution includes more ads

Google will add Gemini-powered AI explanations and chatbot interactions to sponsored product ads in Search.
Marketing tech
fromAxios
2 days ago

Google reinvents search before AI rivals replace it

Google is expanding search to support longer, chat-style queries and adding AI agents for standing alerts and recurring information needs.
Marketing tech
fromwww.theguardian.com
2 days ago

Google announces glasses are back and search is getting an AI makeover

Google Search will support longer, more specific queries powered by Gemini 3.5, directing users to interact with Google’s chatbot and AI-driven actions.
Marketing tech
fromNeil Patel
2 hours ago

AI-Powered Lead Generation: A Guide for Marketers

AI lead generation works best as a system with data, activation, and optimization layers rather than separate tools.
Traditional lead generation fails at scale due to fragmentation, silos, and manual budget decisions across locations.
Local search shows the highest purchase intent, and inconsistent listings reduce multi-location performance.
AI improves lead quality and lead-to-close rate by location, not just lead volume.
A focused 30-day rollout can deliver measurable pipeline impact without a full overhaul.
Marketing tech
fromBusiness Matters
1 day ago

Why some platforms die and why others shine in AI era

Platforms fail in the AI era when they offer value AI can replace, lack knowledge to implement AI, or refuse to adapt existing workflows and SEO practices.
#ftc-settlement
Marketing tech
fromArs Technica
3 hours ago

Marketer that claimed it could tap devices for ad targeting will pay $880K settlement

CMG falsely claimed an AI service listened to consumer conversations for localized ad targeting, but provided resold email lists instead, leading to an FTC settlement.
Marketing tech
fromWIRED
23 hours ago

'Creepy' Listening Tool for Targeted Ads Didn't Actually Work, FTC Says

Cox Media Group and two marketing firms agreed to pay nearly $1 million to settle FTC claims about deceptive Active Listening advertising practices.
Marketing tech
fromArs Technica
3 hours ago

Marketer that claimed it could tap devices for ad targeting will pay $880K settlement

CMG falsely claimed an AI service listened to consumer conversations for localized ad targeting, but provided resold email lists instead, leading to an FTC settlement.
Marketing tech
fromWIRED
23 hours ago

'Creepy' Listening Tool for Targeted Ads Didn't Actually Work, FTC Says

Cox Media Group and two marketing firms agreed to pay nearly $1 million to settle FTC claims about deceptive Active Listening advertising practices.
Marketing tech
fromAdExchanger
9 hours ago

Why Is Ad Intelligence Still Built For A Pre-AI World? | AdExchanger

Data access is abundant, but fragmented signals and slow, siloed analysis prevent timely, informed marketing decisions.
#ai-in-marketing
Marketing tech
fromForbes
10 hours ago

Why Performance Has Become The New Currency In Advertising

Performance tied to tangible business outcomes has become the standard for judging marketing success in real time.
Marketing tech
fromFast Company
23 hours ago

How to make your AI produce more strategic outputs

AI speeds product marketing but can produce polished, generic messaging without real strategic grounding unless evidence and business context are provided.
Marketing tech
fromForbes
10 hours ago

Why Performance Has Become The New Currency In Advertising

Performance tied to tangible business outcomes has become the standard for judging marketing success in real time.
Marketing tech
fromFast Company
23 hours ago

How to make your AI produce more strategic outputs

AI speeds product marketing but can produce polished, generic messaging without real strategic grounding unless evidence and business context are provided.
Marketing tech
fromAdExchanger
5 hours ago

AI Is Redefining Premium Content - Which May Not Be A Good Thing | AdExchanger

Premium is shifting from production value to user engagement, while AI-generated content faces growing skepticism over authenticity and quality.
#agentic-ai
Marketing tech
fromMarTech
8 hours ago

In agentic commerce, your brand promise must be provable | MarTech

Agentic commerce shifts brand advantage to measurable, machine-readable proof evaluated by customer-authorized AI agents.
Marketing tech
fromDigiday
17 hours ago

Why WPP's AI boss believes agents are still in the 'teenage sex' stage of development

Agentic AI adoption lags behind announcements because scaled deployment requirements are rarely addressed honestly.
Marketing tech
fromDigiday
1 day ago

'Trust becomes the product': Marketers grapple with Google's new suite of AI-powered ad agents

Google is expanding Gemini-powered agentic ad tools, including AI explainers and an Ask Advisor agent, shifting optimization control to AI while requiring marketer trust and kill switches.
Marketing tech
fromMarTech
8 hours ago

In agentic commerce, your brand promise must be provable | MarTech

Agentic commerce shifts brand advantage to measurable, machine-readable proof evaluated by customer-authorized AI agents.
Marketing tech
fromDigiday
17 hours ago

Why WPP's AI boss believes agents are still in the 'teenage sex' stage of development

Agentic AI adoption lags behind announcements because scaled deployment requirements are rarely addressed honestly.
Marketing tech
fromDigiday
1 day ago

'Trust becomes the product': Marketers grapple with Google's new suite of AI-powered ad agents

Google is expanding Gemini-powered agentic ad tools, including AI explainers and an Ask Advisor agent, shifting optimization control to AI while requiring marketer trust and kill switches.
Marketing tech
fromExchangewire
2 days ago

Adzymic Launches AgenX Creative Agent - First of its Agentic Suite

AgenX launches an agentic creative platform and Agent as a Service to automate interoperable ad creation, optimization, and delivery across channels.
#ai-marketing
Marketing tech
fromMarTech
6 hours ago

Consumers want AI ads with a human touch | MarTech

Consumers want AI marketing that feels useful and human, but reject content that seems robotic, invasive, or obviously AI-generated.
Marketing tech
fromMarTech
6 hours ago

Consumers want AI ads with a human touch | MarTech

Consumers want AI marketing that feels useful and human, but reject content that seems robotic, invasive, or obviously AI-generated.
Marketing tech
fromDigital Trends
3 days ago

Google Pomelli can now build your entire brand from scratch

Pomelli adds agentic brand-building, brand books, and one-click website creation for small businesses to generate on-brand marketing assets.
Marketing tech
fromMarTech
6 hours ago

The AI marketing advantage hiding in your metadata | MarTech

Metadata enables AI-driven marketing by providing machine-readable, structured signals that help systems find, understand, personalize, and activate brand content.
Marketing tech
fromeLearning Industry
8 hours ago

How To Develop A 360 Inbound Marketing Plan To Grow Your Business

Build an integrated 360 inbound marketing plan combining content, SEO, lead generation, and nurturing to attract, convert, and expand high-intent buyers.
#ai-powered-search
Marketing tech
fromtheregister
23 hours ago

Google explains how it will infuse ads into AI answers

Google’s AI-powered Search will anticipate intent, keep users engaged, and introduce more AI-tailored ad formats to monetize search attention.
Marketing tech
fromEntrepreneur
1 day ago

Google Is Changing Its Search Bar for the First Time in 25 Years - Here's What to Expect

Google is redesigning search to be larger, more interactive, and AI-powered with Gemini 3.5 Flash, enabling chat follow-ups, automation, and uploads.
Marketing tech
fromtheregister
23 hours ago

Google explains how it will infuse ads into AI answers

Google’s AI-powered Search will anticipate intent, keep users engaged, and introduce more AI-tailored ad formats to monetize search attention.
Marketing tech
fromEntrepreneur
1 day ago

Google Is Changing Its Search Bar for the First Time in 25 Years - Here's What to Expect

Google is redesigning search to be larger, more interactive, and AI-powered with Gemini 3.5 Flash, enabling chat follow-ups, automation, and uploads.
Marketing tech
fromMiami Herald
1 day ago

How to convince your boss to invest in generative engine optimization (GEO)

Generative AI visibility can be audited and tested with a measurable GEO pilot to reduce revenue risk and improve competitive positioning.
Marketing tech
fromDigiday
17 hours ago

Future of Marketing Briefing: Agentic advertising is closer than you think and further than you hope

Autonomous agent-to-agent trading can scale quickly, but fiduciary guardrails and advertising-specific compliance must advance to match autonomy.
Marketing tech
fromTearsheet
9 hours ago

Letter from the Editor: Finance is becoming ambient infrastructure underneath everything, but what are we giving up - Tearsheet

Financial services are shifting from request-response digitization to an always-present, context-aware layer that interprets background signals and participates dynamically with users.
Marketing tech
fromAdExchanger
13 hours ago

Google Wants To Do Your Shopping For You At GML This Year | AdExchanger

Google is pushing agentic shopping through native checkout integrations across ads and AI chat experiences, positioning 2026 as the shift to everyday AI reality.
Marketing tech
fromForbes
20 hours ago

Solving The Identity Crisis: Putting Today's Fragmented Consumer Back Together

Disconnected customer data across channels causes generic messaging, erodes trust, and leads to lost sales for brands and advertisers.
Marketing tech
fromB&T
1 day ago

Google To Bring Meridian Into Google Analytics 360

Meridian and Ads signals will enable cross-channel measurement, causal performance analysis, and predictive scenarios to optimize media mix and improve marketing mix modeling accuracy.
#ai-mode
Marketing tech
fromSearch Engine Roundtable
9 hours ago

Video: Google's New Search Box, Gemini 3.5 Flash Powers AI Mode, New Google Ads, Ranking Volatility & More I/O GML News

AI Mode in Google Search is expanding with Gemini 3.5 Flash, agents, shopping and lead capabilities, new ad formats, and improved advisor and conversion tooling.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google AI Mode Shopping Ads, Business Agent For Leads & Direct Offers

AI Mode will add AI-powered Shopping ads, Business Agent for Leads, and expanded Direct Offers to surface personalized products, answers, and promotions.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google AI Mode Testing Conversational Discovery Ads & Highlighted Answers

Two new AI Mode ad formats—Conversational Discovery Ads and Highlighted Answers—use Gemini to tailor responses and recommendations, while remaining labeled Sponsored.
Marketing tech
fromSearch Engine Roundtable
2 days ago

Google Search Powered By Gemini 3.5 Flash With New Agentic Features

Gemini 3.5 Flash powers AI Mode globally in Google Search, alongside always-on information agents and expanding agentic booking and coding capabilities.
Marketing tech
fromSearch Engine Roundtable
9 hours ago

Video: Google's New Search Box, Gemini 3.5 Flash Powers AI Mode, New Google Ads, Ranking Volatility & More I/O GML News

AI Mode in Google Search is expanding with Gemini 3.5 Flash, agents, shopping and lead capabilities, new ad formats, and improved advisor and conversion tooling.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google AI Mode Shopping Ads, Business Agent For Leads & Direct Offers

AI Mode will add AI-powered Shopping ads, Business Agent for Leads, and expanded Direct Offers to surface personalized products, answers, and promotions.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google AI Mode Testing Conversational Discovery Ads & Highlighted Answers

Two new AI Mode ad formats—Conversational Discovery Ads and Highlighted Answers—use Gemini to tailor responses and recommendations, while remaining labeled Sponsored.
Marketing tech
fromSearch Engine Roundtable
2 days ago

Google Search Powered By Gemini 3.5 Flash With New Agentic Features

Gemini 3.5 Flash powers AI Mode globally in Google Search, alongside always-on information agents and expanding agentic booking and coding capabilities.
#ai-search
Marketing tech
fromNeil Patel
1 day ago

Google I/O 2026, Google Marketing Live 2026, and the Future of Marketing

Google is shifting Search and advertising toward AI-driven decision-making, where users and advertisers define goals and AI executes research, comparisons, and operations.
Marketing tech
fromDigiday
1 day ago

Media Briefing: Publishers brace themselves for the zero-click era amid Google's AI search overhaul

Google’s AI search overhaul shifts users from referral-based discovery to staying within search, pushing publishers to build direct audience relationships as page-view traffic declines.
Marketing tech
fromForbes
13 hours ago

Generative Engine Optimization: Redefining Growth In The AI Search Era

AI search shifts visibility from ranked links to cited answers, increasing brand competition and requiring coordinated SEO, AEO, and reputation efforts.
Marketing tech
fromNeil Patel
1 day ago

Google I/O 2026, Google Marketing Live 2026, and the Future of Marketing

Google is shifting Search and advertising toward AI-driven decision-making, where users and advertisers define goals and AI executes research, comparisons, and operations.
Marketing tech
fromDigiday
1 day ago

Media Briefing: Publishers brace themselves for the zero-click era amid Google's AI search overhaul

Google’s AI search overhaul shifts users from referral-based discovery to staying within search, pushing publishers to build direct audience relationships as page-view traffic declines.
Marketing tech
fromSearch Engine Roundtable
2 days ago

Google Releases New Search Bar, The Intelligent Search Box

Google is rolling out an intelligent, AI-powered expandable search box that supports multi-modal inputs and improves query formulation and intent anticipation.
Marketing tech
fromSearch Engine Roundtable
9 hours ago

ChatGPT Ads Manager Updates & Ads Tests

ChatGPT Ads Manager adds daily budgets, geo-targeting, and aggregate list view totals, while ChatGPT ad experiences are testing dynamic CTA options like Shop Now and Book Now.
Marketing tech
fromThe Motley Fool
1 day ago

Youdao (DAO) Q4 2025 Earnings Transcript | The Motley Fool

Net revenues rose 16.8% to RMB 1.6 billion, driven by Learning Services recovery and Online Marketing strength, while operating profit stayed profitable for six quarters.
Marketing tech
fromwww.housingwire.com
5 hours ago

Broker Public Portal expands Cribio as data control debate grows

Cribio aims to compete with listing portals while keeping listing data and leads controlled by brokers and agents, requiring MLSs and brokers to pay for access.
#programmatic-advertising
Marketing tech
fromAdExchanger
16 hours ago

AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead | AdExchanger

Clear regulatory guardrails can simplify automation by defining permitted targeting, messaging, and language within fixed boundaries.
Marketing tech
fromExchangewire
10 hours ago

Programmatic Advertising Expands to Car LED Screens

Automated programmatic ads run on roof-mounted LED screens of partner cars, expanding real-time DOOH inventory across urban routes in Ukraine.
Marketing tech
fromAdExchanger
1 day ago

Autonomous Ad Buying Just Ain't Ready Yet; A CMO By Any Other Name | AdExchanger

Fully automated AI ad buying works only for simple, limited-scope campaigns; most real-world plans remain too complex for end-to-end agent control.
Marketing tech
fromAdExchanger
1 day ago

The Programmatic Auction Is Changing In Real Time - Here's How | AdExchanger

Generative AI is reshaping real-time programmatic ad auctions, increasing pressure to improve transparency, measurement, and revenue allocation across fragmented intermediaries.
Marketing tech
fromAdExchanger
1 day ago

Prog AI Live: AI's Slippery Slop | AdExchanger

Premium content definitions shift in an agentic, AI-saturated environment where audiences fragment and engagement drives brand perceptions.
Marketing tech
fromDigiday
2 days ago

Agencies are moving closer to supply, and it's reshaping the programmatic middle layer

Agencies and major buyers are moving toward controlling ad infrastructure, identity, and orchestration to gain transparency and reduce operational costs.
Marketing tech
fromAdExchanger
16 hours ago

AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead | AdExchanger

Clear regulatory guardrails can simplify automation by defining permitted targeting, messaging, and language within fixed boundaries.
Marketing tech
fromExchangewire
10 hours ago

Programmatic Advertising Expands to Car LED Screens

Automated programmatic ads run on roof-mounted LED screens of partner cars, expanding real-time DOOH inventory across urban routes in Ukraine.
Marketing tech
fromAdExchanger
1 day ago

Autonomous Ad Buying Just Ain't Ready Yet; A CMO By Any Other Name | AdExchanger

Fully automated AI ad buying works only for simple, limited-scope campaigns; most real-world plans remain too complex for end-to-end agent control.
Marketing tech
fromAdExchanger
1 day ago

The Programmatic Auction Is Changing In Real Time - Here's How | AdExchanger

Generative AI is reshaping real-time programmatic ad auctions, increasing pressure to improve transparency, measurement, and revenue allocation across fragmented intermediaries.
Marketing tech
fromAdExchanger
1 day ago

Prog AI Live: AI's Slippery Slop | AdExchanger

Premium content definitions shift in an agentic, AI-saturated environment where audiences fragment and engagement drives brand perceptions.
Marketing tech
fromDigiday
2 days ago

Agencies are moving closer to supply, and it's reshaping the programmatic middle layer

Agencies and major buyers are moving toward controlling ad infrastructure, identity, and orchestration to gain transparency and reduce operational costs.
Marketing tech
fromTelecompetitor
5 hours ago

ACSI study sees a lot of customer satisfaction

Customer satisfaction rose slightly for broadband providers and more for wireless services, with repairs improving and cell phone AI features scoring highest.
Marketing tech
fromExchangewire
11 hours ago

VIOOH Expands Canadian Market DOOH Advertising Access with New VENDO Media Partnership

Partnership expands programmatic access to premium Canadian digital billboard inventory across 125 markets, enabling real-time, measurable nationwide DOOH campaigns.
Marketing tech
fromHubspot
1 day ago

Best AI search analytics tools for marketing teams

AI search analytics tools track brand visibility in AI-generated answers, enabling growth teams to measure prompts, citations, mentions, sentiment, and AI referral traffic beyond SERP rankings.
Marketing tech
fromDigiday
1 day ago

OpenAI gives ChatGPT ads a visual upgrade

New e-commerce ad formats add ChatGPT conversation customization, larger visuals, optional CTAs, and portrait/landscape layouts with price and review data.
#answer-engine-optimization
Marketing tech
fromHubspot
1 day ago

AI citation tracking tools to monitor and increase visibility

AI citation tracking measures when AI answers cite and recommend brands, requiring purpose-built tools that query multiple answer engines and run prompt variations.
Marketing tech
fromInvesting.com Australia
1 day ago

Locafy reports strong AI search results ahead of June platform launch By Investing.com

Answer Engine Optimization delivered high AI search visibility for State Farm agencies, with most agencies ranking in top results across multiple platforms.
Marketing tech
fromHubspot
1 day ago

AI citation tracking tools to monitor and increase visibility

AI citation tracking measures when AI answers cite and recommend brands, requiring purpose-built tools that query multiple answer engines and run prompt variations.
Marketing tech
fromInvesting.com Australia
1 day ago

Locafy reports strong AI search results ahead of June platform launch By Investing.com

Answer Engine Optimization delivered high AI search visibility for State Farm agencies, with most agencies ranking in top results across multiple platforms.
Marketing tech
fromDigiday
1 day ago

How mobile's measurement playbook is solving the web's fragmentation problem

Web performance measurement is becoming untrustworthy due to cookie unreliability, platform self-reporting, AI-driven discovery, and fragmented signals, requiring mobile-style independent attribution and structured conversion tracking.
#ai-agents
Marketing tech
fromTechCrunch
1 day ago

Google is pitching an AI agent ecosystem to consumers who may not buy it | TechCrunch

AI agents from Google aim to run in the background and personalize web and app assistance, but rollout is limited and confusing.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Ask Advisor Combines Ads Advisor & Analytics Advisor

Ask Advisor unifies Google Ads and Google Analytics advisors to deliver proactive, personalized recommendations and faster campaign setup across Google products.
Marketing tech
fromDigiday
2 days ago

Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge

Industry-wide standards and internal guardrails are needed to prevent AI agents from misusing workflows, especially in AI media buying.
Marketing tech
fromTechCrunch
1 day ago

Google is pitching an AI agent ecosystem to consumers who may not buy it | TechCrunch

AI agents from Google aim to run in the background and personalize web and app assistance, but rollout is limited and confusing.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Ask Advisor Combines Ads Advisor & Analytics Advisor

Ask Advisor unifies Google Ads and Google Analytics advisors to deliver proactive, personalized recommendations and faster campaign setup across Google products.
Marketing tech
fromDigiday
2 days ago

Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge

Industry-wide standards and internal guardrails are needed to prevent AI agents from misusing workflows, especially in AI media buying.
Marketing tech
fromMarTech
1 day ago

Marketing teams must own AI or workslop will take over | MarTech

Only 49% of martech tools are actively used, and just 15% of organizations are high performers with positive ROI.
Marketing tech
fromAdExchanger
1 day ago

AI Is Finally Doing Real Work In Ad Ops (But Only When It Works With Your Existing Tech) | AdExchanger

Large language models help ad ops only when integrated directly with existing publisher systems like GAM, GitHub, and reconciliation feeds.
Marketing tech
fromAdExchanger
1 day ago

Making Marketing More Modular: What Agentic AI Can Learn From The Shipping Container Revolution | AdExchanger

Revolutionary business change often comes from simplifying daily processes through interoperable, modular systems rather than from flashy breakthroughs or massive data alone.
Marketing tech
fromThe Motley Fool
1 day ago

Youdao (DAO) Q1 2026 Earnings Call Transcript | The Motley Fool

Net revenues rose while operating profit fell, as AI investments and prior-year comparisons offset margin improvement and cash outflow narrowing.
#samsung-india
Marketing tech
fromMashable India
3 days ago

Shirish Agarwal Takes Charge of Samsung MX Business In India: A Look At Marketer's Tech Journey

Shishir Agarwal promoted to Head of Marketing for Samsung MX in India, overseeing end-to-end smartphone, tablet, and wearable marketing amid volatile market and supply challenges.
Marketing tech
fromMashable ME
3 days ago

Samsung India appoints Shirish Agarwal as Mobile Experience Marketing Head: A look at his illustrious carrer

Shirish Agarwal promoted to Head of Marketing for Samsung India’s Mobile eXperience business, overseeing smartphones, tablets, and wearables amid supply and pricing pressures.
Marketing tech
fromMashable India
3 days ago

Shirish Agarwal Takes Charge of Samsung MX Business In India: A Look At Marketer's Tech Journey

Shishir Agarwal promoted to Head of Marketing for Samsung MX in India, overseeing end-to-end smartphone, tablet, and wearable marketing amid volatile market and supply challenges.
Marketing tech
fromMashable ME
3 days ago

Samsung India appoints Shirish Agarwal as Mobile Experience Marketing Head: A look at his illustrious carrer

Shirish Agarwal promoted to Head of Marketing for Samsung India’s Mobile eXperience business, overseeing smartphones, tablets, and wearables amid supply and pricing pressures.
fromRAIN News
2 days ago

Triton Digital seeks to solve audio's lag in programmatic buying

Sounder.AI changes that by analyzing spoken content across podcast inventory and surfacing pre-bid contextual signals directly inside The Trade Desk's buying interface.
Marketing tech
fromExchangewire
1 day ago

IAB Europe Opens Public Comment on carbon.json Disclosure Specification

IAB Europe has announced the opening of a public feedback period for carbon.json, a proposed specification designed to enable voluntary, machine-readable disclosure of emissions intensity data by digital advertising systems. Developed through IAB Europe's Methodology & Framework Working Group, with input from ad tech companies and sustainability vendors, and in close partnership with Ad Net Zero throughout the development process, carbon.json aims to improve the accuracy and consistency of emissions estimates across the digital advertising supply chain.
Marketing tech
Marketing tech
fromBusiness Insider
1 day ago

We now know Elon Musk's aggressive approach to advertisers hasn't sparked a major revenue rebound for X

X has pursued legal action and advertiser outreach since 2022, but SEC filings show ad recovery has not produced a major rebound.
Marketing tech
fromNeil Patel
1 week ago

How to Create an AI Visibility Report

An AI visibility report measures how often your brand is cited in AI-generated responses, linking citations to specific pages and competitor performance.
Marketing tech
fromEntrepreneur
3 days ago

The AI Search Opportunity Most Companies Are Missing

AI search traffic is misclassified and untraceable in standard analytics, creating a strategic measurement gap that prevents informed investment decisions.
#b2b-marketing
Marketing tech
fromMarTech
2 days ago

Why relevance now beats reach in the AI-driven buyer journey | MarTech

B2B buyers research independently and encounter AI-synthesized answers first, so brands must earn relevance and trust through credible ecosystem presence and practitioner peer validation.
Marketing tech
fromMarTech
2 days ago

B2B buyers trust AI less than marketers think | MarTech

B2B buyers increasingly use generative AI for research but distrust results, requiring sales and marketing to provide credible, human-validated guidance.
Marketing tech
fromMarTech
2 days ago

Why relevance now beats reach in the AI-driven buyer journey | MarTech

B2B buyers research independently and encounter AI-synthesized answers first, so brands must earn relevance and trust through credible ecosystem presence and practitioner peer validation.
Marketing tech
fromMarTech
2 days ago

B2B buyers trust AI less than marketers think | MarTech

B2B buyers increasingly use generative AI for research but distrust results, requiring sales and marketing to provide credible, human-validated guidance.
#ad-tech
Marketing tech
fromExchangewire
2 days ago

Not Every Ad Server Needs AI. Here's Where It Actually Matters

“AI-powered” labels in ad tech often reflect marketing and deterministic automation rather than genuine machine learning, enabling premium pricing without real innovation.
Marketing tech
fromExchangewire
2 days ago

Not Every Ad Server Needs AI. Here's Where It Actually Matters

“AI-powered” labels in ad tech often reflect marketing and deterministic automation rather than genuine machine learning, enabling premium pricing without real innovation.
Marketing tech
fromExchangewire
2 days ago

The Ad Tech Lawn Isn't Going to Mow Itself

Ad tech fraud and spam persist because growth and evolving conditions never stop, requiring ongoing practices rather than one-time projects.
Marketing tech
fromExchangewire
2 days ago

StackAdapt Unveils Next Evolution of AI-Powered Proactive Marketing at Conversion 2026

New AI-driven capabilities connect planning, activation, and measurement to reduce manual work and enable proactive, faster campaign execution.
Marketing tech
fromAdExchanger
2 days ago

Three Takeaways From POSSIBLE That Signal Where CTV Is Headed Next | AdExchanger

Streaming TV is shifting toward operational execution, with AI, data-driven targeting and measurement, and omnichannel coordination becoming central to marketer performance.
Marketing tech
fromDigiday
2 days ago

Digiday+ Research: The marketers' 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Ad-supported streaming is shifting as CTV matures, platforms consolidate, measurement evolves, and brands experiment with AI to meet rising performance expectations.
Marketing tech
fromAdExchanger
2 days ago

Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself | AdExchanger

Brands can reach consumers as AI chatbots replace classic search, and monetization follows where decisions happen.
Marketing tech
fromPractical Ecommerce
2 days ago

New Ecommerce Tools: May 20, 2026

AI-powered SEO reporting, Shopify-native AI selling agents, multichannel mobile listing management, and flexible payments are expanding merchant tools across major platforms.
Marketing tech
fromAdExchanger
2 days ago

Snap Stops Grading Its Own Homework | AdExchanger

Snap’s Unified Attribution aligns Snapchat measurement with mobile measurement partners to help app advertisers assign credit and optimize campaigns using checks and balances.
Marketing tech
fromEngadget
2 days ago

Google is bringing new AI-powered ad formats to search - Engadget

Gemini-powered AI ads will appear in search and AI Mode answers, recommendations, and shopping results, with all new formats labeled sponsored.
Marketing tech
fromMarTech
2 days ago

Why some teams launch faster | MarTech

Tech limitations drive major GTM delays, especially approval bottlenecks caused by fragmented tools, unclear ownership, and missing deadlines.
Marketing tech
fromMarTech
2 days ago

Marketing silos are the symptom, not the problem | MarTech

Silos persist because marketing is organized around temporary campaigns; AI and connected systems enable always-on ecosystems for continuous learning and optimization.
Marketing tech
fromTechzine Global
2 days ago

Alteryx Inspire: Business analysts will become the architects of AI

Alteryx positions Alteryx One as an AI-ready platform that operationalizes trusted analytics by unifying data, business logic, and AI for agentic automation.
Marketing tech
fromDigiday
2 days ago

U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands

U.S. CPG manufacturers face significant excess capacity, enabling lower minimum orders and more competitive pricing for new brand growth.
Marketing tech
fromDigiday
2 days ago

Future of TV Briefing: The upfront is overtaking streaming's programmatic marketplace

Upfront commitments increasingly drive biddable programmatic demand for major TV and streaming sellers, accelerating as private marketplace buying grows.
Marketing tech
fromExchangewire
2 days ago

Vevo Names DISQO as Preferred Brand Outcomes Measurement Partner in the US

Vevo expanded its U.S. partnership with DISQO to use deterministic full-funnel measurement linking video exposure to real consumer behaviors and incremental outcomes.
Marketing tech
fromSearch Engine Roundtable
2 days ago

Microsoft Advertising Import Center, Cross-Account Portfolio Bidding & Bidding Strategy Report Updates

Monthly Microsoft Advertising releases add import center improvements, cross-account portfolio bidding, new bidding strategy report metrics, and custom column conversion metrics.
fromwww.housingwire.com
2 days ago

Why agents will ignore your expensive AI tool and how to fix it

We tried to make it as easy as possible. I mean, even with the fact that I initially built the app with the agents in mind, thinking it would make their lives easier, they didn't want to download just another app. That's not where their mind goes when they have a pressing question. They still want to call the broker and get a quick answer, or shoot a text, a Facebook message or even an email. That's where the agent lives.
Marketing tech
fromExchangewire
2 days ago

TechCrunch Leads,Yahoo Drops: Picnic's 2026 Inventory Quality Rankings

Picnic today (20th May, 2026) names the PIQ10 2026: the UK's top publishers for advertising quality, ranked independently by PIQ, Picnic's signal-led inventory intelligence platform. With nearly half of all domains now falling below PIQ's quality threshold, these are the ten delivering consistently for advertisers: Comparing with the 2024 PIQ 10, TechCrunch has climbed from fifth to first. National Geographic, Politico, and The Guardian enter the list for the first time.
Marketing tech
Marketing tech
fromB&T
3 days ago

OOH & Digital Campaigns Drive 39% Greater ROI Compared To Digital-Only Campaigns

Using classic and digital Out of Home together delivers over 39% higher ROI than digital-only OOH campaigns.
Marketing tech
fromBusiness Matters
3 days ago

Inside Serendipity's store-level approach to itsu's UK retail growth

Accurate store-level measurement and data-driven SEO, content, and paid media connect digital visibility to in-store and online sales across multi-site retail estates.
Marketing tech
fromExchangewire
2 days ago

Azerion-Veridooh Partnership Brings Independent Verification to Programmatic DOOH

Veridooh provides 100% independent real-time OOH verification via SmartCreative technology, now available through Azerion’s Hawk DSP for programmatic DOOH buyers.
Marketing tech
fromMarTech
3 days ago

Customer experience outweighs brand in AI-assisted shopping | MarTech

AI recommendations increasingly depend on consistent customer experience signals rather than marketing narratives or SEO-only tactics.
Marketing tech
fromDigiday
3 days ago

Pitch deck: X leans on AI and performance in a bid to win ad dollars

X pitches advertisers on premium affluent audiences and performance gains from AI, while emphasizing brand-safety measures and expanded capabilities beyond social networking.
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