Marketing tech

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Marketing tech
fromForbes
57 minutes ago

The AEO Advantage: Why Brands Are Seeing Higher-Quality Conversions

Conversion quality is declining despite steady traffic; answer engine optimization (AEO) addresses intent issues by targeting users closer to decision-making.
Marketing tech
fromForbes
57 minutes ago

How To Optimize Campaigns For AI Answer Engines: 15 Key Components

AI-powered answer engines are changing SEO strategies, requiring brands to structure information for definitive answers rather than just ranking.
Marketing tech
fromAdExchanger
1 hour ago

AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials | AdExchanger

AI tools like Clamor provide real-time cultural insights for marketers, enhancing social media strategy and decision-making efficiency.
Marketing tech
fromForbes
1 hour ago

The Biggest Digital Marketing Mistakes Home Service Contractors Make

Effective follow-up systems are crucial for converting leads into customers in home service marketing.
Marketing tech
fromAdExchanger
9 hours ago

AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage | AdExchanger

Marketers face decision paralysis due to overwhelming AI options, risking inaction rather than choosing imperfect solutions.
Marketing tech
fromDigiday
10 hours ago

"It's about change management': Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

Agencies must adopt AI at scale for outcome-based pay to be effective, but client willingness to pay remains a significant barrier.
Marketing tech
fromAdExchanger
10 hours ago

The 'C' In CTV Is For Cart; Held To Account | AdExchanger

Amazon's interactive video ad tech will enhance Samsung TV Plus with engaging shopping features for viewers and measurable results for advertisers.
Marketing tech
fromMarTech
3 hours ago

The first-party data illusion | MarTech

First-party data is essential, but owning it doesn't guarantee understanding customer behavior accurately.
Marketing tech
fromMedium
3 hours ago

Why ChatGPT-Style Answers are the Future of Site Search and How to Add It to Your Website

Conversational user interfaces are reshaping user expectations for search, prioritizing direct answers over traditional link-based results.
#advertising
fromDigiday
10 hours ago
Marketing tech

Philadelphia Cream Cheese pulls dollars from search - people aren't Googling 'cream cheese'

fromThe Drum
19 hours ago
Marketing tech

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

fromAdExchanger
5 days ago
Marketing tech

America's Test Kitchen Puts Direct And Programmatic Access On Its Menu | AdExchanger

America's Test Kitchen now offers standalone ad inventory for its free ad-supported TV channels, enhancing transparency and control for advertisers.
Marketing tech
fromDigiday
10 hours ago

Philadelphia Cream Cheese pulls dollars from search - people aren't Googling 'cream cheese'

Philadelphia Cream Cheese has shifted ad spending from Google search to retail media and e-commerce channels to better reach consumers.
Marketing tech
fromThe Drum
19 hours ago

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.
Marketing tech
fromAdExchanger
5 days ago

America's Test Kitchen Puts Direct And Programmatic Access On Its Menu | AdExchanger

America's Test Kitchen now offers standalone ad inventory for its free ad-supported TV channels, enhancing transparency and control for advertisers.
more#advertising
#openai
fromExchangewire
5 hours ago
Marketing tech

Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers

Marketing tech
fromDigital Trends
1 day ago

You may start seeing ads in ChatGPT but brands aren't sure they work

OpenAI's initial advertising efforts in ChatGPT are struggling to demonstrate clear effectiveness for brands.
fromMashable ME
2 days ago
Marketing tech

ChatGPT to begin showing ads to the US users in coming weeks? Here's what you should know

fromSkift
1 day ago
Marketing tech

OpenAI Gets Serious About ChatGPT Ads, Hires Former Meta Exec

Marketing tech
fromExchangewire
5 hours ago

Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers

OpenAI, Apple, and X are enhancing their advertising strategies to boost revenue and attract advertisers.
Marketing tech
fromDigital Trends
1 day ago

You may start seeing ads in ChatGPT but brands aren't sure they work

OpenAI's initial advertising efforts in ChatGPT are struggling to demonstrate clear effectiveness for brands.
Marketing tech
fromMashable ME
2 days ago

ChatGPT to begin showing ads to the US users in coming weeks? Here's what you should know

OpenAI will introduce advertisements for Free and Go tier users of ChatGPT to cover rising infrastructure costs while maintaining service accessibility.
Marketing tech
fromRAPPLER
2 days ago

OpenAI to introduce ads to all ChatGPT free and Go users in US

OpenAI will introduce ads to free and Go versions of ChatGPT in the US, integrating Criteo for improved ad targeting.
Marketing tech
fromSkift
1 day ago

OpenAI Gets Serious About ChatGPT Ads, Hires Former Meta Exec

OpenAI hired Dave Dugan to lead global ad solutions, focusing on commercializing ChatGPT ads while maintaining user experience.
more#openai
Marketing tech
fromExchangewire
4 hours ago

30% of Open-Web Video Players Shrink After Page Load, Finds Picnic

Nearly 1 in 3 open-web video players change size after loading, impacting how video impressions are classified and valued.
Marketing tech
fromFast Company
4 hours ago

Poshmark finally redesigned its clunky app

Poshmark's app redesign focuses on user experience, aiming to attract younger consumers in a rapidly growing resale market.
Marketing tech
fromAdExchanger
1 day ago

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.
#chatgpt
fromExchangewire
1 day ago
Marketing tech

Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules

ChatGPT's ad rollout is slower than expected, causing frustration among partners despite initial interest and investment.
Marketing tech
fromExchangewire
1 day ago

Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules

ChatGPT's ad rollout is slower than expected, causing frustration among partners despite initial interest and investment.
more#chatgpt
#youtube
Marketing tech
fromDigiday
1 day ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Marketing tech
fromTheWrap
1 day ago

YouTube Is Making It Easier for Advertisers to Connect to Creators

YouTube Creator Partnerships integrates AI to streamline connections between creators and advertisers directly in YouTube Studio.
Marketing tech
fromDigiday
1 day ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Marketing tech
fromTheWrap
1 day ago

YouTube Is Making It Easier for Advertisers to Connect to Creators

YouTube Creator Partnerships integrates AI to streamline connections between creators and advertisers directly in YouTube Studio.
more#youtube
Marketing tech
fromAol
23 hours ago

How to track AI search rankings in 2026

AI visibility tracking is essential for understanding how brands appear in AI-generated search results.
#programmatic-advertising
Marketing tech
fromThedrum
1 day ago

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.
Marketing tech
fromExchangewire
6 days ago

Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation

Publishers lack real-time machine learning infrastructure for yield optimization despite its proven value on the buy-side, creating a neutrality problem where exchanges optimize for transaction volume rather than publisher revenue.
Marketing tech
fromThedrum
1 day ago

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.
Marketing tech
fromExchangewire
6 days ago

Why Publishers Need Independent AI/ML Infrastructure for Yield Optimisation

Publishers lack real-time machine learning infrastructure for yield optimization despite its proven value on the buy-side, creating a neutrality problem where exchanges optimize for transaction volume rather than publisher revenue.
more#programmatic-advertising
#connected-tv
Marketing tech
fromAdExchanger
22 hours ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
2 days ago

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.
Marketing tech
fromAdExchanger
22 hours ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
2 days ago

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.
more#connected-tv
Marketing tech
fromTechCrunch
1 day ago

Pinterest launches a new feature to promote a Pin | TechCrunch

Pinterest launches 'Promote a Pin' feature to help users boost their content reach easily.
#ai-marketing
Marketing tech
fromMarTech
22 hours ago

Athena signals Zeta's push into AI-driven marketing systems | MarTech

Zeta Global launches Athena, integrating data, identity, and execution for a customer-centric marketing model.
Marketing tech
fromAdExchanger
1 day ago

How Red Roof Is Bringing In More Customers With Zeta's Voice-Activated AI Agent | AdExchanger

Zeta's Athena is a voice-activated AI agent that enhances marketing efficiency by integrating campaign management into a single workflow.
Marketing tech
fromMarTech
22 hours ago

Athena signals Zeta's push into AI-driven marketing systems | MarTech

Zeta Global launches Athena, integrating data, identity, and execution for a customer-centric marketing model.
Marketing tech
fromAdExchanger
1 day ago

How Red Roof Is Bringing In More Customers With Zeta's Voice-Activated AI Agent | AdExchanger

Zeta's Athena is a voice-activated AI agent that enhances marketing efficiency by integrating campaign management into a single workflow.
more#ai-marketing
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

The IAB Tech Lab launched the Agentic Advertising Management Protocols to standardize AI-driven processes in media buying and measurement.
#walmart
Marketing tech
fromAdExchanger
1 day ago

Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie | AdExchanger

Walmart and Vizio announced unified account logins for smart TVs, enhancing advertising opportunities and integrating retail with streaming data.
Marketing tech
fromDeadline
1 day ago

Walmart And Vizio Lift The Curtain On Combined Streaming Ad Strategy

Walmart and Vizio are integrating their platforms to enhance advertising outcomes and customer experience through a unified login system.
Marketing tech
fromArs Technica
15 hours ago

Newly purchased Vizio TVs now require Walmart accounts to use smart features

Walmart is integrating Vizio to enhance its advertising capabilities and leverage Vizio OS for its $6.4 billion ad business.
Marketing tech
fromAdExchanger
1 day ago

Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie | AdExchanger

Walmart and Vizio announced unified account logins for smart TVs, enhancing advertising opportunities and integrating retail with streaming data.
Marketing tech
fromDeadline
1 day ago

Walmart And Vizio Lift The Curtain On Combined Streaming Ad Strategy

Walmart and Vizio are integrating their platforms to enhance advertising outcomes and customer experience through a unified login system.
Marketing tech
fromArs Technica
15 hours ago

Newly purchased Vizio TVs now require Walmart accounts to use smart features

Walmart is integrating Vizio to enhance its advertising capabilities and leverage Vizio OS for its $6.4 billion ad business.
more#walmart
Marketing tech
fromTechCrunch
1 day ago

TikTok ads are about to get a tad more disruptive | TechCrunch

TikTok introduces new ad formats to enhance brand visibility and engagement, including Logo Takeover, Prime Time, and Top Reach.
Marketing tech
fromVariety
22 hours ago

Samsung TV Plus Will Introduce New Interactive Shopping Capabilities

Samsung and Amazon are integrating interactive shopping technology into Samsung TV Plus, allowing users to shop directly from their TV remote.
#the-trade-desk
Marketing tech
from24/7 Wall St.
21 hours ago

Trade Desk Drops 7% on Publicis Billing Dispute: Temporary Setback or Long-Term Threat?

The Trade Desk's shares fell 7% due to a billing dispute with Publicis Groupe over alleged contract violations.
Marketing tech
fromThe Motley Fool
4 days ago

The Trade Desk Is Being Valued Like a Dying Business, but Its Financials Say Otherwise | The Motley Fool

The Trade Desk's stock has plummeted 74% due to revenue slowdown, competition, and a fallout with Publicis Groupe.
Marketing tech
fromThe Motley Fool
4 days ago

The Trade Desk Just Fell to a Multi-Year Low. Contrarian Investors Are Paying Attention. | The Motley Fool

The Trade Desk's stock has declined nearly 70% over five years, but it may present a buying opportunity for contrarian investors.
Marketing tech
from24/7 Wall St.
21 hours ago

Trade Desk Drops 7% on Publicis Billing Dispute: Temporary Setback or Long-Term Threat?

The Trade Desk's shares fell 7% due to a billing dispute with Publicis Groupe over alleged contract violations.
Marketing tech
fromThe Motley Fool
4 days ago

The Trade Desk Is Being Valued Like a Dying Business, but Its Financials Say Otherwise | The Motley Fool

The Trade Desk's stock has plummeted 74% due to revenue slowdown, competition, and a fallout with Publicis Groupe.
Marketing tech
fromThe Motley Fool
4 days ago

The Trade Desk Just Fell to a Multi-Year Low. Contrarian Investors Are Paying Attention. | The Motley Fool

The Trade Desk's stock has declined nearly 70% over five years, but it may present a buying opportunity for contrarian investors.
more#the-trade-desk
Marketing tech
fromExchangewire
1 day ago

Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership

Open Media partners with VIOOH to enhance programmatic digital out-of-home advertising across the UK with premium LED screens.
Marketing tech
fromExchangewire
1 day ago

Limelight's Adaptive Rules Centre Delivers 4 Auction Success for Performance-Based SSP - ExchangeWire.com

Adaptive Rules Centre significantly improves auction performance and creative quality for partners in a video stack environment.
fromThedrum
16 hours ago

Commercial Leader Saint Betteridge Joins Picnic Media

Picnic Media's offering is unique in its ability to expand the high quality ad experiences of social media to the open web. It's also a great place to work - full of talented individuals who are passionate about this industry and great minds keen to develop innovative solutions.
Marketing tech
Marketing tech
fromForbes
1 day ago

Accenture, DaVinci And ChatGPT Cracked The Agentic Commerce Code

Agentic commerce is transforming e-commerce by integrating apps directly into conversational platforms like ChatGPT, creating a new storefront experience.
Marketing tech
fromPhys
1 day ago

Online ad fraud is a feature, not a bug

Online ad fraud significantly undermines digital advertising revenue, consuming over 20% of global ad spend.
Marketing tech
fromForbes
2 days ago

Why Your AI Marketing Budget Isn't Producing Real ROI

Confidence in AI's ROI is declining as many marketers fail to connect AI investments to measurable business outcomes.
Marketing tech
fromDigiday
2 days ago

Media Buying Briefing: Horizon's Bob Lord on the ways agencies have to adapt to survive today

Lack of transparency in marketing agencies hinders growth; AI should be used to enhance client partnerships, not just reduce costs.
#ai-search
Marketing tech
fromHubspot
2 days ago

Answer engine optimization case studies that prove the ROI of AEO in 2026

AI search is transforming brand discovery, with measurable impacts on conversion rates and the emergence of answer engine optimization (AEO).
Marketing tech
fromYcombinator
4 days ago

Launch HN: Sitefire (YC W26) - Automating actions to improve AI visibility | Hacker News

Sitefire enhances brand visibility in AI search by monitoring prompts and optimizing content based on data-driven insights.
Marketing tech
fromHubspot
2 days ago

Answer engine optimization case studies that prove the ROI of AEO in 2026

AI search is transforming brand discovery, with measurable impacts on conversion rates and the emergence of answer engine optimization (AEO).
Marketing tech
fromYcombinator
4 days ago

Launch HN: Sitefire (YC W26) - Automating actions to improve AI visibility | Hacker News

Sitefire enhances brand visibility in AI search by monitoring prompts and optimizing content based on data-driven insights.
more#ai-search
Marketing tech
fromForbes
2 days ago

GEO Is The New SEO, And The Media Ladder Has Flipped

The public relations landscape has shifted from press-first to community validation, emphasizing diversified proof over single headlines in the era of generative engine optimization.
#digital-advertising
Marketing tech
fromAmazon Web Services
1 day ago

How TripleLift optimized real-time bidding with custom load balancing, Spot, and Graviton | Amazon Web Services

TripleLift optimizes digital advertising through innovative ad placements and efficient use of AWS Cloud services, executing over 7 trillion ad transactions monthly.
Marketing tech
fromThe Hill
2 days ago

Democratic digital ad firm launches new service aimed at better reaching likely primary voters online

DSPolitical is launching a digital ad targeting tool to help Democratic campaigns reach likely primary voters ahead of the November election.
Marketing tech
fromAol
3 days ago

2 Tech Stocks That Could Help Make You a Fortune

The Trade Desk and Axon Enterprise are positioned for growth in digital advertising and AI-driven law enforcement, respectively.
Marketing tech
fromAmazon Web Services
1 day ago

How TripleLift optimized real-time bidding with custom load balancing, Spot, and Graviton | Amazon Web Services

TripleLift optimizes digital advertising through innovative ad placements and efficient use of AWS Cloud services, executing over 7 trillion ad transactions monthly.
Marketing tech
fromThe Hill
2 days ago

Democratic digital ad firm launches new service aimed at better reaching likely primary voters online

DSPolitical is launching a digital ad targeting tool to help Democratic campaigns reach likely primary voters ahead of the November election.
Marketing tech
fromAol
3 days ago

2 Tech Stocks That Could Help Make You a Fortune

The Trade Desk and Axon Enterprise are positioned for growth in digital advertising and AI-driven law enforcement, respectively.
more#digital-advertising
Marketing tech
fromMarTech
2 days ago

How to prove ROI from AI workflow integration in B2B marketing | MarTech

B2B teams should quantify AI's ROI through time saved, output quality, and revenue lift using measurable models.
Marketing tech
fromExchangewire
2 days ago

Singapore's AI Investment: What Does Marketing Stand to Gain?

Singapore's strategic investment in AI positions it as a leader in the technology sector, transforming economic calculations for businesses.
fromDigiday
2 days ago

Publicis vs. The Trade Desk isn't really about transparency - it's about who gets the margin

The audit itself is likely a symptom rather than the root cause of the conflict, indicating deeper issues regarding who owns the economics of programmatic media.
Marketing tech
Marketing tech
fromAdExchanger
1 day ago

Carl's Jr. And Hardee's Marketing Goes Regional With Amazon Ads' Streaming Media | AdExchanger

CKE's marketing strategy evolved from national consolidation to regional focus, enhancing targeting and scale for streaming TV ads.
fromDigiday
2 days ago

What happens when agency execs negotiate against AI agents

The interactive game created to test AI agents in advertising negotiations revealed that these agents could represent both buyers and sellers effectively, showcasing their potential in the industry.
Marketing tech
Marketing tech
fromExchangewire
2 days ago

GoWit & Futura DDB Form Exclusive Retail Media Partnership in the Adriatic

GoWit and Futura DDB partner to enhance retail media capabilities in the Adriatic region through omnichannel commerce technology.
#ad-tech
Marketing tech
fromExchangewire
2 days ago

Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub

Opti Digital collaborates with Vocento to enhance advertising inventory value through its Demand Hub solution, ensuring user experience and site performance are maintained.
Marketing tech
fromAdExchanger
5 days ago

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.
Marketing tech
fromExchangewire
2 days ago

Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub

Opti Digital collaborates with Vocento to enhance advertising inventory value through its Demand Hub solution, ensuring user experience and site performance are maintained.
Marketing tech
fromAdExchanger
5 days ago

The Media Spend Skim | AdExchanger

Agencies are increasingly using principal-based buying, leading to disputes over fee structures and the emergence of AI-driven sell-side agents in ad tech.
more#ad-tech
Marketing tech
fromThedrum
2 days ago

Hivestack launches programmatic digital out of home (DOOH) marketplace in Sweden

Hivestack launches operations in Sweden, enabling programmatic DOOH campaigns through partnerships with leading media owners like Clear Channel Sweden.
Marketing tech
fromExchangewire
2 days ago

Azerion Promotes 'Leading DOOH Specialist' Rebecca Callaghan to Head of Out-of-Home

Rebecca Callaghan has been appointed head of out-of-home at Azerion to enhance programmatic digital OOH initiatives.
Marketing tech
fromInman
3 days ago

Instagram, Google and Disney reveal new discovery tools

Platforms are tightening control over visibility, impacting how users engage and find content online.
Marketing tech
fromAol
2 days ago

Netflix's Ad Revenue Surges to $1.5 Billion: Is the Stock a No-Brainer Buy Today With $2,000?

Netflix's advertising initiative is projected to generate $3 billion in revenue by 2026, reflecting a significant shift in strategy.
#amazon
Marketing tech
fromAol
3 days ago

History Says You'll Regret Not Buying Amazon Stock

Amazon remains a dominant force in e-commerce and is poised for significant growth in advertising and AWS sales.
Marketing tech
fromAol
3 days ago

History Says You'll Regret Not Buying Amazon Stock

Amazon dominates e-commerce and advertising, with AWS projected to reach $600 billion in annual sales in the next decade.
Marketing tech
fromAol
3 days ago

History Says You'll Regret Not Buying Amazon Stock

Amazon remains a dominant force in e-commerce and is poised for significant growth in advertising and AWS sales.
Marketing tech
fromAol
3 days ago

History Says You'll Regret Not Buying Amazon Stock

Amazon dominates e-commerce and advertising, with AWS projected to reach $600 billion in annual sales in the next decade.
more#amazon
Marketing tech
fromThe Motley Fool
3 days ago

2 Tech Stocks That Could Help Make You a Fortune | The Motley Fool

Building wealth in the stock market requires a long-term mindset and investment in competitively positioned, innovative companies.
Marketing tech
from24/7 Wall St.
4 days ago

SoundHound Grew Revenue 59% but Its Stock Is Down 30% This Year

SoundHound AI's stock is down 30% despite strong Q4 results and a new product launch, causing investor skepticism.
Marketing tech
fromDigiday
5 days ago

Future of Marketing Briefing: Agency operating systems face a differentiation problem

Half of agency-made AI platforms are projected to fail by 2029, raising concerns about their long-term viability and client retention strategies.
Marketing tech
fromMarTech
5 days ago

15 HubSpot updates from February 2026 you don't want to miss | MarTech

HubSpot's Prospecting Agent enhances efficiency by detecting buying signals and sourcing contacts, allowing sales teams to focus on engaging prospects.
Marketing tech
fromForbes
4 days ago

The Communications Role Is Changing: 5 Shifts That Matter Most

AI is transforming communications by making earned media a structural necessity for brand reputation.
Marketing tech
fromGamesBeat
4 days ago

Roblox moves to take a cut of all brand integrations on its platform | exclusive

Roblox will charge creators fees for brand integrations based on user traffic and engagement starting next year.
Marketing tech
fromAbduzeedo
5 days ago

Paperclip: Open-Source AI Agent Orchestration for Builders

Paperclip is an AI agent orchestration tool that organizes multiple AI agents into a cohesive operational structure for builders.
Marketing tech
from24/7 Wall St.
5 days ago

Why Analysts Love AppLovin Stock but the Market Doesn't

AppLovin's stock is undervalued despite strong fundamentals, with analysts projecting a 47% upside from current levels.
Marketing tech
fromAdExchanger
5 days ago

The JavaScript Overload; Whatever, AI Will Handle It | AdExchanger

News publishers are compromising long-term reader retention for short-term ad revenue, leading to bloated web pages and diminished content visibility.
Marketing tech
fromSocial Media Explorer
5 days ago

AI Voice Agents in 2026 - How Businesses Are Replacing IVR With Conversational AI That Actually Works - Social Media Explorer

AI voice agents significantly improve customer service efficiency by resolving issues directly rather than routing through traditional IVR systems.
Marketing tech
fromAdExchanger
5 days ago

Beyond Programmatic: A New Model For Buying Premium CTV Inventory | AdExchanger

Programmatic guaranteed and direct IO are two approaches to CTV advertising, each with unique advantages and limitations affecting cost, transparency, and execution.
Marketing tech
fromTheregister
4 days ago

Salesforce acquihires team behind Clockwise for Agentforce

Salesforce's Agentforce team is hiring the Clockwise team, but the Clockwise app will be discontinued on March 27.
Marketing tech
fromMarTech
6 days ago

ActiveCampaign extends its AI capabilities with context and scale | MarTech

ActiveCampaign launches AI Performance Intelligence to benchmark campaign performance against industry peers and provide real-time optimization recommendations without user prompting.
Marketing tech
fromForbes
5 days ago

GEO For PR: How To Earn Mentions In AI Summaries

Generative engine optimization (GEO) is becoming essential for PR professionals to prove value as AI-powered search reshapes how people find information online.
#marketing-measurement
Marketing tech
fromForbes
5 days ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Marketing tech
fromAdExchanger
6 days ago

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
Marketing tech
fromForbes
5 days ago

Marketers Want Better ROI Proof, But Lack The Tools

Marketing measurement confidence is declining despite increased data availability, with over half of marketers reporting no year-over-year improvement and internal stakeholders increasingly questioning metrics.
Marketing tech
fromAdExchanger
6 days ago

The End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger

Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
more#marketing-measurement
Marketing tech
fromInc
6 days ago

87 Percent of Shoppers Pay More for Brands They Trust. AI Is Putting That Advantage at Risk

Online trust is eroding due to AI-enabled fraud and misinformation, threatening DTC brands with a potential 'Dead Web' scenario where consumers retreat to only major platforms.
Marketing tech
fromAdExchanger
6 days ago

What Does A Beta Test Of A Sell-Side Agent Look Like? | AdExchanger

Publishers are adopting agentic AI to deploy sales agents that autonomously negotiate and optimize ad inventory sales in real-time auctions on their behalf.
Marketing tech
fromwww.housingwire.com
5 days ago

Why AI tools are not changing real estate fees yet

AI in real estate improves agent efficiency but fails to reduce consumer costs because incentive structures remain unchanged, allowing gains to be absorbed internally rather than passed to buyers and sellers.
Marketing tech
fromTechzine Global
6 days ago

Qualtrics uses AI to accelerate market research

Qualtrics launched synthetic consumer panels using custom-trained AI and a Research Hub platform to accelerate market research and decision-making by making consumer testing faster and past research searchable.
Marketing tech
fromTheregister
6 days ago

Google says it will let publishers opt out of AI overviews

Google offers limited concessions to UK competition watchdog including eventual opt-out for generative AI in search and easier default engine switching, but without specific details or timelines.
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