Marketing tech

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#ai
Marketing tech
fromAdExchanger
21 hours ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
fromDigiday
22 hours ago
Marketing tech

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Marketing tech
fromHR Brew
4 days ago

AI is changing how people look for jobs, forcing recruiters to keep up

AI is transforming SEO and recruitment strategies, requiring adaptation to new search behaviors and tools.
Marketing tech
fromMarTech
5 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Marketing tech
fromwww.housingwire.com
5 days ago

Shilo AI tool turns agent calls into personalized coaching playbooks

Shilo's Signals uses AI to create DISC profiles from real estate agents' call recordings for personalized coaching recommendations.
Marketing tech
fromAdExchanger
21 hours ago

AI Has Already Decided: First-Party Data Will Define Advertising's Agentic Era

AI has resolved the debate on third-party cookies, emphasizing the necessity of first-party data for effective decision-making in advertising.
Marketing tech
fromDigiday
22 hours ago

Media Buying Briefing: Instrument's CEO on how agencies need to lead clients on AI

Agencies are increasingly leveraging AI to enhance their capabilities beyond traditional marketing and media investment.
Marketing tech
fromHR Brew
4 days ago

AI is changing how people look for jobs, forcing recruiters to keep up

AI is transforming SEO and recruitment strategies, requiring adaptation to new search behaviors and tools.
Marketing tech
fromMarTech
5 days ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Marketing tech
fromwww.housingwire.com
5 days ago

Shilo AI tool turns agent calls into personalized coaching playbooks

Shilo's Signals uses AI to create DISC profiles from real estate agents' call recordings for personalized coaching recommendations.
more#ai
#the-trade-desk
Marketing tech
fromDigiday
22 hours ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
fromAdExchanger
5 days ago
Marketing tech

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.
Marketing tech
fromDigiday
22 hours ago

The Trade Desk is changing how advertisers buy -- and what they can see

The Trade Desk is testing automated buying modes that simplify campaign management by bundling fees into a single price.
Marketing tech
fromAdExchanger
5 days ago

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.
more#the-trade-desk
Marketing tech
fromHubspot
in 1 month

Is AI Killing Web Traffic? How AI Overviews Impact Organic Website Traffic

AI Overviews significantly reduce organic click-through rates, impacting how marketers approach web traffic and search engine optimization.
Marketing tech
fromAdExchanger
22 hours ago

DSP-ite The Trade Desk Backlash, Buyers Aren't Budging; Publicis Goes Full-Court in Sports | AdExchanger

Brand marketers remain skeptical of DSPs' transparency despite efforts from competitors to shift ad spend.
Marketing tech
fromSilicon Canals
13 hours ago

Alibaba's AI tool cut one seller's costs by 85% - now the question is whether it becomes a marketplace gatekeeper - Silicon Canals

Accio has over 10 million users, transforming e-commerce sourcing by automating supplier research and product design, positioning Alibaba as a key gatekeeper.
#programmatic-advertising
Marketing tech
fromDigiday
5 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
6 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
6 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing tech
fromDigiday
5 days ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
6 days ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
6 days ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
more#programmatic-advertising
Marketing tech
fromHubspot
in 1 month

Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?

AI-referred traffic has surged 600% since January 2025, prompting marketers to explore tools like Profound and Athena AI for brand discovery.
Marketing tech
fromThe Motley Fool
10 hours ago

The Pullback in Meta Could Be a Gift. Here's Whether to Take It. | The Motley Fool

Meta Platforms' stock drop is seen as a buying opportunity due to strong business fundamentals and AI growth prospects.
Marketing tech
fromwww.businessinsider.com
3 hours ago

Medvi, the AI-powered telehealth company, is fueled by ads from doctors who don't appear to exist

Medvi, an AI telehealth startup, generated $401 million in revenue last year and is projected to reach $1.8 billion this year, leveraging affiliate marketing.
Marketing tech
fromMarTech
14 hours ago

Three first-party data strategies retail brands are prioritizing now | MarTech

Mid-market retail brands can effectively collect first-party data through loyalty programs, progressive profiling, and content-commerce integration.
Marketing tech
fromFast Company
7 hours ago

Retail investors are no longer following the market

Retail investors have transformed from background noise to influential market players, reshaping market dynamics and leading investment trends.
Marketing tech
fromDigiday
22 hours ago

CNN builds in-house agent infrastructure as it prepares for AI-driven media trading

CNN plans to implement agentic infrastructure for media transactions by Q1 2027, focusing on testing and buyer behavior in 2026.
Marketing tech
fromnews.bitcoin.com
20 hours ago

Polymarket Partners With Spanish Football League La Liga

Polymarket becomes La Liga's official prediction market partner, enhancing fan engagement and licensing intellectual property for exclusive use in the U.S. and Canada.
#ai-search-engines
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromDigiday
6 days ago

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromThe Berkshire Eagle
3 days ago

Multi-Engine AI Visibility Gap Widens as Brand Citation Rates Vary 9x Across Major AI Search Engines

The Multi-Engine AI Visibility Gap is a critical issue in digital marketing strategy for 2026, highlighting disparities in brand visibility across AI search engines.
Marketing tech
fromDigiday
6 days ago

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.
more#ai-search-engines
Marketing tech
fromSocial Media Explorer
2 days ago

The Rise of Dark Traffic: Why Your Analytics Are Lying to You - Social Media Explorer

Direct traffic is increasingly misleading due to untraceable influences from AI-driven research and decision-making processes.
Marketing tech
fromForbes
3 days ago

From Streaming To AI: Agency Leaders' Next Big Media Bets

Streaming platform consolidation is reshaping agency strategies, emphasizing precision and adaptability in targeting consumer attention.
#artificial-intelligence
Marketing tech
fromThe Motley Fool
3 days ago

2 Top Oversold Tech Stocks to Buy Before They Soar | The Motley Fool

Companies are heavily investing in AI infrastructure, raising concerns about long-term profitability and impacting tech stock prices.
Marketing tech
fromThe Motley Fool
3 days ago

2 Top Oversold Tech Stocks to Buy Before They Soar | The Motley Fool

Companies are heavily investing in AI infrastructure, raising concerns about long-term profitability and impacting tech stock prices.
more#artificial-intelligence
Marketing tech
fromAdExchanger
3 days ago

Boathouse's New Chief Strategy Officer Says It's Time For Agencies To Take The Reins Of Measurement | AdExchanger

Sonia Chung emphasizes the need for agencies to develop their own data infrastructures to reduce dependency on major tech platforms.
#spotify
Marketing tech
fromAdExchanger
3 days ago

Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam | AdExchanger

Spotify's ad business faces challenges due to preference for direct podcast deals and lagging audio ad spend.
Marketing tech
fromDigiday
4 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
Marketing tech
fromAdExchanger
3 days ago

Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam | AdExchanger

Spotify's ad business faces challenges due to preference for direct podcast deals and lagging audio ad spend.
Marketing tech
fromDigiday
4 days ago

Spotify's ad exchange grew its programmatic ad base, but buyers want more

Spotify's ad exchange significantly increased its programmatic advertiser base, achieving 222% growth in active advertisers since its launch.
more#spotify
#ad-tech
Marketing tech
fromDigiday
3 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
4 days ago

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.
Marketing tech
fromExchangewire
4 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
Marketing tech
fromDigiday
3 days ago

After The Trade Desk's audit row, rivals rush to pitch features and transparency chops

Transparency crises in ad tech prompt competitors to pitch their services, but buyers remain skeptical and focused on value over transparency claims.
Marketing tech
fromExchangewire
4 days ago

Agentic AI, Quality, and Courtroom Battles: What's Rewriting the Rules of Ad Tech in 2026? - ExchangeWire.com

AI and privacy regulations are significantly transforming the ad tech industry as it moves towards 2026.
Marketing tech
fromExchangewire
4 days ago

Attekmi's Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI - ExchangeWire.com

First-party data and AI are crucial trends shaping ad tech strategies in 2026.
more#ad-tech
Marketing tech
fromDigiday
3 days ago

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Horizon Media is developing an orchestration and intelligence layer to integrate various media marketplace partners into a central command center.
Marketing tech
fromTipRanks Financial
3 days ago

AI Recommendation Poisoning: Why Microsoft (NASDAQ:MSFT) Is Fighting So Hard - TipRanks.com

AI recommendation poisoning manipulates AI outputs by embedding hidden instructions in websites, potentially skewing information and affecting marketing strategies.
#advertising
Marketing tech
fromDigiday
4 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
4 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
Marketing tech
fromDigiday
4 days ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
4 days ago

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs? | AdExchanger

Swivel and Olyzon's partnership creates a new ad buying model integrating buy-side and sell-side agents for enhanced campaign execution.
more#advertising
Marketing tech
fromTechCrunch
3 days ago

The Facebook insider building content moderation for the AI era | TechCrunch

Brett Levenson advocates for 'policy as code' to improve content moderation at Facebook, addressing deeper issues beyond technology.
Marketing tech
fromMarTech
3 days ago

Martech stacks are holding back sales and marketing teams | MarTech

Sales and marketing alignment remains a challenge, with only 56% of GTM professionals reporting high alignment in their organizations.
Marketing tech
fromExchangewire
3 days ago

The Stack: AI Surges while Social Platforms Face Scrutiny

AI is growing rapidly, streaming models are evolving, and regulatory pressures on platforms are increasing globally.
fromFast Company
3 days ago

AI has come for Domino's pizza tracker, and we're not mad about it

The new tracker features a simplified progress bar that shows just four stages of pizza creation. The new design was rolled out to all platforms, and there's also new Lock Screen widgets for iOS that bring the pizza chain's most famous tech feature to the Liquid Glass age.
Marketing tech
Marketing tech
fromAdExchanger
4 days ago

How AI Is Reshaping The Marketing Scientist Role | AdExchanger

Marketing scientists now translate data into meaningful insights, bridging the gap between AI analysis and human interpretation.
#ai-in-marketing
Marketing tech
fromMarTech
4 days ago

As AI does more of the work, are we building the right leaders? | MarTech

AI is transforming marketing analysis but may obscure foundational issues that affect decision-making.
Marketing tech
fromMarTech
5 days ago

The real impact of AI on budgets, stacks and teams | MarTech

AI is reshaping marketing budgets and headcount, driving investment rather than cost reduction.
Marketing tech
fromMarTech
4 days ago

As AI does more of the work, are we building the right leaders? | MarTech

AI is transforming marketing analysis but may obscure foundational issues that affect decision-making.
Marketing tech
fromMarTech
5 days ago

The real impact of AI on budgets, stacks and teams | MarTech

AI is reshaping marketing budgets and headcount, driving investment rather than cost reduction.
more#ai-in-marketing
Marketing tech
fromMarTech
4 days ago

Why AI adoption is high but integration is failing in martech | MarTech

AI agents are widely used but often remain isolated rather than integrated into core workflows, creating challenges in operational efficiency.
Marketing tech
fromPhocuswire
in 2 months

Travel marketing's AI identity crisis

AI is fundamentally changing travel marketing, requiring a complete rethinking of traditional strategies and customer engagement.
Marketing tech
fromMarTech
4 days ago

HubSpot moves to outcome-based pricing for some Breeze AI agents | MarTech

HubSpot is implementing outcome-based pricing for its Breeze AI agents to better reflect their value and improve usability.
Marketing tech
fromAdExchanger
4 days ago

Basis Wants To Help Marketers Bring Agentic AI Into Media Planning | AdExchanger

Basis launched Compass to simplify campaign planning without replacing human input.
Marketing tech
fromQuartz
5 days ago

Can AI-Driven Advertising Growth Unlock Further Upside for MELI?

MercadoLibre's advertising business is driving revenue growth through AI enhancements and increased advertiser adoption within its commerce ecosystem.
Marketing tech
fromThe Verge
4 days ago

Microsoft's new 'superintelligence' game plan is all about business

Microsoft's Mustafa Suleyman focuses on achieving superintelligence to enhance business productivity through AI advancements.
Marketing tech
fromFast Company
4 days ago

Why are designers, engineers, and product managers in a 'three-way standoff'?

The design job market is experiencing uncertainty as demand for product managers rises, raising concerns about the impact of AI on designer roles.
fromGamesBeat
4 days ago

LiveRamp and Unity announce expanded partnership | exclusive

LiveRamp has enabled the use of RampID across Unity Exchange, allowing advertisers to recognize and target the same users across different advertising environments.
Marketing tech
Marketing tech
fromwww.theguardian.com
4 days ago

Polymarket and other prediction platforms driving oil market, traders say

Online betting platforms like Polymarket are significantly influencing the global oil market through anonymous prediction markets used for multimillion-dollar trades.
fromEngadget
4 days ago

Sony's gaming division just bought an AI startup that turns photos into 3D volumes

Following the acquisition, the Cinemersive Labs team will join SIE's Visual Computing Group (VCG) and contribute to our broader efforts in advancing state of the art visual computing within games. This includes applying machine learning to enhance gameplay visuals, improve rendering techniques, and unlock new levels of visual fidelity for players.
Marketing tech
#openai
more#openai
Marketing tech
fromNeil Patel
5 days ago

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.
Marketing tech
fromwww.morningstar.com
5 days ago

Integral Ad Science Earns Prestigious Webby Finalist Nomination for its Generative AI Innovation, IAS Agent

IAS Agent receives a Webby finalist nomination for its innovative generative AI capabilities in marketing and branding.
#marketing
fromAdExchanger
5 days ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
6 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing tech
fromAdExchanger
5 days ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
6 days ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
more#marketing
Marketing tech
fromDigiday
5 days ago

Walmart-Vizio's CTV measurement faces incrementality hurdle

Walmart's Vizio acquisition aims to enhance advertising through closed-loop measurement and unified account access for smart TV features.
Marketing tech
fromDigiday
5 days ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
Marketing tech
fromMarTech
5 days ago

Retail media's durability is tested as easy growth fades | MarTech

Retail media is transitioning to maturity, with growth driven by a few players and challenges in accountability and budget allocation.
Marketing tech
from24/7 Wall St.
5 days ago

Salesforce CEO Benioff: Slack revenue expected to hit $3 billion this year

Marc Benioff redefines Slack as the primary interface to AI, highlighting its growth and integration within Salesforce's broader strategy.
fromFast Company
5 days ago

Kalshi's new campaign in D.C. is an ad for everything wrong with prediction markets

Kalshi's ads emphasize that it bans insider trading and does not engage in death bets, aiming to reassure observers about the integrity of its market operations.
Marketing tech
Marketing tech
fromEntrepreneur
6 days ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
Marketing tech
fromForbes
6 days ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromDigiday
6 days ago

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.
Marketing tech
fromDigiday
6 days ago

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.
Marketing tech
fromForbes
6 days ago

Stop Treating AEO As A Separate Discipline From SEO

AEO is a rebranded form of SEO; existing strategies remain effective for visibility in AI-driven search engines.
Marketing tech
fromForbes
6 days ago

Why AI Models Are Recommending Your Competitors Instead Of You

Generative engine optimization (GEO) is essential for brands to be recommended by AI systems, shifting focus from traditional SEO metrics.
Marketing tech
fromWashington City Paper
1 week ago

Top 6 AI Detector Tools for Editors, Educators, and Content Teams

AI detection is essential for maintaining content integrity as patterns of AI-generated content become more prevalent and indistinguishable from human writing.
Marketing tech
fromAdExchanger
6 days ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromBusiness Matters
1 week ago

The "AI for Everything" Era Is Ending - And That's a Good Thing

The AI market is shifting towards practical tools that integrate into existing workflows rather than all-in-one solutions.
Marketing tech
fromDigiday
6 days ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
from24/7 Wall St.
6 days ago

XLC Is Down 8.78% Year to Date and the Catalysts That Matter Most Are Still Ahead

XLC's performance is heavily influenced by Meta and Alphabet, which dominate its portfolio and are experiencing significant declines.
Marketing tech
fromMarTech
6 days ago

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.
Marketing tech
fromEMARKETER
6 days ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromwww.housingwire.com
6 days ago

The 'end-to-end' title tech system has given way to something better

Title agencies benefit from specialized tools and open systems rather than all-in-one platforms due to diverse regulatory and workflow needs.
Marketing tech
fromRAIN News
1 week ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
#in-game-advertising
Marketing tech
fromThedrum
6 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
6 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
6 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
6 days ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
more#in-game-advertising
Marketing tech
fromExchangewire
6 days ago

Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount-Skydance Vote - ExchangeWire.com

Claude's paid user growth surged significantly, driven by increased consumer interest and subscriptions, but momentum is leveling off amid rising competition.
Marketing tech
fromAndroid Authority
6 days ago

The Google Play Store has a serious problem with shady cast-to-TV apps

A small number of developer networks dominate the cast-to-TV app category on Google Play, operating over 280 apps with 1.8 billion installs.
Marketing tech
fromExchangewire
6 days ago

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.
Marketing tech
fromAdExchanger
6 days ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
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