Google is Watching/Listening: By using these features, you agree that Google can record and monitor a sample of your calls, texts, and chats. They do this to check the quality of their ad programs. Take it or Leave it: If you don't agree to being recorded, you aren't allowed to use the "Communication Features" (like click-to-call or click-to-message ads). You Are Responsible for Warning People: You must tell your employees, agents, or anyone answering these communications that they are being recorded.
Some argue that OpenAI has already missed the boat , having waited too long to enter the ad market and thereby giving Google's Gemini time to catch up and establish a large and growing pool of AI search ad revenue. Others, however, think OpenAI moved too soon. Must be nice to have Google's ad revenue to help pay the bills for an ostensibly purer, ad-free research lab.
BSkyB is investing 40 per cent of its £15 million yearly display budget on real-time bidding (RTB), a figure which could be further driven higher by the growth of Facebook's Exchange.
Anzu - which counts among its backers WPP, Sony Innovation Fund, NBCUniversal, HTC and Bitkraft - has been on a mission since 2017 to make advertising in games better. Recently, it has been making waves as studios cross a once-dreaded line to create ads in 3D games. As the only licensed in-game ad provider for Xbox, it has made headway on a product that will ease marketer concerns about the viability of in-game advertising.
The first fully agentic go-to-market platform, Apollo has four key pillars to help you run marketing. Inbound helps you track and follow up on your leads so that they stay hot and so you can continue the BD cycle. Outbound coordinates meetings and helps your staff prepare for them. Data enrichment ensures your client database stays up to date. And deal execution helps you finish the sale, follow up with the client, and get ready for your next meeting with them.
The brand decided to divert its spend to other platforms, including Pinterest. Quickly, it found Pinterest drew in shoppers with significantly higher purchase intent than Meta. Even after the store opening, it kept investing, increasing its ad spend on the platform by 77 percent between 2022 and 2025. In that same period, Maguire's sales generated on Pinterest increased by 86 percent. Today, Pinterest is the brand's top-performing paid marketing channel in the US, with a 5.59 percent conversion rate compared to Meta's 1.72 percent.
"Although most brands have experimented with emerging tech, there is still a lot of IDK and WTF attached to AR, VR, AI, ML, NPC, NFT and web3," said Laws. "When you think that the metaverse and its associated technologies are projected to be worth almost $1.5trn dollars by 2029, that's either a lot of growth to miss out on or a lot of mis-invested budget for brand leaders to be accountable for through poor understanding and unfamiliarity."
Founded by experienced entrepreneurs who've built and scaled products before, we move fast and focus on impact over hype. The Role We're looking for a working student to join us as a UI/UX Designer. You'll work directly with the founders on our product-shaping how users interact with our chatbot and AI agents. This means designing novel user flows for interactions that don't have established playbooks yet. You'll have real ownership, high expectations, and see your work in production.
But the facts are here: Wall Street darlings Netflix and Snap saw their valuations drop by about 80% in a few weeks, Meta has seen a 34% decline in its overall reputation since its inception (sorry Mark, the Hawaiian honeymoon is over) and Sundar Pichay seems to be spending most of his time talking about his spoiled Googlers needing to come back down to Earth.
When discussing their results, they tell us that Facebook's reporting or Google Analytics show the ad campaigns as barely breaking even. Yet they keep investing in this channel. They reason that Facebook can only see a fraction of the sales, so if Facebook is reporting a 1x return on ad spend (ROAS) then it's probably at least 2x in reality.
The logic is straightforward. The same user intent brands have been trying to capture organically inside ChatGPT will inevitably be monetized widely. All the unglamorous groundwork of the past two years - cleaner data, consistent messaging and learning how the models interpret it all - becomes the rehearsal for a paid campaign in a chat-first internet. First marketers learn how to recommend organically. Then they figure out when it makes sense to buy their way into the conversation.
"Human-generated content is quickly becoming the most valuable driver of brand discovery, but influencer- marketing solutions weren't built to scale for the enterprise," said Kristen Wiley, chief executive officer and founder of Statusphere, who began her career as a creator.
AI is quickly becoming a crucial part of many industries, including healthcare, finance, retail, technology, and marketing. Many sectors are evaluating questions of skill, quality, efficiency, and workflow to determine which jobs still require human performance and which can be performed more effectively by AI. Most industries are arriving at a hybrid approach, implementing AI workflows to improve efficiency and productivity while maintaining a focus on human creativity and strategy.
Avocados From Mexico is returning to the Super Bowl with a digital play instead of a traditional linear spot for the third year in a row. This year though, the avocado brand is using AI to create an interactive tool that offers real-time football predictions and custom guacamole recipes called the Prediction Pit. The brand did not say how much the stunt costs - but the price tag is $8 million for a proper Super Bowl ad.
Google changes its algorithm frequently. Some are more widespread than others. Unlike Spam Updates, Core Updates generally do not penalize but, instead, alter how the algorithm treats certain queries and their intent. For example, a Core Update may result in more "best of" listings (rather than product categories) in search results. Ecommerce sites may lose traffic, but not because of anything they've done, so no fix is required.
Liftoff provides a software development kit that app developers install in their apps in order to sell advertising, and a product for advertisers that uses machine learning to help them target high-quality mobile users. It grew revenue by 30% year over year to $491 million in the nine months that ended September 30. The company reported $263.3 million in adjusted earnings - a 54% margin - and a net loss of $25.6 million in that period.
Dentsu Creative Singapore has unveiled a new service for brands that promises to wring organic marketing results from entirely artificial creative assets. The agency is touting a 'Virtual Identity' service that combines gaming and cinema-grade motion capture, streaming and CGI tech to create virtual avatars or characters that become brand assets or mascots. The team working on the service will be led from Singapore by chief creative officer Stan Lim.
OpenAI is putting ads into ChatGPT in "the coming weeks," as well as bringing its ChatGPT Go subscription tier to the US starting today. The free ChatGPT and ChatGPT Go plans will have advertisements, which is the biggest news, given ChatGPT Go has already launched in 171 countries since August. For $8 per month, it offers more access to messaging, image creation, file uploads, and memory.
The digital advertising industry has always been eager to create standards that simplify complexity. Taxonomies-structured systems for labeling content and products-are one such attempt. And while the IAB Tech Lab's new guidance to connect Content Taxonomy 2.1 with Ad Product Taxonomy 2.0 represents progress, it also raises a fundamental question: Is this really the evolution we need? Or is it just a neater version of a system that no longer fits the reality of how people engage with content?
Speaking of Google, the search giant unveiled the Universal Commerce Protocol (UCP): a new open standard for AI agent-based shopping. Developed in collaboration with companies including Shopify, Etsy, Wayfair, Target and Walmart, the protocol is designed to allow AI agents to operate across multiple stages of the customer journey, from product discovery through to post-purchase support, without requiring separate agent connections for each function.
