Marketing tech

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Marketing tech
fromDigiday
14 hours ago

Meta's measurement and attribution updates are welcomed, but not ground-breaking, ad execs say

Meta redefined click-through attribution and rebranded engaged view to engage-through to align with third-party reporting tools and reduce measurement discrepancies with platforms like Google Analytics.
#digital-advertising
Marketing tech
fromwww.aol.com
5 hours ago

Why The Trade Desk CEO Thinks the Open Internet Just Got Stronger

The open internet is strengthening as advertising supply grows faster than demand, giving advertisers leverage and benefiting independent platforms like The Trade Desk.
fromThe Motley Fool
5 hours ago
Marketing tech

Why The Trade Desk CEO Thinks the Open Internet Just Got Stronger | The Motley Fool

The open internet strengthens as advertising supply grows faster than demand, giving advertisers leverage and making neutral optimization platforms like The Trade Desk more valuable.
Marketing tech
fromwww.aol.com
5 hours ago

Why The Trade Desk CEO Thinks the Open Internet Just Got Stronger

The open internet is strengthening as advertising supply grows faster than demand, giving advertisers leverage and benefiting independent platforms like The Trade Desk.
Marketing tech
fromMarTech
7 hours ago

Organic search is fundamentally disrupted. Here's what to do about it. | MarTech

Organic traffic decline reflects structural shifts in search behavior driven by AI Overviews and direct AI tool usage, requiring strategic adaptation beyond waiting for recovery.
Marketing tech
fromAdExchanger
2 hours ago

Understanding MCP, The 'Universal Adapter' For AI In Advertising | AdExchanger

Model Context Protocol (MCP) is an open-source specification enabling large language models to connect with other software predictably, allowing AI to perform tasks across different systems without custom integrations for each use case.
Marketing tech
fromForbes
10 hours ago

AI Is Changing How Stories Are Developed - And Who Decides What Gets Made

Microdramas use real-time audience data and predictive modeling to test stories before full financing, reshaping Hollywood development and reducing production risk through rapid iteration cycles.
#ai-marketing-automation
Marketing tech
fromBusiness Matters
4 hours ago

Mega raises $11.5M to replace marketing agencies with AI-powered growth engine for SMBs

Mega secured $11.5 million in Series A funding to deploy autonomous AI agents that replace traditional marketing agencies for small and medium-sized businesses by managing digital growth channels end-to-end.
Marketing tech
fromBusiness Insider
5 days ago

I'm a CMO who uses a '10-80-10' rule with AI. It's transformed everything from photo shoots to customer feedback.

AI tools enable franchise marketing teams to automate customer responses, generate visuals, and analyze data trends, saving significant time and resources while maintaining marketing effectiveness.
Marketing tech
fromBusiness Matters
4 hours ago

Mega raises $11.5M to replace marketing agencies with AI-powered growth engine for SMBs

Mega secured $11.5 million in Series A funding to deploy autonomous AI agents that replace traditional marketing agencies for small and medium-sized businesses by managing digital growth channels end-to-end.
Marketing tech
fromBusiness Insider
5 days ago

I'm a CMO who uses a '10-80-10' rule with AI. It's transformed everything from photo shoots to customer feedback.

AI tools enable franchise marketing teams to automate customer responses, generate visuals, and analyze data trends, saving significant time and resources while maintaining marketing effectiveness.
Marketing tech
fromExchangewire
8 hours ago

Picnic Launches 'Quality Video' to Bring Transparency to Open-Web Video Buying

Picnic launches Quality Video to evaluate open-web video inventory based on actual player behavior throughout user sessions, addressing gaps in traditional DSP classifications that only describe initial page-load appearance.
Marketing tech
fromwww.marketingdive.com
18 hours ago

Horizon Media pilots AI solution to detect cultural shifts mid-campaign

Horizon Media pilots AI solution combining real-time human sentiment with cultural media data to detect and respond to cultural shifts during active campaigns.
Marketing tech
fromMarTech
5 hours ago

Why direct traffic in GA4 isn't what it looks like | MarTech

Direct traffic in GA4 primarily indicates missing data and tracking limitations rather than genuine brand strength or user intent to visit directly.
Marketing tech
fromAdExchanger
6 hours ago

AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales | AdExchanger

Mega pivoted from gaming to AI-driven marketing software after discovering strong demand for its ChatGPT-powered SEO and ad optimization agent among SMBs seeking affordable alternatives to traditional agencies.
Marketing tech
fromwww.socialmediatoday.com
1 day ago

X tests new ad format that includes product mention links

X is testing a new ad format that displays product promotions beneath user posts mentioning those products, with advertisers paying based on impression volume.
Marketing tech
fromExchangewire
8 hours ago

Nano Interactive Launches NanoQ Agentic Media Planner Built to Transform Programmatic Planning

Nano Interactive launched NanoQ, an Agentic AI Media Planner that reduces manual audience planning from hours to minutes by combining custom segments with intent-based recommendations across multiple languages and markets.
Marketing tech
fromAdExchanger
13 hours ago

The Privacy 'Zealots' Were Right: Ad Tech's Infrastructure Was Always A Risk

Digital advertising's granular targeting infrastructure created uncontrollable security vulnerabilities that governments now exploit for surveillance purposes.
Marketing tech
fromMarTech
5 hours ago

Salesforce and HubSpot reshape partner programs for the AI era | MarTech

HubSpot and Salesforce restructured partner programs to prioritize specialized expertise and AI capabilities, shifting from broad ecosystems to smaller groups of deeply qualified firms.
fromwww.morningstar.com
3 hours ago

Baidu: Moat Downgraded to None from Wide; AI Segment Growth to Offset Search Decline In Long Run

Chinese users increasingly search within Little Red Book, social networking, short video, and AI chatbot apps. Peak daily active users during the Spring Festivals were 145 million for Doubao, 74 million for Qianwen, and 41 million for Yuanbao, according to Questmobile. Compared with Douyin, Alibaba, and Tencent, Baidu has a weaker ecosystem and fewer resources with which to compete in AI chatbots.
Marketing tech
Marketing tech
fromExchangewire
4 hours ago

MarkApp Ranked Among Europe's Fastest Growing Companies in The Financial Times FT1000 2026 - ExchangeWire.com

MarkApp ranked 2nd in IT & Software and 11th overall in FT1000: Europe's Fastest-Growing Companies 2026, demonstrating exceptional revenue growth through privacy-first programmatic advertising technology.
fromThedrum
13 hours ago

James Bennett joins Receptional to launch "must-have" digital services for sports betting and iGaming brands

James has built an extensive network of knowledge and contacts across the global sports betting and iGaming industry. In his new role, James will bolster Receptional's digital marketing services for sports betting and iGaming firms, with a focus on digital PR, brand and creative strategy, and paid and social media for B2B companies in the sector.
Marketing tech
Marketing tech
fromReadWrite
3 hours ago

Underdog buys CFTC Aristotle exchanges for prediction markets

Underdog acquired two CFTC-regulated exchange entities to operate its own federally compliant prediction market platform for sports and event-based contracts.
Marketing tech
fromTNW | Business
1 week ago

Nobel Recruitment acquires Berlin's ARRtist

Nobel Recruitment acquires Berlin-based ARRtist to expand beyond executive search into community building and ecosystem development for European tech companies.
Marketing tech
fromExchangewire
6 hours ago

Azerion Promotes Roxanne Harley to VP Strategy & Growth

Roxanne Harley promoted to VP strategy and growth at Azerion to integrate advertising disciplines, data, and technologies for more effective client campaigns.
fromExchangewire
2 hours ago

VIOOH Partners with OUTFRONT to Add Expansive US Inventory to its Global Programmatic Platform

Partnering with OUTFRONT is a step change for our US offering. By bringing a quarter of the US DOOH market onto the VIOOH platform, we're giving even more media buyers unprecedented access to premium inventory at scale. The combination of roadside, transit and urban environments means brands can build truly comprehensive campaigns on the VIOOH platform that follow consumers throughout their day, from morning commute to evening leisure.
Marketing tech
Marketing tech
fromPCMAG
1 hour ago

T-Mobile to Rein in Starlink Mobile Marketing Claims After Losing Appeal

T-Mobile must modify Starlink Mobile advertising after regulators determined coverage claims were misleading and overstated satellite service capabilities.
Marketing tech
fromDigiday
14 hours ago

Media Buying Briefing: Overheard at DMBS Spring 2026: AI from the top to the bottom of agencies

Media agencies struggle to integrate AI into workflows due to leadership misunderstanding AI capabilities, lack of user adoption despite powerful tools, and disconnected creative and media planning teams.
Marketing tech
fromMarTech
5 hours ago

How B2B marketers can prepare for AI agents that do the buying | MarTech

B2B vendors must optimize machine-readable structured data and technical documentation to remain discoverable by autonomous AI agents that will increasingly influence product research and purchasing decisions.
fromMarTech
5 hours ago

AI speeds up CX, but alignment still decides success | MarTech

AI now promises better judgment at scale. Each step has delivered progress. Yet most CX failures haven't stemmed from a lack of tools or technology. They usually result from fragmented incentives, unclear definitions of customer value and inconsistent execution across teams.
Marketing tech
fromDigiday
14 hours ago

'Brand safety is moving from fear to curiosity': Zefr's Raddon on content-level accreditation - and what it exposes about the industry

The threat is no longer a discrete piece of bad content that a keyword list or a domain block can catch. Its volume - hundreds of millions of posts a day, a growing share of them generated or manipulated by tools that didn't exist two years ago, uploaded across every major platform faster than any human review process can follow.
Marketing tech
Marketing tech
fromPractical Ecommerce
1 day ago

The AI Attribution Blind Spot

AI assistants are becoming a primary product discovery channel, creating an attribution blind spot where retailers cannot measure AI's influence on purchases.
Marketing tech
fromThe Motley Fool
21 hours ago

3 Things The Trade Desk Must Prove in 2026 | The Motley Fool

The Trade Desk must prove Kokai delivers sustained performance gains and structural advantages against competitors in 2026 after facing intensified competition and execution challenges in 2025.
Marketing tech
fromThedrum
20 hours ago

Jun Group Releases Audience Explorer, Empowering Advertisers With Deeper Audience Insights

Jun Group launched Audience Explorer, a measurement tool providing advertisers 360-degree audience insights including behaviors, interests, and shopping habits while maintaining privacy standards.
#conversational-advertising
fromThedrum
23 hours ago
Marketing tech

Cavai announces partnership with Azerion Italy as it continues on steep growth trajectory

fromThedrum
23 hours ago
Marketing tech

Cavai announces partnership with Azerion Italy as it continues on steep growth trajectory

Marketing tech
fromAol
21 hours ago

3 Things The Trade Desk Must Prove in 2026

The Trade Desk must prove Kokai delivers consistent, measurable performance gains across verticals to establish a durable competitive advantage in an increasingly competitive advertising landscape.
Marketing tech
fromForbes
2 days ago

2026 Marketing Trends: Why CMOs Are Shifting From Campaigns To AI-Powered Systems

Marketing in 2026 requires fundamental operational overhaul from campaign management to AI-powered system design, replacing bloated legacy processes with intelligent, adaptive systems.
fromYcombinator
2 days ago
Marketing tech

Should AI web agents skip sponsored/ad results by default? | Hacker News

AI agents clicking paid advertisements during automated web research generate costs for advertisers without purchase intent, potentially distorting the ad-funded web ecosystem at scale.
Marketing tech
fromThedrum
2 days ago

Ocean Outdoor UK and Admix join forces to take brands into the metaverse

Admix and Ocean Outdoor partner to create NFT replicas of UK digital billboards in virtual worlds, enabling brands to advertise simultaneously across physical and metaverse locations.
fromwww.thedrum.com
1 day ago

Adverty Continues Rapid Expansion With Appointment Of Chief Financial Officer

I am excited to get stuck into my new role in such an innovative and fast-growing media company. Adverty provides unique ad formats, and its potential is huge - despite a challenging trading environment as we start the new year. Adverty is genuinely setting a new standard for generating revenue and we anticipate many high-value deals and strategic long-term partnerships in the pipeline.
Marketing tech
Marketing tech
fromThe Motley Fool
1 day ago

Why The Trade Desk Stock Plunged 67% in 1 Year | The Motley Fool

The Trade Desk's 67.7% stock decline in 2025 resulted from shattered investor expectations and intensified competition, not fundamental business collapse, as revenue growth remained strong and customer retention exceeded 95%.
#netflix-advertising
Marketing tech
fromwww.marketingdive.com
3 days ago

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Netflix expands ad-targeting capabilities through partnerships with Amazon and Yahoo, introducing audience data integration and a Conversion API tool to enhance advertising precision and full-funnel marketing effectiveness.
Marketing tech
fromAdExchanger
4 days ago

Netflix Embraces The CAPI Trend; Can AI Save The News? | AdExchanger

Netflix launched a conversion API to help advertisers track ad performance and justify streaming TV ad investments, joining other platforms in providing measurement capabilities.
Marketing tech
fromwww.marketingdive.com
3 days ago

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Netflix expands ad-targeting capabilities through partnerships with Amazon and Yahoo, introducing audience data integration and a Conversion API tool to enhance advertising precision and full-funnel marketing effectiveness.
Marketing tech
fromAdExchanger
4 days ago

Netflix Embraces The CAPI Trend; Can AI Save The News? | AdExchanger

Netflix launched a conversion API to help advertisers track ad performance and justify streaming TV ad investments, joining other platforms in providing measurement capabilities.
Marketing tech
fromThe Motley Fool
3 days ago

Wall Street Thinks AppLovin Stock Is a Buy. Here's Why I Don't. | The Motley Fool

AppLovin's spectacular growth and margins mask dependency on mobile tracking and attribution systems controlled by Apple and Google, making its business vulnerable to privacy policy changes beyond its control.
Marketing tech
fromAdExchanger
2 days ago

YouTube Americas Leader Tara Walpert Levy Says Measurement Proves Creators Do TV Ads Best | AdExchanger

YouTube has expanded from desktop and mobile dominance to become a major television platform, with advertisers now recognizing its ecosystem depth and documented ROI.
Marketing tech
fromSearch Engine Roundtable
3 days ago

Google Ads Customer Match Data Uploads Changes Coming

Google is migrating Customer Match uploads from the Google Ads API to the Data Manager API, effective April 1, 2026, requiring developers to update their integration endpoints.
Marketing tech
fromComputerworld
3 days ago

Targeted advertising is also targeting malware

Malvertising has become the primary malware delivery vector globally, surpassing email and direct hacks, with AI enabling rapid distribution of adaptive malware across publishers.
Marketing tech
fromAdExchanger
3 days ago

Inside Life360's Plan To Build An Ad Platform On Top Of Nativo | AdExchanger

Life360 is building a comprehensive ad tech platform by combining location-based targeting capabilities with native ad delivery infrastructure to reach 95% of US ad-eligible adults while maintaining family-safe privacy standards.
Marketing tech
fromwww.cnbc.com
3 days ago

Buy Netflix as ads, pricing power and generative AI drive growth, says CFRA

Netflix's advertising expansion, pricing power, and international growth position it for significant revenue acceleration, with advertising potentially contributing $1.5B-$3.0B in 2026.
fromThedrum
2 days ago

Funky Pigeon and Mollie feature among new client wins for digital agency Impression

These are incredibly exciting wins for our agency and our team. We're delighted to be working alongside such a strong lineup of market-leading brands and we're looking forward to seeing what we can achieve together. In 2021, we have focused on continuing to build our reputation as the strategic agency partner that drives meaningful growth for our clients.
Marketing tech
fromExchangewire
3 days ago

digitalAudience Accelerates UK Expansion with Local Leadership

I'm excited to join digitalAudience to help UK publishers and brands unlock first-party value in a privacy-respecting way, smarter match rates, stronger advertiser - publisher partnerships and better outcomes for users and businesses.
Marketing tech
Marketing tech
fromDigiday
3 days ago

The Future of Marketing Briefing: Epsilon's quiet bet against the LLM goldrush

Effective advertising requires a specialized ecosystem of multiple AI models working together, not a single dominant model, as demonstrated by Epsilon's 15-model stack processing 800 billion daily bid requests.
Marketing tech
fromDigiday
3 days ago

As brands respond to AI search, walls crumble between paid and organic

Marketing agencies are integrating paid search and SEO teams to develop unified strategies addressing zero-click search and Google's AI-powered Overviews feature.
fromMarTech
3 days ago

Why most marketers are still only experimenting with AI | MarTech

According to the report, more than 80% of marketers say they feel pressure to introduce AI into their workflows. Yet only 6% say AI is fully embedded in their day-to-day operations. Most teams remain in the experimentation phase rather than using AI as part of core marketing processes.
Marketing tech
Marketing tech
fromDigiday
3 days ago

The Rundown: Ad tech's performance in 2025 was overshadowed by AI concerns and Big Tech

Ad tech companies reported 17.4% average revenue growth in 2025, with sector-wide revenue-weighted growth of 26.6%, though stock prices declined amid AI and Big Tech concerns.
Marketing tech
fromThe Drum
3 days ago

Innovation Insider: Uber's global head of advertising Kristi Argyilan on media innovation & the future of mobility

Uber's advertising leader discusses rapid growth of Uber Advertising, new ad formats, and how retail media strategies are transforming the platform's value proposition in the media ecosystem.
Marketing tech
fromwww.marketingdive.com
3 days ago

Influencer pay lacks transparency: Here's what the numbers say

U.S. creator economy ad spend reaches $43.9 billion in 2026, with marketers increasingly viewing influencer marketing as essential for reaching Gen Z, Gen Alpha, and millennials across social media platforms.
Marketing tech
fromForbes
3 days ago

Building Search Credibility In An AI-Driven World

Search credibility now requires genuine expertise and proprietary insights rather than keyword optimization, as AI-mediated responses shift focus from algorithmic visibility to authoritative content.
Marketing tech
fromwww.morningstar.com
3 days ago

Trade Desk: Downgrading Moat to None on Increasing Competitive Intensity Despite OpenAI Report

Trade Desk's economic moat is eliminated due to structural disadvantages in ad tech, where value shifts to vertically integrated platforms owning data and auction mechanics rather than thin interfaces.
Marketing tech
fromBon Appetit
2 days ago

The Burger CEOs Are Beefing

Modern food and entertainment marketing has become increasingly absurd, featuring unconventional stunts like A24 wedding chapels, Brat credit cards, and protein bar vibrators, exemplified by McDonald's CEO's awkward burger promotion that sparked competitive CEO burger-eating responses.
Marketing tech
fromPractical Ecommerce
4 days ago

Seller Central AI Remakes Data Analysis

Amazon's new AI canvas feature in Seller Central enables merchants to explore performance data through conversational interfaces and visual workspaces instead of static reports.
Marketing tech
fromHubspot
in 1 month

AI and SEO: What AI means for the future of SEO [Expert Tips & Interview]

AI is fundamentally transforming SEO by changing consumer search behavior, forcing search engines to adopt AI features, and requiring marketers to develop new optimization strategies while leveraging AI tools.
Marketing tech
fromMarTech
4 days ago

Showing up in the age of AI search | MarTech

Organic traffic is shifting to AI overviews and multiple platforms; brands must optimize for AI systems and expand visibility beyond Google through strategic content clarity and presence across discovery channels.
Marketing tech
fromInfoQ
4 days ago

Cloudflare Debuts Markdown for Agents and Content Signals to Guide AI Crawlers

Cloudflare introduced Markdown for Agents to reduce token consumption for AI crawlers and proposed Content Signals mechanism allowing publishers to declare content usage permissions for AI training, search indexing, and inference.
Marketing tech
fromDigiday
4 days ago

'Not a big part of the work': Meta's LLM bet has yet to touch its core ads business

Meta's CFO confirmed the company is not yet using large language models for its core ranking and recommendation systems, though this represents a future strategic priority.
#chatgpt-apps-sdk
Marketing tech
fromAol
4 days ago

ChatGPT apps are here: What OpenAI's new apps SDK means for marketers and developers

OpenAI launched ChatGPT Apps and Apps SDK, enabling developers to build third-party applications accessible within ChatGPT's 800 million user base, with early partners like Booking.com, Canva, and Spotify already live.
fromAol
4 days ago
Marketing tech

ChatGPT apps are here: What OpenAI's new apps SDK means for marketers and developers

Marketing tech
fromAol
4 days ago

ChatGPT apps are here: What OpenAI's new apps SDK means for marketers and developers

OpenAI launched ChatGPT Apps and Apps SDK, enabling developers to build third-party applications accessible within ChatGPT's 800 million user base, with early partners like Booking.com, Canva, and Spotify already live.
fromAol
4 days ago
Marketing tech

ChatGPT apps are here: What OpenAI's new apps SDK means for marketers and developers

Marketing tech
fromwww.marketingdive.com
5 days ago

CMOs face risks locking brands into agency AI platforms: Gartner

Agencies are investing heavily in proprietary AI platforms, but half will become obsolete by 2029 as open-source hyperscaler solutions dominate enterprise AI deployments.
Marketing tech
fromDigiday
4 days ago

Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming

A surge of GEO vendors promise to optimize publisher content for AI search visibility, but industry skepticism grows as many lack genuine expertise and offer questionable strategies.
Marketing tech
fromExchangewire
4 days ago

Digest: Amazon Eyes Role in Chatbot Ad Sales; News Corp Lands $50m AI Deal with Meta; 85% of Europeans Use Ad-Supported Streaming

Amazon explores chatbot advertising services, News Corp secures $50m AI deal with Meta, and 85% of Europeans embrace ad-supported streaming platforms.
Marketing tech
fromAdExchanger
4 days ago

Sallie Has An Ad Business And Meta Is Declining Credit Cards | AdExchanger

Meta eliminates credit card payments for advertisers, requiring invoice-based payments to combat fraud, while Sallie Mae launches Backpack Media, a retail media network leveraging student financial data for targeted advertising.
Marketing tech
fromAmazon Web Services
4 days ago

Building intelligent media supply chain automation using Amazon Bedrock AgentCore | Amazon Web Services

Vision-based generative AI reduces video metadata generation costs while improving accuracy, and AI agents enable dynamic adaptation to complex, non-linear media supply chain workflows across multiple distribution channels.
Marketing tech
fromMarTech
4 days ago

Turn ChatGPT into your on-demand GTM consultant | MarTech

AI-powered consulting frameworks can provide strategic GTM diagnostics and revenue architecture analysis at a fraction of traditional consulting costs, enabling teams to identify optimization opportunities before implementing tactics.
#retail-technology-investment
Marketing tech
fromDigiday
4 days ago

Target looks to e-commerce, advertising investments to help grow the business

Target prioritizes technology investments in retail media network Roundel and Target+ marketplace to restore operating margins to pre-pandemic 6% levels by 2026.
Marketing tech
fromModern Retail
5 days ago

E-commerce, advertising will be key to Target's turnaround

Target prioritizes technology investments in retail media network Roundel and Target+ marketplace to restore operating margins to pre-pandemic 6% levels by 2026.
Marketing tech
fromDigiday
4 days ago

Target looks to e-commerce, advertising investments to help grow the business

Target prioritizes technology investments in retail media network Roundel and Target+ marketplace to restore operating margins to pre-pandemic 6% levels by 2026.
Marketing tech
fromModern Retail
5 days ago

E-commerce, advertising will be key to Target's turnaround

Target prioritizes technology investments in retail media network Roundel and Target+ marketplace to restore operating margins to pre-pandemic 6% levels by 2026.
Marketing tech
fromThe Motley Fool
3 days ago

The Trade Desk Just Jumped 18%. Is It a Buy? | The Motley Fool

The Trade Desk stock surged 18.4% on reports of potential partnership talks with OpenAI to sell ads on ChatGPT, though the company needs broader business improvements beyond this deal to reverse its decline.
Marketing tech
fromPR Daily
5 days ago

Turning sentiment into a strategy - PR Daily

PR teams must move beyond basic positive/negative sentiment analysis to track deeper emotions like joy, anger, fear, and trust, which directly predict business outcomes including purchase intent, customer churn, and crisis velocity.
Marketing tech
fromDigiday
4 days ago

Yahoo pauses IAB membership amid a series of quiet cost-saving measures

Yahoo is withdrawing from IAB boards globally and suspending its membership as part of cost-saving measures, signaling potential strategic shifts under Apollo Global Management's ownership.
Marketing tech
fromExchangewire
4 days ago

Lumen Launches New Attention Measurement Solution for Advertisers with Netflix

Lumen Research and Netflix partnered to provide advertisers with attention measurement across Netflix's ad-supported streaming platforms in five European countries.
Marketing tech
fromExchangewire
4 days ago

EXTE Joins Forces with HUMAN Security to Protect Ad Inventory Quality & Integrity

EXTE integrated HUMAN Security's MediaGuard fraud detection solution to validate ad inventory, reduce invalid traffic and bot activity, and ensure only quality placements reach buyers.
Marketing tech
from24/7 Wall St.
3 days ago

The Trade Desk Is Up 23.7% and the Debate Is Just Starting

The Trade Desk CEO Jeff Green invested $148 million in company shares, sparking debate about whether insider buying signals opportunity or desperation amid structural competitive challenges.
fromThe Motley Fool
3 days ago

This Fund Built a Nearly $40 Million Stake in Magnite Stock as Shares Plunged 25% Last Quarter | The Motley Fool

Ophir Asset Management reported acquiring 2,384,187 shares of Magnite during the fourth quarter. The firm had no prior position in Magnite; the quarter-end value of the new stake stood at $38.70 million, reflecting both the purchase and stock price changes within the period.
Marketing tech
Marketing tech
fromSearch Engine Roundtable
4 days ago

Google Testing AI Mode Recipe Widget That Sucks Searchers Into AI Frankenstein Recipes

Google is testing an AI Mode widget in search results that redirects users to AI-generated recipes containing errors, unauthorized content usage, and improper citations.
fromTelecompetitor
3 days ago

Optimum offers five-year lock on $25 per month fiber service

With 25 for 5, we're redefining what customers should expect from an internet provider. People want fast internet they can rely on, without surprises. This offer delivers Optimum Fiber Internet at $25 a month - no gimmicks, no short‑term promo - just reliable, high‑speed fiber internet locked in for five years.
Marketing tech
Marketing tech
fromMarTech
4 days ago

The 5 trends reshaping identity resolution in 2026 | MarTech

Identity resolution platforms have become foundational marketing infrastructure as 54% of mobile and 36% of desktop impressions lack identifiers, making data clean rooms essential for secure cross-channel customer data collaboration.
fromRetail Brew
3 days ago

All about attention with GSTV's Sean Mccaffrey

We're underestimating the fluidity and opportunity between physical and digital consumer behavior in marketing. Marketers and their associated media spend still obsess a little too much on things like digital metrics, social metrics, viewership, etc. We forget that as consumers, we bought it, we watched it, we listened to it, we viewed it—that's a very fluid experience through the digital and physical world.
Marketing tech
fromExchangewire
4 days ago

The Wires 2026: What Makes an Award-Winning Entry?

What truly elevates an award‑winning campaign or product launch for me is the seamless integration of consumer‑centric insight, bold and thoughtful creative, and clearly defined objectives that drive long‑term brand equity - whether that's through converting at the most critical moments or bringing new shoppers into the category.
Marketing tech
Marketing tech
fromAxios
4 days ago

AI ad tech company Moloco hires Maggie Mitchell to lead communications

Mitchell joins Moloco as head of communications, reporting to the CMO, to lead global executive, internal, and external communications efforts while building out the communications team.
Marketing tech
fromExchangewire
4 days ago

Thrad Joins AgenticAdvertising.org as Founding Member

Thrad joins AgenticAdvertising.org as a founding member to establish open standards for AI advertising, positioning itself as a practitioner voice against proprietary walled gardens and advocating for a third path between OpenAI's paid model and Anthropic's ad-free approach.
Marketing tech
fromAdExchanger
4 days ago

Will The Trade Desk Right-Size Its Margins? | AdExchanger

The Trade Desk's complex, opaque fee structure—including bid-shading and OpenPath fees—reduces advertiser performance and should be simplified with lower, more transparent pricing to remain competitive.
Marketing tech
from24/7 Wall St.
4 days ago

Back From the Dead: The Trade Desk Soars as Hope Is Resurrected

The Trade Desk's stock surged 26% on reports that OpenAI is considering using its platform to sell ads, offering the struggling ad-tech company a potential revenue catalyst after losing 60% of its value.
Marketing tech
fromMarTech
5 days ago

How Gemini in Gmail changes inbox visibility for marketers | MarTech

Gemini integration into Gmail fundamentally changes inbox visibility mechanics, requiring email marketers to prioritize technical compliance, audience segmentation, and content quality to maintain deliverability and engagement.
Marketing tech
fromAdExchanger
5 days ago

Why Amazon Is Gaining Ground In CTV And The Trade Desk Is Losing Its Lead | AdExchanger

Amazon's advertising business is outpacing CTV market growth due to superior DSP capabilities, first-party data advantages, and direct inventory partnerships, while The Trade Desk faces scrutiny over margin-based revenue models and algorithmic bias.
Marketing tech
fromAdExchanger
5 days ago

Amazon Audiences Are Coming To Netflix | AdExchanger

Amazon Ads will enable US media buyers to use Amazon Audiences for Netflix campaign targeting through its DSP starting next quarter, leveraging commerce data to demonstrate streaming performance and conversion outcomes.
Marketing tech
fromExchangewire
5 days ago

Aly Nurmohammed on Why AI Favours Premium Publishers

AI shifts publishing from search-driven discovery to an answer economy, forcing premium publishers to compete on trust and loyalty rather than traffic volume.
Marketing tech
fromwww.housingwire.com
4 days ago

PulteGroup partners with SitecoreAI to bolster its marketing strategy

PulteGroup adopted SitecoreAI to centralize marketing content, personalize customer experiences, and create consistent digital interactions across all homebuying channels.
Marketing tech
fromExchangewire
5 days ago

Vudoo Announces Partnership with PubMatic to Simplify Activation of Commerce-Enabled Advertising

Vudoo and PubMatic partnership enables shoppable ads across premium inventory, allowing consumers to purchase directly from ads while providing advertisers closed-loop measurement and conversion tracking.
Marketing tech
fromDigiday
5 days ago

Omnicom Media North America CEO Ralph Pardo on integration and disintermediation

Omnicom is integrating IPG agencies and Acxiom while maintaining separate brand identities, prioritizing speed despite cultural integration challenges and the need to preserve agency specialization and client relationships.
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