Marketing tech

Marketing tech

Interesting that in “Ask Gemini” side panel in Chrome users can mark each citation URL as helpful or not helpful cool but not cool given it's “Helpful” word which of course haven't proven to be right PR strategy for Google, Gagan Ghotra on X

The Federal Trade Commission has now issued nearly 100 warning letters to dealerships over what it describes as potentially illegal advertising and pricing behavior.

The U.S. Federal Trade Commission fined Cox Media Group and two other companies for falsely claiming they could use AI to target ads based on conversations consumers had near their smart devices, the agency said on Thursday.

Sounder.AI changes that by analyzing spoken content across podcast inventory and surfacing pre-bid contextual signals directly inside The Trade Desk's buying interface.

IAB Europe has announced the opening of a public feedback period for carbon.json, a proposed specification designed to enable voluntary, machine-readable disclosure of emissions intensity data by digital advertising systems. Developed through IAB Europe's Methodology & Framework Working Group, with input from ad tech companies and sustainability vendors, and in close partnership with Ad Net Zero throughout the development process, carbon.json aims to improve the accuracy and consistency of emissions estimates across the digital advertising supply chain.