Marketing tech

[ follow ]
Forbes
1 day ago
Marketing tech

Why Media Shouldn't Drive Your Creative Process

A strategic, long-term marketing plan is crucial, balancing media commitments with creativity-driven flexibility. [ more ]
The Drum
1 day ago
Marketing tech

These are the adtech trends set to dominate Cannes Lions 2024

The advertising landscape is shifting towards privacy-compliant data, AI utilization, and a new era of media choice such as CTV. [ more ]
PCMag UK
1 day ago
Marketing tech

YouTube Tries a New, Harder-to-Bypass Method for Stopping Ad Blockers

YouTube is testing server-side ad injection to combat ad blockers by seamlessly incorporating ads into videos, bypassing traditional ad blocking methods. [ more ]
The Motley Fool
20 hours ago
Marketing tech

Is This Trillion-Dollar Company About to Join Nvidia in the Stock-Split Club? | The Motley Fool

Stock splits can make shares more accessible to investors and employees while not altering company fundamentals. [ more ]
AdExchanger
1 day ago
Marketing tech

Nope, We Haven't Hit Peak Retail Media Yet | AdExchanger

New retail media entrants continuously emerging in response to Amazon's ad business growth. [ more ]
Exchangewire
1 day ago
Marketing tech

The Stack: Ad Networks on the Rise; UK Ad Spend to Grow 4.9%

Ad networks expanding rapidly with Google TV and Costco entering the ad business.
Meta faces EU complaints over data privacy issues, potentially violating EU regulations.
UK ad spend expected to grow by 4.9%, with worldwide expenditure set to increase by 7.8%. [ more ]
PCMAG
1 day ago
Marketing tech

YouTube Tries a New, Harder-to-Bypass Method for Stopping Ad Blockers

YouTube is testing server-side ad injection to combat ad blockers. [ more ]
CityAM
1 day ago
Marketing tech

Temu targets trademarked brands such as Dyson and Zara on Google and Bing

Companies like Temu are bidding on trademarks to promote their products, even if unrelated to the targeted brands. [ more ]
Adweek
1 day ago
Marketing tech

Longtime Ad Executive David Lawenda to Exit Paramount

Paramount is experiencing significant turnover in its ad sales leadership, with long-term executives departing amid company changes. [ more ]
Fast Company
1 day ago
Marketing tech

Gen Z and Millennials have very different ideas about what makes a brand 'trustworthy'

Different generations trust different brands, with Band-Aid, UPS, and Google being top contenders, showing variations in brand trust across age groups. [ more ]
TechRadar
2 days ago
Marketing tech

YouTube could soon make it impossible to use ad blockers on its videos - here's how

YouTube is experimenting with server-side ad injection, which could render ad blockers ineffective. [ more ]
EMARKETER
1 day ago
Marketing tech

Traditional search will draw the largest amount of US ad dollars in 2024

Traditional search ad spending to lead US ad dollars at $90.73 billion in 2024.
Advertisers will spend more on social networks than traditional search by 2026. [ more ]
Marketing Dive
2 days ago
Marketing tech

Disney deepens CTV strategy with new shoppable formats, 'advergaming'

Disney introduces new ad formats like advergaming and sync, leveraging QR codes and graphics to enhance CTV advertising. [ more ]
Mashable ME
2 days ago
Marketing tech

YouTube is making it even harder to block ads

YouTube is testing server-side ad injection to thwart ad blockers like SponsorBlock, causing concern for their effectiveness. [ more ]
AdExchanger
3 days ago
Marketing tech

Navigating New Brand Safety Complexities: A Digital Marketer's Perspective | AdExchanger

Digital advertising industry faces trust issues due to scandals, leading to self-reflection among professionals. [ more ]
Amazon Web Services
1 day ago
Marketing tech

Advertising Week Europe 2024: Navigating the new media landscape | Amazon Web Services

M&E companies face challenges in navigating the complex media landscape and are focusing on data-driven advertising and monetizing content. [ more ]
Digiday
1 day ago
Marketing tech

The Trade Desk and Yahoo are locked in a trading dispute with a looming deadline

A dispute between The Trade Desk and Yahoo may result in The Trade Desk cutting advertisers' access to Yahoo's video content. [ more ]
Exchangewire
1 day ago
Marketing tech

Teads Unveils Creative Consortium Built to Incubate Innovation to Bolster Results for Advertisers

Teads formed Creative Consortium to enhance creative services for advertisers. [ more ]
Tech Times
1 day ago
Marketing tech

Uber Partners With T-Mobile to Expand JourneyTV Offering to 50,000 US Vehicles

Exclusive partnership between Uber's advertising division, T-Mobile Advertising Solutions, and Octopus Interactive to expand JourneyTV in over 50,000 vehicles in the United States. [ more ]
#advertisers
Digiday
2 days ago
Marketing tech

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Advertisers are taking a pragmatic approach to asking major platforms like Google and YouTube to commit to proposed standards for transparency in ad auctions. [ more ]
Exchangewire
3 days ago
Marketing tech

Connatix's Jenn Chen on the Cookieless Future: "Start testing solutions now" - ExchangeWire.com

Advertisers and publishers need to prepare for the cookieless future by testing and diversifying their strategies now to ensure stable revenue streams. [ more ]
Digiday
2 days ago
Marketing tech

Advertisers once again try to crack open the secret sauce of platforms, this time with a savvier touch

Advertisers are taking a pragmatic approach to asking major platforms like Google and YouTube to commit to proposed standards for transparency in ad auctions. [ more ]
Exchangewire
3 days ago
Marketing tech

Connatix's Jenn Chen on the Cookieless Future: "Start testing solutions now" - ExchangeWire.com

Advertisers and publishers need to prepare for the cookieless future by testing and diversifying their strategies now to ensure stable revenue streams. [ more ]
moreadvertisers
Adweek
1 day ago
Marketing tech

How Target's Roundel Is Planning for the Future

Retail media networks are a significant revenue growth opportunity for retailers, providing higher margin revenue and enhancing the overall guest experience. [ more ]
ReadWrite
1 day ago
Marketing tech

YouTube is trying new ways to stop adblockers

YouTube is experimenting with server-side ad injection (SSAI) to combat adblocker usage. [ more ]
The Motley Fool
1 day ago
Marketing tech

3 Artificial Intelligence (AI) Stocks That Could Go Parabolic | The Motley Fool

Smaller niche AI-driven companies like The Trade Desk, Lemonade, and Pagaya Technologies are disrupting traditional industries. [ more ]
#ad-tech
AdExchanger
3 days ago
Marketing tech

Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground | AdExchanger

SSPs must differentiate or consolidate to avoid being cut by buyers looking to work with fewer intermediaries. [ more ]
The Drum
3 days ago
Marketing tech

What does the the Privacy Sandbox delay mean for ad tech?

Google's third-party cookie deprecation delay is primarily due to financial reasons rather than technological or industry acceptance issues. [ more ]
AdExchanger
3 days ago
Marketing tech

Roku Will Pass More Data In The Bidstream | AdExchanger

Roku Exchange aims to bridge gap between ad supply and demand, offering programmatic buyers similar data as direct buyers. [ more ]
AdExchanger
3 days ago
Marketing tech

Equativ Acquires Sharethrough; Programmatic: The Next TV Currency Battleground | AdExchanger

SSPs must differentiate or consolidate to avoid being cut by buyers looking to work with fewer intermediaries. [ more ]
The Drum
3 days ago
Marketing tech

What does the the Privacy Sandbox delay mean for ad tech?

Google's third-party cookie deprecation delay is primarily due to financial reasons rather than technological or industry acceptance issues. [ more ]
AdExchanger
3 days ago
Marketing tech

Roku Will Pass More Data In The Bidstream | AdExchanger

Roku Exchange aims to bridge gap between ad supply and demand, offering programmatic buyers similar data as direct buyers. [ more ]
moread-tech
AdExchanger
2 days ago
Marketing tech

Political Buyers Discover CTV; Mars Wrigley Chews On A Digital Ad Strategy | AdExchanger

Digital video, particularly CTV, is gaining ground fast in political advertising, receiving 37% of the political video ad budgets in 2021 compared to 27% in 2020. [ more ]
AdExchanger
2 days ago
Marketing tech

What Advertisers Miss In Their Quest To Reach Hispanic Audiences | AdExchanger

DEI budgets for diverse audiences decreased since 2020, ignoring the growing US Hispanic market and its bilingual segment. [ more ]
AdExchanger
3 days ago
Marketing tech

Why It Matters That Google Merchant Center Is Ditching The Word "Feed" | AdExchanger

Google Merchant Center replaced the term 'Feeds' with 'data sources', signifying a shift towards valuing its own data collection over information provided by accounts. [ more ]
Digiday
2 days ago
Marketing tech

Why Euro 2024 is 'a big step change' for the areas advertisers will rely on

Marketers utilize Euro 2020 to boost brand consideration and purchase intent through connecting with sporting narratives. [ more ]
Exchangewire
1 day ago
Marketing tech

59A Launches Unified Shopper Media & the 59A Shopper Index

Unified Shopper Media by 59A breaks down retailer bias to provide brands with precise growth opportunities. [ more ]
AdExchanger
1 day ago
Marketing tech

Comprehensive Supply Access: How Marketers Can Efficiently Reach Their Audience | AdExchanger

Access to exclusive and complementary ad supply is vital for transparent reach and outcome-driven marketing. [ more ]
AdExchanger
2 days ago
Marketing tech

TransUnion And Ally Bank Pilot The Notion Of A Movable Middle Audience | AdExchanger

Targeting the 'movable middles' - non-loyal category buyers - can lead to higher brand sentiment and product adoption. [ more ]
#advertising-industry
Exchangewire
2 days ago
Marketing tech

BeReal Acquired for 500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table

BeReal acquired for €500m by Voodoo, plans to launch paid advertising for profitability.
Global ad spend to increase by 7.8% with growth in digital, retail media, AI, and CTV.
Paramount and Skydance merger negotiations broke down due to disagreements on terms. [ more ]
Digiday
3 days ago
Marketing tech

Overheard at The IAB Tech Lab Summit

Participants at the IAB Tech Lab summit highlighted challenges in the advertising industry and the need for new solutions. [ more ]
Exchangewire
2 days ago
Marketing tech

Advertising Industry Financials H1 2024

Overall positive H1 stock performance in media supply chain with tech providers and agencies seeing revenue growth while publishers face challenges. [ more ]
Exchangewire
2 days ago
Marketing tech

BeReal Acquired for 500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table

BeReal acquired for €500m by Voodoo, plans to launch paid advertising for profitability.
Global ad spend to increase by 7.8% with growth in digital, retail media, AI, and CTV.
Paramount and Skydance merger negotiations broke down due to disagreements on terms. [ more ]
Digiday
3 days ago
Marketing tech

Overheard at The IAB Tech Lab Summit

Participants at the IAB Tech Lab summit highlighted challenges in the advertising industry and the need for new solutions. [ more ]
Exchangewire
2 days ago
Marketing tech

Advertising Industry Financials H1 2024

Overall positive H1 stock performance in media supply chain with tech providers and agencies seeing revenue growth while publishers face challenges. [ more ]
moreadvertising-industry
EMARKETER
2 days ago
Marketing tech

Brand deals drive creator income, but the breakdown is changing

Sponsored content is a significant source of revenue for creators, driving the creator economy and increasing annually. [ more ]
Axios
2 days ago
Marketing tech

Most consumers boycott brands based on where products are made

Consumers globally influenced by politics on brand choices. [ more ]
Adweek
2 days ago
Marketing tech

Creative 100: Honoring the Most Innovative Talent Across Advertising, TV, Visual Art and More

Great creativity is born from facing challenges. [ more ]
TipRanks Financial
2 days ago
Marketing tech

Stifel Nicolaus Sticks to Their Hold Rating for Perion Network (PERI) - TipRanks.com

Stifel Nicolaus analyst maintained Hold rating on Perion Network with $10.00 target price. [ more ]
Digiday
3 days ago
Marketing tech

While Meta, X step back from publishers, TikTok sees them as an opportunity

TikTok could offer a financial boost to publishers in need. [ more ]
9to5Google
3 days ago
Marketing tech

YouTube looks to be testing server-side ad injection to counter ad blockers

YouTube is testing server-side ad injection to combat ad blockers, integrating ads into videos to prevent interception. [ more ]
Tech Times
3 days ago
Marketing tech

YouTube to Integrate Ads into Video Streams to Counter Ad Blocker, Server-Side Ad Injection Coming

YouTube integrates ads into videos using server-side ad injections to combat ad blockers. [ more ]
Lifehacker
2 days ago
Marketing tech

YouTube Is Experimenting With a Way to Kill Ad Blockers for Good

YouTube is experimenting with server-side ad injection, adding ads directly to video streams to combat ad blockers. [ more ]
Bevindustry
3 days ago
Marketing tech

As July 4 approaches, beer manufacturers prep for holiday sales

Consumers spent $15.8 billion on the Fourth of July, with $9.5 billion on food and $4.02 billion on alcohol, mainly beer. Beer brands see competition amidst inflation. [ more ]
Mashable
2 days ago
Marketing tech

YouTube is making it even harder to block ads

YouTube testing server-side ad injection to counter ad blockers. [ more ]
AdExchanger
2 days ago
Marketing tech

PilotDesk's New President Dishes On Its Strategy In Ad Ops | AdExchanger

PilotDesk, an ad ops automation startup founded by the same team that launched the SpringServe ad server, has named its first president.
AdExchanger
2 days ago
Marketing tech

Comic: Data Breaching In Cannes | AdExchanger

It's that time of year again.
See you in Cannes!
(This classic comic first ran in June 2015.)
Modern Retail
2 days ago
Marketing tech

Amazon Briefing: As competition grows, sellers invest heavy -- and early -- in Prime Day advertising

Brands are gearing up early for Amazon Prime Day, utilizing new tools and channels to increase sales and overcome challenges. [ more ]
Marketing Dive
1 day ago
Marketing tech

Albertsons aims to remove silos as retail media, connected TV converge

An article from
The grocer's new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a unified platform.
Exchangewire
2 days ago
Marketing tech

Equativ & Sharethrough Merge to Form One of the Largest Global Independent Ad Platforms & Marketplaces

Equativ merges with Sharethrough to create one of the largest ad marketplaces, offering advanced video & CTV strategies and sustainable advertising solutions. [ more ]
Marketing Dive
3 days ago
Marketing tech

Uber expands Journey Ads to programmatic buyers across Rides app

Uber's advertising division enables programmatic buyers access to its Journey Ads solution via Google Ad Manager. [ more ]
#cannes-lions
Digiday
3 days ago
Marketing tech

Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes

40% of ad industry professionals plan to attend Cannes this year, focusing on meetings and dealmaking. [ more ]
Digiday
3 days ago
Marketing tech

Media Briefing: 2024 publishers' guide to selling at Cannes

Media companies are sending more sales teams to Cannes for face-to-face time with clients, making it a lucrative selling moment of the year. [ more ]
Digiday
3 days ago
Marketing tech

Research Briefing: Meetings and dealmaking are top of mind for execs headed to Cannes

40% of ad industry professionals plan to attend Cannes this year, focusing on meetings and dealmaking. [ more ]
Digiday
3 days ago
Marketing tech

Media Briefing: 2024 publishers' guide to selling at Cannes

Media companies are sending more sales teams to Cannes for face-to-face time with clients, making it a lucrative selling moment of the year. [ more ]
morecannes-lions
Modern Retail
2 days ago
Marketing tech

Research Preview: Expanding retail media networks

Retail media networks are a growing marketing channel with increased adoption by companies. [ more ]
Investor's Business Daily
2 days ago
Marketing tech

Meta's Revenue Boost From Temu Looks Durable, Analyst Says

Meta Platforms likely to benefit from continued ad spending by Chinese e-commerce retailers. [ more ]
Marketing Dive
3 days ago
Marketing tech

Oracle exits advertising business following revenue falloff

Oracle is exiting the advertising business due to significant revenue decline, providing opportunities for competitors in the evolving ad industry. [ more ]
beehiiv Blog
2 days ago
Marketing tech

How AI Fire earned $1000's in incremental revenue from the Ad Network

Businesses and creators benefit from newsletters in 2024 to engage with audiences and drive revenue. [ more ]
WWD
2 days ago
Marketing tech

Technology Platform Word on the Block Aims to Unlock the Full Power of the Creator Economy

Word on the Block simplifies influencer campaign execution, connecting brands with creators efficiently and effectively. [ more ]
Mashable SEA | Latest Entertainment & Trending
2 days ago
Marketing tech

YouTube is making it even harder to block ads

YouTube is testing server-side ad insertion to deter ad blocker extensions like SponsorBlock. [ more ]
Android Authority
2 days ago
Marketing tech

YouTube is breaking ad blockers again, and trials a viewing limitation

YouTube is experimenting with server-side ad injection to make it tougher for ad blockers to skip ads. [ more ]
Above the Law
2 days ago
Marketing tech

Thanks To Our Advertisers On ATL

We'd like to express gratitude to our fantastic sponsors here at Above the Law:
Social Media Today
3 days ago
Marketing tech

Pinterest Announces Expanded AI Ad Tools to Enhance Performance

Pinterest introduces Performance+ for automating ad campaigns, A.I.-powered background generation, and Promoted Pin collages for advertisers. [ more ]
MarTech
2 days ago
Marketing tech

Is the digital marketing grass really greener in walled gardens? | MarTech

Understanding benefits and limitations of big tech walled gardens like Google, Meta, and Amazon in digital advertising is crucial for crafting effective strategies. [ more ]
Digiday
2 days ago
Marketing tech

How brands are addressing the content landfill problem

Brands need to focus on activating and maximizing the use of all their creative assets to avoid wasting resources. [ more ]
Shopify
2 days ago
Marketing tech

Make Money on YouTube: Get Paid For Your Creative Videos (2024) - Shopify

YouTube creators earn money primarily through ad views, depending on factors like ad type, audience location, and engagement metrics. [ more ]
TipRanks Financial
2 days ago
Marketing tech

DoubleVerify Holdings (DV) Poised for Growth as Market Consolidates into Duopoly - TipRanks.com

Boone reiterated Buy rating on DV based on Oracle's exit and market shift, foreseeing increased market share and pricing power. [ more ]
Exchangewire
2 days ago
Marketing tech

Lumen Research Announces EMEA Partnership with IPG Mediabrands for Attention-First Advertising Solutions

Lumen Research partners with IPG Mediabrands in EMEA for cookieless attention solutions. [ more ]
Exchangewire
2 days ago
Marketing tech

Pixalate Introduces Supply Chain Object Post-Bid Verification & Pre-Bid Blocking Technology

Pixalate launched a Supply Chain Object (SCO) audit tool to help buyers prevent ad fraud and optimize supply paths. [ more ]
Exchangewire
2 days ago
Marketing tech

Opera Elevates Ad Quality & User Safety with GeoEdge

Quality ad partnerships like Opera Ads and GeoEdge prioritize user safety and maintain ad integrity. [ more ]
MarTech
2 days ago
Marketing tech

XR and AD-ID team up for better cross-platform ad experiences | MarTech

Adtech platform XR Extreme Reach and ad identification technology company AD-ID announced a new partnership to improve ad experiences through cross-platform identification of creative assets.
AdExchanger
3 days ago
Marketing tech

Advertisers Are Misinformed About The Ad Industry's Misinformation Problem | AdExchanger

Advertisers often unknowingly fund fake news sites, despite using ad tech vendors for protection. [ more ]
AdExchanger
3 days ago
Marketing tech

Qonsent Is Merging With A Blockchain Provider To Launch A Full-Stack Privacy Tech Startup | AdExchanger

Precise.ai merges Qonsent with blockchain-based data infrastructure. Redniss leads as CEO, aiming for an end-to-end privacy tech solution in evolving data industry. [ more ]
Exchangewire
3 days ago
Marketing tech

Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch

Apple partners with OpenAI to integrate ChatGPT into its operating systems, enhancing user experience and functionality. [ more ]
Grocery Dive
3 days ago
Marketing tech

Albertsons aims to make TV advertising less complex

An article from
The grocer's new Connected TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a unified platform.
Adweek
2 days ago
Marketing tech

Pinterest Is the Latest Offering AI-Powered Media Buying Tool, Called (Naturally) Performance+

Pinterest is introducing Performance+, its version of AI-powered media buying tools similar to Meta Advantage+ and Google Performance Max.
Digiday
3 days ago
Marketing tech

How publishers and media organizations are enhancing email lists for engaged audienced

Creating user-friendly methods for gaining email subscribers and engaging them continuously is crucial for online publishers. [ more ]
Digiday
4 days ago
Marketing tech

Future of TV Briefing: Why Yahoo's DSP adding CTV support for Nielsen rivals matters to the future of measurement

Support for multiple measurement providers in Yahoo DSP highlights the shift towards improved TV and streaming ad measurement. [ more ]
Digiday
3 days ago
Marketing tech

How brands drive positive attention on CTV

CTV offers brands a valuable opportunity for impactful ads, but requires alignment with content and audience to avoid negative attention. [ more ]
Fast Company
3 days ago
Marketing tech

Watch Ryan Reynolds explain why streaming TV ads are about to get a whole lot better

MNTN acquired Maximum Effort for its star power to help promote its B2B ad tech; Reynolds aids in demystifying Matched product with charm and humor. [ more ]
Lindsey Gamble
5 days ago
Marketing tech

LinkedIn Launches Wire Program for In-Stream Video Ads On Publisher Content - Lindsey Gamble

LinkedIn launched the Wire Program in beta for in-stream video ads on publisher content. [ more ]
Exchangewire
3 days ago
Marketing tech

Nano Interactive Launches Intent-Driven Audience Data Solution

Nano Interactive launches data targeting solution for self-serve advertisers, empowering autonomous planning and activation. [ more ]
Exchangewire
3 days ago
Marketing tech

New YouGov Study Shows Only 25% of Advertisers are Ready for Cookie Deprecation

Advertisers are not fully ready for the cookieless future and are considering shifting advertising spend to different channels as the cookie phaseout approaches. [ more ]
The Drum
3 days ago
Marketing tech

As martech goes gangbusters, indie agencies might hold the edge

Indies still play a significant role in the marketing industry amidst the rise of big software companies offering comprehensive solutions. [ more ]
AdExchanger
4 days ago
Marketing tech

French Game Developer Acquires BeReal; Food Delivery Is Driving Ads | AdExchanger

Voodoo plans to introduce paid advertising on BeReal, shifting from its ad-free model to monetize the platform. [ more ]
Adweek
3 days ago
Marketing tech

The Brands Gen Z Trust Most Relative to All Adult Shoppers

Gen Z trusts social and gaming platforms more than other generations, influenced by the community they find there. [ more ]
Social Media Today
5 days ago
Marketing tech

Reddit Announces Brand Safety and Suitability Partnership With DoubleVerify

Reddit partners with DoubleVerify for Brand Safety and Suitability measurement options for ad partners. [ more ]
Theregister
2 days ago
Marketing tech

Oracle is shutting down its once-$2B advertising business

Analysis Oracle Advertising is shutting down, CEO Safra Catz said during the database goliath's fiscal 2024 Q4 earnings call with Wall Street this week.
MarTech
2 days ago
Marketing tech

Oracle says goodbye to the adtech business | MarTech

With one line in an earnings call on Tuesday full of positive talk around cloud computing and artificial intelligence, Oracle CEO Safra Catz put an end to a line of business Oracle built through acquisitions for more than a decade.
Digiday
3 days ago
Marketing tech

How signal collaboration is unlocking the power of publisher first-party data

Publishers are shifting towards first-party data for ad targeting amidst declining legacy identifiers' value. [ more ]
Exchangewire
3 days ago
Marketing tech

Pixalate Accelerates Growth in Asia-Pacific

Pixalate expands into APAC with new Singapore office, focusing on combating ad fraud and partnering with key industry players. [ more ]
MarTech
3 days ago
Marketing tech

7 value-added assets to engage and upsell customers | MarTech

Marketing strategies often neglect existing customers despite proven success with prospects. Leveraging martech for customer engagement can lead to increased revenue and retention. [ more ]
Retail Brew
3 days ago
Marketing tech

'Unified commerce' remains a guiding principle for omnichannel retailers

Unified commerce aims to provide a consistent shopping experience across all sales channels, integrating front-end and back-end operations into a single seamless platform. [ more ]
Forbes
3 days ago
Marketing tech

Council Post: How Embracing Gen Z Today Builds Relevancy For The Future Of Agencies

Gen Z's digital fluency and unique perspective reshape the agency workforce and industry, influencing engagement strategies and preparation for Gen Alpha. [ more ]
Forbes
3 days ago
Marketing tech

Forbes Announces Inaugural Creator Upfronts In Partnership With Walmart Creator

Brands spent $21 billion on creator marketing in 2023, a significant increase from 2016. [ more ]
Exchangewire
3 days ago
Marketing tech

Smartstream Partners with PubMatic to Expand Programmatic Buying Across its Premium Inventory in the DACH Region

Advertisers using Smartstream's platform will benefit from enhanced audience targeting capabilities via PubMatic, accelerating programmatic growth in the DACH region. [ more ]
TipRanks Financial
3 days ago
Marketing tech

Integral Ad Science (IAS) Gets a Buy from Craig-Hallum - TipRanks.com

Analyst maintains Buy rating on Integral Ad Science with $15.64 price target.
Negative insider sentiment affecting Integral Ad Science stock performance. [ more ]
Digiday
5 days ago
Marketing tech

Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?

Companies are increasingly creating ad networks to leverage consumer data and capture ad revenue. [ more ]
Digiday
5 days ago
Marketing tech

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

Ad spending has remained strong despite uncertainties and is expected to continue growing, driven by the U.S. and China. [ more ]
Digiday
4 days ago
Marketing tech

How digital publishers are engaging the next generation

Younger generations demand new ways of consuming news content, pushing for media evolution. [ more ]
[ Load more ]