Marketing tech
California AG says digital ad opt-outs from trade groups don't comply with CCPA
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micshasan
Because the DAA's CCPA opt-out sends people to a third-party site to opt out of interest-based ads, said Hutnik, it addresses only the companies participating in that program, rather than providing a direct way to address someone's request to opt out from data sales occurring on a publisher's site itself. 1
Apple's recent privacy changes likely won't affect Q2 tech earnings
1
micshasan
"The permeable advantage of digital ads should shine through as new pockets of ad spend (travel & experiences, financial services, and B2B) replace spend from verticals with softening user interest (retail, media & games)." 1
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"Despite the challenges from Apple's changes, Google and Facebook remain dominant today and are regularly the preferred platforms for advertisers," they wrote. 1
ViacomCBS Plots Streaming Expansion With Sky Deal In Europe | AdExchanger
The arms race to acquire subscribers for streaming services is well underway.
Roku's Viewership Declines From Pandemic Peak | AdExchanger
Roku saw viewership and active accounts decline in Q2 as pandemic restrictions eased.
The Big Story: CPG Companies Make Post-Pandemic Plans | AdExchanger
Getting online shoppers to click and add a product to their cart - and then have that product ship cost-effectively to a customer - is the latest challenge for CPG companies.
How Converged Inventory Analysis Bridges OTT And Linear Viewing | AdExchanger
By Aaron Martin, Director, Product Management, Forecasting and Inventory Management, Xandr
It's a transformational time for television consumption.
Criteo Reports Strong Financial Results in Second Quarter 2021
The following table summarises our consolidated financial results for the three and six months ended June 30, 2021 and 2020:
Blis Reveals New Interactive Dashboard That Tracks COVID Anxiety Levels and Consumer Movement
The runs in the UK, USA, Netherlands, Italy, Singapore and Australia and will launch in India, New Zealand and the Philippines in the coming months.
Post-COVID traffic declines set some sites back two years - Digiday
Going into 2020, publishers wondered whether their site traffic, after being lifted all year by a nearly relentless news cycle, might come down to earth.
Confessions of a TV Snob: TV is not the Digital Dinosaur Some May Think
Not going to lie, I've been a bit of a tech snob.