Marketing tech

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#mobile-advertising
Marketing tech
fromYahoo Finance
6 hours ago

Analyst resets AppLovin stock forecast on hidden metric

AppLovin’s growth may continue if ad conversion efficiency keeps improving, with conversion rates rising from 1.0% to 1.3% over 18 months.
Marketing tech
fromMiami Herald
8 hours ago

Analyst resets AppLovin stock forecast on hidden metric

AppLovin’s growth may continue if ad conversion rates keep improving, with Morgan Stanley pointing to a key internal efficiency metric.
Marketing tech
fromExchangewire
2 days ago

Lumen Research Finds; Trainline Advertising Delivers Double the Attention of Standard Mobile Display

Trainline app advertising delivers significantly higher attention and stronger brand outcomes than standard mobile display benchmarks.
Marketing tech
fromYahoo Finance
6 hours ago

Analyst resets AppLovin stock forecast on hidden metric

AppLovin’s growth may continue if ad conversion efficiency keeps improving, with conversion rates rising from 1.0% to 1.3% over 18 months.
Marketing tech
fromMiami Herald
8 hours ago

Analyst resets AppLovin stock forecast on hidden metric

AppLovin’s growth may continue if ad conversion rates keep improving, with Morgan Stanley pointing to a key internal efficiency metric.
Marketing tech
fromExchangewire
2 days ago

Lumen Research Finds; Trainline Advertising Delivers Double the Attention of Standard Mobile Display

Trainline app advertising delivers significantly higher attention and stronger brand outcomes than standard mobile display benchmarks.
#programmatic-advertising
Marketing tech
fromTalkMarkets
9 hours ago

Programmatic Advertising in 2026: What Businesses Need to Know

Programmatic advertising uses AI and real-time auctions to automatically place targeted ads across many platforms, continuously optimizing results for businesses of all sizes.
Marketing tech
fromExchangewire
14 hours ago

Has Precision in Measurement Become a Hindrance?

Measurement systems make offline channels harder to defend, driving agencies to shift resources toward programmatic and performance work.
Marketing tech
fromExchangewire
15 hours ago

Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale

Direct integration of Spotify Ad Exchange into Hawk DSP expands premium omnichannel supply and enables programmatic access to Spotify audio, display, and video inventory.
Marketing tech
fromDigiday
2 days ago

Omnicom's 'fewer middlemen' push is reaching publishers - just not their P&Ls

Omnicom buyers are being encouraged to route more ad spend directly to publishers, reducing reliance on ad-tech intermediaries, but budget shifts remain unclear.
Marketing tech
fromExchangewire
2 days ago

MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access

Becoming a Google Authorised Buyer strengthens MarkApp’s trusted, transparent access to premium programmatic inventory across web, mobile, and CTV.
Marketing tech
fromTalkMarkets
9 hours ago

Programmatic Advertising in 2026: What Businesses Need to Know

Programmatic advertising uses AI and real-time auctions to automatically place targeted ads across many platforms, continuously optimizing results for businesses of all sizes.
Marketing tech
fromExchangewire
14 hours ago

Has Precision in Measurement Become a Hindrance?

Measurement systems make offline channels harder to defend, driving agencies to shift resources toward programmatic and performance work.
Marketing tech
fromExchangewire
15 hours ago

Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale

Direct integration of Spotify Ad Exchange into Hawk DSP expands premium omnichannel supply and enables programmatic access to Spotify audio, display, and video inventory.
Marketing tech
fromDigiday
2 days ago

Omnicom's 'fewer middlemen' push is reaching publishers - just not their P&Ls

Omnicom buyers are being encouraged to route more ad spend directly to publishers, reducing reliance on ad-tech intermediaries, but budget shifts remain unclear.
Marketing tech
fromExchangewire
2 days ago

MarkApp Becomes an Official Google Authorised Buyer, Strengthening Global Programmatic Access

Becoming a Google Authorised Buyer strengthens MarkApp’s trusted, transparent access to premium programmatic inventory across web, mobile, and CTV.
#financial-results
Marketing tech
fromThe Motley Fool
1 day ago

Sohu (SOHU) Q1 2026 Earnings Call Transcript | The Motley Fool

Total revenues rose year over year while marketing services declined, online games grew, and guidance projected GAAP and non-GAAP net losses for Q2 2026.
Marketing tech
fromThe Motley Fool
1 day ago

Sohu (SOHU) Q1 2026 Earnings Call Transcript | The Motley Fool

Total revenues rose year over year while marketing services declined, online games grew, and guidance projected GAAP and non-GAAP net losses for Q2 2026.
Marketing tech
fromMarTech
10 hours ago

3 things you must know to get AI-native advertising right | MarTech

Conversational AI embeds recommendations as ads, making inclusion in synthesized answers critical for brand visibility at the moment of intent.
#media-measurement
Marketing tech
fromAdExchanger
9 hours ago

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data | AdExchanger

Brands can query an AI chat interface for incrementality performance insights using aggregated, anonymized results from large-scale media experiments.
fromAdExchanger
17 hours ago
Marketing tech

Why Agentic Measurement Will Reprice The Ad Market | AdExchanger

Binary audience measurement is economically convenient but becomes obsolete as agentic AI makes continuous, real-time media decisions.
Marketing tech
fromAdExchanger
9 hours ago

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data | AdExchanger

Brands can query an AI chat interface for incrementality performance insights using aggregated, anonymized results from large-scale media experiments.
Marketing tech
fromAdExchanger
17 hours ago

Why Agentic Measurement Will Reprice The Ad Market | AdExchanger

Binary audience measurement is economically convenient but becomes obsolete as agentic AI makes continuous, real-time media decisions.
Marketing tech
fromTNW | Meta
10 hours ago

Meta sells AI subscriptions while OpenAI and xAI walk into the ad business

Meta sells Meta AI subscriptions while OpenAI and xAI expand into advertising, colliding over how consumer AI should be monetized.
#digital-advertising
Marketing tech
fromTNW | Apps
9 hours ago

Meta set to overtake Google in digital ad revenue in 2026

Meta is projected to overtake Google in global digital ad revenue in 2026, driven by Advantage+ AI automation and new ad surfaces on WhatsApp and Threads.
Marketing tech
fromDigiday
7 hours ago

OpenAI turns on cost-per-action ads inside ChatGPT

OpenAI enabled cost-per-action ads in its ads manager, charging only when users complete defined actions in ChatGPT.
Marketing tech
fromThe Motley Fool
9 hours ago

Is the Worst Over for The Trade Desk? | The Motley Fool

Investors shifted from viewing The Trade Desk as untouchable to questioning its growth durability as open-internet complexity faces competition from integrated ad ecosystems.
fromDigiday
2 days ago
Marketing tech

As OpenAI's ChatGPT ad delivery improves, the doubts it created aren't so easily fixed

Marketing tech
fromTNW | Apps
9 hours ago

Meta set to overtake Google in digital ad revenue in 2026

Meta is projected to overtake Google in global digital ad revenue in 2026, driven by Advantage+ AI automation and new ad surfaces on WhatsApp and Threads.
Marketing tech
fromDigiday
7 hours ago

OpenAI turns on cost-per-action ads inside ChatGPT

OpenAI enabled cost-per-action ads in its ads manager, charging only when users complete defined actions in ChatGPT.
Marketing tech
fromThe Motley Fool
9 hours ago

Is the Worst Over for The Trade Desk? | The Motley Fool

Investors shifted from viewing The Trade Desk as untouchable to questioning its growth durability as open-internet complexity faces competition from integrated ad ecosystems.
Marketing tech
fromDigiday
2 days ago

As OpenAI's ChatGPT ad delivery improves, the doubts it created aren't so easily fixed

OpenAI’s ad pilot has faced chronic underdelivery and limited inventory, delaying advertiser returns despite minimum spend commitments, though supply is beginning to improve.
Marketing tech
fromForbes
10 hours ago

7 Strategies For Navigating The AI Detection Crisis

AI detectors often misclassify human writing, pushing teams toward “humanizer” workarounds that waste time and degrade quality instead of improving strategy and insight.
Marketing tech
fromForbes
8 hours ago

Building Your Website To Be Read By Machines First And Humans Second

Digital visibility depends on machine-readable clarity, so content must be structured for crawlers and AI answers using direct messaging, consistent entities, and logical linking.
Marketing tech
fromForbes
10 hours ago

How Marketing Mix Modeling Is Making A Comeback

Deterministic attribution fails without identity because it cannot measure how touchpoints influence conversions when user-level signals are removed.
#ai-agents
Marketing tech
fromMarTech
9 hours ago

AI agents are exposing martech's weak point | MarTech

Autonomous AI agents expose martech’s data integration fragility, where human-oriented APIs and structural silos block reliable machine-to-machine coordination.
Marketing tech
fromDigiday
1 day ago

Future of TV Briefing: How AI agents will figure into this year's upfront negotiations

Upfront TV and streaming sellers are preparing advertiser conversations to incorporate AI agents into ad buying and deal workflows.
Marketing tech
fromMarTech
9 hours ago

AI agents are exposing martech's weak point | MarTech

Autonomous AI agents expose martech’s data integration fragility, where human-oriented APIs and structural silos block reliable machine-to-machine coordination.
Marketing tech
fromDigiday
1 day ago

Future of TV Briefing: How AI agents will figure into this year's upfront negotiations

Upfront TV and streaming sellers are preparing advertiser conversations to incorporate AI agents into ad buying and deal workflows.
Marketing tech
fromExchangewire
12 hours ago

Your Dev Queue is Where Programmatic Revenue Goes to Die

Operational friction from slow testing and engineering cycles reduces publisher yield by delaying monetization changes and uncaptured revenue.
Marketing tech
from24/7 Wall St.
9 hours ago

Meta vs. Alphabet: Which Stock Is The Better Buy Today

Meta’s ad growth is strong but AI spending is concentrated, while Alphabet’s AI monetization shows broader, paying-customer momentum despite higher costs.
Marketing tech
fromExchangewire
9 hours ago

Kargo Announces Integration with ChatGPT Advertising (ANZ)

Kargo integrates with ChatGPT to help brands deliver seamless, AI-native advertising using creative, context, and performance intelligence across emerging conversational experiences.
Marketing tech
fromPhys.org
1 day ago

AI ads are almost indistinguishable from human-made work-they just don't perform as well

AI-generated ads look human but underperform human-made ads in predicted short-term sales impact, with performance varying by brief complexity and storytelling needs.
#ad-tech
Marketing tech
fromDigiday
18 hours ago

Knower Tech hires Prebid's Racic to helm a new data curation offering for buy and sell sides

Independent agencies gain an AI-powered, privacy-safe data curation offering that bundles existing tools to activate first-party data across the open web.
Marketing tech
fromDigiday
1 day ago

Why marketers are rethinking identity infrastructure

Marketers are questioning whether LiveRamp will remain neutral after Publicis Groupe’s acquisition, reflecting broader uncertainty about whether a neutral ad-tech middle still exists.
Marketing tech
fromDigiday
18 hours ago

Knower Tech hires Prebid's Racic to helm a new data curation offering for buy and sell sides

Independent agencies gain an AI-powered, privacy-safe data curation offering that bundles existing tools to activate first-party data across the open web.
Marketing tech
fromDigiday
1 day ago

Why marketers are rethinking identity infrastructure

Marketers are questioning whether LiveRamp will remain neutral after Publicis Groupe’s acquisition, reflecting broader uncertainty about whether a neutral ad-tech middle still exists.
#tv-advertising
Marketing tech
fromAdExchanger
18 hours ago

Sir Martin Funds A CTV Platform; Neutral On Neutrality | AdExchanger

Olyzon builds an agentic TV decisioning layer that qualifies content, closes measurement loops, and improves planning, activation, and measurement over time.
Marketing tech
fromDigiday
1 day ago

ACR data is invaluable, but only if it lives within DSPs

TV advertising performance depends on execution, and ACR data is the foundational signal that connects viewing, reach, frequency, and outcomes.
Marketing tech
fromAdExchanger
18 hours ago

Sir Martin Funds A CTV Platform; Neutral On Neutrality | AdExchanger

Olyzon builds an agentic TV decisioning layer that qualifies content, closes measurement loops, and improves planning, activation, and measurement over time.
Marketing tech
fromDigiday
1 day ago

ACR data is invaluable, but only if it lives within DSPs

TV advertising performance depends on execution, and ACR data is the foundational signal that connects viewing, reach, frequency, and outcomes.
#generative-ai
fromB&T
22 hours ago
Marketing tech

Ex-Mumbrella360 & Unmade Curator Cat McGinn Launches New Agency

Marketing tech
fromThe Tyee
1 day ago

Your AI Chatbot Might Be Manipulating Your Behaviour | The Tyee

Generative AI enables invisible, personalized persuasion that exploits private personal data and can be more effective than human or generic messaging.
Marketing tech
fromwww.forbes.com
2 days ago

AI And Bad Data: Why Businesses Need To Go Back To Basics

AI is a competitive edge for marketing, but meaningful results require mature, trustworthy, integrated data before implementation.
Marketing tech
fromB&T
22 hours ago

Ex-Mumbrella360 & Unmade Curator Cat McGinn Launches New Agency

Liminal & Co provides fractional senior advisory for AI capacity, executive narrative, and experience design, partnering with NotContent to deliver practical generative AI training.
Marketing tech
fromThe Tyee
1 day ago

Your AI Chatbot Might Be Manipulating Your Behaviour | The Tyee

Generative AI enables invisible, personalized persuasion that exploits private personal data and can be more effective than human or generic messaging.
Marketing tech
fromwww.forbes.com
2 days ago

AI And Bad Data: Why Businesses Need To Go Back To Basics

AI is a competitive edge for marketing, but meaningful results require mature, trustworthy, integrated data before implementation.
Marketing tech
fromInman
16 hours ago

Zillow vs. MLS exposes the industry's biggest weakness

Real estate platforms control visibility and leads, and industry dependence on rented exposure creates structural vulnerability when policies or algorithms change.
Marketing tech
fromMashable India
1 day ago

DuckDuckGo Is Growing Thanks To Google Users Frustrated By AI Features

DuckDuckGo app installs and AI-free traffic rose sharply in the U.S. after Google I/O, driven by users seeking opt-out control over AI.
#salesforce
Marketing tech
fromtheregister
21 hours ago

Salesforce waves bye-bye to UI in 'headless' embrace

Headless 360 enables access to Salesforce data across tools like Cursor, WhatsApp, and Slack, driving agentic CRM adoption and new monetization opportunities.
Marketing tech
from24/7 Wall St.
1 day ago

Live: Will Salesforce's Q1 Earnings Tonight Drive a Rebound After the Stock's 33% YTD Decline?

Salesforce reports Q1 FY27 earnings with focus on Agentforce ARR trajectory, cRPO growth, and organic performance versus Informatica contribution.
Marketing tech
fromtheregister
21 hours ago

Salesforce waves bye-bye to UI in 'headless' embrace

Headless 360 enables access to Salesforce data across tools like Cursor, WhatsApp, and Slack, driving agentic CRM adoption and new monetization opportunities.
Marketing tech
from24/7 Wall St.
1 day ago

Live: Will Salesforce's Q1 Earnings Tonight Drive a Rebound After the Stock's 33% YTD Decline?

Salesforce reports Q1 FY27 earnings with focus on Agentforce ARR trajectory, cRPO growth, and organic performance versus Informatica contribution.
#google-search
Marketing tech
fromExchangewire
13 hours ago

AdPlayer.Pro Rolls Out Substantial Updates to Its Video Ad Player

Upgraded ad-enabled video player scales to 551m daily ad requests and adds vertical video ad support across all outstream formats.
fromFortune
11 hours ago

Gen Z's Joe Camel moment: how prediction markets learned to speak in memes | Fortune

Kalshi shared a photo of him on Instagram with the words, "Wait he's goated." When a video of NBA player Damian Lillard recovering from an injury circulated online, Kalshi's main competitor Polymarket posted, "The league is cooked." If you don't know what either of those phrases mean, it's because you may not be the target audience.
Marketing tech
#google-ads
Marketing tech
fromSearch Engine Roundtable
11 hours ago

Google Ads To Delete Short Term Performance Data June 1, 2026

Hourly, daily, and weekly Google Ads performance data older than 37 months will be deleted starting June 1, 2026; monthly, quarterly, and yearly remain for 11 years.
Marketing tech
fromSearch Engine Roundtable
11 hours ago

Google Ads To Delete Short Term Performance Data June 1, 2026

Hourly, daily, and weekly Google Ads performance data older than 37 months will be deleted starting June 1, 2026; monthly, quarterly, and yearly remain for 11 years.
Marketing tech
fromB&T
20 hours ago

Nexxen Launches Smart TV Home Screen Ad Capability

Nexxen launched Smart TV home screen programmatic ads across APAC, enabling brands to reach viewers before playback on VIDAA-powered TVs.
Marketing tech
fromTipRanks Financial
12 hours ago

Weibo Posts Revenue Growth and Strong Margins on Stabilizing Ads in Q1 2026 - TipRanks.com

Weibo reported Q1 2026 revenue growth driven by advertising, while value-added services fell, supported by strong user engagement and AI-enhanced discovery.
Marketing tech
fromExchangewire
13 hours ago

Digest: Supreme Court Rejects Meta Appeal; ASA Bans Betting Ads Starring Kane and Haaland

The Supreme Court let a Vermont lawsuit proceed over allegedly addictive social media design harming teens.
The ASA banned betting Instagram ads featuring Harry Kane and Erling Haaland as irresponsible for under-18 appeal.
An IPA report warns that small thinking is damaging advertising effectiveness.
fromwww.housingwire.com
8 hours ago

Beeline seeks to buy remaining MagicBlocks stake

Existing MagicBlocks leadership and development staff are expected to join Beeline. The companies expect the deal to close in June, subject to negotiation and execution of a definitive agreement and employment agreements for MagicBlocks' founders. Final approval will also be required from a special committee of Beeline's board, SAFE noteholders and other customary conditions.
Marketing tech
#ai-in-marketing
Marketing tech
fromDigiday
1 day ago

The AI paradox: Marketers trust AI to buy media, not build brands

AI accelerates marketing workflows and media spending, but leaders remain cautious about using it to define brand meaning and craft consumer-facing messages.
fromMarTech
1 day ago
Marketing tech

AI won't save a broken organization | MarTech

Marketers must reimagine martech foundations around AI, unify data flows, align teams on shared language, and embed AI workflows into daily operations.
Marketing tech
fromDigiday
1 day ago

The AI paradox: Marketers trust AI to buy media, not build brands

AI accelerates marketing workflows and media spending, but leaders remain cautious about using it to define brand meaning and craft consumer-facing messages.
Marketing tech
fromMarTech
1 day ago

AI won't save a broken organization | MarTech

Marketers must reimagine martech foundations around AI, unify data flows, align teams on shared language, and embed AI workflows into daily operations.
Marketing tech
fromTech Monitor
1 day ago

AI is rewiring digital media's power structure - Tech Monitor

Algorithmic control of discovery and engagement is shifting competitive advantage from content ownership to AI-driven recommendation and optimisation.
Marketing tech
fromTNW | Artificial-Intelligence
1 day ago

YouTube mentions are the top signal for AI brand visibility

YouTube mentions are the strongest correlated signal for AI visibility across ChatGPT, Google AI Mode, and AI Overviews, outperforming backlinks, domain authority, and content volume.
Marketing tech
fromExchangewire
1 day ago

Amazon's Ad Tech Playbook, Brought to You by Google

Amazon is expanding its DSP and ad tech stack by partnering widely and absorbing core ad functions like targeting, optimization, and measurement.
Marketing tech
fromForbes
1 day ago

Publishers Paid The Price For Platform Dependency-You May Be Next

Platforms can cut reach dramatically when AI-driven search and social change discovery, so owned infrastructure and direct audience relationships determine resilience.
Marketing tech
fromDigiday
1 day ago

In Graphic Detail: Why OpenAI's ad business is still a work in progress

ChatGPT ads and AI search discovery are reshaping brand visibility, with early ad pilots balancing scale, safety, automation, and advertiser expectations.
#ai-search
Marketing tech
fromTechCrunch
1 day ago

Your SEO strategy is optimized for a search engine that no longer exists.

AI-generated answers are now central in search, and most brands lack visibility into how AI describes them to customers.
Marketing tech
fromTechCrunch
1 day ago

Google just broke SEO. Here's what replaces it. | TechCrunch

AI-generated answers are now central in search, and brands often lack visibility into how AI describes them to customers.
Marketing tech
fromInman
1 day ago

Google wants you to stop Googling. Here's what comes next

Google is shifting Search from ranked links to conversational, Gemini-powered AI agents that summarize and organize information, reducing user navigation time.
Marketing tech
fromTechCrunch
1 day ago

Your SEO strategy is optimized for a search engine that no longer exists.

AI-generated answers are now central in search, and most brands lack visibility into how AI describes them to customers.
Marketing tech
fromTechCrunch
1 day ago

Google just broke SEO. Here's what replaces it. | TechCrunch

AI-generated answers are now central in search, and brands often lack visibility into how AI describes them to customers.
Marketing tech
fromInman
1 day ago

Google wants you to stop Googling. Here's what comes next

Google is shifting Search from ranked links to conversational, Gemini-powered AI agents that summarize and organize information, reducing user navigation time.
Marketing tech
fromTNW | Artificial-Intelligence
1 day ago

Talkdesk launches proactive AI agents for retail and banking

Proactive AI agents automate outbound retail and financial outreach, recovering abandoned carts, managing recalls, pushing loan applications, and handling early collections across voice and digital channels.
#ai-powered-search
Marketing tech
fromFast Company
1 day ago

This Google alternative has a 'No AI' function. Search visits are soaring by double digits

DuckDuckGo reports increased No AI searches after Google launched an AI-powered Search box, emphasizing user control and privacy while offering selectable AI options.
Marketing tech
fromWWD
2 days ago

French Fashion Retailer Partners with AI Search Firm To Boost Digital Revenue

An AI search partnership increased conversions and made search a major share of digital revenue for a fashion retailer.
Marketing tech
fromFast Company
1 day ago

This Google alternative has a 'No AI' function. Search visits are soaring by double digits

DuckDuckGo reports increased No AI searches after Google launched an AI-powered Search box, emphasizing user control and privacy while offering selectable AI options.
Marketing tech
fromWWD
2 days ago

French Fashion Retailer Partners with AI Search Firm To Boost Digital Revenue

An AI search partnership increased conversions and made search a major share of digital revenue for a fashion retailer.
Marketing tech
fromAdExchanger
1 day ago

How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out | AdExchanger

Bot management guidance focuses on validating authorized crawling and improving content owners’ understanding of bot access costs and usage.
Marketing tech
fromHubspot
1 day ago

The role of citations in AEO: Why citations matter more than backlinks for AI visibility

AI answer engines select cited sources for generated answers, making citations a measurable driver of visibility and buyer intent beyond traditional backlink rankings.
Marketing tech
fromB&T
1 day ago

Why Outcome-based Agency Remuneration Is Having A Moment & What Marketers Should Know

Outcome-based agency remuneration ties agency pay to agreed outcomes, shifting from labor-based fees and gaining momentum as AI pressures traditional agency models.
#ai-in-advertising
fromAOL.com
1 day ago
Marketing tech

Global firms use AI at Indian hubs to bring more ad work in-house - AOL

Global capability centers in India use AI to speed and scale marketing content creation, reducing turnaround time and reliance on external agencies.
Marketing tech
fromB&T
2 days ago

StackAdapt Co-Founder On Cracking The Holy Grail, Training The Next Gen & Why He Won't Use 'AI Efficiencies' To Cut Jobs

AI will eventually become more advanced, and unified end-to-end marketing platforms are needed to connect fragmented adtech systems across the full customer journey.
Marketing tech
fromAOL.com
1 day ago

Global firms use AI at Indian hubs to bring more ad work in-house - AOL

Global capability centers in India use AI to speed and scale marketing content creation, reducing turnaround time and reliance on external agencies.
Marketing tech
fromB&T
2 days ago

StackAdapt Co-Founder On Cracking The Holy Grail, Training The Next Gen & Why He Won't Use 'AI Efficiencies' To Cut Jobs

AI will eventually become more advanced, and unified end-to-end marketing platforms are needed to connect fragmented adtech systems across the full customer journey.
Marketing tech
fromMarTech
1 day ago

IAB Tech Lab tackles the growing AI bot problem | MarTech

IAB Tech Lab guidance provides practical strategies for managing AI crawler access, balancing business needs, infrastructure strain, and monetization sustainability.
Marketing tech
fromTechCrunch
1 day ago

YouTube will now automatically label AI videos | TechCrunch

YouTube will automatically apply prominent AI labels when significant photorealistic AI is detected, starting in May, even if creators fail to disclose.
#ctv-advertising
Marketing tech
fromAdExchanger
1 day ago

Why Critics Say Email-Based IDs Don't Work For CTV | AdExchanger

Email-based alternative IDs can replace third-party cookies for CTV, but concerns persist about data accuracy, consent, and whether FAST channels use first-party data.
Marketing tech
fromModern Retail
2 days ago

Modern Retail+ Research: The marketers' 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Ad-supported streaming is shifting as CTV matures, with consolidation, evolving measurement, and AI experimentation reshaping marketer playbooks.
Marketing tech
fromModern Retail
2 days ago

Modern Retail+ Research: The marketers' 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Ad-supported streaming is shifting as CTV matures, media consolidates, measurement evolves, and brands experiment with AI to improve performance.
Marketing tech
fromAdExchanger
1 day ago

Why Critics Say Email-Based IDs Don't Work For CTV | AdExchanger

Email-based alternative IDs can replace third-party cookies for CTV, but concerns persist about data accuracy, consent, and whether FAST channels use first-party data.
Marketing tech
fromModern Retail
2 days ago

Modern Retail+ Research: The marketers' 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Ad-supported streaming is shifting as CTV matures, with consolidation, evolving measurement, and AI experimentation reshaping marketer playbooks.
Marketing tech
fromModern Retail
2 days ago

Modern Retail+ Research: The marketers' 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Ad-supported streaming is shifting as CTV matures, media consolidates, measurement evolves, and brands experiment with AI to improve performance.
Marketing tech
fromThe Verge
1 day ago

YouTube is putting AI labels where you'll actually see them

YouTube will automatically identify and prominently label AI-generated content on Shorts and long-form videos with a single, consistent disclosure format.
Marketing tech
fromTNW | Apps
1 day ago

Zendesk hires new CMO as it pivots to AI agents

Zendesk appoints Tifenn Dano Kwan as CMO to market its AI-first customer service transformation for enterprise buyers.
Marketing tech
fromAdExchanger
1 day ago

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers | AdExchanger

Roku’s new home screen personalizes discovery with Top Picks, subscription access, and improved search while aiming to balance viewer preferences and advertiser reach.
Marketing tech
fromMashable
1 day ago

DuckDuckGo is growing thanks to Google users frustrated by AI features

DuckDuckGo app installs and AI-free search traffic rose sharply in the U.S. after Google I/O, driven by users seeking control over AI usage.
Marketing tech
fromNieman Lab
1 day ago

The Economist launches a dedicated ChatGPT app

A consumer news publication launched a ChatGPT app that lets users query its U.S. polling data visualizations directly inside ChatGPT.
Marketing tech
fromExchangewire
1 day ago

Adform & Adsquare Launch Industry-First Agentic Real-Time Framework Integration

Adform and Adsquare implement the ARTF standard in Adform’s DSP, enabling privacy-secure real-time enrichment and execution using external agent signals without off-platform sharing.
fromThe Berkshire Eagle
1 day ago

Strider Announces Its Florist OrderFlow Program to Address Seasonal Order Variability in Flower Retail Sector

Florists commonly experience uneven sales cycles throughout the year, with reduced demand often observed during summer months. These variations can create operational challenges related to staffing levels, revenue planning, and the management of perishable inventory. Industry stakeholders have increasingly explored digital customer acquisition strategies as a way to stabilize order flow during lower-demand periods.
Marketing tech
fromSearch Engine Roundtable
1 day ago

Google Discover Search Console Report Bug On May 21

A logging error caused a decrease in clicks and impressions on the Discover performance report for data on May 21, 2026.
Marketing tech
Marketing tech
fromwww.forbes.com
2 days ago

Affiliate Marketing Is The Future Of E-Commerce Strategy

Meta’s Facebook Affiliate Partnerships create a native, closed-loop shopping experience that lets creators tag products in posts and earn commissions directly inside Facebook.
Marketing tech
fromPR Daily
2 days ago

Social media updates and new features to know this week - PR Daily

LinkedIn will reduce distribution of AI-generated engagement bait and generic content, while adding Crosscheck to compare LLM performance on real tasks.
Marketing tech
fromtearsheet.co
2 days ago

The Week in Market Moves | May 1421, 2026

Klarna is integrating into Worldline’s merchant infrastructure and expanding into AI-driven product discovery, shifting BNPL from checkout to core commerce distribution.
Marketing tech
fromWWD
2 days ago

Tech Tuesday: Alibaba's PicCopilot Integrates with Google Ads, AI Shopping Assistant Launched and More

Alibaba International integrated PicCopilot with Google Ads to let small businesses generate enterprise-grade marketing creatives and publish them directly to ads.
Marketing tech
fromAdExchanger
2 days ago

Microsoft To Publishers: Don't Block The AI Bots | AdExchanger

Publishers and retailers should allow AI bots to crawl sites and update robots.txt so content is legible to agents, enabling discovery and demand.
Marketing tech
fromRetail Brew
2 days ago

Google is adding two new AI features for retailers

Merchant Center adds conversational product attributes and AI Performance Insights to help retailers improve discovery and measure performance on Google AI surfaces.
Marketing tech
fromThe Motley Fool
2 days ago

Meta Platforms May Be the Most Undervalued Big Tech Stock in the Market | The Motley Fool

Meta Platforms combines a fast-growing, AI-enhanced advertising business with a persistently loss-making Reality Labs segment, creating undervaluation versus peers.
Marketing tech
fromAdExchanger
2 days ago

How 'Wrapped' Insights Become Audience Segments | AdExchanger

Spotify converts personalized listener “vibes” into standard, buyable audience segments for programmatic advertising using ad tech tools and flexible integrations.
Marketing tech
fromDigiday
2 days ago

Ad Tech Briefing: Agencies reposition for the agentic era

Publicis Groupe’s $2.2B acquisition of LiveRamp reshapes agency control, interoperability, and programmatic economics amid demand for tighter, transparent supply-path governance.
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fromMumbrella
2 days ago

B2B doesn't mean "back to boring," says HOOKiQ campaign

HOOKiQ launched a two-month, AI-driven multi-channel campaign using OOH and LinkedIn to make B2B marketing sharper, engaging, and humorous.
Marketing tech
fromExchangewire
2 days ago

TruTxt Launches AI-Powered Translation & Monetisation Platform for Publishers

TruTxt launches an AI translation and localisation platform that helps digital publishers engage and monetise international audiences in real time.
Marketing tech
fromExchangewire
2 days ago

Thrad & Cursor Host First Ad Tech Hackathon on Agentic Commerce Infrastructure

Over 150 builders will develop infrastructure for agentic commerce ad tech, including autonomous media buying, attribution, ranking, creative workflows, and monetisation.
Marketing tech
fromSemafor
2 days ago

Exclusive: Google's Nick Fox on remaking its search engine

Consumers adopted ChatGPT despite slow and inaccurate performance, showing strong appetite for AI even when reliability lags.
fromwww.benzinga.com
2 days ago

Why Bilibili's Investment Story Looks More Attractive Now Vs. Traditional Peers - Bilibili (NASDAQ:BILI),

The company only recently crossed into annual profitability, reporting its first full-year profit in 2025. Now, it has to prove that profit wasn't just a cost-control story, but is something that can keep growing. The company's revenue rose 7% to 7.47 billion yuan ($1.08 billion) in the first quarter, led by a 30% rise in advertising revenue to 2.59 billion yuan. Daily active users rose 8% to 115.2 million, with average daily time on the service at 119 minutes.
Marketing tech
fromThe Motley Fool
2 days ago

Joyy (JOYY) Q4 2025 Earnings Call Transcript | The Motley Fool

Total revenue was $581.9 million, up 7.7% quarter over quarter and 5.9% year over year, reversing the prior declining trend. Live streaming revenue was $394.4 million, up 1.5% quarter over quarter, marking a third straight sequential increase and a return to positive momentum. BIGO Ads revenue was $128.1 million, up 61.5% year over year and 23.3% quarter over quarter, with third-party Audience Network revenue up 82.5% year over year and 27.3% quarter over quarter.
Marketing tech
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