Meta's Instagram Announces New AI-Powered Tools, Creator Marketing SolutionsMeta's Instagram is enhancing brand-creator connections through AI tools in the Creator Marketplace.
Meta considers charging for ad-free Facebook and Instagram in the UKMeta is exploring a paid subscription option in the UK to offer an ad-free experience.The move addresses growing privacy concerns regarding data tracking on social media.
Meta May Charge UK Users for Ad-Free Facebook and InstagramMeta considers charging users for an ad-free experience in the UK after a privacy lawsuit settlement.
Meta's Instagram Announces New AI-Powered Tools, Creator Marketing SolutionsMeta's Instagram is enhancing brand-creator connections through AI tools in the Creator Marketplace.
Meta considers charging for ad-free Facebook and Instagram in the UKMeta is exploring a paid subscription option in the UK to offer an ad-free experience.The move addresses growing privacy concerns regarding data tracking on social media.
Meta May Charge UK Users for Ad-Free Facebook and InstagramMeta considers charging users for an ad-free experience in the UK after a privacy lawsuit settlement.
Morning Brew's Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)Embrace the hub-and-spoke model when launching a business to effectively connect with customers and grow your audience.
Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop | EntrepreneurUnderstanding consumer problems at a fundamental level is crucial for effective branding and marketing.
Brand apathy growing among U.S. consumers | MarTechMore than half of U.S. consumers focus less on brands and more on product functionality.Most brands struggle to engage consumers effectively in an increasingly personalized market.
How to Create a Marketing Plan for Success? | ClickUpA structured marketing plan is crucial for achieving business goals.Effective marketing requires a clear understanding of target audiences and market dynamics.
Morning Brew's Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)Embrace the hub-and-spoke model when launching a business to effectively connect with customers and grow your audience.
Want to Improve Your Marketing? Use This 5-Step Strategy From by the Branding Agency Behind Allbirds, Ramp, and Supergoop | EntrepreneurUnderstanding consumer problems at a fundamental level is crucial for effective branding and marketing.
Brand apathy growing among U.S. consumers | MarTechMore than half of U.S. consumers focus less on brands and more on product functionality.Most brands struggle to engage consumers effectively in an increasingly personalized market.
How to Create a Marketing Plan for Success? | ClickUpA structured marketing plan is crucial for achieving business goals.Effective marketing requires a clear understanding of target audiences and market dynamics.
California lawmakers take on 'surveillance pricing' as FTC retreatsRetailers use algorithms to personalize pricing, often leading to higher charges for consumers based on their behavior.
Scale your CPG advertising strategy in 2025: The synergy of DOOH + retail mediaDOOH enhances retail media effectiveness by bridging broad awareness with targeted consumer messages before the point of sale.
California lawmakers take on 'surveillance pricing' as FTC retreatsRetailers use algorithms to personalize pricing, often leading to higher charges for consumers based on their behavior.
Scale your CPG advertising strategy in 2025: The synergy of DOOH + retail mediaDOOH enhances retail media effectiveness by bridging broad awareness with targeted consumer messages before the point of sale.
The Marketing Genius Behind Taylor Swift's Brand StrategyCMSWire offers vital resources for CMOs and customer experience innovators.
WBD Sets New Ad Sales Leadership Ahead of UpfrontWarner Bros. Discovery is restructuring its ad sales leadership team to enhance client service amid a rapidly evolving advertising market.
JWP Connatix Announces Industry Innovator & Leader, John Nardone, as Chief Executive OfficerJohn Nardone appointed CEO of JWP Connatix to drive growth after merger of JW Player and Connatix.
The Ultimate Marketer Generative AI WishlistCMSWire serves as a vital resource for marketing and CX leaders, providing essential research and insights.
CMOs are winning trust but still falling short in transforming companies, according to CEOsTeam efforts in marketing often lead to better company performance than individual pursuits.Strong relationships between CEOs and CMOs are crucial for successful execution of marketing strategies.
The Marketing Genius Behind Taylor Swift's Brand StrategyCMSWire offers vital resources for CMOs and customer experience innovators.
WBD Sets New Ad Sales Leadership Ahead of UpfrontWarner Bros. Discovery is restructuring its ad sales leadership team to enhance client service amid a rapidly evolving advertising market.
JWP Connatix Announces Industry Innovator & Leader, John Nardone, as Chief Executive OfficerJohn Nardone appointed CEO of JWP Connatix to drive growth after merger of JW Player and Connatix.
The Ultimate Marketer Generative AI WishlistCMSWire serves as a vital resource for marketing and CX leaders, providing essential research and insights.
CMOs are winning trust but still falling short in transforming companies, according to CEOsTeam efforts in marketing often lead to better company performance than individual pursuits.Strong relationships between CEOs and CMOs are crucial for successful execution of marketing strategies.
Outreach founder Manny Medina has a new startup that helps AI agents get paid | TechCrunchEmerging startups are creating platforms to help companies effectively compensate AI agents without using outdated pricing models.
DNA testing firm 23andMe files for bankruptcy, CEO resigns | CBC News23andMe filed for bankruptcy due to a data breach and declining demand for its ancestry kits, impacting market value significantly.
Millions of DNA records at stake as 23andMe files for bankruptcy and CEO quits to bid for business23andMe files for bankruptcy protection, jeopardizing the personal genetic data of millions while seeking a sale.
DNA testing pioneer 23andMe files for bankruptcy as concerns mount over data privacy of 15M customers23andMe's bankruptcy raises significant concerns about the security of customer genetic data.Experts urge customers to delete their data amid potential ownership transfer.
Genetic testing firm 23andme files for bankruptcy protection23andMe files for Chapter 11 bankruptcy amid declining demand and concerns over customer data.
23andMe bankruptcy update: Stock falls to penny territory as California urges customers to delete their data23andMe has filed for Chapter 11 bankruptcy in light of financial distress, leadership changes, and a decline in at-home DNA testing demand.
Anne Wojcicki quits as 23andMe files for Chapter 11 bankruptcy23andMe filed for Chapter 11 bankruptcy and seeks a buyer while facing operational challenges and a data breach.
DNA testing firm 23andMe files for bankruptcy, CEO resigns | CBC News23andMe filed for bankruptcy due to a data breach and declining demand for its ancestry kits, impacting market value significantly.
Millions of DNA records at stake as 23andMe files for bankruptcy and CEO quits to bid for business23andMe files for bankruptcy protection, jeopardizing the personal genetic data of millions while seeking a sale.
DNA testing pioneer 23andMe files for bankruptcy as concerns mount over data privacy of 15M customers23andMe's bankruptcy raises significant concerns about the security of customer genetic data.Experts urge customers to delete their data amid potential ownership transfer.
Genetic testing firm 23andme files for bankruptcy protection23andMe files for Chapter 11 bankruptcy amid declining demand and concerns over customer data.
23andMe bankruptcy update: Stock falls to penny territory as California urges customers to delete their data23andMe has filed for Chapter 11 bankruptcy in light of financial distress, leadership changes, and a decline in at-home DNA testing demand.
Anne Wojcicki quits as 23andMe files for Chapter 11 bankruptcy23andMe filed for Chapter 11 bankruptcy and seeks a buyer while facing operational challenges and a data breach.
Otter.ai's Meeting Agent can schedule calls and write emails for youOtter.ai launches an AI Meeting Agent to improve video calls and enhance productivity.
Otter's new AI agents are built to boost sales and streamline meetingsOtter introduces an AI agent to enhance meeting experiences by answering questions and performing tasks in real time.
Otter.ai's Meeting Agent can schedule calls and write emails for youOtter.ai launches an AI Meeting Agent to improve video calls and enhance productivity.
Otter's new AI agents are built to boost sales and streamline meetingsOtter introduces an AI agent to enhance meeting experiences by answering questions and performing tasks in real time.
Snapchat CEO Talks Zuckerberg, Moderation, AR Glasses and MoreElon's acquisition of Twitter has initiated significant changes in content moderation and social media dynamics, reflecting shifts in public discourse.Snap is differentiating itself with its AR technology and user engagement, emphasizing the difficulty for competitors to replicate its ecosystem.
'It's a bittersweet victory': Meta has been forced to stop ad-tracking one individual in the UK after settling a years-long court caseTargeted advertising can feel invasive, but legal action against companies like Meta shows individuals can fight back effectively.
Snapchat CEO Talks Zuckerberg, Moderation, AR Glasses and MoreElon's acquisition of Twitter has initiated significant changes in content moderation and social media dynamics, reflecting shifts in public discourse.Snap is differentiating itself with its AR technology and user engagement, emphasizing the difficulty for competitors to replicate its ecosystem.
'It's a bittersweet victory': Meta has been forced to stop ad-tracking one individual in the UK after settling a years-long court caseTargeted advertising can feel invasive, but legal action against companies like Meta shows individuals can fight back effectively.
Infosec pro Troy Hunt HasBeenPwned in Mailchimp phishPhishing attack led to the compromise of Troy Hunt's Mailchimp mailing list, raising data retention concerns.
The biggest email newsletter mistake B2B companies keep making | MarTechDelegating email newsletter content to junior staff can result in disconnect with subscriber needs.
SME Marketing 'Mistakes' You'll Make - Don't Beat Yourself UpRecognizing and learning from marketing mistakes is essential for success in SMEs.Keeping marketing as a priority requires proactive measures and triggers.
Marketers embrace AI in the campaign process while struggling to navigate its complexityMany companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
The Importance Of An Integrated Approach To MarketingThere is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.
Zero Party Data: How to Make it Work for YouZero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.
Your Marketing Isn't Broken; Your Lead Generation Strategy IsStrong lead generation in 2025 requires a bold, data-driven, customer-centric approach using AI and automation to achieve relevance.
20 Questions To Ensure The Quality Of AI-Generated ContentAI-generated content needs careful human review to ensure quality and authenticity.
AI and email marketing: All hype or real game-changer? | MarTechAI is significantly improving email marketing through enhanced personalization and automation.
Marketers embrace AI in the campaign process while struggling to navigate its complexityMany companies have yet to fully integrate AI in media campaigns, but publishers are ahead, while brands work towards full deployment.Complexity and data security are significant barriers to AI adoption in media, necessitating clear strategies and metrics.
The Importance Of An Integrated Approach To MarketingThere is a shifting need for a balanced approach between performance advertising and long-term brand building strategies.
Zero Party Data: How to Make it Work for YouZero-party data adoption offers brands a chance to thrive post-cookie by allowing customers to willingly share preferences.
Your Marketing Isn't Broken; Your Lead Generation Strategy IsStrong lead generation in 2025 requires a bold, data-driven, customer-centric approach using AI and automation to achieve relevance.
20 Questions To Ensure The Quality Of AI-Generated ContentAI-generated content needs careful human review to ensure quality and authenticity.
AI and email marketing: All hype or real game-changer? | MarTechAI is significantly improving email marketing through enhanced personalization and automation.
Google Merchant Center Click Reporting To Change April 21Google Merchant Center will align click counting with Google Ads starting April 21, 2025.
Daily Search Forum Recap: March 25, 2025Google has rolled out AI Mode to more users, overcoming initial hiccups and promoting it with banner ads.Google Merchant Center will soon report clicks like Google Ads.
Google Merchant Center Click Reporting To Change April 21Google Merchant Center will align click counting with Google Ads starting April 21, 2025.
Daily Search Forum Recap: March 25, 2025Google has rolled out AI Mode to more users, overcoming initial hiccups and promoting it with banner ads.Google Merchant Center will soon report clicks like Google Ads.
Google's AI-generated search feature hasn't yet changed how users interact with search resultsGoogle's AI Overviews enhances search results with AI-generated answers, aiming to streamline information access amid rising competition.
Google Rolls Out AI Mode Access To More - But Doesn't Seem To WorkGoogle's new AI Mode invites are causing access issues for many users, indicating potential bugs in the rollout.
Google Local Service Ads Without Green Screened CheckmarkGoogle is testing the removal of the green checkmark from Local Service Ads, alarming advertisers who rely on it for trust.
Bing Ads Within Features Snippets - You Might Also LikeBing has introduced ads labeled 'You might also like' in featured snippets.
Browse No MoreAI answer engines offer efficiency but sacrifice the personal touch and creativity of traditional browsing.
Google's AI-generated search feature hasn't yet changed how users interact with search resultsGoogle's AI Overviews enhances search results with AI-generated answers, aiming to streamline information access amid rising competition.
Google Rolls Out AI Mode Access To More - But Doesn't Seem To WorkGoogle's new AI Mode invites are causing access issues for many users, indicating potential bugs in the rollout.
Google Local Service Ads Without Green Screened CheckmarkGoogle is testing the removal of the green checkmark from Local Service Ads, alarming advertisers who rely on it for trust.
Bing Ads Within Features Snippets - You Might Also LikeBing has introduced ads labeled 'You might also like' in featured snippets.
Browse No MoreAI answer engines offer efficiency but sacrifice the personal touch and creativity of traditional browsing.
Samsung TV owners can finally get better 4K HDR on NetflixNetflix supports HDR10 Plus, enhancing viewing for Samsung TV owners.HDR10 Plus improves clarity with scene-by-scene tone adjustments.50% of eligible viewing hours on Netflix utilize HDR10 Plus.Netflix plans to expand HDR10 Plus content library by 2025.
JCPenney embraces social-first marketing with VaynerMedia hireJCPenney partners with VaynerMedia for social-media marketing to engage younger consumers.
5 Simple Ways To Make Money On LinkedInLinkedIn can generate honest revenue through strategic profiling and marketing tactics.
JCPenney embraces social-first marketing with VaynerMedia hireJCPenney partners with VaynerMedia for social-media marketing to engage younger consumers.
5 Simple Ways To Make Money On LinkedInLinkedIn can generate honest revenue through strategic profiling and marketing tactics.
As retail evolves, so too do physical stores and retail tech | MarTechAI will be essential for retail by 2026, transforming stores into experience hubs.
This Artificial Intelligence (AI) Stock Is a "Magnificent Seven" Leader. But Is It a Buy? | The Motley FoolInvestors may be overlooking Alphabet's resilience amidst market turbulence and its leadership in AI advancements.
Mythbuster: Here's what 'agentic' AI actually means for advertisers, agencies and publishersThe term 'agentic' refers to AI systems capable of collaborative, independent action, moving beyond basic AI agents and chatbots.
AI-powered paywalls and the Trump Bump: A look inside the state of the publishing businessMedia companies are optimistic about a return of social referral traffic and are eager to discuss politics and AI at the Digiday Publishing Summit.
Pinterest Shares Tips on How to Maximize its Automated Performance+ AdsPerformance+ campaigns significantly enhance advertising efficiency with automated processes and better targeting, leading to improved performance metrics.
Bizarre AI Tesla Cybertruck ad has the internet fooledAI-generated videos are improving rapidly, exemplified by a fan-made Tesla ad that misled viewers.The ad showcases the growing capabilities of generative AI tools.Despite some negative feedback, the video demonstrates potential in AI video quality.
As retail evolves, so too do physical stores and retail tech | MarTechAI will be essential for retail by 2026, transforming stores into experience hubs.
This Artificial Intelligence (AI) Stock Is a "Magnificent Seven" Leader. But Is It a Buy? | The Motley FoolInvestors may be overlooking Alphabet's resilience amidst market turbulence and its leadership in AI advancements.
Mythbuster: Here's what 'agentic' AI actually means for advertisers, agencies and publishersThe term 'agentic' refers to AI systems capable of collaborative, independent action, moving beyond basic AI agents and chatbots.
AI-powered paywalls and the Trump Bump: A look inside the state of the publishing businessMedia companies are optimistic about a return of social referral traffic and are eager to discuss politics and AI at the Digiday Publishing Summit.
Pinterest Shares Tips on How to Maximize its Automated Performance+ AdsPerformance+ campaigns significantly enhance advertising efficiency with automated processes and better targeting, leading to improved performance metrics.
Bizarre AI Tesla Cybertruck ad has the internet fooledAI-generated videos are improving rapidly, exemplified by a fan-made Tesla ad that misled viewers.The ad showcases the growing capabilities of generative AI tools.Despite some negative feedback, the video demonstrates potential in AI video quality.
Google Ads Search Terms Report Gains Performance Max TermsGoogle Ads now includes Performance Max terms in search terms reports.New negative keywords feature is a significant addition for Performance Max campaigns.
Invibes Advertising Announces Two Strategic Appointments to Accelerate GrowthInvibes Advertising strengthens its leadership with strategic appointments to enhance hyper-personalised advertising growth using Generative AI.
Google Ads Search Terms Report Gains Performance Max TermsGoogle Ads now includes Performance Max terms in search terms reports.New negative keywords feature is a significant addition for Performance Max campaigns.
Invibes Advertising Announces Two Strategic Appointments to Accelerate GrowthInvibes Advertising strengthens its leadership with strategic appointments to enhance hyper-personalised advertising growth using Generative AI.
Tim Bowler on ICE's end-to-end mortgage ambitionsICE is focused on integrating Encompass and MSP, investing heavily in modernization despite losses.2025 will see significant investments to connect origination and servicing within ICE's technology ecosystem.
HousingWire Announces the 2025 Tech100 HonoreesThe 2025 Tech100 award recognizes the most innovative tech organizations shaping mortgage and real estate.
Tim Bowler on ICE's end-to-end mortgage ambitionsICE is focused on integrating Encompass and MSP, investing heavily in modernization despite losses.2025 will see significant investments to connect origination and servicing within ICE's technology ecosystem.
HousingWire Announces the 2025 Tech100 HonoreesThe 2025 Tech100 award recognizes the most innovative tech organizations shaping mortgage and real estate.
Havok intros affordable pricing for indie game development studiosHavok has introduced a new $50,000 flat fee pricing structure for game studios, making advanced technologies more accessible.
AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against MalvertisingGeoEdge strengthens ad protection for AlgoriX, ensuring safer online experiences and enhancing partnership opportunities.
Character AI is adding parental supervision tools to improve teen safety | TechCrunchCharacter AI introduces parental insights features to enhance user safety and address criticism regarding child protection on its platform.
AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against MalvertisingGeoEdge strengthens ad protection for AlgoriX, ensuring safer online experiences and enhancing partnership opportunities.
Character AI is adding parental supervision tools to improve teen safety | TechCrunchCharacter AI introduces parental insights features to enhance user safety and address criticism regarding child protection on its platform.
AnyMind Group Expands AnyTag to Xiaohongshu for Enhanced Influencer Marketing - TipRanks.comAnyMind Group expands AnyTag platform to include Xiaohongshu, improving influencer marketing across APAC and Middle Eastern markets.
This fintech startup's $100 million fund aims to get influencers paid fasterInflators face significant financial instability due to inconsistent cash flow from brand deals.A fintech startup, Alchemy, offers upfront payments to creators to alleviate cash flow issues.
AnyMind Group Expands AnyTag to Xiaohongshu for Enhanced Influencer Marketing - TipRanks.comAnyMind Group expands AnyTag platform to include Xiaohongshu, improving influencer marketing across APAC and Middle Eastern markets.
This fintech startup's $100 million fund aims to get influencers paid fasterInflators face significant financial instability due to inconsistent cash flow from brand deals.A fintech startup, Alchemy, offers upfront payments to creators to alleviate cash flow issues.
Top Roblox creators don't view brand deals as a significant revenue streamRoblox creators focus on direct sales over brand deals for revenue.
Big Tech wants to build the 'metaverse.' What on Earth does that mean?The metaverse promises a connected, interactive virtual reality experience, fundamentally different from current VR formats.Achieving the metaverse requires cooperation between tech giants, a challenge given their competitive nature.
How publishers are now approaching curation with a calculated embracePublishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDsThe lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.
Pinterest jumps on Guggenheim upgrade to Buy from NeutralPinterest shows strong potential for growth due to user engagement, AI ads, and a favorable market position for advertisers.
Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic EcosystemOnetag's emissions intensity per ad impression is 94% more efficient than industry benchmarks, showcasing significant advancements in sustainable advertising.
How publishers are now approaching curation with a calculated embracePublishers are learning to navigate curation strategically, balancing revenue needs and skepticism.
Without Google's cookie cutoff hanging over them, buyers are lukewarm on alternative IDsThe lack of a deadline for phasing out third-party cookies is slowing the adoption of alternative identifiers in ad tech.
Pinterest jumps on Guggenheim upgrade to Buy from NeutralPinterest shows strong potential for growth due to user engagement, AI ads, and a favorable market position for advertisers.
Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic EcosystemOnetag's emissions intensity per ad impression is 94% more efficient than industry benchmarks, showcasing significant advancements in sustainable advertising.
TikTok's Blake Chandlee Resigns as April 5 Ban Deadline LoomsBlake Chandlee, TikTok's global business head, is leaving the company amid growing concerns over a potential U.S. ban and internal restructuring.
A top TikTok ad executive is stepping down as part of a company reorg. Read the memo announcing his move.Blake Chandlee is stepping down from TikTok's advertising leadership role, with Will Liu taking over amidst a company reorganization.
TikTok's Blake Chandlee Resigns as April 5 Ban Deadline LoomsBlake Chandlee, TikTok's global business head, is leaving the company amid growing concerns over a potential U.S. ban and internal restructuring.
A top TikTok ad executive is stepping down as part of a company reorg. Read the memo announcing his move.Blake Chandlee is stepping down from TikTok's advertising leadership role, with Will Liu taking over amidst a company reorganization.
AI Meets Authenticity: Balancing Automation and Human Touch in Content MarketingBalancing technology with human touch is essential for authentic content in marketing.AI generates efficient content, but risks losing emotional and personal connections.
Your Audience Is Talking-Here's How AI Turns Their Words Into ImpactHyper-personalization in marketing is essential for brands to connect effectively with modern audiences.AI enables brands to create tailored content that resonates with specific consumer preferences.
Judge of the Day: Alin Dobrea, CMO at ZALORAAlin Dobrea emphasizes the significance of customer acquisition and retention in today's competitive marketing landscape.
AI Meets Authenticity: Balancing Automation and Human Touch in Content MarketingBalancing technology with human touch is essential for authentic content in marketing.AI generates efficient content, but risks losing emotional and personal connections.
Your Audience Is Talking-Here's How AI Turns Their Words Into ImpactHyper-personalization in marketing is essential for brands to connect effectively with modern audiences.AI enables brands to create tailored content that resonates with specific consumer preferences.
Judge of the Day: Alin Dobrea, CMO at ZALORAAlin Dobrea emphasizes the significance of customer acquisition and retention in today's competitive marketing landscape.
'DIY' agent platforms are big tech's latest gambit to drive AI adoptionThe rise of agentic AI highlights the importance of user customization in AI tools.Businesses are given more power to create and manage their own AI agents.
"No, I don't think it is the end of Salesforce": Klarna CEO clarifies why it stopped using Salesforce - and why he doesn't think other companies will follow suitKlarna is transitioning from Salesforce to in-house AI tools for consolidating data amid operational shifts.
'DIY' agent platforms are big tech's latest gambit to drive AI adoptionThe rise of agentic AI highlights the importance of user customization in AI tools.Businesses are given more power to create and manage their own AI agents.
"No, I don't think it is the end of Salesforce": Klarna CEO clarifies why it stopped using Salesforce - and why he doesn't think other companies will follow suitKlarna is transitioning from Salesforce to in-house AI tools for consolidating data amid operational shifts.
AI model driving top-ranked fund flashes a warning on AI stocksMahr's AI model warns against investing in major tech stocks despite the ongoing AI boom.
4 ways programmatic machine learning is powering consumer app growthConsumer apps are expected to lead global app revenue due to increased mobile usage.Advancements in programmatic machine learning address industry challenges and enhance advertising effectiveness.
AI model driving top-ranked fund flashes a warning on AI stocksMahr's AI model warns against investing in major tech stocks despite the ongoing AI boom.
4 ways programmatic machine learning is powering consumer app growthConsumer apps are expected to lead global app revenue due to increased mobile usage.Advancements in programmatic machine learning address industry challenges and enhance advertising effectiveness.
Brand Visibility Is the New SEOBrand visibility is crucial for AI search as more consumers rely on generative AI for product recommendations.
I was ghosted after a pitch. Was my idea fed into AI?The rise of ghosting in agency pitches correlates with the growing temptation for clients to misuse AI for free creative ideas.
Brand Visibility Is the New SEOBrand visibility is crucial for AI search as more consumers rely on generative AI for product recommendations.
I was ghosted after a pitch. Was my idea fed into AI?The rise of ghosting in agency pitches correlates with the growing temptation for clients to misuse AI for free creative ideas.
a16z and Benchmark-backed 11x has been claiming customers it doesn't have | TechCrunch11x is facing significant financial challenges despite initial growth, leading to high turnover and customer dissatisfaction.
AI adoption accelerating, but many fall behind: IAB report | MarTechAI is reshaping media and marketing, but its integration remains uneven, with brands lagging due to challenges in data quality and governance.
New CMO Study: CEO Trust Rises, But Strategic Influence DropsImproved CEO-CMO relationships are evident, but CMOs are losing their impact on business growth, creating a concerning disconnect.
Pinterest Poaches Meta Veteran Kate Hamill to Lead US SalesPinterest appointed Kate Hamill as VP of enterprise sales for North America, focusing on AI capabilities and branded search.
Learfield CEO Sees NIL Marketing Momentum Amid March MadnessLearfield adapts to a transformed NCAA marketing landscape post-NIL, expanding opportunities for student athlete commercial deals.
Brunner acquires Rakuten Advertising unit - Pittsburgh Business TimesBrunner acquires Rakuten Advertising's performance solutions group to boost growth and media capabilities.
Are naming rights deals worth the investment for big brands? | MarTechNaming rights investments are evaluated through metrics like exposure, engagement, sales impact, media value, and brand compatibility.
Learfield CEO Sees NIL Marketing Momentum Amid March MadnessLearfield adapts to a transformed NCAA marketing landscape post-NIL, expanding opportunities for student athlete commercial deals.
Brunner acquires Rakuten Advertising unit - Pittsburgh Business TimesBrunner acquires Rakuten Advertising's performance solutions group to boost growth and media capabilities.
Are naming rights deals worth the investment for big brands? | MarTechNaming rights investments are evaluated through metrics like exposure, engagement, sales impact, media value, and brand compatibility.
Why Substack offers creators money to transfer their audience to its platformSubstack empowers creators by providing financial guarantees to support their transitions without loss of income.
X's head of engineering is outHaofei Wang, the director of engineering at X, has unexpectedly left the company, raising concerns about its leadership and engineering direction.
How Identity Resolution Unlocks Hidden Travel Marketing RevenueTravel brands often can't identify anonymous website visitors, making it difficult to personalize experiences or re-engage them.Identity resolution technology can enhance travel marketing by recognizing anonymous visitors and personalizing messaging.
CoreLogic rebrands to Cotality to reflect 'balancing data with humanity'CoreLogic is rebranding to Cotality to reflect its evolution and commitment to a more people-centric property industry.
The Drum to report from Shoptalk 2025 as retail media stakes riseThe New Market track at Shoptalk 2025 aims to explore the evolving landscape of retail media and its impact on customer connections.
How Business Owners Can Combat The Wave Of AI-Generated ContentContent marketing effectiveness is challenged by the rise of AI-generated content, leading to a need for authenticity and quality.
Daily Search Forum Recap: March 24, 2025Independent sites may struggle to gain visibility in Google Search; some might never surface better.
Digest: Channel 4 Launches Emissions Measurement Tool; Bluesky Enhances Referral Tracking for PublishersChannel 4 launches emissions measurement tool, promoting sustainability in advertising.Bluesky improves referral tracking for better measurement of social media traffic.Perplexity AI aims for $18 billion valuation with new funding initiatives.
Media Buying Briefing: Overheard at Digiday's Media Buying SummitAgency Town Halls foster open discussion on industry challenges and solutions among media professionals, offering insights in a supportive environment.