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It's hard to be sure of any potential outcome when there are so many question marks over what comes after third-party cookies. 2
Enter data clean rooms. 1These solutions are pitched as a way for advertisers, publishers and tech companies to pull together their anonymized data into one safe platform in order to tackle cross-media measurement by matching the customer data with campaign data. 1
London's DJ Q connects with Tokyo producer tofubeats and Amsterdam-based singer Gaidaa to create a new track. 1
Like many, publishers had a rough 2020. 1
Pranay Prabhat, senior director of digital ad technology, recently explained the title's new first-party data program for its direct-sold business, which no longer relies on third-party cookies. 1
Pranay Prabhat: We will not be waiting for all the proposals to be fleshed out. 1
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These two appointments are the first part of Admix's expansion plan in 2021 that will see the company double in size from 40 to 80 staff, following a USD $8.5m (£6.2m) Series A round in 2020.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its most recent in-game ad viewability technology patent by the United States Patent and Trademark Office.
Audio has become one of the fastest growing channels, boosted by changes in consumer behaviour through COVID-19, with people in the UK listening to of digital audio weekly.
TV networks consortium OpenAP has launched its first technology product offering.
If 2020 prepared us for anything, it's to expect the unexpected. And with 2021 already throwing us curveballs, it's not crazy to think there are more in store.
But what does that mean for agencies?
ViacomCBS has signed a multi-year deal which will see its 14 cable networks carried by Hulu+ Live TV.