Marketing tech
Marketing tech

7 hours ago

DuckDuckGo installs jumped 18% after Google killed the blue links. On Apple devices, the spike hit 70%.

DuckDuckGo installs and AI-free search traffic rose sharply after Google’s AI search changes, driven by user frustration over mandatory AI and undisclosed on-device models.

fromMashable

DuckDuckGo is growing thanks to Google users frustrated by AI features

DuckDuckGo app installs and AI-free search traffic rose sharply in the U.S. after Google I/O, driven by users seeking control over AI usage.

7 hours ago

DuckDuckGo installs jumped 18% after Google killed the blue links. On Apple devices, the spike hit 70%.

DuckDuckGo installs and AI-free search traffic rose sharply after Google’s AI search changes, driven by user frustration over mandatory AI and undisclosed on-device models.

fromMashable

DuckDuckGo is growing thanks to Google users frustrated by AI features

DuckDuckGo app installs and AI-free search traffic rose sharply in the U.S. after Google I/O, driven by users seeking control over AI usage.

AudioGo updates audio ad platform reporting

AudioGo upgrades its Enhanced Reporting platform with customizable reports, smarter filtering, and automated scheduled workflows for deeper campaign performance insights.

1 day ago

Amazon Has New Tools To Help Publishers Prove Which Bidstream Signals Drive Demand | AdExchanger

Signal IQ expands bidstream testing to measure how impression and contextual signals affect advertiser demand and publisher revenue, beyond identity signals.

The marketer's new playbook for AI-powered competitive intelligence | MarTech

Competitive intelligence should move from reporting past activity to answering what it means, where exposure exists, and where opportunities are opening.

How to use B2B PR to shape what AI recommends | MarTech

AI systems influence vendor framing and recommendations, so B2B brands must optimize for AI signals and use dual-path PR to earn buying influence.

fromFast Company

AI search may kill the click. But users still need to trust the answers

Google’s AI-driven information and advertising efforts are not harming revenue, and new ad formats signal stronger monetization of AI experiences.

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

ChatGPT inventory is being integrated via commerce-focused partners like Skai to enable performance-style shopping measurement using existing retailer workflows and purchase data.

It's Time to Turbocharge Your Flywheel. These Are the Best AI Marketing Tools, According to Experts

AI marketing tools can automate tasks, analyze data, and speed campaigns, but small businesses need the right fit for ROI and ease of use.

fromTNW | Startups-Technology

Dutch Uptmz acquired by Aizy to build one AI ad platform across Google, Microsoft and Meta

Aizy acquired Uptmz to merge automated performance advertising with AI optimization and human specialists into one multichannel platform for 600+ customers.

fromInc

It's Time to Turbocharge Your Flywheel. These Are the Best AI Marketing Tools, According to Experts

AI marketing tools can automate tasks, analyze data, and speed campaigns, but small businesses need the right fit for ROI and ease of use.

fromTNW | Startups-Technology

Dutch Uptmz acquired by Aizy to build one AI ad platform across Google, Microsoft and Meta

Aizy acquired Uptmz to merge automated performance advertising with AI optimization and human specialists into one multichannel platform for 600+ customers.

AI is powering the loss of marketing jobs | MarTech

Nearly half of B2B SaaS companies have cut or reduced marketing roles due to AI-driven automation and efficiency gains.

The AI paradox: Marketers trust AI to buy media, not build brands

AI accelerates marketing workflows and media spending, but leaders remain cautious about using it to define brand meaning and craft consumer-facing messages.

Marketing tech

AI won't save a broken organization | MarTech

AI is powering the loss of marketing jobs | MarTech

Nearly half of B2B SaaS companies have cut or reduced marketing roles due to AI-driven automation and efficiency gains.

The AI paradox: Marketers trust AI to buy media, not build brands

AI accelerates marketing workflows and media spending, but leaders remain cautious about using it to define brand meaning and craft consumer-facing messages.

AI won't save a broken organization | MarTech

Marketers must reimagine martech foundations around AI, unify data flows, align teams on shared language, and embed AI workflows into daily operations.

Real estate marketing in a post-Google (search) world

Google is overhauling Search toward Gemini-powered conversational AI experiences that use information agents, reducing reliance on ranked website links.

Google Strongly Warns Against Manipulating Brand Mentions For AI Manipulation

Buying or manipulating brand mentions to influence AI Overviews and AI Mode is strongly discouraged and treated like spam.

Daily Search Forum Recap: May 27, 2026

Google Search updates include missing Discover data, local inventory checks, and real-time ad policy reviews, while ChatGPT link expansion drives referral growth.

fromInman

1 day ago

Real estate marketing in a post-Google (search) world

Google is overhauling Search toward Gemini-powered conversational AI experiences that use information agents, reducing reliance on ranked website links.

Google Strongly Warns Against Manipulating Brand Mentions For AI Manipulation

Buying or manipulating brand mentions to influence AI Overviews and AI Mode is strongly discouraged and treated like spam.

Daily Search Forum Recap: May 27, 2026

Google Search updates include missing Discover data, local inventory checks, and real-time ad policy reviews, while ChatGPT link expansion drives referral growth.

Google adds AI shopping insights to Merchant Center | MarTech

New AI performance insights in Merchant Center show product visibility, funnel performance, term usage, and attribute gaps across Google AI shopping experiences.

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web

User control and privacy must not be traded for business outcomes as the web evolves toward agentic systems and new monetization models.

The Measurement Gap That's Costing Brands Their AI Visibility

Only 16% of brands systematically track AI-powered search performance, leaving most companies unable to verify whether AI platforms cite them.

fromFast Company

This Google alternative has a 'No AI' function. Search visits are soaring by double digits

DuckDuckGo reports increased No AI searches after Google launched an AI-powered Search box, emphasizing user control and privacy while offering selectable AI options.

The Measurement Gap That's Costing Brands Their AI Visibility

Only 16% of brands systematically track AI-powered search performance, leaving most companies unable to verify whether AI platforms cite them.

fromFast Company

This Google alternative has a 'No AI' function. Search visits are soaring by double digits

DuckDuckGo reports increased No AI searches after Google launched an AI-powered Search box, emphasizing user control and privacy while offering selectable AI options.

more#ai-powered-search

Why The Traditional Agency Model Is Losing Relevance, And What Replaces It

Revenue growth depends on aligning sales, marketing, operations, and product teams around a unified revenue strategy and outcome accountability.

Intuit Mailchimp Launches Analytics AI To Streamline Marketing Data

Analytics AI in Mailchimp connects campaign, audience, and revenue performance to provide plain-language questions, instant recommendations, and actionable next steps.

#digital-advertising

from24/7 Wall St.

Marketing tech

Is Big Tech Creating a National Security Crisis? Pentagon Says U.S. Troops Were Targeted Using Ad Data

fromTNW | Apps

Meta set to overtake Google in digital ad revenue in 2026

Meta is projected to overtake Google in global digital ad revenue in 2026, driven by Advantage+ AI automation and new ad surfaces on WhatsApp and Threads.

OpenAI turns on cost-per-action ads inside ChatGPT

OpenAI enabled cost-per-action ads in its ads manager, charging only when users complete defined actions in ChatGPT.

Is the Worst Over for The Trade Desk? | The Motley Fool

Investors shifted from viewing The Trade Desk as untouchable to questioning its growth durability as open-internet complexity faces competition from integrated ad ecosystems.

from24/7 Wall St.

Is Big Tech Creating a National Security Crisis? Pentagon Says U.S. Troops Were Targeted Using Ad Data

Commercial location and advertising data can be used to target U.S. military personnel, creating national security risks beyond privacy concerns.

fromTNW | Apps

Meta set to overtake Google in digital ad revenue in 2026

Meta is projected to overtake Google in global digital ad revenue in 2026, driven by Advantage+ AI automation and new ad surfaces on WhatsApp and Threads.

OpenAI turns on cost-per-action ads inside ChatGPT

OpenAI enabled cost-per-action ads in its ads manager, charging only when users complete defined actions in ChatGPT.

Is the Worst Over for The Trade Desk? | The Motley Fool

Investors shifted from viewing The Trade Desk as untouchable to questioning its growth durability as open-internet complexity faces competition from integrated ad ecosystems.

more#digital-advertising

Video: Google May Core Update Status, Buying AI Brand Mentions, Preferred Sources In AI Responses, Google Ads, Local, Legal & More

Google warned against buying or manipulating mentions for AI, while multiple search and ads updates affected indexing, reporting, and ad experiences.

FAST Content Isn't Always 'Premium,' But That's Where TV Ad Innovation Is Happening | AdExchanger

FAST channel ecosystems let advertisers test new CTV ad formats and targeting in a lower-cost, high-volume environment while scene-level contextual targeting improves relevance.

YouTube The Global Platform Seeing Most Marketing Investment, Research Finds

YouTube is seeing the strongest rise in marketer streaming investment, with 70% increasing spend, driven by measurable performance, transparency, and brand safety improvements.

#programmatic-advertising

Everyone Is Talking About AEO, But Most Are Missing The Point

AI visibility depends on brand coherence across many external surfaces, not just question-and-answer pages, structured data, and content calendars.

Retail Wags The Dog; Data Brokers Vs. The Military | AdExchanger

Walmart Connect adds Yahoo DSP alongside The Trade Desk, while location tracking for military purposes and CPA ads from ChatGPT raise new privacy and performance-marketing stakes.

fromTalkMarkets

Programmatic Advertising in 2026: What Businesses Need to Know

Programmatic advertising uses AI and real-time auctions to automatically place targeted ads across many platforms, continuously optimizing results for businesses of all sizes.

Has Precision in Measurement Become a Hindrance?

Measurement systems make offline channels harder to defend, driving agencies to shift resources toward programmatic and performance work.

Why The Trade Desk Fell Again Today | The Motley Fool

The Trade Desk shares fell 5.1% as AI-powered, low-cost media-buying tools threaten its ~20% take rate.

Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale

Direct integration of Spotify Ad Exchange into Hawk DSP expands premium omnichannel supply and enables programmatic access to Spotify audio, display, and video inventory.

Retail Wags The Dog; Data Brokers Vs. The Military | AdExchanger

Walmart Connect adds Yahoo DSP alongside The Trade Desk, while location tracking for military purposes and CPA ads from ChatGPT raise new privacy and performance-marketing stakes.

fromTalkMarkets

Programmatic Advertising in 2026: What Businesses Need to Know

Programmatic advertising uses AI and real-time auctions to automatically place targeted ads across many platforms, continuously optimizing results for businesses of all sizes.

Has Precision in Measurement Become a Hindrance?

Measurement systems make offline channels harder to defend, driving agencies to shift resources toward programmatic and performance work.

Why The Trade Desk Fell Again Today | The Motley Fool

The Trade Desk shares fell 5.1% as AI-powered, low-cost media-buying tools threaten its ~20% take rate.

more#programmatic-advertising

Azerion Integrates Spotify Ad Exchange into Hawk DSP, Unlocking Global Premium Inventory at Scale

Direct integration of Spotify Ad Exchange into Hawk DSP expands premium omnichannel supply and enables programmatic access to Spotify audio, display, and video inventory.

fromFortune

What Schlitz beer can teach us about AI adoption | Fortune

Radical transparency builds trust and adoption, and AI transformation succeeds only when people understand how AI works and participate in change.

fromtheregister

Microsoft slaps new coat of paint on Copilot, buries annoying button

Copilot for Microsoft 365 adds faster loading, improved complex-prompt response times, and a task-aware prompt workspace to support longer, structured prompts.

Tech ads on the New York subway are up 50% this year

AI advertising targets business-heavy transit and event areas to generate buzz and reach real humans as chatbot-driven search reduces traditional visibility.

fromPhys.org

AI ads are almost indistinguishable from human-made work-they just don't perform as well

AI-generated ads look human but underperform human-made ads in predicted short-term sales impact, with performance varying by brief complexity and storytelling needs.

fromSemafor

Tech ads on the New York subway are up 50% this year

AI advertising targets business-heavy transit and event areas to generate buzz and reach real humans as chatbot-driven search reduces traditional visibility.

fromPhys.org

AI ads are almost indistinguishable from human-made work-they just don't perform as well

AI-generated ads look human but underperform human-made ads in predicted short-term sales impact, with performance varying by brief complexity and storytelling needs.

Weibo (WB) Q1 2026 Earnings Transcript | The Motley Fool

Weibo reported higher net revenues and advertising growth, while MAUs and non-GAAP operating margin declined due to increased product and marketing investments.

Global Study: YouTube Leads Global Streaming Ad Investment Growth

Marketers increased investment in major streaming platforms, led by YouTube, as streaming TV delivers measurable performance and reaches fragmented audiences.

fromwww.housingwire.com

1 day ago

Tennessee brokers brace for Zillow listing cutoff amid Realtracs dispute

Zillow listing access rules limit seller marketing choices, while Realtracs waivers allow no public marketing for rare cases.

The Stack: Control Versus Innovation

Regulators and institutions increased scrutiny of Big Tech over AI safety, platform harm, and advertising effectiveness while major firms expanded commerce and consolidation.

fromTipRanks Financial

Williams-Sonoma price target raised to $230 from $225 at Argus - TipRanks.com

Williams-Sonoma received a raised $230 price target and Buy rating based on a strong e-commerce lead and industry-leading digital marketing and social media capabilities.

3 things you must know to get AI-native advertising right | MarTech

Conversational AI embeds recommendations as ads, making inclusion in synthesized answers critical for brand visibility at the moment of intent.

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data | AdExchanger

Brands can query an AI chat interface for incrementality performance insights using aggregated, anonymized results from large-scale media experiments.

Marketing tech

Why Agentic Measurement Will Reprice The Ad Market | AdExchanger

Binary audience measurement is economically convenient but becomes obsolete as agentic AI makes continuous, real-time media decisions.

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data | AdExchanger

Brands can query an AI chat interface for incrementality performance insights using aggregated, anonymized results from large-scale media experiments.

Why Agentic Measurement Will Reprice The Ad Market | AdExchanger

Binary audience measurement is economically convenient but becomes obsolete as agentic AI makes continuous, real-time media decisions.

more#media-measurement

fromTNW | Meta

Meta sells AI subscriptions while OpenAI and xAI walk into the ad business

Meta sells Meta AI subscriptions while OpenAI and xAI expand into advertising, colliding over how consumer AI should be monetized.

7 Strategies For Navigating The AI Detection Crisis

AI detectors often misclassify human writing, pushing teams toward “humanizer” workarounds that waste time and degrade quality instead of improving strategy and insight.

Building Your Website To Be Read By Machines First And Humans Second

Digital visibility depends on machine-readable clarity, so content must be structured for crawlers and AI answers using direct messaging, consistent entities, and logical linking.

How Marketing Mix Modeling Is Making A Comeback

Deterministic attribution fails without identity because it cannot measure how touchpoints influence conversions when user-level signals are removed.

AI agents are exposing martech's weak point | MarTech

Autonomous AI agents expose martech’s data integration fragility, where human-oriented APIs and structural silos block reliable machine-to-machine coordination.

Future of TV Briefing: How AI agents will figure into this year's upfront negotiations

Upfront TV and streaming sellers are preparing advertiser conversations to incorporate AI agents into ad buying and deal workflows.

AI agents are exposing martech's weak point | MarTech

Autonomous AI agents expose martech’s data integration fragility, where human-oriented APIs and structural silos block reliable machine-to-machine coordination.

Future of TV Briefing: How AI agents will figure into this year's upfront negotiations

Upfront TV and streaming sellers are preparing advertiser conversations to incorporate AI agents into ad buying and deal workflows.

Your Dev Queue is Where Programmatic Revenue Goes to Die

Operational friction from slow testing and engineering cycles reduces publisher yield by delaying monetization changes and uncaptured revenue.

from24/7 Wall St.

Meta vs. Alphabet: Which Stock Is The Better Buy Today

Meta’s ad growth is strong but AI spending is concentrated, while Alphabet’s AI monetization shows broader, paying-customer momentum despite higher costs.

Kargo Announces Integration with ChatGPT Advertising (ANZ)

Kargo integrates with ChatGPT to help brands deliver seamless, AI-native advertising using creative, context, and performance intelligence across emerging conversational experiences.

fromFingerlakes1.com

Your Reputation Score on Google Means Less Every Month That AI Search Gains Market Share | Fingerlakes1.com

Google-based reputation scores are declining as AI search platforms grow and reduce standard SERP visits, making backlink and authority metrics weaker predictors of visibility.

Analyst resets AppLovin stock forecast on hidden metric

AppLovin’s growth may continue if ad conversion rates keep improving, with Morgan Stanley pointing to a key internal efficiency metric.

fromYahoo Finance

Analyst resets AppLovin stock forecast on hidden metric

AppLovin’s growth may continue if ad conversion efficiency keeps improving, with conversion rates rising from 1.0% to 1.3% over 18 months.

fromMiami Herald

Analyst resets AppLovin stock forecast on hidden metric

AppLovin’s growth may continue if ad conversion rates keep improving, with Morgan Stanley pointing to a key internal efficiency metric.

fromYahoo Finance

Analyst resets AppLovin stock forecast on hidden metric

AppLovin’s growth may continue if ad conversion efficiency keeps improving, with conversion rates rising from 1.0% to 1.3% over 18 months.

more#mobile-advertising

fromInman

MoxiWorks just reminded us why platform loyalty can pay off

MoxiWorks’ RISE AI platform aims to deliver consistent agent follow-up by connecting relationship intelligence to marketing, outreach, and execution workflows.

Knower Tech hires Prebid's Racic to helm a new data curation offering for buy and sell sides

Independent agencies gain an AI-powered, privacy-safe data curation offering that bundles existing tools to activate first-party data across the open web.

Why marketers are rethinking identity infrastructure

Marketers are questioning whether LiveRamp will remain neutral after Publicis Groupe’s acquisition, reflecting broader uncertainty about whether a neutral ad-tech middle still exists.

Knower Tech hires Prebid's Racic to helm a new data curation offering for buy and sell sides

Independent agencies gain an AI-powered, privacy-safe data curation offering that bundles existing tools to activate first-party data across the open web.

Why marketers are rethinking identity infrastructure

Marketers are questioning whether LiveRamp will remain neutral after Publicis Groupe’s acquisition, reflecting broader uncertainty about whether a neutral ad-tech middle still exists.

Sir Martin Funds A CTV Platform; Neutral On Neutrality | AdExchanger

Olyzon builds an agentic TV decisioning layer that qualifies content, closes measurement loops, and improves planning, activation, and measurement over time.

ACR data is invaluable, but only if it lives within DSPs

TV advertising performance depends on execution, and ACR data is the foundational signal that connects viewing, reach, frequency, and outcomes.

Sir Martin Funds A CTV Platform; Neutral On Neutrality | AdExchanger

Olyzon builds an agentic TV decisioning layer that qualifies content, closes measurement loops, and improves planning, activation, and measurement over time.

ACR data is invaluable, but only if it lives within DSPs

TV advertising performance depends on execution, and ACR data is the foundational signal that connects viewing, reach, frequency, and outcomes.

Marketing tech

Ex-Mumbrella360 & Unmade Curator Cat McGinn Launches New Agency

Liminal & Co provides fractional senior advisory for AI capacity, executive narrative, and experience design, partnering with NotContent to deliver practical generative AI training.

fromThe Tyee

Your AI Chatbot Might Be Manipulating Your Behaviour | The Tyee

Generative AI enables invisible, personalized persuasion that exploits private personal data and can be more effective than human or generic messaging.

Ex-Mumbrella360 & Unmade Curator Cat McGinn Launches New Agency

Liminal & Co provides fractional senior advisory for AI capacity, executive narrative, and experience design, partnering with NotContent to deliver practical generative AI training.

fromThe Tyee

Your AI Chatbot Might Be Manipulating Your Behaviour | The Tyee

Generative AI enables invisible, personalized persuasion that exploits private personal data and can be more effective than human or generic messaging.

Zillow vs. MLS exposes the industry's biggest weakness

Real estate platforms control visibility and leads, and industry dependence on rented exposure creates structural vulnerability when policies or algorithms change.

fromMashable India

DuckDuckGo Is Growing Thanks To Google Users Frustrated By AI Features

DuckDuckGo app installs and AI-free traffic rose sharply in the U.S. after Google I/O, driven by users seeking opt-out control over AI.

fromtheregister

Salesforce waves bye-bye to UI in 'headless' embrace

Headless 360 enables access to Salesforce data across tools like Cursor, WhatsApp, and Slack, driving agentic CRM adoption and new monetization opportunities.

AdPlayer.Pro Rolls Out Substantial Updates to Its Video Ad Player

Upgraded ad-enabled video player scales to 551m daily ad requests and adds vertical video ad support across all outstream formats.

fromFortune

Gen Z's Joe Camel moment: how prediction markets learned to speak in memes | Fortune

Kalshi shared a photo of him on Instagram with the words, "Wait he's goated." When a video of NBA player Damian Lillard recovering from an injury circulated online, Kalshi's main competitor Polymarket posted, "The league is cooked." If you don't know what either of those phrases mean, it's because you may not be the target audience.

Marketing tech

ChatGPT Ads Conversion-Optimized Campaigns

Conversion-optimized campaigns will roll out to some advertisers starting June 5, 2026, with early access for accounts that set up Pixel or Conversions API before June 1.

Google Ads To Delete Short Term Performance Data June 1, 2026

Hourly, daily, and weekly Google Ads performance data older than 37 months will be deleted starting June 1, 2026; monthly, quarterly, and yearly remain for 11 years.

Nexxen Launches Smart TV Home Screen Ad Capability

Nexxen launched Smart TV home screen programmatic ads across APAC, enabling brands to reach viewers before playback on VIDAA-powered TVs.

fromTipRanks Financial

Weibo Posts Revenue Growth and Strong Margins on Stabilizing Ads in Q1 2026 - TipRanks.com

Weibo reported Q1 2026 revenue growth driven by advertising, while value-added services fell, supported by strong user engagement and AI-enhanced discovery.

#financial-results

fromwww.benzinga.com

Marketing tech

Why Is Weibo Stock Falling Thursday? - Alibaba Gr Hldgs (NYSE:BABA), Weibo (NASDAQ:WB)

Sohu (SOHU) Q1 2026 Earnings Call Transcript | The Motley Fool

Total revenues rose year over year while marketing services declined, online games grew, and guidance projected GAAP and non-GAAP net losses for Q2 2026.

fromwww.benzinga.com

Marketing tech

Why Is Weibo Stock Falling Thursday? - Alibaba Gr Hldgs (NYSE:BABA), Weibo (NASDAQ:WB)

Sohu (SOHU) Q1 2026 Earnings Call Transcript | The Motley Fool

Total revenues rose year over year while marketing services declined, online games grew, and guidance projected GAAP and non-GAAP net losses for Q2 2026.

more#financial-results

Digest: Supreme Court Rejects Meta Appeal; ASA Bans Betting Ads Starring Kane and Haaland

The Supreme Court let a Vermont lawsuit proceed over allegedly addictive social media design harming teens.

The ASA banned betting Instagram ads featuring Harry Kane and Erling Haaland as irresponsible for under-18 appeal.

An IPA report warns that small thinking is damaging advertising effectiveness.

fromwww.housingwire.com

Beeline seeks to buy remaining MagicBlocks stake

Existing MagicBlocks leadership and development staff are expected to join Beeline. The companies expect the deal to close in June, subject to negotiation and execution of a definitive agreement and employment agreements for MagicBlocks' founders. Final approval will also be required from a special committee of Beeline's board, SAFE noteholders and other customary conditions.

Marketing tech

fromTech Monitor

AI is rewiring digital media's power structure - Tech Monitor

Algorithmic control of discovery and engagement is shifting competitive advantage from content ownership to AI-driven recommendation and optimisation.

YouTube mentions are the top signal for AI brand visibility

YouTube mentions are the strongest correlated signal for AI visibility across ChatGPT, Google AI Mode, and AI Overviews, outperforming backlinks, domain authority, and content volume.

Amazon's Ad Tech Playbook, Brought to You by Google

Amazon is expanding its DSP and ad tech stack by partnering widely and absorbing core ad functions like targeting, optimization, and measurement.

Publishers Paid The Price For Platform Dependency-You May Be Next

Platforms can cut reach dramatically when AI-driven search and social change discovery, so owned infrastructure and direct audience relationships determine resilience.

In Graphic Detail: Why OpenAI's ad business is still a work in progress

ChatGPT ads and AI search discovery are reshaping brand visibility, with early ad pilots balancing scale, safety, automation, and advertiser expectations.

Your SEO strategy is optimized for a search engine that no longer exists.

AI-generated answers are now central in search, and most brands lack visibility into how AI describes them to customers.

Google just broke SEO. Here's what replaces it. | TechCrunch

AI-generated answers are now central in search, and brands often lack visibility into how AI describes them to customers.

Your SEO strategy is optimized for a search engine that no longer exists.

AI-generated answers are now central in search, and most brands lack visibility into how AI describes them to customers.

Google just broke SEO. Here's what replaces it. | TechCrunch

AI-generated answers are now central in search, and brands often lack visibility into how AI describes them to customers.

more#ai-search

Talkdesk launches proactive AI agents for retail and banking

Proactive AI agents automate outbound retail and financial outreach, recovering abandoned carts, managing recalls, pushing loan applications, and handling early collections across voice and digital channels.

How Much Are Bots Costing You? IAB Tech Lab Wants Content Owners To Find Out | AdExchanger

Bot management guidance focuses on validating authorized crawling and improving content owners’ understanding of bot access costs and usage.

fromHubspot

The role of citations in AEO: Why citations matter more than backlinks for AI visibility

AI answer engines select cited sources for generated answers, making citations a measurable driver of visibility and buyer intent beyond traditional backlink rankings.

Why Outcome-based Agency Remuneration Is Having A Moment & What Marketers Should Know

Outcome-based agency remuneration ties agency pay to agreed outcomes, shifting from labor-based fees and gaining momentum as AI pressures traditional agency models.

fromAOL.com

Global firms use AI at Indian hubs to bring more ad work in-house - AOL

Global capability centers in India use AI to speed and scale marketing content creation, reducing turnaround time and reliance on external agencies.

IAB Tech Lab tackles the growing AI bot problem | MarTech

IAB Tech Lab guidance provides practical strategies for managing AI crawler access, balancing business needs, infrastructure strain, and monetization sustainability.

YouTube will now automatically label AI videos | TechCrunch

YouTube will automatically apply prominent AI labels when significant photorealistic AI is detected, starting in May, even if creators fail to disclose.

Why Critics Say Email-Based IDs Don't Work For CTV | AdExchanger

Email-based alternative IDs can replace third-party cookies for CTV, but concerns persist about data accuracy, consent, and whether FAST channels use first-party data.

fromThe Verge

YouTube is putting AI labels where you'll actually see them

YouTube will automatically identify and prominently label AI-generated content on Shorts and long-form videos with a single, consistent disclosure format.

fromTNW | Apps

Zendesk hires new CMO as it pivots to AI agents

Zendesk appoints Tifenn Dano Kwan as CMO to market its AI-first customer service transformation for enterprise buyers.

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers | AdExchanger

Roku’s new home screen personalizes discovery with Top Picks, subscription access, and improved search while aiming to balance viewer preferences and advertiser reach.

fromNieman Lab

The Economist launches a dedicated ChatGPT app

A consumer news publication launched a ChatGPT app that lets users query its U.S. polling data visualizations directly inside ChatGPT.