Now, due to a rapid increase in computational power, we see an exciting window of opportunity in the 10 milliseconds before a bid request is even sent. Today, sophisticated data science and custom algorithms can be applied to a bid request before it ever reaches the DSP. That means decisioning isn't limited to just the buy side anymore - the supply side now has the ability to shape demand, apply intelligence, and unlock value in real time.
XPLN.AI, the ad attention measurement and optimisation specialist, announces the opening of its new office in Milan along with the appointment of Anna Iuculano as managing director Italy. Following a recent €7m (£5.9m) fundraising round, XPLN.AI is significantly accelerating its international expansion, with the opening of six offices in Europe, the United States and Asia Pacific in 2025, to meet the rising demand for attention-based solutions to measure advertising effectiveness.
Ready, a former president of Google's Payment and Commerce group, is against any Google ad tech divestiture. Also, at Pinterest, Ready built more bridges to Google. He signed strategic deals to increase Google's targeting into Pinterest supply. Oh, and Google's search rankings update last year suddenly defaulted more recipe search traffic to Pinterest . Ready argues that a Google divestiture is risky, since the repercussions cannot be forecasted. Nor can the judge know how Google's supply-side tech might be used by a potential acquirer.
For a long time, marketers have gotten away with flying blind. Campaigns have been run on a patchwork of incomplete inputs across various platforms, missing key fields and rarely aligned goals. Brands didn't question performance. As long as the top line and bottom line were fine, who cares how clean the data was? The consequence? Multimillion-dollar decisions were made based on the wrong data. Siloed teams were operating on different definitions of success. Media and measurement stacks didn't speak the same language.
Our Customer is a Swedish AdTech company that is transforming how publishers and advertisers interact. They provide state-of-the-art self-serve advertising platforms that enable seamless, direct transactions between advertisers and some of the world's largest publishers. Their mission is to make advertising more accessible, automated, and efficient through innovative technology. Together, we serve globally recognized clients such as TripAdvisor, Bloomberg, The Washington Post, Opera, Dow Jones, etc.
The chat agent, positioned as a "creative partner," draws on Amazon's troves of retail data and cloud-computing muscle to assist with tasks like product and audience research, brainstorming and storyboarding, and producing display and video assets that can be deployed across Amazon Ads. The tool is launching in beta on Amazon's Creative Studio portal at no additional cost to advertisers.
Omnicom agencies have recently been forced to change their email addresses to omc.com. Despite being experts in long-term brand building, agencies' own brands are being diminished and devalued by the very overlords for whom this expertise generates profit. The change has been explained to employees internally as a means of "simplifying our IT systems and making things run more smoothly."
Advertising tech publishers are striving to maximise their revenue, as the economic climate continues on a precarious trajectory. A large portion of advertisers are tightening their belts, seeking to activate campaigns with reduced budgets, and as a result, directing less spend to publishers. Smaller advertisers particularly are likely to feel the financial pressure, as they attempt to make budgets go as far as possible.
ChatGPT is the most widely used AI tool among email marketers. It generates email copy, creates campaign ideas, and produces multiple content variations for A/B testing. Email marketers typically use ChatGPT for brainstorming newsletter topics, writing promotional emails, and creating automated email sequences. Copy.ai specializes in email marketing templates with over 90 pre-built email formats. The platform generates subject lines, email bodies, and call-to-action copy optimized for different industries and campaign types.
More than 200 million people today sit in the shadows of addressability, including 150 million iPhone users. But the results from a new campaign collaboration show that despite mounting challenges due to signal loss, privacy shifts and fragmented device ecosystems, there is a way to restore addressability at scale and drive meaningful business outcomes - and it comes from a combination of the right identity resolution and high-quality data.
As part of the update, WhatsApp is now fully embedded into the Squaretalk interface. In addition to calling customers, agents can now also send and receive messages, media files, and payment links to opt-in contacts from verified business profiles on one of the largest communication channels in the world. This enhances how businesses manage conversations at scale, uniting channels and AI analytics into a single environment for operational security, efficiency, and full oversight.
YouTube announced a batch of upcoming features during its "Made on" event today, some of which are focused on giving creators new ways to make money on the platform. You can check out more information about upcoming updates for livestreaming and AI features in our other posts, but there are a few other monetization changes coming in the future that could give viewers new ways to find products online and switch up the ads you see linked out by creators.
Google Search Console reporting seems off since last week. Plus, third party Google tracking tools reporting is mostly broken since the Google 100 search results parameter going away. Google did not add AI Overview tracking in Search Console, that was fake news. Structured data does not help with AI visibility, not yet at least. FTC is investigating Google over ad pricing and terms.
"pretty much doing the same thing," he said, "we're just approaching it from different angles." "People love content, and they hate disruptions, so they'll literally pay money not to see ads," Tawakol said. "In that kind of a world, you either need to embed a brand into content - which is what we do - or make great ads content, which is what Spaceback does."
The booking system you choose shapes how smoothly your salon operates, how satisfied your clients are, and how much your business can grow without adding extra stress to your day. In 2025, the best hair salon booking software does far more than simply organize appointments. It helps you prevent no-shows, manage payments efficiently, run marketing campaigns, and keep your team coordinated, all from a single, easy-to-use platform.
AMP acts as a centralised "marketing brain," blending human expertise with AI-powered insights to deliver faster decision-making, scaled campaign execution and measurable outcomes linked directly to business performance.
This week, I covered the ongoing Google August 2025 spam update and how it heated up this week. Google got into hot water over saying the web is rapidly declining. Google AI Mode also said AI Mode would be the default, and then backtracked on that statement as well. Google AI Mode expanded beyond the English language. Google is showing AI Mode in the search suggestions autocomplete.
TTD's stock entered 2025 with shares above $120. After a catastrophic Q4 earnings report in February, shares dropped like a stone to as low as $46 before bouncing into the $70 to $80 range. The company picked up a much-needed attaboy in July when it was promoted to the . The Trade Desk is insulated, though. Tons of different industries compete head-on with Amazon - from electronics and apparel to CPG and entertainment - whereas TTD operates in a distinct space.
"This brand has never had top-of-funnel paid media launched at scale," Lynch said on the company's most recent earnings call. "It's hard to believe, but all the marketing has always been word of mouth, earned media and bottom-funnel ... promo activations, and so we leaned in on making some of these investments and so we're ecstatic with the results."
