Samsung India has promoted Shishir Agarwal to Head of Marketing for its Mobile eXperience (MX) business, reinforcing its leadership team at a time when marketing smartphones has become significantly more complex than simply highlighting specifications or launching celebrity-led campaigns. Based out of Samsung's Gurugram headquarters, Agarwal will now oversee the end-to-end marketing strategy for the company's smartphones, tablets, and wearables in India.
We tried to make it as easy as possible. I mean, even with the fact that I initially built the app with the agents in mind, thinking it would make their lives easier, they didn't want to download just another app. That's not where their mind goes when they have a pressing question. They still want to call the broker and get a quick answer, or shoot a text, a Facebook message or even an email. That's where the agent lives.
Picnic today (20th May, 2026) names the PIQ10 2026: the UK's top publishers for advertising quality, ranked independently by PIQ, Picnic's signal-led inventory intelligence platform. With nearly half of all domains now falling below PIQ's quality threshold, these are the ten delivering consistently for advertisers: Comparing with the 2024 PIQ 10, TechCrunch has climbed from fifth to first. National Geographic, Politico, and The Guardian enter the list for the first time.
Inside the last several weeks, Compass has signed partnerships with MRED, Realtracs, The MLS/CLAW and BrightMLS, four of the largest MLSs in the country. The deals feed Compass private exclusives and coming-soon properties into MLS-controlled networks. Compass has pledged to subsidize membership for up to 100,000 of its agents who join MRED, with comparable subsidies offered through the other MLS deals.
Thrad, the AI-native advertising infrastructure platform, announced its expansion into India, South Asia, and Southeast Asia through an exclusive partnership with NeuGenM. This marks Thrad's first major regional expansion since launching and positions the platform as the definitive infrastructure layer for conversational advertising across the world's fastest-growing AI markets.
IREN has acquired creative and media agency Awaken, who specialise in content strategy and brand development for high-growth companies, to support global brand growth. As part of the transaction, Awaken will cease independent operations and senior members of the team will join IREN under executive employment agreements, including founder and CEO Chris Parker, who will lead IREN's brand and marketing strategy.
Mistplay, the play-and-earn rewards and loyalty platform for mobile gamers, has announced the launch of the Mistplay Audience Network, a unified rewarded advertising network designed to expand the scale and reach of rewarded advertising across the mobile ecosystem.
