Marketing tech

Marketing tech

The idea of overhauling creative at an operational level - structured, scored and optimized in real time.

"We are thrilled to continue working with WPP Media to provide the most actionable insights across planning, buying, and measurement for brands to make the most informed decisions about their advertising investments," Nielsen advertiser and agencies head Matt Devitt said in a statement.

By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.

ChatGPT relies on Google's search engine results page to identify unindexed websites on Bing, failing to summarize new page content until indexed by Google.

Select a Miro team OKR template that lets team members add notes, update statuses, or comment without needing a tutorial for setting OKRs.

"Lens queries are now one of the fastest growing query types on Search, and younger users (ages 18-24) are engaging most with Lens."

Real-time brand challenges typically emerge from subtle shifts in tone, context and culture rather than obvious spikes. Without domain-specific meaning intelligence and robust processes, off-the-shelf models can produce false positives or overlook risks.

Marketing automation is not a hands-off autopilot; AI workflows depend on well-defined criteria and guidelines to function properly and deliver results.

Google's slow updates to Performance Max allows advertisers to see channel-level breakdowns across various platforms, but without the ability to act on the data.

Server-side Conversion APIs (CAPIs) enable brands to bypass browser-based tracking limitations by sending marketing data directly to ad platforms, ensuring privacy compliance.

Thought leadership is not a campaign. It's not a post. It's not a shiny new format for marketers to test. It's a philosophy and a practice rooted in generosity.

I wore a hoodie because I didn't think it was going to be a video interview if it's with AI. And then it ended up being one.

AI-generated posts without personal insight are detected by LinkedIn's algorithm, leading to low engagement and a lack of human connection with the audience.

Blackdot's automated tattooing device, described as the world's first, is designed to assist in the tattooing process but does not operate autonomously, provoking mixed reactions within the tattooing community.

Leverage a copywriting Gem to create posts and content tailored to your target audience, pre-loaded into the Gem.

Transforming Claude into a powerful SEO tool involves integration with real-time data sources, streamlining workflows by unifying multiple tools into one platform. This creates a comprehensive SEO solution.

Sesame is a conversational AI voice platform that focuses on emotionally intelligent dialogue, delivering realism with breathing pauses and adaptive emotional responses.

Our first attempts fell flat. The original output in Spanish was grammatically correct but sounded invasive, suggesting we were watching the user too closely.

Only 35% of sales professionals completely trust the accuracy of their organization's data, leading to wasted effort, frustrated users, and missed opportunities.

71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand. 42% say they are less likely to consider a vendor after receiving irrelevant or overly aggressive outreach.

We took a hard look at ourselves, stripped out what no longer served us, and rebuilt the agency with sharp focus.

"Today's customers interact with brands across an ever-expanding array of digital touchpoints, making it increasingly difficult for companies to deliver consistent, personalized experiences at scale."