Marketing tech

Marketing tech

The audit itself is likely a symptom rather than the root cause of the conflict, indicating deeper issues regarding who owns the economics of programmatic media.

The interactive game created to test AI agents in advertising negotiations revealed that these agents could represent both buyers and sellers effectively, showcasing their potential in the industry.

Attention isn't evenly distributed across digital media. What we first observed in gaming, and have now built into our technology, is that there are environments where attention behaves fundamentally differently than anywhere else on the web. When audiences are 'In the Zone,' attention is sustained rather than interrupted, making each impression inherently more valuable.

UK marketers are forecasting an average 41% increase in pDOOH spending over the next 18 months, notably higher than the 32% growth projected in 2024, pointing to accelerating momentum as advertiser confidence matures.

Google Search referrals to publishers fell about 34% year over year, with Google Discover clicks down 15% in the same period. The impact is uneven across the industry. Small publishers saw search traffic drop by about 60%, mid‑sized outlets by about 47%, and large sites by 22%.

Adobe's Keith Gluck said deprecating features with low usage allows the Marketo Engage team to focus its efforts on other areas of the platform. As for the SEO needs of users, Adobe announced in 2025 that it was acquiring Semrush, a full-featured SEO and visibility tool.

Unlike AI tools that generate content or automate replies in isolation, Echo-Me operates across the entire creator business. It identifies revenue opportunities, engages fans in the creator's own voice, generates visual and text content, and executes monetization autonomously.