Marketing tech
Marketing tech

fromTNW | Next-Featured

3 hours ago

YouTube pauses livestream ads during peak engagement to protect the vibe

YouTube will pause ads during peak chat engagement in livestreams to enhance viewer experience.

fromBGR

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.

fromTNW | Next-Featured

3 hours ago

YouTube pauses livestream ads during peak engagement to protect the vibe

YouTube will pause ads during peak chat engagement in livestreams to enhance viewer experience.

fromBGR

YouTube Claims It Isn't Testing 90-Second Unskippable Ads - But Users Say Otherwise - BGR

YouTube is facing backlash for introducing longer unskippable ads, with users reporting 90-second ads despite the company's denial of such formats.

more#youtube

fromwww.housingwire.com

1 hour ago

Her Market Lab launches AI CRM platform for agents

Implementing effective systems in real estate can drive significant income growth but may lead to burnout without proper support.

fromModern Retail

1 hour ago

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon is postponing a controversial advertising payment system change until August 1, 2026, due to seller backlash over financial strain.

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.

Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.

14 hours ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.

fromForbes

5 hours ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.

#marketing-technology

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.

more#marketing-technology

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.

What is AEO SEO? Answer Engine Optimization Explained

HubSpot has launched an AEO tool to help businesses optimize for AI-generated search results instead of traditional SEO rankings.

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.

fromTechRepublic

What is AEO SEO? Answer Engine Optimization Explained

HubSpot has launched an AEO tool to help businesses optimize for AI-generated search results instead of traditional SEO rankings.

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.

16 hours ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.

Increasing SEO visibility in a challenging landscape

Summit improved Signet's organic visibility for H Samuel and Ernest Jones through strategic SEO enhancements after performance declines from Google algorithm updates.

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control

Major advertisers are shifting SEO and AI expertise in-house due to changes in the search landscape.

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.

16 hours ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.

Increasing SEO visibility in a challenging landscape

Summit improved Signet's organic visibility for H Samuel and Ernest Jones through strategic SEO enhancements after performance declines from Google algorithm updates.

Why Pfizer and other blue-chip brands are building internal AI search hubs to reclaim control

Major advertisers are shifting SEO and AI expertise in-house due to changes in the search landscape.

Does AI even know you exist? Seattle startup Parsnipp helps brands find out, and do something about it

Parsnipp launched a platform for brands to enhance visibility in AI-generated conversations through Generative Engine Optimization.

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.

11 hours ago

Google Ads Google Analytics Data Controls Update

Google is consolidating data controls between Google Ads and Google Analytics to simplify user settings and streamline consent processes.

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.

11 hours ago

Google Ads Google Analytics Data Controls Update

Google is consolidating data controls between Google Ads and Google Analytics to simplify user settings and streamline consent processes.

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.

Meta to shoot past Google in digital ad revenue for first time: Emarketer

Meta is projected to surpass Google in digital ad revenues for the first time in 2026.

fromQuartz

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.

fromMarketing Dive

Meta to shoot past Google in digital ad revenue for first time: Emarketer

Meta is projected to surpass Google in digital ad revenues for the first time in 2026.

fromQuartz

Meta expected to surpass Google as top digital ad platform

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.

'Absolutely no intention': Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

Publicis Groupe will not create a rival platform to The Trade Desk, focusing instead on client growth in the AI landscape.

fromwww.marketingdive.com

Publicis addresses Trade Desk spat, calls Sora shutdown symbolic'

Publicis Groupe achieved 4.5% organic net revenue growth in Q1, marking 20 consecutive quarters of growth.

'Absolutely no intention': Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

Publicis Groupe will not create a rival platform to The Trade Desk, focusing instead on client growth in the AI landscape.

fromwww.marketingdive.com

Publicis addresses Trade Desk spat, calls Sora shutdown symbolic'

Publicis Groupe achieved 4.5% organic net revenue growth in Q1, marking 20 consecutive quarters of growth.

HubSpot launches AEO tool for AI visibility in search

HubSpot launched an AEO tool to help businesses track AI visibility and improve content recommendations within Marketing Hub.

#advertising

Marketing tech

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.

#programmatic-advertising

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.

Huffpost UK adopts Taboola's DeeperDive GenAI

HuffPost UK has adopted DeeperDive, a Gen AI answer engine, enhancing user engagement with instant, trustworthy content sourced from their own journalism.

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.

more#programmatic-advertising

Hearst Built A Unified Ad Marketplace To Simplify Omnichannel News Buys | AdExchanger

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.

14 hours ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.

Betterment's 'AntiMarketing' Machine | AdExchanger

Betterment's marketing strategy focuses on long-term investment and customer retention rather than short-term trading engagement.

#meta-platforms

fromMobile World Live

13 hours ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.

Meta Price Prediction: Bull and Bear Case

Meta Platforms shows strong growth potential with a 17.93% upside forecast and a buy recommendation based on advertising momentum and AI advancements.

fromMobile World Live

13 hours ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.

Meta Price Prediction: Bull and Bear Case

Meta Platforms shows strong growth potential with a 17.93% upside forecast and a buy recommendation based on advertising momentum and AI advancements.

Meta Cases Put Social Media Platforms at Securities Fraud Risk

Social media platforms face new legal challenges regarding their role in facilitating fraudulent securities schemes.

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.

fromPPC Land

2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.

fromPPC Land

2 days ago

The CMO is losing control - Empathy Lab's blueprint to fight back

The Growth Operating System redefines marketing leaders as architects of enterprise growth in response to evolving consumer discovery infrastructure.

more#marketing

fromThe Hollywood Reporter

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.

fromThe Motley Fool

T-Mobile (TMUS) Q4 2024 Earnings Call Transcript | The Motley Fool

Postpaid phone net additions reached 903,000 in Q4, marking industry leadership and strong customer engagement.

fromwww.businessinsider.com

11 hours ago

Veteran tech investor Keith Rabois says the product manager role in tech 'makes no sense' in the era of AI

Keith Rabois believes the product manager role is becoming obsolete due to rapid advancements in AI technology.

fromwww.retaildive.com

Dollar General's media network rolls out AI store audio program

Dollar General is expanding its AI-driven in-store audio network to 12,000 locations by 2026, enhancing customer experience and targeted advertising.

Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices

FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.

Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

14 hours ago

Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices

FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.

Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

Marketing tech

US FTC in settlement talks with ad companies in boycott probe, WSJ reports

GoWit & Numatec Forge Retail Media Partnership in Spain and Italy

GoWit partners with Numatec to enhance retail media adoption in Spain and Italy, targeting a €31bn European market opportunity.

#citi

fromInvesting.com South Africa

Citi is bullish on Google stock in near term ahead of several catalysts By Investing.com

Citi places Alphabet on a 90-day upside Catalyst Watch due to favorable upcoming product and event catalysts.

fromInvesting.com

Citi is bullish on Google stock in near term ahead of several catalysts By Investing.com

Citi places Alphabet on a 90-day upside Catalyst Watch due to favorable upcoming product and event catalysts.

fromInvesting.com South Africa

Citi is bullish on Google stock in near term ahead of several catalysts By Investing.com

Citi places Alphabet on a 90-day upside Catalyst Watch due to favorable upcoming product and event catalysts.

fromInvesting.com

Citi is bullish on Google stock in near term ahead of several catalysts By Investing.com

Citi places Alphabet on a 90-day upside Catalyst Watch due to favorable upcoming product and event catalysts.

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

fromFortune

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.

Scaling Success: How AI is Reshaping Publisher Deals

AI is transforming publisher deals by enabling advertisers to find new audiences at scale while maintaining relevance and performance.

more#ai

#artificial-intelligence

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

fromMiami Herald

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.

fromMiami Herald

more#artificial-intelligence

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.

fromForbes

How AI Interfaces Are Reshaping Discovery, Trust And Decision Making

The traditional home page is losing its significance as AI assistants reshape how users interact with brands online.

AI Is Nothing Without Data Fidelity. Here's A Four-Step Approach to Protect It | AdExchanger

Data integrity is crucial for effective AI in advertising, as flawed data leads to poor outcomes.

OpenAI's Big Ambitions; Tricks Of The Trade | AdExchanger

Open AI must prove superior ad performance to shift significant ad spend from traditional platforms.

#ai-in-marketing

fromThe Business of Fashion

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.

fromAcast

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

fromEMARKETER

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.

fromThe Business of Fashion

BoF Professional Masterclass | The Fashion Marketer's Guide to AI

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.

fromAcast

AI Governance Isn't a Barrier: It's Marketing's Growth Engine | Adspeak

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.

fromEMARKETER

Visible AI in marketing is four times more likely to cost brands trust than build it

Consumers are four times more likely to trust brands less when they notice AI-generated content in marketing.

How ServiceNow gets customers to gorge at the AI trough

ServiceNow integrates AI into its offerings, providing tiered pricing based on AI capabilities for customers.

fromInfoQ

Reimagining Platform Engagement with Graph Neural Networks

Graph neural networks can enhance recommender systems by personalizing content and optimizing for long-term user engagement.

#openai

Marketing tech

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

fromInc

Sam Altman's 'Last Resort' Is Now a $100 Billion Bet for OpenAI

OpenAI expects to generate $2.5 billion in ad revenue in 2023, with projections reaching $100 billion annually by 2030.

Digest: OpenAI Lowers Minimum Spend for Ads Pilot; Meta Pulls Ads Over Addiction Lawsuits; YouTube Tests 90-Second Unskippable Ads Amid CTV Push

OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.

OpenAI has quietly launched its ads manager as it races to build out its ads business

OpenAI launched an ads manager, enabling real-time performance monitoring and optimization for advertisers, marking a significant step in its advertising business expansion.

fromInc

Sam Altman's 'Last Resort' Is Now a $100 Billion Bet for OpenAI

OpenAI expects to generate $2.5 billion in ad revenue in 2023, with projections reaching $100 billion annually by 2030.

Why CTV Is Becoming The First Real Test Of Agentic Advertising | AdExchanger

Connected TV growth complicates deal execution for publishers due to increased complexity and the need for coordination across disparate systems.

A framework for auditing generative AI outputs pre-launch | MarTech

Marketing teams should use a four-stage audit framework for Generative AI outputs to ensure brand voice consistency and copyright compliance.

fromWWD

Bridging the In-Store Digital Media Measurement Gap

In-store digital media investment stagnates due to misaligned goals, not measurement issues, requiring a shift to evaluating success through product movement.

fromFood & Beverage Magazine

AI Readiness for the World Cup: How One Cocktail Den Is Redefining the Guest Experience - Food & Beverage Magazine

Hospitality brands must be AI-ready to meet rising demand and expectations during global events like the World Cup.

3 KPIs that prove Marketing Ops drives revenue impact | MarTech

Marketing Operations should report pipeline contribution, customer acquisition cost efficiency, and funnel conversion velocity as key KPIs to demonstrate profitability.

#google

Google AdSense To Experiment With New Ad Technology Partners

Google will experiment with updated ad technology partners starting April 20, 2026, with potential implementation on or after June 5, 2026.

fromBusiness Matters

Google takes on Opentable with AI that books your dinner in seconds

Google has launched an AI tool for restaurant bookings, allowing users to secure tables directly from the search bar.

Google AdSense To Experiment With New Ad Technology Partners

Google will experiment with updated ad technology partners starting April 20, 2026, with potential implementation on or after June 5, 2026.

fromBusiness Matters

Google takes on Opentable with AI that books your dinner in seconds

Google has launched an AI tool for restaurant bookings, allowing users to secure tables directly from the search bar.

Marketing tech

Nielsen Names Roberto Ruiz Head of Measurement Science

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.

fromVariety

Marketing tech

Nielsen Names Roberto Ruiz Head of Measurement Science

Primed For Upfronts; How Much AI Is Too Much AI? | AdExchanger

Nielsen faces credibility issues with its measurement currency amid declining streaming viewership and demands for performance proof from media buyers.

Placemakers, dentsu and Hivestack: teaming up to paint a strong programmatic digital out of home (DOOH) campaign with Dynamic Creative Optimization (DCO)

Levene's dynamic billboard ads in New Zealand utilize real-time weather data to enhance relevance and engagement for PlaceMakers' products.

2 days ago

Grandi Stazioni Retail and Hivestack partner for programmatic digital out of home (DOOH) in Italy

We are thrilled to announce our partnership with Grandi Stazioni Retail, a highly prestigious and relevant partner for our market. In 2022, DOOH experienced a resurgence, returning to nearly pre-pandemic levels.

Marketing tech

3 days ago

Reddit (RDDT) Trades $84 Below Average Price Target Following 37% 2026 Decline

Reddit's stock shows a significant gap between current trading price and analyst price targets, indicating potential for growth despite recent declines.

fromBootstrap Creative

3 days ago

How Much Does a Freelance HubSpot Developer Cost? - Bootstrap Creative

Pricing for HubSpot developers varies based on expertise, experience, and industry knowledge, impacting project costs for B2B firms.

3 days ago

GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market

GumGum partners with ShowHeroes to provide access to premium video inventory, reaching over 2 billion users monthly.

Dell: Agents drive more ecommerce traffic, but conversions lag | MarTech

AI agents are increasing traffic to ecommerce but not significantly impacting conversion rates or revenue.

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.

Future of Marketing Briefing: The ad industry has an AI label problem

The ad industry struggles with AI transparency, balancing honesty against potential loss in ad effectiveness.

fromGeeky Gadgets

Why Your AI Adverts Are Missing the Mark & How to Fix Them

AI-generated ads require detailed prompts for effectiveness, ensuring alignment with brand voice and campaign goals.

Got $10,000? Here's the Clear Winner Between Meta and Alphabet

Alphabet and Meta both exceeded quarterly expectations, but their business models and AI strategies differ significantly.

fromMiami Herald

A 3-step guide to connecting marketing spend to revenue

Accurate marketing attribution is essential for connecting marketing spend to revenue and demonstrating campaign effectiveness.

fromCFO Brew

Docusign CFO lays out the company's plans for a resurgence

Docusign is focusing on AI-driven Intelligent Agreement Management to drive future growth after experiencing a slowdown post-pandemic.

Dan Aversano Is Back At DatafuelX And Aiming For Continued Growth | AdExchanger

DatafuelX aims to optimize TV and digital media value amid the convergence of streaming and traditional TV ad tech.

fromRetail Brew

Amazon agency Podean acquires Amerge for overseas marketshare

Marketplaces continue to drive e-commerce growth, with Podean acquiring Amerge to enhance its advertising services and technology.

Pinterest Short Interest Surges Ahead of Earnings: Is a Squeeze Coming?

Short interest in Pinterest has increased significantly, with ongoing legal challenges and a potential bullish investment counterweight ahead of earnings.

fromTechzine Global

ServiceNow makes its entire portfolio AI-native for every customer

ServiceNow is integrating AI into its entire product portfolio, eliminating separate AI licenses and introducing the Context Engine for enhanced decision-making.

New Data From DAIVID & Kinetiq Shows BODYARMOR Debut Increased Coca-Cola's March Madness Visibility By 55% - ExchangeWire.com

Coca-Cola shifted NCAA sponsorship from POWERADE to BODYARMOR, increasing ad frequency and market share significantly during March Madness 2026.

fromnews.bitcoin.com

Betsson Shares Drop Nearly 20% as Q1 Profit Falls 47% on B2B Revenue Slide

Betsson AB's operating profit fell 47% in Q1 2026, leading to a 20% drop in shares due to declining B2B licensing revenue.

fromTelecompetitor

Advertising watchdog rules in favor of Verizon promotion

Verizon's advertising adequately disclosed a future price increase for its wireless service, according to the NAD ruling.