Marketing tech

Marketing tech

Behind digital ads, automated systems determine which health topics are promoted-and which are suppressed-reshaping access for women's health startups. getty Women are healthcare power users. They seek care more frequently, spend more, and make most household health decisions. Yet many startups building products for menopause, fertility, postpartum recovery, and sexual health struggle to reach customers at all. The problem isn't demand.It isn't clinical legitimacy.And it isn't a lack of innovation. It's advertising.

404: URL doesn't get indexed; it's an invalid URL, so this is fine. Just to be clear: 404s/410s are not a negative quality signal. It's how the web is supposed to work. 410: It's a 404, essentially. Homepage redirect: URL doesn't get indexed. Maybe it stays soft-404 & gets crawled (not great, not terrible). Category redirect: URL doesn't get indexed. Potentially a short-term support for the category page, but still confusing to users.

With artificial intelligence reshaping nearly every aspect of how we work, reaching customers has become even more challenging. Search is increasingly less effective, people are overwhelmed by continuous noise on social media, and brands are struggling to find their voice. In 2025, AI upended traditional marketing strategies. It drastically reduced the effectiveness of search engine optimization, yet it also allowed savvy brands to reach new potential clients with well-honed, engaging content.

Small and medium businesses (SMBs) often make up the majority of a company's customer base, yet many are served through generic, one-size-fits-all approaches that lead to poor engagement and conversion. A digital-first customer acquisition strategy can change that. Some companies are already doing this successfully. One Fortune 50 technology company now generates 20% of its total revenue from SMBs by centralizing digital orchestration and automating how it attracts, qualifies, serves and supports small business customers.

A special report by Reuters published Wednesday cited internal company documents that show how it adopted tactics that made it much more difficult for regulators to find scammy ads on its platforms. At the same time, it resisted implementing universal advertiser verification measures that could reduce scams, over fears that they would also impact its revenue. Reuters said the documents it collected were drawn from Meta's finance, legal, public policy and safety teams over a four-year period.

Here are the most popular articles on the Search Engine Roundtable by number of comments. In other words, these are the articles with the highest number of comments posted in 2025.

I was riding the 5 train when I saw an ad above my seat for a company called Brex: "SeatGeek controls spend like a rock star with Brex." These words have the trappings of a sentence but do not mean anything together. I kept repeating them, like focusing my eyes on an optical illusion and waiting for something to appear. Nothing.

One week last autumn, I hit my customer feedback limit. I had seen my doctor and done some online shopping. Then I went on a vacation to Europe that involved three airlines and three hotel stays. At every turn, I was bombarded with dozens of requests for feedback, often multiple times from the same company, for two or more aspects of the same interaction.

Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she picked PMax channel performance reporting as her number one feature release for Google Ads in 2025. Ginny Marvin wrote on X, "I'd have to give it to PMax channel performance reporting." But she also listed some runner ups and they include:

Navah Hopkins posted a nice video explaining this and wrote: If you're running a PMax and Search campaign they might also have overlap. An exact match keyword in a Search campaign will always win over PMax. Beyond that, it goes to Ad Rank. We do not block exact match from causing an ad to serve in Copilot, it's just that the odds of a conversation exactly matching the exact match keyword are very low. Broad match and PMax have a higher probability of serving.

A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the AI company is to show sponsored content within the AI responses given by ChatGPT. The Information wrote that OpenAI's 'AI models could prioritize sponsored content to ensure it shows up in ChatGPT responses.' ChatGPT could give 'sponsored information preferential treatment in responses to users' ChatGPT queries.'

For years, digital advertising centered on the "who." Neuro-contextual flips that lens toward the "what" and the "how." The focus is on what someone is experiencing and how that moment feels. At the center of Seedtag's approach is AI that goes beyond keywords to understand tone, emotion, and environment across web and CTV. And that distinction matters. A Nike ad doesn't land the same way in a car chase story as it does in a story about someone training for a marathon.

Customer experience technology has a habit of reappearing on leadership agendas every few years. Not because it suddenly feels exciting again, but because something quietly stops working. Customers complain more. Staff spend too much time chasing information. Decisions get made on partial data. What has changed recently is the pressure coming from multiple directions at once. Expectations are higher, patience is lower, and automation has moved from back office efficiency to front line interaction.

AI startups are a bit like podcasts. Which is to say, everyone seems to have one. So how does an AI startup stand out amid so much noise? There's no simple formula for standing out. But, for many founders, the key is a personal connection to the problem their startup aims to solve. That and a belief that humans should stay at the steering wheel, even when the systems run agentically.

Personal messaging is part of a strategy used by advertisers to build a more intense relationship with consumers. It often consists of pop-up adverts or follow-up emails reminding us of all the products we have looked at but not yet purchased. This is a result of AI's rapidly developing ability to automate the advertising content we are presented with. And that technology is only going to get more sophisticated.

is an Whatsapp business API designed to automate and improve customer support across multiple communication channels like WhatsApp, email, web chat, Instagram, and Facebook Messenger.

It's like talking about e-commerce in the early days of Internet,

While it doesn't say "explainer" on my resume, maybe it should. Over twenty-ish years, I've held many roles in digital advertising, media, and marketing, but I always wear the same explainer hat. Whenever something new and complex arrives on the scene-these days, that's clean rooms, identity, CTV, and increasingly, AI, I'm one of those people that colleagues turn to for clarification. If you're one of those people, you know what I'm talking about.