Marketing tech

Marketing tech

That Meta's move has propelled the concept of the metaverse into the public consciousness, bringing with it no shortage of brands into the space, is no bad thing. Very few of us beyond niche communities were talking about 'the metaverse' two years ago. And now we are.

We are delighted to welcome Annette Male as head of agency for Facebook in APAC. The role of agencies has never been more important as clients adapt to the changing media landscape in pursuit of growth and digital transformation. Annette's experience will be an asset as we explore new ways to invest and enable agencies of all sizes to take advantage of our platforms and tools.

They were trying to get to the bottom of how to diminish catalogue distribution without having a negative impact on store and online sales. They were also keen to define the geographic areas where digital content would work best and how to profile those areas to classify digital purchase behaviour. Together with Analytic Partners they were able to uncover opportunities to eliminate 22% of catalogues with negligible sales impact and increasing digital support in high-performing topologies, preserving€ 294 million in sales.

Following last year's trend of showcasing AI in multimillion-dollar ad spots, the 2026 Super Bowl advertisements took it a step further by leveraging AI both to create the commercials and to promote the latest AI products. Love it or hate it, the technology has become a star in its own right, alongside the latest movie trailers and snack brands.

This redesign shows your "business goals" such as ad dollar spent, product adoption goals, recommendation trackers, and your points, plus messages and more. The tabs at the top left include "my accounts," "points activity," and "FAQ." As you can see in the screenshot, the portal says: Welcome to the new Google Partners Rewards experience! We've made it simpler to understand your goals and to track all your points activity.

AI chatbots for business have shifted from simple support tools to frontline revenue engines that engage visitors the moment they land on a site. By combining natural language processing with behavioral tracking, chatbots identify intent, answer questions, and guide prospects toward buying decisions without delays. This real-time interaction turns passive traffic into active conversations, especially for e-commerce and B2B brands competing for short attention spans.

The commercial, which is the first-ever Super Bowl ad of its kind, borrows from both the incredibly popular '80s and '90s book series as well as similar trends adopted by Black Mirror's "Bandersnatch" and the "Unbreakable Kimmy Schmidt" episode "Kimmy vs. the Reverend." Uber Eats invites customers to create their own highly personalized Super Bowl LX commercial featuring celebrities like Bradley Cooper, Amelia Dimoldenberg, Parker Posey, Matthew McConaughey, and Addison Rae.

"Our vision is to build a powerful technological and media-driven arm to break out of Overwolf Ads' closed ecosystem, expand its reach, and create unrivalled value in the gaming ad tech space," said Eyal Betzalel, COO of Overwolf Ads. "Overwolf has extraordinary assets in gaming. The opportunity now is to connect those assets to the broader programmatic ecosystem in a way that preserves quality, brand safety,

In the Super Bowl ad for Amazon's Alexa+ AI assistant, Chris Hemsworth fears that the AI is trying to kill him. Perhaps it will trigger a rogue garage door, or close the pool cover while he is out for a swim. Ultimately, of course, he learns that the AI just wants him to be happy, offering a massage to relieve his tension. As it happens, AI anxiety seems to be running high, and the Super Bowl is poised to become the center of that conversation.

Prompting Systems: Lifetime Subscription addresses this workflow bottleneck with an AI-powered prompting platform that transforms basic ideas into professionally structured prompts across all major AI platforms. Rather than learning complex prompt engineering techniques for each AI tool separately, business users gain access to a unified system that handles ChatGPT, Claude, Gemini, Midjourney, DALL-E, and other leading platforms. Turn any idea into expert-level AI output

Boone acknowledged improving profitability and raised his 2027 EBITDA estimate, but flagged weaker engagement, including a sequential decline in North American daily active users. Global daily active users also fell sequentially and missed estimates, which he attributed to reduced community marketing spend and regulatory-driven account removals in Australia. He said stronger AI-powered content recommendations from competitors are challenging Snap's ability to retain user attention and defend advertising share.

But IAB CEO David Cohen refutes that narrative. "There's a lot of companies that are hurting in the current environment," he said in an interview with AdExchanger after his opening speech Monday addressing attendees at the Palm Desert, California, event. "The health of the publisher community is critical to the health of our overall business." "If we don't have publishers, we don't have content," he added. "What are we optimizing What are we reading? What are we engaging with? It's a problem."

Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It's among several advertisers currently deepening in-house media benches. The brickmaker advertised for five programmatic roles during January, including positions for a global programmatic media manager, programmatic media associates and media planning associates. The hires are a sign that the company is further developing the in-house media unit it first established in 2024.

If your company wants to give up its marketing budget, lay off half of its employees and solely use AI-generated content, then Airpost is "not for you," CEO and Founder John Gargiulo said.

Tinder is turning to a new AI-powered feature, Chemistry, to help it reduce so-called "swipe fatigue," a growing problem among online dating users who are feeling burned out and are in search of better outcomes. Introduced last quarter, the Match-owned dating app said that Chemistry leverages AI to get to know users through questions and, with permission, accesses their Camera Roll on their phone to learn more about their interests and personality.

The marketing automation industry is dominated by two powerhouse vendors: HubSpot (Visit Site at HubSpot) and Pardot (Visit Site at Salesforce.com) . Both tools enable seamless workflow creation, organic integration with customer relationship management (CRM) tools, and the ability to tie workflows into social media marketing functions. Because of their broad range of capabilities, ease of use, and ability to plug into third-party software, HubSpot and Pardot are both PCMag Editors' Choice tools for marketing automation.

As you can see in these examples, Reddit's Reminder Ads come with a "Remind Me" CTA button, which, when tapped, will opt that user into a push notification for your launch/event/announcement on the day of the event.

The bath and body care brand, which boasts 3 million followers across TikTok and Instagram, has spent the past year using an AI-powered community management tool to analyze comments, direct messages and other social interactions across its channels. What began as a way to respond faster to customers has evolved into a broader system for identifying product demand, measuring sentiment around launches and informing innovation decisions.

As first reported by The Wall Street Journal, Hagedorn is to take up the role of North American chief executive for Omnicom Media Group, which works with the likes of McDonald's and PepsiCo. Hagadorn will replace outgoing media boss Page Thompson, who is retiring after more than four decades with the holding giant. Having worked with the group for 15 years, Hagedorn has played a significant role in the scaling up OMG's data and analytics business.

From Nielsen's perspective, "we think this is a big opportunity to improve person-level measurement" and give buyers and sellers a more accurate picture of who's actually watching what, said Brian Fuhrer, SVP of product strategy and thought leadership at Nielsen.

Publicis Groupe grew organic revenue, an important measure of agency health, 5.9% year over year to 3.87 billion euros, or about $4.57 billion, in Q4 2025, according to an earnings statement. Those figures topped analyst estimates but landed below the year-ago period, when Q4 organic growth came out at 6.3%. Full-year organic growth came in at 5.6% YoY at the ad-holding group, which is celebrating its centennial and owns agencies including Digitas, Saatchi & Saatchi and Leo.

The era when blockchain in marketing was seen merely as an expensive toy for PR departments has finally come to an end. Today, instead of expiring points and closed ecosystems, businesses are increasingly choosing the transparency and liquidity enabled by decentralized ledgers.

Intent IQ, a privacy-first identity resolution company, today (3rd February, 2026) announced a partnership with Raptive to deploy Intent IQ's Bid Enhancement offering across Raptive's publisher network. Through the partnership, Raptive will integrate Intent IQ's Bid Enhancement to improve bid performance and monetisation across both environments where traditional identifiers are present-such as cookie-based browsers like Chrome-and environments where identifiers are limited or unavailable, including iOS and other ID-less inventory.

Pro forma revenue (trailing twelve months) -- $6.2 billion generated by the combined fuboTV (NYSE:FUBO) and Hulu Live businesses in North America. Pro forma subscribers (period end) -- 6.2 million in North America, establishing the company as the second largest digital MVPD in the United States. Pro forma adjusted EBITDA (trailing twelve months) -- $77.9 million. North America pro forma revenue (Q1 2026) -- $1.68 billion, up 6% year over year.

The main challenges come from constant ecosystem shifts. Privacy regulation, signal loss, and platform changes are forcing ad tech companies to continuously adapt their technology and data strategies. At the same time, competition is intensifying, margins are under pressure, and investment in AI and infrastructure is no longer optional. Maintaining trust, transparency, and performance in this environment is increasingly complex.