Marketing tech

Marketing tech

Spade takes a fundamentally different approach: rather than training models on noisy transaction data, the company built a proprietary database of verified merchant records and treats enrichment as a search problem, matching each transaction to a real business in real time.

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.

The partnership will combine Microsoft's cloud and AI capabilities with Publicis' business digital transformation and identity data expertise to deliver agentic or autonomous AI across marketing workflows.

In-Flight measurement builds on traditional methods by allowing real-time optimization of campaigns, enabling marketers to adjust creative, targeting, and media mix while campaigns are still active.

"I'm really excited to step into this shared role with Ralf, and I know that the whole IAB Finland team shares my enthusiasm. There is so much happening in the programmatic landscape right now, with AI impacting every corner of the ecosystem. We need to do all we can to support companies in navigating these changes and continuing to thrive, whether we're talking about buyers, sellers, or intermediaries."

Vodafone EVO promises greater flexibility and control over sole traders' digital lives by enabling them to pay for their phone and airtime separately, creating monthly plans that suit their needs better than any off-the-shelf subscription.