Marketing tech
Marketing tech

Marketing tech

OpenAI tests 'SearchGPT' prototype as direct challenge to Google search engine

OpenAI challenges Google with conversational search engine SearchGPT. [ more ]

Exchangewire

Marketing tech

United States Vs Google: The Biggest Event of the Year

The biggest event in digital advertising is Google facing the US Department of Justice in a significant antitrust trial. [ more ]

AdExchanger

Marketing tech

The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval | AdExchanger

Google announces new browser-level controls for cookie tracking in Chrome, leaving uncertainty in the industry. [ more ]

AdExchanger

Marketing tech

The Third-Party Cookie Pardon | AdExchanger

Google reversed plans on third-party cookies, opting for enhanced user consent instead. [ more ]

Computerworld

13 hours ago

Marketing tech

OpenAI's AI-powered SearchGPT is set to challenge Google's web search dominance

SearchGPT by OpenAI challenges traditional search engines, providing fast, accurate answers with up-to-date information from the web and clear links to sources. [ more ]

Exchangewire

16 hours ago

Marketing tech

The Stack: Google's Cookie U-Turn; Latest Company Earnings - ExchangeWire.com

Google's decision not to deprecate third-party cookies on Chrome browser has significant impact on ad tech sector. [ more ]

New York Post

Marketing tech

OpenAI tests 'SearchGPT' prototype as direct challenge to Google search engine

OpenAI challenges Google with conversational search engine SearchGPT. [ more ]

Exchangewire

Marketing tech

United States Vs Google: The Biggest Event of the Year

The biggest event in digital advertising is Google facing the US Department of Justice in a significant antitrust trial. [ more ]

AdExchanger

Marketing tech

The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval | AdExchanger

Google announces new browser-level controls for cookie tracking in Chrome, leaving uncertainty in the industry. [ more ]

AdExchanger

Marketing tech

The Third-Party Cookie Pardon | AdExchanger

Google reversed plans on third-party cookies, opting for enhanced user consent instead. [ more ]

moregoogle

Digiday

Marketing tech

Agencies and marketers point to TikTok in the running to win 'first real social Olympics'

The Paris Olympics mark a significant shift in sports advertising towards platforms like TikTok. [ more ]

Social Media Today

Marketing tech

Reddit Launches Lead Generation Ads

Reddit launches Lead Gen Ads for marketers to gather customer info directly from ad promotions in the app. [ more ]

BGR

13 hours ago

Marketing tech

YouTube might render ad blockers useless with new ad tech

Google is testing server-side ad injections on YouTube to make it harder for ad blockers to block ads. [ more ]

Lindsey Gamble

#programmatic-advertising

Marketing tech

TikTok Expands Access to Voice Search - Lindsey Gamble

Voice Search on TikTok enhances user experience by providing an alternative way to find content, especially beneficial for younger audiences and those seeking quick answers. [ more ]

AdExchanger

19 hours ago

Marketing tech

CTV Is One Of The Fastest-Growing Channels On Viant's Platform - But There's Still Value In Linear | AdExchanger

Viant's Direct Access program boosts CTV ad spend by offering direct connections with premium content owners [ more ]

Digiday

Marketing tech

Why DSP technology isn't the future of TV advertising

Programmatic advertising amplifies the need for direct connections between brands and publishers despite DSP limitations on TV. [ more ]

AdExchanger

19 hours ago

Marketing tech

CTV Is One Of The Fastest-Growing Channels On Viant's Platform - But There's Still Value In Linear | AdExchanger

Viant's Direct Access program boosts CTV ad spend by offering direct connections with premium content owners [ more ]

Digiday

moreprogrammatic-advertising

Marketing tech

Why DSP technology isn't the future of TV advertising

Programmatic advertising amplifies the need for direct connections between brands and publishers despite DSP limitations on TV. [ more ]

Adweek

5 hours ago

Marketing tech

Even If Third-Party Cookies Vanished, We Would Have Been OK

The advertising industry overreacted to the demise of third-party cookies, which are a tool, not a strategy, requiring adaptation, not abandonment. [ more ]

AdExchanger

20 hours ago

Marketing tech

Why Sponsors Love Niche Sports; Does GAID Need Aid? | AdExchanger

Advertisers need attribution proof, but niche sports can still yield big returns. [ more ]

Adweek

2 hours ago

Marketing tech

Cannes Lions and Possible Sales Show Advertising Optimism

The value of business-to-business events is increasing as demonstrated by the recent acquisitions of advertising and media conferences. [ more ]

Vogue Business

20 hours ago

Marketing tech

Google won't kill the cookie, but marketers have moved on

Marketers are shifting focus towards first-party data and AI personalisation despite the continued presence of third-party cookies. [ more ]

TipRanks Financial

8 hours ago

Marketing tech

Publicis to acquire influencer marketing firm Influential, terms not disclosed - TipRanks.com

Publicis Groupe to acquire Influential, enhancing influencer marketing capabilities with AI technology and diverse creator network. [ more ]

Skift

11 hours ago

Marketing tech

Inside Intrepid Travel's Marketing Playbook for Tours

Intrepid Travel shifted marketing focus from direct response to brand-building post-Covid. [ more ]

www.cnbc.com

6 hours ago

Marketing tech

Defining a buyer's market 'is always a bit tricky,' real estate expert says: 4 signs to monitor

Experts suggest the housing market is shifting towards a more balanced state, offering better conditions for buyers in some locations. [ more ]

MarTech

10 hours ago

Marketing tech

The impact of martech on company value | MarTech

Focus on effectiveness over efficiency metrics for evaluating martech's impact on company value. [ more ]

MarTech

7 hours ago

Marketing tech

How to transform your website into a continuous marketing powerhouse | MarTech

A strong digital presence is vital for customer engagement and retention, impacting the entire customer journey. [ more ]

Forbes

Marketing tech

Council Post: The Era Of Digital Overload: How Marketing Is Going Back To Fundamentals

Marketing is returning to core principles of authenticity and genuine connections amidst rapid technological evolution. [ more ]

RAIN News

Marketing tech

Audioboom's robust earnings: "maximizing the value it extracts from downloads"

Audioboom reported strong first-half earnings, with revenue increasing and maintaining a significant number of brand advertisers.

The company highlighted the impact of Apple's iOS17 update on its revenue and advertising inventory, expressing frustration over the changes.

CEO Stuart Last emphasized the success of Showcase, Audioboom's global marketplace, in connecting podcasters and advertisers, with promising results despite external challenges. [ more ]

ClickUp

3 hours ago

Marketing tech

10 Best Fully Customizable CRM Software Systems in 2024

Customizable CRM software is essential for sales success, allowing businesses to tailor systems to meet growing data requirements for improved efficiency. [ more ]

Entrepreneur

7 hours ago

Marketing tech

Why Niche Marketplaces Are the New Wave of Ecommerce | Entrepreneur

Niche marketplaces offer competitive advantages over horizontal platforms due to clear communication, customer focus, and healthy competition. [ more ]

Hubspot

Marketing tech

Understanding the Impact of Google Consent Mode For Your Business in 2024

Consent Mode helps companies comply with privacy laws while still utilizing Google services. [ more ]

Thedrum

19 hours ago

Marketing tech

Ogury Appoints Emily Barfuss as Chief Marketing Officer

Emily Barfuss appointed as Chief Marketing Officer to spearhead Ogury's global brand development. [ more ]

ClickUp

10 hours ago

Marketing tech

How to Analyze Customer Feedback | ClickUp

Analyzing customer feedback is crucial for understanding customers' sentiments and improving brand loyalty. [ more ]

TWiT.tv

22 hours ago

Marketing tech

TWiT Diversifies Its Advertising Opportunities | TWiT.TV

TWiT.tv offers diverse partnership opportunities for brands to reach a tech audience through various ad formats. [ more ]

Thedrum

2 hours ago

Marketing tech

AgencyUK - Profile | The Drum

Helping clients drive demand and sales through brand communications and strategy. [ more ]

Geeky Gadgets

Marketing tech

OpenAI launches new AI search engine SearchGPT, signup now for early access

SearchGPT by OpenAI is a prototype AI-powered search engine combining conversational AI with real-time web data to provide fast and accurate answers. [ more ]

www.theguardian.com

Marketing tech

OpenAI tests new search engine called SearchGPT amid AI arms race

OpenAI unveils SearchGPT, a generative AI-powered search engine to challenge Google's dominance. [ more ]

Fast Company

Marketing tech

OpenAI says its new AI search tool will play fair with publishers

OpenAI launches AI search tool for direct questions and answers, potentially challenging Google's dominance.

AI search tool is in alpha testing and aims to include 'visual answers' for users. [ more ]

Skift

Marketing tech

In Major Reversal, Google Will Keep Cookie Trackers. What it Means for Travel Marketers

Google announced it will not phase out third-party cookies in its Chrome browser, impacting privacy and advertising in the digital marketing landscape. [ more ]

Marketing Dive

Marketing tech

Spotify revamps self-serve ad platform on heels of record Q2

Spotify rebrands self-serve ad platform to Spotify Ads Manager with enhanced features for advertisers. [ more ]

The Drum

Marketing tech

Apps, Ads, AI: the insider view on Meta's App & Summit

App developers driving revenue growth, gaming category leading in app downloads, users remaining loyal to old favorites, and a shift towards existing live products in 2024. [ more ]

Adweek

Marketing tech

5 Marketing Trends Shaping Paris 2024

NBCUniversal is innovating Olympic coverage with celebrities, AI broadcasters, and 7,000+ hours across platforms, 5,000 on Peacock, providing new opportunities for advertisers. [ more ]

MarTech

10 hours ago

Marketing tech

Mixed reactions from ad ecosystem to Google keeping cookies | MarTech

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome.

Adweek

Marketing tech

Pitch Deck Shows Walmart Pitching In-Store Ads to New Brands

The next time you're in a Walmart store, don't be surprised if you see an insurance ad looping on TV screens.

The Drum

Marketing tech

Apps, Ads, AI: the insider view on Meta's App & Gaming Summit

App and gaming communities are becoming increasingly social and reshaping the advertising ecosystem with AI-powered innovation. [ more ]

The Drum

Marketing tech

Publicis snaps up Influential, world's most valuable influencer agency

Publicis Groupe acquires Influential, enhancing influencer marketing capabilities. [ more ]

Exchangewire

Marketing tech

Informa to Buy Cannes Lions Owner Ascential; YouTube Earns 6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers

Informa acquires Ascential for £1.2bn, expanding global events; YouTube earns £6.7bn in Q2 ad revenue, strong but below Wall Street predictions; UK streaming market loses 300k subscribers, with a rise in ad-supported services. [ more ]

Adweek

Marketing tech

Publicis Groupe Buys Influencer Marketing Agency Influential

Publicis Groupe acquires Influential, enhancing influencer marketing capabilities. [ more ]

Quartz

4 hours ago

Marketing tech

Walmart is selling ad space to companies that don't sell products at Walmart

wants to boost its revenue and is aiming to do so by expanding its advertising efforts.

#privacy-sandbox

AdExchanger

Marketing tech

How The Aftermath Of Apple's ATT Prepares Us For User Choice In Chrome | AdExchanger

Google's announcement of keeping cookies impacts the ad industry; parallels drawn with Apple's ATT impact on mobile advertising. [ more ]

Digiday

Marketing tech

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome. [ more ]

AdExchanger

Marketing tech

How The Aftermath Of Apple's ATT Prepares Us For User Choice In Chrome | AdExchanger

Google's announcement of keeping cookies impacts the ad industry; parallels drawn with Apple's ATT impact on mobile advertising. [ more ]

Digiday

Marketing tech

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome. [ more ]

moreprivacy-sandbox

MarTech

9 hours ago

Marketing tech

Acquisitions signal agencies are betting on influencer marketing | MarTech

A pair of influencer marketing platforms were acquired by agencies this week, in a sign the advertising industry sees a future in influencer-led strategies that's bright enough to attract investments in the technology behind them.

Forbes

Marketing tech

Beyond The Cookie: Digital Advertising's Multi-Source Revolution

Marketers need to adapt to a cookieless era by utilizing multiple data sources, effective measurement, automation, and balancing precision with cost. [ more ]

Tech Times

Marketing tech

5 Capabilities of a Strong Native Advertising Strategy

Native advertising seamlessly blends with content, focusing on user utility rather than promotional messages. [ more ]

RAIN News

Marketing tech

In wake of earnings, Spotify upgrades Ads Manager self-serve platform

A new look; better targeting; new ad formats.Those are the chief attributes of Spotify's relaunch of its self-serve audio advertising platform.

...

Oh - and a new name.

Adweek

Marketing tech

Retail Media Startup Symbiosys Wants to Help Brands Buy Targeted Ads Using Retailers' Data

Symbiosys is a startup targeting retailers' ad businesses and focusing on mid-funnel advertising. [ more ]

Digiday

Marketing tech

Nexxen adds CTV tools to tap into political ad market growth

CTV players investing in new tools for political advertising, including geo-targeting and real-time analysis. [ more ]

Social Media Today

Marketing tech

Reddit Launches Lead Generation Ads

Reddit has launched Lead Gen Ads for marketers to collect customer data within the app. [ more ]

The Drum

Marketing tech

The Assembly CEO Valerie Davis on what brands can learn from US political campaigns

Political advertising influences all marketing efforts, requires real-time strategies, and impacts brand visibility and messaging during election cycles. [ more ]

Exchangewire

Marketing tech

The Future is Bright for Contextual Technologies

Contextual advertising plays a crucial role in addressing challenges in the advertising industry. [ more ]

MarTech

Marketing tech

How behavioral economics can be the marketer's secret weapon | MarTech

Behavioral economics tools drive consumer engagement in marketing. [ more ]

Forbes

Marketing tech

Council Post: The Top Five Challenges For CMOs

While the technology stack for marketers is growing, the expectations from CMOs are skyrocketing further with the advent of GenAI.

United States Edition

9 hours ago

Marketing tech

Download our unified endpoint management (UEM) platform enterprise buyer's guide

From the editors of Computerworld, this enterprise buyer's guide helps IT staff understand what the various unified endpoint management (UEM) platforms can do for their organizations and how to choose the right solution.

Daily Coffee News by Roast Magazine

11 hours ago

Marketing tech

Weekly Coffee News: US Buyers at CoE + The Hacea Roasting Contest

Roast Magazine's Daily Coffee News is proud to maintain advertising partnerships with many of the world's leading coffee companies, yet maintains a focus on fair and objective editorial content, with no sponsored content or native advertising.

Exchangewire

Marketing tech

Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global Marketing

Rachel Powney appointed as VP of Marketing at Multilocal, focusing on global strategic positioning and brand development. [ more ]

MarTech

Marketing tech

AI-powered martech news and releases: July 25 | MarTech

AI integration in Olympics aims for integrity and accessibility, yet falls behind current advancements. [ more ]

Marketing Dive

Marketing tech

Yelp boosts ad offerings for national and multi-location businesses

Yelp introduced new ad services for national and multi-location businesses to enhance lead generation and management. [ more ]

MarTech

Marketing tech

Why buyer groups matter in B2B demand gen and how to target them | MarTech

In B2B demand generation, buyer groups have become more critical than individual buyers. [ more ]

www.westlinntidings.com

Marketing tech

Ruth Vernielle McIntyre

The article discusses the importance of digitalization in agriculture. [ more ]

Adweek

Marketing tech

Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance

The New York Times is utilizing gen AI through BrandMatch for targeted ad campaigns, yielding higher CTR and brand lift results. [ more ]

The Business of Fashion

Marketing tech

What Google's Reversal on Cookies Means for Advertisers

Google announces new approach to tracking in Chrome [ more ]

Retail Dive

4 days ago

Marketing tech

And just like that, Google won't be deprecating cookies. What now?

Google announces exploration of new path for online privacy, stepping away from deprecating third-party cookies in Chrome. [ more ]

Marketing Dive

Marketing tech

Google ad revenue resilient as company contends with cookie, AI transitions

Google's advertising revenue grew significantly in Q2 due to strong performance in search and AI integration.

Google's decision to reverse the deprecation of third-party cookies in Chrome has potential implications for digital marketing. [ more ]

TechRadar

Marketing tech

Roku's ad director wants to bring Instagram-style shoppable ads to your smart TV

TV advertising is evolving towards shoppable ads resembling social media, allowing viewers to purchase directly from their screens. [ more ]

Digiday

Marketing tech

Media Briefing: Publishers reassess Privacy Sandbox plans following Google's cookie deprecation reversal

Just last week, publishers told Digiday that allocating resources to testing Google's Privacy Sandbox in-house was not worth the effort.

Exchangewire

Marketing tech

Taboola Introduces Taboola for Audience, AI-Powered Tech for Publishers

Taboola for Audience drives 10% more traffic for publishers, becoming a top referral source.

Taboola for Audience provides advanced personalization and insights to attract and retain readers.

It offers exclusive acquisition channels and actionable audience insights for real-time content strategies. [ more ]

The Drum

Marketing tech

6 experts reveal how to maximize the effectiveness of programmatic DOOH

Three months ago, we launched a new podcast series called Life in Programmatic Digital Out of Home to provide agencies and brands with insights from some of the leading voices in the industry.

Exchangewire

Marketing tech

Clinch & MetaRouter Partner to Provide Cookieless Solution for Event Tracking Tied to Dynamic Advertising

MetaRouter's approach to server-side tag management eliminates the need for third-party trackers and scripts on websites.

AdExchanger

Marketing tech

To Up-Level 2024 Holiday Campaigns, Take A Phygital Approach | AdExchanger

Using location intelligence in holiday shopping season can enhance personalized experiences and optimize marketing efforts. [ more ]

AdExchanger

Marketing tech

Google Backpedaling On Its Cookie Phaseout Isn't An Excuse For Complacency | AdExchanger

Google offers Chrome users new privacy controls for cookie tracking, industry urged not to slow down progress towards a privacy-friendly advertising ecosystem. [ more ]

Exchangewire

Marketing tech

Cookie Deprecation is Dead: What Should the Industry Do Now?

Google has abandoned its deprecation plan for Chrome's third-party cookies, introducing a new user privacy choice within Chrome. [ more ]

Modern Retail

Marketing tech

'We feel a sense of relief': Brands react to Google's decision to keep third-party cookies

After receiving feedback, Google decides to keep third-party cookies in Chrome, allowing customization for users' browsing experience. [ more ]

AdExchanger

Marketing tech

Alphabet Earnings Earn A Shrug From Investors, But Nobody Else Can Keep Up | AdExchanger

Alphabet's slow growth still outpaces competitors. [ more ]

Amazon Web Services

Marketing tech

Unlock data insights across multi-party datasets using AWS Entity Resolution on AWS Clean Rooms without sharing underlying data | Amazon Web Services

The marketing and advertising technology landscape is undergoing transformation driven by fragmented consumer media and sales channels, new privacy regulations, and a rapid shift toward AI-enabled customer engagement.

AdExchanger

Marketing tech

Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics | AdExchanger

Spotify reports record profit growth for second consecutive quarter. [ more ]

LGBTQ Nation

Marketing tech

Kamala Harris's campaign releases first ad, complete with Pride flags & boundless optimism - LGBTQ Nation

Harris's campaign used images from a Pride Month appearance in the ad, highlighting her support for LGBTQ+ rights.

What's Trending

Marketing tech

YouTube's Quarterly Revenue Hits Nearly $9 Billion, Driven by Shorts Monetization Growth

YouTube executives reported robust growth in key metrics for Q2 2024, driving ad revenue to $8.66 billion, a 13% increase from the same period last year when it earned $7.7 billion.

Above the Law

Marketing tech

A Big Thanks To Our Advertisers

We really enjoy working with you.

Colorado Newsline

Marketing tech

Congress should balance privacy protections with small business needs * Colorado Newsline

The American Privacy Rights Act may harm small businesses by restricting their ability to leverage digital advertising for growth. [ more ]

AdExchanger

Marketing tech

Three-Ply Vs. One-Ply Programmatic | AdExchanger

Incentives in programmatic media focus on cost and scale rather than quality, leading to wastage and inefficiency. [ more ]

Miami Herald

Marketing tech

Analyst revises Trade Desk stock price target ahead of earnings

U.S. political ad spending is expected to surpass $12 billion in 2024, nearly triple the amount spent in 2016. [ more ]

MarTech

Marketing tech

Channel99 introduces digital channel scoring for B2B | MarTech

The new solution by Channel99 utilizes 'view-through' pixel technology to analyze and optimize digital B2B campaign performance across multiple channels. [ more ]

Podcaster News

Marketing tech

Barometer And SoundStack Partner To Enhance Audio And Market - Podcaster News

Partnership with Barometer for contextual targeting in podcast advertising. [ more ]

Exchangewire

Marketing tech

Publisher Chat: The Impact of AI

AI is both an opportunity and a challenge for publishers, impacting content creation, advertising revenue, and necessitating ethical considerations. [ more ]

www.bbc.com