Marketing tech

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Marketing tech
fromThedrum
1 hour ago

How Ford engaged audiences without data collection or intrusive tracking

Ford launched a digital campaign for the Kuga Hybrid, utilizing innovative targeting without personal data collection.
fromThedrum
1 hour ago

Opera Mediaworks expands EMEA video team as it readies for sales growth

Consumer appetite for video is shaping the digital advertising world. Advertisers not currently taking advantage of this format are missing out on significant reach.
Marketing tech
fromMarTech
17 hours ago

Why relevance now beats reach in the AI-driven buyer journey | MarTech

Today's buyers research independently, relying on peer validation and AI-generated content before engaging with brands.
#b2b-marketing
Marketing tech
fromForbes
15 hours ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.
Marketing tech
fromHubspot
2 days ago

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

32% of buyers find new B2B vendors through generative AI chatbots, making AEO strategies essential for visibility in the buying journey.
fromMarTech
2 days ago
Marketing tech

B2B marketers are drowning in data but starving for insight | MarTech

B2B marketers struggle to convert abundant data into actionable insights despite heavy investments in data tools.
Marketing tech
fromForbes
15 hours ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.
Marketing tech
fromHubspot
2 days ago

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

32% of buyers find new B2B vendors through generative AI chatbots, making AEO strategies essential for visibility in the buying journey.
Marketing tech
fromMarTech
2 days ago

B2B marketers are drowning in data but starving for insight | MarTech

B2B marketers struggle to convert abundant data into actionable insights despite heavy investments in data tools.
more#b2b-marketing
#advertising
Marketing tech
fromExchangewire
21 hours ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
1 day ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
2 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
fromAdExchanger
3 days ago
Marketing tech

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
fromAdExchanger
2 days ago
Marketing tech

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.
Marketing tech
fromExchangewire
21 hours ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
1 day ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
2 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromAdExchanger
3 days ago

Agents Play Nice, Ad Tech Does Not; The Cool Kids Click | AdExchanger

Agentic systems require interoperability, but competition among players may hinder industry adoption of new advertising technologies.
Marketing tech
fromAdExchanger
2 days ago

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

Unity and Index Exchange integrate to enable targeted advertising across multiple platforms using in-game audience data.
more#advertising
#ad-tech
Marketing tech
fromAdExchanger
1 day ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.
Marketing tech
fromAdExchanger
1 day ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.
more#ad-tech
Marketing tech
fromAdExchanger
18 hours ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Marketing tech
fromNew York Post
20 hours ago

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.
Marketing tech
fromDigiday
1 day ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
#adobe
Marketing tech
fromComputerworld
12 hours ago

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.
Marketing tech
fromComputerworld
3 days ago

Adobe builds an 'agentic content supply chain' for the AI era

Adobe's new tools automate content creation and enhance branding through generative AI and agentic assistants.
Marketing tech
fromComputerworld
12 hours ago

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.
Marketing tech
fromComputerworld
3 days ago

Adobe builds an 'agentic content supply chain' for the AI era

Adobe's new tools automate content creation and enhance branding through generative AI and agentic assistants.
more#adobe
Marketing tech
fromExchangewire
20 hours ago

Taboola Launches Realize+

Taboola launched Realize+, an AI-powered performance marketing platform that automates campaign decisions to enhance conversions and reduce manual effort.
Marketing tech
fromExchangewire
19 hours ago

Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale

Bedrock Platform launched the first containerised DSP on Index Cloud, enhancing programmatic buying efficiency and decision-making capabilities.
#google-search
Marketing tech
fromSearch Engine Roundtable
18 hours ago

Video: Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads & More

Google announced significant updates regarding search ranking volatility, SEO practices, and new features in Google Ads and Microsoft Advertising.
Marketing tech
fromSearch Engine Roundtable
18 hours ago

Video: Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads & More

Google announced significant updates regarding search ranking volatility, SEO practices, and new features in Google Ads and Microsoft Advertising.
more#google-search
Marketing tech
fromMarTech
17 hours ago

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.
Marketing tech
from24/7 Wall St.
14 hours ago

KeyBanc Lifts Roku Price Target to $140: Is the Streaming Stock Finally Turning the Corner?

KeyBanc raised Roku's price target to $140, indicating strong confidence in its Q1 performance and resilience in ad revenue.
#ai
Marketing tech
fromAol
4 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
Marketing tech
fromRAIN News
2 days ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromeLearning Industry
1 day ago

D-ID Launches "Agentic Videos" For Interactive AI Experiences

D-ID launched Agentic Videos, transforming traditional video into interactive experiences with real-time AI agents for enhanced viewer engagement.
Marketing tech
fromAol
4 days ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity, verification, and selection over traditional ranking methods.
more#ai
#ftc
Marketing tech
fromYahoo News
16 hours ago

The Feds Just Asked Car Dealers to Snitch on Each Other to Help Curb Hidden Fees and Fake Prices

The FTC is urging car dealerships to report competitors for deceptive advertising practices regarding vehicle pricing transparency.
Marketing tech
fromYahoo News
16 hours ago

The Feds Just Asked Car Dealers to Snitch on Each Other to Help Curb Hidden Fees and Fake Prices

The FTC is urging car dealerships to report competitors for deceptive advertising practices regarding vehicle pricing transparency.
Marketing tech
fromYahoo News
16 hours ago

The Feds Just Asked Car Dealers to Snitch on Each Other to Help Curb Hidden Fees and Fake Prices

The FTC is urging car dealerships to report competitors for deceptive advertising practices regarding vehicle pricing transparency.
Marketing tech
fromYahoo News
16 hours ago

The Feds Just Asked Car Dealers to Snitch on Each Other to Help Curb Hidden Fees and Fake Prices

The FTC is urging car dealerships to report competitors for deceptive advertising practices regarding vehicle pricing transparency.
more#ftc
Marketing tech
fromThedrum
16 hours ago

Cavai appoints Jonathan Pacey as Commercial Director, APAC

Cavai appoints Jonathan Pacey as Commercial Director, APAC, amid significant international expansion and growing partnerships in the region.
Marketing tech
fromMarTech
18 hours ago

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.
#doubleverify
Marketing tech
fromExchangewire
21 hours ago

DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting

DoubleVerify achieves MRC accreditation for TikTok video viewability, enhancing measurement accuracy and transparency in digital advertising.
Marketing tech
fromExchangewire
2 days ago

Introducing DV's AI SlopStopper for Social, Maximising Media Quality & Campaign Performance - ExchangeWire.com

DoubleVerify expands DV AI Verification to include AI SlopStopper for social, enhancing brand protection against low-quality AI-generated content.
Marketing tech
fromExchangewire
21 hours ago

DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting

DoubleVerify achieves MRC accreditation for TikTok video viewability, enhancing measurement accuracy and transparency in digital advertising.
Marketing tech
fromExchangewire
2 days ago

Introducing DV's AI SlopStopper for Social, Maximising Media Quality & Campaign Performance - ExchangeWire.com

DoubleVerify expands DV AI Verification to include AI SlopStopper for social, enhancing brand protection against low-quality AI-generated content.
more#doubleverify
fromThedrum
9 hours ago

Agency and marketing veteran Jay Owen joins Oliver as president

Brandtech is the largest global digital content partner for many of the world's biggest brands and businesses, working with eight of the world's top ten largest advertisers and 60 of the top 100.
Marketing tech
#openai
Marketing tech
fromMiami Herald
1 day ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
fromVariety
1 day ago
Marketing tech

TBPN, the Tech-Bro Show Now Owned by OpenAI, Is Launching an Emmys FYC Campaign

fromTNW | Insights
2 days ago
Marketing tech

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

fromSkift
2 days ago
Marketing tech

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

Marketing tech
fromMiami Herald
1 day ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
Marketing tech
fromVariety
1 day ago

TBPN, the Tech-Bro Show Now Owned by OpenAI, Is Launching an Emmys FYC Campaign

OpenAI's TBPN is campaigning for an Emmy in the emerging media category with ads across Los Angeles.
Marketing tech
fromTNW | Insights
2 days ago

OpenAI shifts ChatGPT ads to cost-per-click as $60 CPM erodes in ten weeks and ad revenue targets hit $2.5 billion

OpenAI has transitioned ChatGPT's advertising model to cost-per-click, competing directly with Google and Meta for ad budgets.
Marketing tech
fromSkift
2 days ago

ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On

OpenAI has implemented cost-per-click ads in ChatGPT, shifting from an impression-based model to a per-click pricing model.
more#openai
Marketing tech
fromHubspot
1 day ago

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI disrupts the buyer journey, necessitating new GEO KPIs to measure brand visibility and performance in AI-driven search results.
Marketing tech
fromAdExchanger
1 day ago

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.
Marketing tech
fromForbes
1 day ago

Six Ways AI Can Help The Public Relations Industry

AI is transforming public relations by enhancing problem-solving, strategic thinking, and operational efficiency.
Marketing tech
fromeLearning Industry
2 days ago

10 Best Competitor Analysis Tools To Benchmark Your eLearning Or HR Tech Brand

Competitor analysis tools are essential for eLearning and HR tech companies to benchmark performance and identify growth opportunities.
Marketing tech
fromDigiday
2 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
#chatgpt
Marketing tech
fromAdExchanger
1 day ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromAdExchanger
1 day ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
more#chatgpt
#ecommerce
more#ecommerce
Marketing tech
fromExchangewire
1 day ago

Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership

Clinch's ad-serving tags are certified for OpenGlass's Advanced CTV Formats, enabling personalized advertising across major streaming platforms.
Marketing tech
fromMarTech
1 day ago

Martech replacement is slowing, and that changes everything | MarTech

Martech replacement activity sharply declined in 2025 across major categories, indicating a significant shift in behavior among marketing teams.
#meta
more#meta
Marketing tech
fromnews.bitcoin.com
2 days ago

Coingecko Launches AI Market Intelligence Tools and Unified Partner Platform for Crypto Projects

Coingecko launched three AI tools to provide retail investors with market context beyond price data on April 22, 2026.
Marketing tech
fromTechCrunch
1 day ago

Beehiiv rolls out new creator tools, including webinars and customizable paywalls | TechCrunch

Beehiiv is evolving into an all-in-one platform for creators with new features like webinars, AI analytics, metered paywalls, and paid trials.
#programmatic-advertising
Marketing tech
fromAdExchanger
3 days ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Marketing tech
fromExchangewire
1 day ago

Pubstack Unveils 'Spark for Publishers' to End Publisher Inventory Commoditisation

Pubstack launches Spark for Publishers to help publishers reclaim value in programmatic advertising by enhancing inventory visibility and demand matching.
Marketing tech
fromAdExchanger
3 days ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
more#programmatic-advertising
#youtube
Marketing tech
fromAndroid Authority
1 day ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Marketing tech
from9to5Google
2 days ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.
Marketing tech
fromAndroid Authority
1 day ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Marketing tech
from9to5Google
2 days ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.
more#youtube
Marketing tech
fromwww.marketingdive.com
2 days ago

Home Depot helps advertisers reach DIY audiences on Reddit and Pinterest

Home Depot introduces new advertising capabilities, including a partnership with Reddit for targeted campaigns through its retail media network.
#ai-advertising
fromExchangewire
1 day ago
Marketing tech

Thrad Launches Managed Service for ChatGPT Ads

Thrad launches a managed service for ChatGPT ads, enabling brands to reach 900 million users through native, conversational placements.
Marketing tech
fromMarTech
3 days ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
Marketing tech
fromExchangewire
1 day ago

Thrad Launches Managed Service for ChatGPT Ads

Thrad launches a managed service for ChatGPT ads, enabling brands to reach 900 million users through native, conversational placements.
Marketing tech
fromMarTech
3 days ago

Microsoft updates ads platform for AI-driven discovery | MarTech

Microsoft is enhancing AI Max for Search campaigns to improve ad visibility and personalization within AI-driven environments.
more#ai-advertising
Marketing tech
fromwww.marketingdive.com
2 days ago

TikTok boosts measurement partnerships in play for advertiser confidence

TikTok expands measurement and safety tools for advertisers through partnerships with IAS and Zefr, enhancing ad formats and brand safety measures.
Marketing tech
fromExchangewire
1 day ago

Amazon Ads & Global Announce Integration Bringing the UK's Biggest Commercial Audio Brands to Amazon DSP

Amazon DSP now integrates with Global's audio brands, enhancing advertisers' access to engaged audiences in the UK through programmatic capabilities.
Marketing tech
fromExchangewire
1 day ago

Overwolf Ads Expands Global Brand Partnerships Team with Senior Hires Across EMEA & US

Overwolf Ads expands its Brand Partnerships team, appointing key leaders to enhance global advertising efforts and drive significant revenue growth.
#ai-integration
fromWWD
1 day ago
Marketing tech

SAP and Google Cloud Join Forces to Revolutionize AI-Driven Marketing

fromMarTech
2 days ago
Marketing tech

AI + human ingenuity: Where creative and technical teams meet | MarTech

Marketing tech
fromMarTech
3 days ago

Before you buy another AI tool, ask these 5 questions | MarTech

Marketing teams face challenges in integrating AI tools effectively despite high adoption rates.
Marketing tech
fromWWD
1 day ago

SAP and Google Cloud Join Forces to Revolutionize AI-Driven Marketing

SAP SE and Google Cloud are integrating AI agents to enhance marketing strategies through unified data access and multi-agent orchestration.
Marketing tech
fromMarTech
2 days ago

AI + human ingenuity: Where creative and technical teams meet | MarTech

Balancing AI adoption with maintaining a human brand identity is crucial for successful marketing.
Marketing tech
fromMarTech
3 days ago

Before you buy another AI tool, ask these 5 questions | MarTech

Marketing teams face challenges in integrating AI tools effectively despite high adoption rates.
more#ai-integration
fromSearch Engine Roundtable
1 day ago

Google Hiring A Generative Engine Optimization (GEO) Partner Manager

You will manage relationships with GEO players, treating them as an influencer channel to steer the GEO ecosystem and support brands and Google.
Marketing tech
Marketing tech
fromAdExchanger
2 days ago

Amazon Faces An Easy Boycott But An Existential Question | AdExchanger

Amazon's recent ad platform boycott reflects deeper concerns over seller economics rather than just advertising policies.
Marketing tech
fromExchangewire
1 day ago

Firefly Expands Programmatic Capabilities Through Integration with VIOOH

Firefly integrates with VIOOH to enhance programmatic access to moving out-of-home advertising.
Marketing tech
fromThedrum
2 days ago

The GumGum Platform Achieves Global SOC 2 Compliance, Setting Standards for Data Security

GumGum achieved SOC 2 compliance, enhancing data security and system reliability for partners and customers globally.
Marketing tech
fromNeil Patel
1 week ago

Marketing Measurement 101: How to Measure Marketing ROI

Measuring marketing ROI requires causal proof, not just attribution, to understand actual impact and navigate structural visibility gaps.
Marketing tech
fromHubspot
2 days ago

AEO metrics every marketer should track in 2026

AEO is a marketing strategy for brands to enhance visibility in AI-driven answer engines like ChatGPT and Copilot.
Marketing tech
fromThedrum
2 days ago

impact.com Announces Acquisition of SaaSquatch to Help Brands Increase Revenue and Reach New Audiences Through Authentic and Trusted Customer Referrals

Impact.com acquires SaaSquatch to enhance customer referral technology, enabling brands to build authentic partnerships with consumers.
#google-ads
more#google-ads
Marketing tech
fromFortune
2 days ago

David's Bridal exec has a warning for every CEO obsessed with AI's return-on-investment | Fortune

David's Bridal is transforming into an AI-powered business model to enhance the wedding planning experience for brides.
Marketing tech
fromExchangewire
2 days ago

Seedtag Revolutionises Media Planning & Activation with the Launch of NeuroX

NeuroX revolutionizes media planning by using Neuro-Contextual AI for precise audience targeting across premium publishers and broadcasters.
Marketing tech
fromMarTech
2 days ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
fromVariety
2 days ago

YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.

"YouTube has become a primary destination for audio-first content, where fans engage with their favorite podcasts, music, and creators. By partnering with SiriusXM Media, we are making it easier than ever for advertisers to tap into these high-attention moments."
Marketing tech
Marketing tech
fromThedrum
2 days ago

Edison Interactive integrates with Equativ to offer vertically integrated ad solutions for both supply and demand-side clients through interactive, digital out-of-home platform (DOOH)

Edison Interactive integrates with Equativ to enhance digital out of home media capabilities using advanced ad tech solutions.
Marketing tech
fromThe Verge
2 days ago

First vacuums - then the world

Dreame aims to become a global tech leader, launching a Super Bowl ad to promote its diverse product evolution from vacuums to space technology.
fromnews.bitcoin.com
2 days ago

Gensyn Network Debuts Delphi, a Permissionless AI Prediction Market Platform, on Mainnet

Delphi allows anyone to create a market on any topic, from bitcoin price targets to sports outcomes, with AI models managing the settlement process instead of traditional oracles.
Marketing tech
Marketing tech
fromDeadline
2 days ago

Media And Tech Veteran Dawn Ostroff Joins Board Of AI Advertising Firm Moloco

Dawn Ostroff joins Moloco's board, bringing extensive experience in media and advertising to enhance the company's AI-driven advertising platform.
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