Marketing tech

Marketing tech

OpenAI launches an Ads Manager and reduces minimum spend, while Meta removes ads related to social media addiction lawsuits amid legal pressures.

Meta is set to surpass Google in ad revenue for the first time in 2026.

Meta is projected to surpass Google in digital ad revenues for the first time in 2026.

Meta is projected to surpass Google as the leading digital advertising business in 2023, marking a significant shift in the market.

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.

Google is consolidating data controls between Google Ads and Google Analytics to simplify user settings and streamline consent processes.

Hightouch launched an AI service enabling marketers to create custom content without design teams, achieving $100 million in annual recurring revenue.

Uplane aims to replace marketing agencies with AI, raising $4.5 million to enhance ad campaign performance for brands.

Modern marketing must balance automation with genuine human connection to maintain customer trust.

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.

Hearst is creating a unified programmatic marketplace for its news properties to simplify local news advertising and adapt to market changes.

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.

Summit improved Signet's organic visibility for H Samuel and Ernest Jones through strategic SEO enhancements after performance declines from Google algorithm updates.

Publicis Groupe will not create a rival platform to The Trade Desk, focusing instead on client growth in the AI landscape.

Publicis Groupe achieved 4.5% organic net revenue growth in Q1, marking 20 consecutive quarters of growth.

FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.

Citi places Alphabet on a 90-day upside Catalyst Watch due to favorable upcoming product and event catalysts.

Citi places Alphabet on a 90-day upside Catalyst Watch due to favorable upcoming product and event catalysts.

AI is transforming fashion and beauty marketing by enhancing ad targeting and personalizing content, but brands must maintain a balance with human creativity.

AI is transforming marketing by enabling innovation through governance, clean data, and balancing automation with human creativity.