Marketing tech
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3 hours agoAI's shortlist is the new B2B battleground | MarTech
AI chatbots are now the primary influence in B2B software buying, surpassing traditional search methods and review sites.
Mark Mahaney described tech stocks as dislocated high-quality companies, emphasizing that they present opportunities as narratives shift, particularly around Amazon's AI capabilities.
Zillow Showcase is a paid, AI-powered premium listing product designed to boost on-market visibility through richer media and interactive design, creating an end-to-end listing marketing workflow.
"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.