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The TikTok saga roils on, with Twitter now in the ring with Microsoft as potential acquirers for the viral social media app. 1
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TikTok will probably need to be managed autonomously but have a safety net, and Microsoft can do that. 1
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Twitter doesn't have as deep pockets as Microsoft, and is likely to face regulatory attention if it continues to wade into the national discourse on free speech.” 1
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AngelaPerea
“This is a way for Microsoft to potentially hedge their bets that they’re not going to be a B2B only company,” said Collin Colburn, senior analyst at Forrester. 1
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“It’s important strategically to have more of a presence with younger people,” said Ben Hovaness, managing director of marketplace intelligence at Omnicom Media Group. 1
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micshasan
alexananiev
In October 1994, the first digital banner was placed online on HotWired (now known as Wired). 1
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The following decades attracted thousands of advertisers online, where users had access to an infinite amount of (supposedly) free content. 1
The technological turning-point The gradual shift from traditional media buying to online advertising sped up considerably with the launch of the first iPhone in 2007. 1
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JamesJalaPayneo
The Ads Transparency Spotlight tool is available now as a Chrome extension in alpha stage. 1
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It will still continue to feature the “Why this ad” and “About the advertiser” sections. 1
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JamesJalaPayneo
“Well-established brands are standing by the boycott and pushing for Facebook to monitor hate speech in a more active way,” said a media buyer who requested anonymity. 1
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For the smaller brands that are planning to go back many are doing so out of necessity rather than satisfaction with Facebook’s response to the boycott. 1
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It’s a proven way of generating great results.” 1
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micshasan
But from a digital advertising perspective, based on the signals I am starting to see, things will be OK. 1
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Between the two – context and identity – advertisers will be able to achieve scale for their campaigns. 1
The question is, what will that piece of identity be? 1
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micshasan
The project will be open source, so anyone can use the currency, though The Trade Desk’s backing can be enough to get SSPs on board. 1
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The 2.0 version will be anchored by encrypted email addresses collected by publishers. 1
This is similar to LiveRamp’s Authenticated Traffic Solution. 1
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micshasan