Marketing tech

Marketing tech

Inside the last several weeks, Compass has signed partnerships with MRED, Realtracs, The MLS/CLAW and BrightMLS, four of the largest MLSs in the country. The deals feed Compass private exclusives and coming-soon properties into MLS-controlled networks. Compass has pledged to subsidize membership for up to 100,000 of its agents who join MRED, with comparable subsidies offered through the other MLS deals.

Thrad, the AI-native advertising infrastructure platform, announced its expansion into India, South Asia, and Southeast Asia through an exclusive partnership with NeuGenM. This marks Thrad's first major regional expansion since launching and positions the platform as the definitive infrastructure layer for conversational advertising across the world's fastest-growing AI markets.

IREN has acquired creative and media agency Awaken, who specialise in content strategy and brand development for high-growth companies, to support global brand growth. As part of the transaction, Awaken will cease independent operations and senior members of the team will join IREN under executive employment agreements, including founder and CEO Chris Parker, who will lead IREN's brand and marketing strategy.

Mistplay, the play-and-earn rewards and loyalty platform for mobile gamers, has announced the launch of the Mistplay Audience Network, a unified rewarded advertising network designed to expand the scale and reach of rewarded advertising across the mobile ecosystem.

ST Telemedia holds the 74% controlling stake in the India business, with Tata Communications retaining the remaining 26% from the original 2016 joint venture. Bloomberg's framing of the operator as Tata-backed understates the direction of control. The $500m figure is the only one Bloomberg sources to its informants. Indian and Asian outlets summarising the report have circulated a valuation range of $5bn to $5.5bn, with a draft prospectus said to follow in two to three months.

For most of the past year, it looked like prediction markets had kicked off a new golden age of fraud. On Polymarket, traders raked in fortunes from suspiciously timed bets on geopolitical events like the raid on Venezuela and the Iran War. It wasn't clear whether the US government would bother pursuing some of the most flagrant bad actors, since Polymarket's crypto-based platform was technically offshore and not regulated or licensed within the country.

Direct Marketing MiX Inc. released its financial results briefing outline for the first quarter of fiscal year ending December 2026, signaling continued emphasis on comprehensive marketing and sales solutions. The materials highlight its business model, core competencies in hybrid and digital fulfillment, and a structured approach to adopting AI in its service offerings.