Two thirds of tech buyers (61%) feel that B2B advertising is too vague to be relevant to their business, according to a new LinkedIn report. But five key trends will help brands to stand out, says Aggie Anthimidou (head of technology marketing EMEA & LATAM). B2B technology now plays a central role in business success and buyers are under pressure to make the right decisions about their tech investments.
Google dropped a number of search features and structured data types. Google is testing a new version of AI Mode. Google AI Mode gained three new agentic capabilities. Google AI Overviews continue to result in a drop in click-through rates, a report says. Google is testing replacing the definitions box with AI Overviews. Google's John Mueller issued a PSA on verifying your cloud URLs with Search Console.
Now that Buzzfeed has begun to diversify our media strategies to include both Television and Digital, having the option to leverage solutions such as Facebook's Cross-Platform Brand Lift and Nielsen Total Brand Effect with Lift presents a great opportunity. We look forward to using cross-platform brand lift measurement to both receive valuable insights about our multi-media campaign performance in a single reporting surface, and also to optimize campaign elements such as spend and creative across both platforms.
Google said Waze ads inventory is now in Performance Max for store goals campaigns. This allows businesses to appear as a 'Promoted Places in Navigation' pin on a user's map. For U.S. advertisers using PMax for store goals, these ads are now fully available. Performance Max will automatically use your existing assets to optimize for Store Visits, Store Sales, or Local Actions Directions.
Introducing Video assets in Creative content: Google has surfaced your brand and product videos to help you engage more customers and increase conversions. Engage more customers and increase conversions with your videos on Google. In Video assets, Google brings together videos from your website and social channels as well as those generated by Al. You can manage how your videos are shown across Google in organic search results, your ad campaigns, and on your brand profile.
X's new link experiment on iOS may be artificially inflating traffic. Websites like Substack and Bluesky noticed a sharp increase in "fake" views following the update, something that Nick Eubanks, the VP of owned media at the digital marketing platform Semrush, attributes to a new behavior that preloads content before users click on it. "What's happening here is a classic case of metrics distortion caused by product experimentation at the platform layer," Eubanks tells The Verge.
The study of more than 800 marketers across eight countries reveals that investment in affiliate marketing is increasing, with 74% of brands saying they have increased affiliate investment in the past year due to other marketing channels becoming more expensive. 30% of brands allocate between 10 and 20% of their marketing budget to affiliate marketing, while 38% allocate between 21 and 30%.
Every Black Friday and Cyber Monday, millions of shoppers unknowingly become test subjects in retail's largest behavioral experiment. Under the pressure of flash sales and ticking countdown timers, they reveal which digital touchpoints truly work and which are just industry wishful thinking. This year, Uniqode's data reveals a particularly telling result. According to the BFCM QR Code Marketing Report, 74% of shoppers were ready to scan QR Codes when those codes delivered genuine value.
This partnership expands programmatic DOOH access across Brazil's key transit environments and reinforces the role of verified data in driving campaign outcomes. With VIOOH's global SSP expertise and RZK's data-led approach, advertisers can expect greater precision, transparency, and scalability in their digital campaigns,
"We're often painted as the foil to The Trade Desk," Barrett said. "But I would say 99% of the stuff that Jeff [Green, TTD's CEO] does is brilliant, and we are so supportive of cleaning up the system." Of course, the fact that Magnite had quite a good third quarter helps smooth over any possible tensions that could have arisen.
Skai, the leading omnichannel advertising platform for commerce media, and Kevel, creator of The Retail Media Cloud®, today (6th November, 2025) announced a strategic partnership to give advertisers expanded access to high-growth retail media networks. With Skai and Kevel's strong API-based approach, this partnership will enable retailers to seamlessly scale their monetisation strategies with transparent control over demand sources and performance. This partnership ensures advertisers can continue reaching valuable audiences across the retail landscape through a single, integrated platform.
"The people who push these kinds of ads are persistent, they are well funded, and they are constantly evolving their deceptive tactics to get around our systems," Leathern told Reuters at the time.
The Shift: Customers Want to Tap, Not Talk While there will always be a place for a phone call, more customers are migrating to digital channels. In fact, 91% of consumers want to receive texts from brands. Two-way interactive texting has evolved from a convenience to an expectation. It's instant, familiar, and frictionless - the single most dominant form of communication today.
MoEngage, a customer engagement platform that works with consumer brands across 75 countries, says it has raised new funding led by its existing investor, Goldman Sachs Alternatives, to ramp up global growth and infuse more AI into its platform. All told, $100 million in shares just traded hands, split roughly 60% primary and 40% secondary, as part of MoEngage's Series F round. The round marks the entry of Indian venture firm A91 Partners as a new investor.
Kyan Health is an AI-powered enterprise solution that connects employee well-being with measurable business impact. Using predictive analytics, Kyan helps companies monitor and reduce risks like absenteeism, turnover, and presenteeism. We believe in harmonizing work and life, fostering a positive environment that champions performance and personal growth and well-being at the same time. Our culture thrives on innovation, collaboration, and the well-being of every team member.
Netflix ( NFLX) announced a new platform metric on Wednesday, stating in a blog post that its $7.99 ad tier, now three years old, has reached "critical scale in all markets," with ads on its platform reaching more than 190 million monthly active viewers (MAVs) in October. The new metric encompasses members who have watched at least one minute of ads on Netflix per month. The number is then multiplied by the estimated average number of people per household, as determined from Netflix's first-party research.
MNTN, Inc., a leading technology platform in the Connected TV advertising sector, is revolutionizing how brands approach television advertising by making it as measurable and performance-driven as digital marketing. The company reported a strong third quarter for 2025, with revenue increasing by 31% year-over-year to $70 million, and a significant improvement in gross margin to 79%. MNTN also achieved a positive net income of $6.4 million, a notable turnaround from a net loss in the previous year.
From the reciprocal, and some have said circular, nature of hundreds of billions in commitments in investment, tied to future chip purchases, to the extent to which GDP growth is reliant on this boom, some have said this is a bubble. A Harvard economist estimates 92% of US GDP growth in the first half of 2025 was due to investment in AI.
In a market where many investors chase yesterday's winners at sky-high valuations, it takes both patience and conviction to find tomorrow's breakout growth stocks at a reasonable price. In this market, three compelling opportunities combine explosive growth potential with business models that are built to last: digital advertising expert AppLovin (NASDAQ: APP), cybersecurity giant CrowdStrike (NASDAQ: CRWD), and experience-focused coffee chain Dutch Bros (NYSE: BROS). Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. These aren't your typical growth-at-any-price plays. Each company operates in a massive addressable market, holds sustainable competitive advantages, and shows clear paths to long-term profitability. Here's why these three stocks deserve a spot in your portfolio for the next decade.
Adform, the most powerful and safe media buying platform built for game changers, today (4th November, 2025) announces the appointment of Liz Hiscoke and Digby Fordham as sales directors, and promotion of Kinga Szczerska to senior account director. Propelling Adform's continued market expansion, these appointments will strengthen the platform's relationships with UK agencies and brands in key verticals. This includes expanding awareness of Adform's industry-leading omnichannel DSP and empowering clients with measurable outcomes
The Roku Ads API is intended to serve two different kinds of developers, said Hamilton. First, there are the ad tech partners that want to build on top of Roku's technology to create new CRM and CDP tools for advertisers. Then, there are the advertisers and brands themselves, which can incorporate Roku's tech directly into their own systems for measurement, reporting and campaign management.
LightBoxTV is proud to announce a strategic integration with Outra, the UK's leading provider of predictive property and location data. The collaboration will empower TV advertisers with the ability to plan and optimise campaigns based on highly accurate geographic and life-stage insights - bringing a new dimension of localisation and relevance to TV targeting strategies. Outra's household-level data goes beyond typical postcodes, offering a clear view of where high-value customers live, their home ownership status, affluence levels, and future propensity to move or convert.
Device-level verification The tech works simply enough: First, a publisher integrates OM SDK 1.6. Then, when an ad creative is served to a user in the publisher's audience, code embedded in the creative triggers an attestation call to the measurement provider. The measurement provider then requests an attestation token directly from the manufacturer. The manufacturer provides the token using IETF's Privacy Pass Protocol. The protocol offers a safeguard against bad actors reverse-engineering the attestation, because the manufacturer must confirm that it provided the token.
Wunderkind's recognition technology connects previously anonymous interactions to rich, known customer profiles - bridging gaps across the user journey, unlocking higher-intent targeting and empowering brands to know exactly who they're paying to reach. Instead of taking a shot in the dark or approaching paid social like a gamble, brands can utilize identity resolution to connect previously anonymous interactions to recognizable customer profiles. This personalized approach enables brands to deliver the right campaigns to the right audiences, based on real-time behavioral signals and predictive attributes, rather than taking a spray-and-pray approach.
