Marketing tech
Marketing tech

3 hours ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromFortune

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

3 hours ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.

fromFortune

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.

more#agentic-commerce

fromFinancial Planning

2 hours ago

AI for advisor marketing - without alienating clients

Consumers prefer human-created ads over AI-generated ones, emphasizing the importance of a human touch in marketing.

#openai

fromwww.businessinsider.com

2 hours ago

OpenAI's ad push explained in one chart

OpenAI plans to monetize its large user base by introducing ads, targeting the majority who currently pay little or nothing for its services.

fromThe Daily Upside

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.

Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal

OpenAI extends its ad pilot internationally, while a lawsuit against X over an ad boycott is dismissed, and Disney+ strikes a streaming deal with RTVE.

fromwww.businessinsider.com

2 hours ago

OpenAI's ad push explained in one chart

OpenAI plans to monetize its large user base by introducing ads, targeting the majority who currently pay little or nothing for its services.

fromThe Daily Upside

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.

Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal

OpenAI extends its ad pilot internationally, while a lawsuit against X over an ad boycott is dismissed, and Disney+ strikes a streaming deal with RTVE.

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.

The New Frontier Of GEO Demands An Integrated Approach

AI has transformed search optimization, requiring a unified approach across departments to enhance brand visibility and trustworthiness.

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.

fromAxios

Marketing tech

Communicator spotlight: Samsung's Allison Stransky

AI integration across devices enhances consumer experience and marketing strategies, emphasizing the importance of brand purpose for younger generations.

fromBrandingmag

Marketing tech

The PRISM Model: Building Brands for the Age of Agentic Personality

AI has transformed technology from something we operate with to something we operate in, enhancing human-like interactions in branding.

The New Frontier Of GEO Demands An Integrated Approach

AI has transformed search optimization, requiring a unified approach across departments to enhance brand visibility and trustworthiness.

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.

fromAxios

Communicator spotlight: Samsung's Allison Stransky

AI integration across devices enhances consumer experience and marketing strategies, emphasizing the importance of brand purpose for younger generations.

fromBrandingmag

The PRISM Model: Building Brands for the Age of Agentic Personality

AI has transformed technology from something we operate with to something we operate in, enhancing human-like interactions in branding.

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.

Stop Treating AEO As A Separate Discipline From SEO

AEO is a rebranded form of SEO; existing strategies remain effective for visibility in AI-driven search engines.

Why AI Models Are Recommending Your Competitors Instead Of You

Generative engine optimization (GEO) is essential for brands to be recommended by AI systems, shifting focus from traditional SEO metrics.

fromWashington City Paper

21 hours ago

Top 6 AI Detector Tools for Editors, Educators, and Content Teams

AI detection is essential for maintaining content integrity as patterns of AI-generated content become more prevalent and indistinguishable from human writing.

#programmatic-advertising

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

18 hours ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.

18 hours ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.

more#programmatic-advertising

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.

fromBusiness Matters

The "AI for Everything" Era Is Ending - And That's a Good Thing

The AI market is shifting towards practical tools that integrate into existing workflows rather than all-in-one solutions.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.

fromHarvard Business Review

A Better Strategy for Location-Based Advertising

Consumers prefer personalized ads, with location data becoming a key factor in targeted advertising.

12 hours ago

XLC Is Down 8.78% Year to Date and the Catalysts That Matter Most Are Still Ahead

XLC's performance is heavily influenced by Meta and Alphabet, which dominate its portfolio and are experiencing significant declines.

8 hours ago

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.

fromEMARKETER

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.

fromwww.housingwire.com

The 'end-to-end' title tech system has given way to something better

Title agencies benefit from specialized tools and open systems rather than all-in-one platforms due to diverse regulatory and workflow needs.

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

fromWIRED

I Asked ChatGPT 500 Questions. Here Are the Ads I Saw Most Often

OpenAI is introducing ads in the free version of ChatGPT, with tailored ads appearing frequently based on user queries.

fromRAIN News

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.

fromWIRED

I Asked ChatGPT 500 Questions. Here Are the Ads I Saw Most Often

OpenAI is introducing ads in the free version of ChatGPT, with tailored ads appearing frequently based on user queries.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

17 hours ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.

more#in-game-advertising

14 hours ago

Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount-Skydance Vote - ExchangeWire.com

Claude's paid user growth surged significantly, driven by increased consumer interest and subscriptions, but momentum is leveling off amid rising competition.

fromAndroid Authority

6 hours ago

The Google Play Store has a serious problem with shady cast-to-TV apps

A small number of developer networks dominate the cast-to-TV app category on Google Play, operating over 280 apps with 1.8 billion installs.

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.

Bing Search Ads Sponsored Label Almost Transparent

Microsoft is testing nearly invisible sponsored labels in Bing search results.

fromSpokesman.com

fromInvestor's Business Daily

Verizon wins injunction blocking T-Mobile ad campaign promising big savings

U.S. District Judge Lewis Kaplan stated that T-Mobile's 'Save Over $1,000' campaign constituted false advertising, likely causing irreparable harm to Verizon. He emphasized that truthful advertising serves the public interest.

Marketing tech

#applovin

Marketing tech

AppLovin Stock's 40% Slide Called 'Out Of Step' With Fundamentals

AppLovin's Easy Money Era Is Over. Investors Should Proceed With Caution

AppLovin's stock has declined 47% from its peak due to investor skepticism and challenges in the digital advertising landscape.

fromInvestor's Business Daily

AppLovin Plunges 8% as Short Sellers Circle: Is APP's AI Growth Story Under Threat?

AppLovin stock faces pressure from short sellers amid competition concerns and insider selling, leading to an 8% drop in trading.

Marketing tech

AppLovin Stock's 40% Slide Called 'Out Of Step' With Fundamentals

AppLovin's Easy Money Era Is Over. Investors Should Proceed With Caution

AppLovin's stock has declined 47% from its peak due to investor skepticism and challenges in the digital advertising landscape.

AppLovin Plunges 8% as Short Sellers Circle: Is APP's AI Growth Story Under Threat?

AppLovin stock faces pressure from short sellers amid competition concerns and insider selling, leading to an 8% drop in trading.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

Marketing tech

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.

The truth about martech in 2026 | MarTech

Agentic AI promises efficiency but often exacerbates existing marketing dysfunctions, leading to a decline in ROI confidence among marketers.

Marketing tech

Context engineering is the real AI advantage in marketing | MarTech

The truth about martech in 2026 | MarTech

Agentic AI promises efficiency but often exacerbates existing marketing dysfunctions, leading to a decline in ROI confidence among marketers.

Context engineering is the real AI advantage in marketing | MarTech

Context, not just tools or prompts, determines the value of AI in marketing.

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.

#marketing-automation

Automation Promised Efficiency, But It Also Removed Differentiation

Marketing automation has improved efficiency but led to a lack of differentiation in brand messaging and identity.

fromTNW | Offers

ActiveCampaign free trial: 14 days of AI automation | TNW

ActiveCampaign offers advanced marketing automation features that exceed basic email scheduling, targeting growing businesses with a comprehensive platform.

Automation Promised Efficiency, But It Also Removed Differentiation

Marketing automation has improved efficiency but led to a lack of differentiation in brand messaging and identity.

fromTNW | Offers

more#marketing-automation

ActiveCampaign free trial: 14 days of AI automation | TNW

ActiveCampaign offers advanced marketing automation features that exceed basic email scheduling, targeting growing businesses with a comprehensive platform.

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.

fromAccounting Today

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.

fromTNW | Artificial-Intelligence

Flipsnack's Living Visuals signals the shift to immersive AI-driven content

Interactive content generates higher engagement than static formats, transforming digital content production expectations in commerce and B2B environments.

The hidden tradeoffs in moving to a composable martech stack | MarTech

Moving to a composable stack from a monolithic marketing cloud incurs hidden costs in integration, coordination, data management, vendor management, and skill requirements.

Is the era of 'rip and replace' over for martech stacks? | MarTech

SEO tools were the most replaced applications in 2025, marking a significant shift in martech trends.

Google Search Console Performance Report Impressions Spiking For Some Filters?

Google Search Console may have a bug causing inaccurate impression spikes, particularly with the merchant listings filter.

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.

fromMarketing Dive

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.

GitHub backs down, kills Copilot PR 'tips' after backlash

GitHub removed Copilot's ability to insert ads into pull requests after developer backlash.

fromTearsheet

PayPal doesn't have a growth problem - it has a positioning problem - Tearsheet

PayPal's growth is stalling, particularly in branded checkout, raising concerns about its relevance in the payments ecosystem.

Bing Tests AI-Based Recommendations In Shopping Tab

Bing is testing AI-based recommendations in the Shopping Tab, featuring AI-citations.

fromTNW | Launch

Bluesky's new Attie app uses AI to give you full control over your social feed

Attie is a new app that allows users to create personalized social feeds using plain language, built on the AT Protocol.

fromThe Hollywood Reporter

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.

fromMiami Herald

What's changing in retail in 2026: 8 trends business leaders need to watch

Retail customer communications are evolving rapidly, driven by AI and changing consumer expectations for real-time interaction and relevance.

Google Search Live Goes Global, Giving Users Real-Time Search With Voice And Video

Google Search Live expands globally, enabling real-time, multimodal conversations using voice and camera in over 200 countries.

#ai-integration

fromPractical Ecommerce

MCP Shifts AI from Chat to Work

Beehiiv's MCP integration signifies a growing trend of AI connectivity in ecommerce software tools.

fromZDNET

How NiCE Cognigy envisions the human-agent balancing act for delivering top customer service

NiCE Cognigy is developing an orchestration layer for AI and human agents, emphasizing the importance of human agency in AI integration.

fromPractical Ecommerce

MCP Shifts AI from Chat to Work

Beehiiv's MCP integration signifies a growing trend of AI connectivity in ecommerce software tools.

fromZDNET

How NiCE Cognigy envisions the human-agent balancing act for delivering top customer service

NiCE Cognigy is developing an orchestration layer for AI and human agents, emphasizing the importance of human agency in AI integration.

Carlyle Acquires International Marketing Agency Incubeta

Carlyle has agreed to acquire a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital space.

Carlyle Acquires International Marketing Agency Incubeta

Carlyle acquires a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital marketing sector.

Carlyle Acquires International Marketing Agency Incubeta

Carlyle has agreed to acquire a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital space.

Carlyle Acquires International Marketing Agency Incubeta

Carlyle acquires a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital marketing sector.

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.

Marketing tech

How agencies can support Quick Service Restaurants with mobile marketing

Mobile marketing has evolved significantly due to Covid and iOS privacy changes, impacting how brands engage consumers and measure campaign performance.

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.

How agencies can support Quick Service Restaurants with mobile marketing

Mobile marketing has evolved significantly due to Covid and iOS privacy changes, impacting how brands engage consumers and measure campaign performance.

more#mobile-marketing

fromThe Verge

TikTok's policy for AI ads isn't working

Companies claiming transparency fail to disclose AI-generated content in advertisements, leading to consumer distrust.

AdMarketplace's Sam Cox On AI Search: 'This Is A Time For Betting - And Betting Hard' | AdExchanger

AdMarketplace aims to innovate search advertising by leveraging AI for better ad relevance and new formats, led by former Google executive Sam Cox.

fromFortune

Your enterprise customers don't know how to buy AI - and it's killing deals | Fortune

Enterprise customers are eager for guidance on AI implementation, highlighting a significant gap between AI-native startups and traditional enterprises.

The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback

Advertising formats are evolving rapidly, with significant legal and regulatory tensions in the digital ecosystem.

Video: Google March 2026 Core & Spam Update, AI-Generated Title Links, Bing AI Reports Update & Much More

Google released the March 2026 core update and spam update, confirming AI use in search results and introducing new features across various platforms.

fromSouth China Morning Post

Rewriting Commerce For The Agentic Age

The shift in commerce focuses on AI agents as intermediaries between merchants and consumers, changing how payments are processed.

fromTechRepublic

Inside Ford's AI-Driven Approach to Scaling Dealer Analysis

An AI-powered workflow was developed to automate dealer re-engagement for FordDirect's AdVantage program, enhancing dealer retention and performance insights.

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.

fromPractical Ecommerce

Content Beats Design, Says CRO Pro

Content and copy play a very big role in conversions, if not the biggest. Merchants often prioritize their sites' aesthetics over copy and content, which is a big mistake.

Marketing tech

Unity Software Surges 10% as China Sale Talk Heats Up: Can It Close the Gap With AppLovin?

Unity Software's stock surged 10% due to a potential China business sale and strong preliminary revenue results.

'The processes are continuing forward': Advertising's dealmakers press on with M&A despite Iran uncertainty

Dealmaking in advertising remains steady despite tensions in Iran, but uncertainty may impact future transactions.

Google Merchant Center To Highlight Vehicle Ads Data Quality Issues

Google will begin to highlight data quality account issues related to Vehicle ads within Google Merchant Center starting in mid-April 2026. This initiative aims to ensure compliance with Google's Vehicle ads data quality requirements by evaluating both submitted vehicle data and the associated website content for every vehicle uploaded.

Marketing tech

fromTelecompetitor

fromLondon Business News | Londonlovesbusiness.com

Charter agrees to "fiber" ad changes before NAD insists

Charter Communications has agreed to modify the 'fiber-powered' claims in website and video advertising in response to a BBB National Programs' National Advertising Division (NAD) Fast-Track SWIFT challenge brought by AT&T.

Marketing tech

Clickout Media on the attention problem AI is making infinitely harder to solve - London Business News | Londonlovesbusiness.com

Brands must prioritize capturing attention in a saturated content environment, as AI has exacerbated the challenge of engaging audiences.

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.

more#reddit

fromwww.businessinsider.com

As middle managers thin out, companies hand sales training to AI simulations

AI sales coaches are enhancing training by simulating customer interactions and providing personalized feedback to improve sales performance.

AI Agents Don't See Your Website? Here's How To Get Their Attention

Agentic AI technology enables independent decision-making, transforming online transactions and marketing strategies in the emerging agentic economy.

Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout | AdExchanger

Wyndham partners with Adora to enhance ad performance through AI-driven creative generation and optimization.

Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US | AdExchanger

The Guardian US increased programmatic revenue by 44% year over year, focusing on higher CPMs rather than traffic volume.

fromThe Verge

Webtoon is adding AI localization tools to its comics platform

Webtoon is enhancing its Canvas platform to help creators monetize their work and reach a broader audience through new features and tools.

Ad Tech's Off-Broadway Debut | AdExchanger

Companies at NewFronts emphasize performance and interactive ads, with Walmart and Vizio collaborating for enhanced user engagement.

fromSouth China Morning Post

Google Ads API Version 23.2 Now Out

Version 23.2 adds the VideoEnhancement resource and updates to HotelSettingInfo, along with numerous other enhancements that improve functionality and user experience.

Marketing tech