Marketing tech

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#ai
Marketing tech
fromForbes
33 minutes ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromForbes
20 hours ago

AEO For The Enterprise: Get Good At AI Search Or Be Invisible

AI search tools and AEO are crucial for enterprises to effectively reach audiences and influence purchasing decisions.
Marketing tech
fromFortune
3 days ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAol
3 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
Marketing tech
fromForbes
33 minutes ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromForbes
20 hours ago

AEO For The Enterprise: Get Good At AI Search Or Be Invisible

AI search tools and AEO are crucial for enterprises to effectively reach audiences and influence purchasing decisions.
Marketing tech
fromAmazon Web Services
1 day ago

How Guidesly built AI-generated trip reports for outdoor guides on AWS | Amazon Web Services

Guidesly uses AI to streamline outdoor recreation bookings and marketing for guides, enhancing visibility and operational efficiency.
Marketing tech
fromFortune
3 days ago

When AI sells to AI, brands win on data and identity | Fortune

Personal AI is reshaping customer decision-making into single interactions, challenging brands to adapt quickly.
Marketing tech
fromAol
3 days ago

3 ways PR teams can understand how AI sees their brand

AI is reshaping brand perception, requiring PR teams to understand AI-generated narratives for effective communication strategies.
more#ai
Marketing tech
fromFast Company
1 hour ago

Canva is officially 'an AI platform with design tools'

Canva is transforming from a design platform with AI tools to an AI platform with design tools, enhancing user experience and capabilities.
Marketing tech
fromFortune
10 minutes ago

Palantir exec: the biggest mistake retailers are making with AI? Trying to do it all with one agent | Fortune

Retail teams face challenges with AI solutions that oversimplify complex decision-making processes, leading to potential failures in operations.
#advertising
fromExchangewire
1 day ago
Marketing tech

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
Marketing tech
fromThedrum
2 days ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
Marketing tech
fromgizmodo.com
18 hours ago

Elon Musk Scores a Victory Against Free Speech

Three major ad agencies settled FTC allegations of antitrust violations regarding advertising on misinformation and extremist content websites.
Marketing tech
fromExchangewire
1 day ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
Marketing tech
fromThedrum
2 days ago

NMP Releases their 2016 Digital Predictions

2015 marked significant changes in advertising, emphasizing data utilization and the evolving role of social channels in customer acquisition.
more#advertising
#google-ads
Marketing tech
fromDigiday
1 day ago

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.
Marketing tech
fromMarTech
2 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromDigiday
1 day ago

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.
Marketing tech
fromMarTech
2 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
more#google-ads
Marketing tech
fromTheWrap
1 hour ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
Marketing tech
fromExchangewire
49 minutes ago

Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce?

Quick commerce in MENA has rapidly evolved into a necessity, driven by high smartphone usage and cashless payment adoption.
Marketing tech
fromBenzinga
22 hours ago

Amazon, Meta Are 'Dislocated High Quality' Bargains: Analyst - Amazon.com (NASDAQ:AMZN), Meta Platforms (

Expectations of a softer second quarter as advertising budgets tighten, with major tech stocks seen as high-quality opportunities despite macro uncertainty.
#openai
Marketing tech
fromDigiday
10 hours ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
1 day ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
Marketing tech
fromDigiday
10 hours ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
1 day ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
more#openai
Marketing tech
fromAdExchanger
9 hours ago

As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data | AdExchanger

Multicultural publishers face pressure to grow audiences and adapt to shrinking referral traffic and diversity budgets.
Marketing tech
fromDigiday
10 hours ago

Agencies compete for SEO talent as client demand for zero-click expertise surges

Organic search expertise is increasingly sought after by ad agencies to enhance capabilities in SEO and AI discoverability.
Marketing tech
fromTechCrunch
6 hours ago

DeepL, known for text translation, now wants to translate your voice | TechCrunch

DeepL launched a voice-to-voice translation suite for various use cases, including meetings and group conversations, along with an API for developers.
Marketing tech
fromExchangewire
7 hours ago

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.
Marketing tech
fromExchangewire
6 hours ago

AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results

AdPlayer.Pro's Q1 2026 results showcase new features enhancing video ad performance and plans for expansion in the CTV ecosystem.
#amazon
Marketing tech
fromDigiday
10 hours ago

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon pauses a controversial advertising payment system change after seller backlash, deferring implementation until August 1, 2026.
fromModern Retail
1 day ago
Marketing tech

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Marketing tech
fromDigiday
10 hours ago

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon pauses a controversial advertising payment system change after seller backlash, deferring implementation until August 1, 2026.
fromModern Retail
1 day ago
Marketing tech

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

more#amazon
fromwww.housingwire.com
3 hours ago

REMAX agents get Zillow Preview, Showcase in Marketing Studio

Zillow Showcase is a paid, AI-powered premium listing product designed to boost on-market visibility through richer media and interactive design, creating an end-to-end listing marketing workflow.
Marketing tech
fromRAIN News
2 days ago

Rumor Fact(ory): DistroKid explores $2B sale

DistroKid claims to facilitate the handling of up to 40% of all new music releases around the world, and to serve over two million artists.
Marketing tech
Marketing tech
fromExchangewire
5 hours ago

Shinka Achieves SOC 2 Type II Certification

Shinka achieved SOC 2 Type II certification, demonstrating its commitment to security and compliance as it scales globally.
#meta-platforms
Marketing tech
from24/7 Wall St.
22 hours ago

Should You Buy, Sell or Hold Meta Stock at $675?

Meta Platforms shows strong advertising growth but faces challenges from increased capital expenditures and declining operating margins.
Marketing tech
from24/7 Wall St.
22 hours ago

Should You Buy, Sell or Hold Meta Stock at $675?

Meta Platforms shows strong advertising growth but faces challenges from increased capital expenditures and declining operating margins.
Marketing tech
fromMobile World Live
2 days ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
more#meta-platforms
#meta
Marketing tech
fromAdExchanger
1 day ago

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.
Marketing tech
fromExchangewire
1 day ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
Marketing tech
fromAdExchanger
1 day ago

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.
Marketing tech
fromExchangewire
1 day ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
more#meta
#artificial-intelligence
Marketing tech
fromDigiday
3 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
3 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
Marketing tech
fromThe Motley Fool
22 hours ago

Meta's Massive Artificial Intelligence Investments May Be About to Pay Off for Investors | The Motley Fool

Meta Platforms launched the Muse Spark model, enhancing its AI capabilities to improve advertising and content engagement.
Marketing tech
fromDigiday
3 days ago

Why marketing is now the operating system for growth

Artificial intelligence is transforming marketing into a central growth engine, influencing brand perception for both humans and automated systems.
Marketing tech
fromMiami Herald
3 days ago

3 ways PR teams can understand how AI sees their brand

AI is transforming brand discovery and evaluation, necessitating new strategies for understanding brand narratives in AI-generated content.
more#artificial-intelligence
Marketing tech
fromExchangewire
1 day ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing tech
fromInc
20 hours ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Marketing tech
fromThe Motley Fool
1 day ago

Should Investors Buy AppLovin Stock After It Dropped by More Than 40% | The Motley Fool

AppLovin's stock drop presents a buying opportunity due to strong growth and high profit margins.
#ai-marketing
Marketing tech
fromTechCrunch
19 hours ago

Hightouch reaches $100M ARR fueled by marketing tools powered by AI | TechCrunch

Hightouch launched an AI service enabling marketers to create custom content without design teams, achieving $100 million in annual recurring revenue.
Marketing tech
fromwww.businessinsider.com
1 day ago

This startup wants to replace marketing agencies with AI. Read the pitch deck it used to raise $4.5 million.

Uplane aims to replace marketing agencies with AI, raising $4.5 million to enhance ad campaign performance for brands.
Marketing tech
fromTechCrunch
19 hours ago

Hightouch reaches $100M ARR fueled by marketing tools powered by AI | TechCrunch

Hightouch launched an AI service enabling marketers to create custom content without design teams, achieving $100 million in annual recurring revenue.
Marketing tech
fromwww.businessinsider.com
1 day ago

This startup wants to replace marketing agencies with AI. Read the pitch deck it used to raise $4.5 million.

Uplane aims to replace marketing agencies with AI, raising $4.5 million to enhance ad campaign performance for brands.
more#ai-marketing
Marketing tech
fromThe Motley Fool
1 day ago

Alphabet vs. Meta Platforms: Which Digital Advertising Giant Is the Better Buy? | The Motley Fool

Alphabet is diversifying and exploring long-term growth, while Meta's ad business is growing faster despite its AI challenges.
#marketing
Marketing tech
fromMarTech
1 day ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromAdExchanger
2 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing tech
fromMarTech
1 day ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromAdExchanger
2 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
more#marketing
Marketing tech
fromExchangewire
1 day ago

44% of Web Inventory Fails Quality Standards, Picnic Finds

44.4% of domains fall below quality thresholds, driven by AI-generated content, complicating advertisers' ability to find valuable inventory.
#ad-tech
fromAdExchanger
1 day ago
Marketing tech

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests | AdExchanger

Marketing tech
fromExchangewire
2 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromDigiday
2 days ago
Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Marketing tech
fromAdExchanger
1 day ago

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests | AdExchanger

The ad tech industry needs open-source tools like Dynamic Traffic Engine to optimize real-time bidding and improve traffic efficiency.
Marketing tech
fromExchangewire
2 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
2 days ago

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
more#ad-tech
Marketing tech
fromAdExchanger
1 day ago

TelevisaUnivision Joins The Streaming Self-Service Bandwagon | AdExchanger

TelevisaUnivision launches self-serve ad platform for streaming inventory targeting US Hispanic audiences.
#programmatic-advertising
Marketing tech
fromMarTech
1 day ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
2 days ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
2 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromMarTech
1 day ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
2 days ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
2 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
more#programmatic-advertising
Marketing tech
fromExchangewire
1 day ago

Ad Tech's Bielefeld Problem: What If None of It Is Real? - ExchangeWire.com

The Bielefeld Conspiracy parallels ad tech's frictionless promise, revealing a self-sufficient system detached from external reality.
Marketing tech
fromTechzine Global
22 hours ago

Salesforce merges AppExchange, Slack Marketplace and AgentExchange

Salesforce's new AgentExchange combines multiple marketplaces into one, enhancing the discovery and management of apps, agents, and integrations.
Marketing tech
fromExchangewire
1 day ago

Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

Bauer Media partners with Experian to enhance audience targeting for advertisers using consumer insights and data.
Marketing tech
fromMarTech
1 day ago

Lessons from a first-time CMO | MarTech

The CMO role requires a unique skillset and faces significant scrutiny, as shared by a first-time CMO's experiences.
Marketing tech
fromBenzinga
22 hours ago

The Trade Desk Stock Climbs As Growth Sectors Rebound: Has Momentum Turned? - Trade Desk (NASDAQ:TTD)

Trade Desk Inc shares are rising as ad-tech stocks gain traction in a favorable market environment.
Marketing tech
fromExchangewire
2 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing tech
fromHubspot
1 day ago

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.
Marketing tech
fromHubspot
1 day ago

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.
Marketing tech
fromForbes
1 day ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
#marketing-technology
Marketing tech
fromMarTech
2 days ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromMarTech
2 days ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromExchangewire
1 day ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
more#marketing-technology
#aeo
Marketing tech
fromTechRepublic
1 day ago

What is AEO SEO? Answer Engine Optimization Explained

HubSpot has launched an AEO tool to help businesses optimize for AI-generated search results instead of traditional SEO rankings.
Marketing tech
fromTechRepublic
1 day ago

What is AEO SEO? Answer Engine Optimization Explained

HubSpot has launched an AEO tool to help businesses optimize for AI-generated search results instead of traditional SEO rankings.
Marketing tech
fromHubspot
1 day ago

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.
more#aeo
#seo
Marketing tech
fromHubspot
1 day ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's organic visibility for H Samuel and Ernest Jones through strategic SEO enhancements after performance declines from Google algorithm updates.
Marketing tech
fromHubspot
1 day ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's organic visibility for H Samuel and Ernest Jones through strategic SEO enhancements after performance declines from Google algorithm updates.
more#seo
Marketing tech
fromGeekWire
2 days ago

Does AI even know you exist? Seattle startup Parsnipp helps brands find out, and do something about it

Parsnipp launched a platform for brands to enhance visibility in AI-generated conversations through Generative Engine Optimization.
Marketing tech
fromThe Cool Down
2 days ago

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.
Marketing tech
fromThedrum
2 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromThedrum
2 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
#publicis-groupe
Marketing tech
fromDigiday
2 days ago

'Absolutely no intention': Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

Publicis Groupe will not create a rival platform to The Trade Desk, focusing instead on client growth in the AI landscape.
Marketing tech
fromDigiday
2 days ago

'Absolutely no intention': Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

Publicis Groupe will not create a rival platform to The Trade Desk, focusing instead on client growth in the AI landscape.
more#publicis-groupe
Marketing tech
fromTechRepublic
1 day ago

HubSpot launches AEO tool for AI visibility in search

HubSpot launched an AEO tool to help businesses track AI visibility and improve content recommendations within Marketing Hub.
Marketing tech
fromExchangewire
2 days ago

Huffpost UK adopts Taboola's DeeperDive GenAI

HuffPost UK has adopted DeeperDive, a Gen AI answer engine, enhancing user engagement with instant, trustworthy content sourced from their own journalism.
Marketing tech
fromExchangewire
2 days ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
Marketing tech
fromAdExchanger
2 days ago

Betterment's 'AntiMarketing' Machine | AdExchanger

Betterment's marketing strategy focuses on long-term investment and customer retention rather than short-term trading engagement.
Marketing tech
fromBloomberglaw
2 days ago

Meta Cases Put Social Media Platforms at Securities Fraud Risk

Social media platforms face new legal challenges regarding their role in facilitating fraudulent securities schemes.
Marketing tech
fromDigiday
2 days ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromThedrum
2 days ago

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.
Marketing tech
fromThe Hollywood Reporter
1 day ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Marketing tech
fromMarTech
2 days ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Marketing tech
fromThe Motley Fool
1 day ago

T-Mobile (TMUS) Q4 2024 Earnings Call Transcript | The Motley Fool

Postpaid phone net additions reached 903,000 in Q4, marking industry leadership and strong customer engagement.
Marketing tech
fromwww.businessinsider.com
2 days ago

Veteran tech investor Keith Rabois says the product manager role in tech 'makes no sense' in the era of AI

Keith Rabois believes the product manager role is becoming obsolete due to rapid advancements in AI technology.
Marketing tech
fromwww.retaildive.com
2 days ago

Dollar General's media network rolls out AI store audio program

Dollar General is expanding its AI-driven in-store audio network to 12,000 locations by 2026, enhancing customer experience and targeted advertising.
Marketing tech
fromExchangewire
2 days ago

Digest: Ad Companies in Boycott Settlement Talks with FTC; Court Orders Meta to Face Youth Addiction Suit; YouTube Raises Premium Prices

FTC is negotiating a settlement with ad companies over coordinated ad boycotts, while Meta faces a lawsuit for designing addictive features for youth.
Marketing tech
fromExchangewire
2 days ago

GoWit & Numatec Forge Retail Media Partnership in Spain and Italy

GoWit partners with Numatec to enhance retail media adoption in Spain and Italy, targeting a €31bn European market opportunity.
#citi
Marketing tech
fromInvesting.com
2 days ago

Citi is bullish on Google stock in near term ahead of several catalysts By Investing.com

Citi places Alphabet on a 90-day upside Catalyst Watch due to favorable upcoming product and event catalysts.
Marketing tech
fromInvesting.com
2 days ago

Citi is bullish on Google stock in near term ahead of several catalysts By Investing.com

Citi places Alphabet on a 90-day upside Catalyst Watch due to favorable upcoming product and event catalysts.
more#citi
Marketing tech
fromAdExchanger
2 days ago

How Advertisers Can - And Cannot - Get In Front Of Chatbot Shoppers | AdExchanger

Brand marketers have limited control over LLM results despite willingness to pay for visibility in AI-generated responses.
Marketing tech
fromForbes
3 days ago

How AI Interfaces Are Reshaping Discovery, Trust And Decision Making

The traditional home page is losing its significance as AI assistants reshape how users interact with brands online.
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