Marketing tech

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#programmatic-advertising #att #data-driven-strategies #omnichannel-strategy #cmx-summit-2023
Marketing tech
fromAdExchanger
4 hours ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
#advertising
Marketing tech
fromDigiday
18 hours ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
fromDigiday
5 days ago
Marketing tech

Philadelphia Cream Cheese pulls dollars from search - people aren't Googling 'cream cheese'

fromExchangewire
5 days ago
Marketing tech

xpln.ai Supports WPP Media & AXA in Driving More Sustainable Advertising Attention

Advertising effectiveness can align with environmental responsibility through optimized media strategies that balance attention generation and carbon emissions.
fromThe Drum
6 days ago
Marketing tech

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.
Marketing tech
fromDigiday
18 hours ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Marketing tech
fromThedrum
11 hours ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
5 days ago

Philadelphia Cream Cheese pulls dollars from search - people aren't Googling 'cream cheese'

Philadelphia Cream Cheese has shifted ad spending from Google search to retail media and e-commerce channels to better reach consumers.
Marketing tech
fromThe Drum
6 days ago

'We're building the future of advertising on infrastructure we don't control' - and no one's talking about it

The advertising industry is increasingly reliant on third-party frameworks, raising concerns about data security, privacy, and decision-making.
more#advertising
#ai-in-marketing
Marketing tech
fromMarTech
9 hours ago

The truth about martech in 2026 | MarTech

Agentic AI promises efficiency but often exacerbates existing marketing dysfunctions, leading to a decline in ROI confidence among marketers.
Marketing tech
fromAdExchanger
5 days ago

AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage | AdExchanger

Marketers face decision paralysis due to overwhelming AI options, risking inaction rather than choosing imperfect solutions.
Marketing tech
fromMarTech
9 hours ago

The truth about martech in 2026 | MarTech

Agentic AI promises efficiency but often exacerbates existing marketing dysfunctions, leading to a decline in ROI confidence among marketers.
Marketing tech
fromMarTech
3 days ago

Context engineering is the real AI advantage in marketing | MarTech

Context, not just tools or prompts, determines the value of AI in marketing.
Marketing tech
fromAdExchanger
5 days ago

AI Perfectionism Is Slowing Marketing Down. Decision Velocity Is The New Advantage | AdExchanger

Marketers face decision paralysis due to overwhelming AI options, risking inaction rather than choosing imperfect solutions.
more#ai-in-marketing
#connected-tv
Marketing tech
fromAdExchanger
10 hours ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Marketing tech
fromAdExchanger
10 hours ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
Marketing tech
fromAdExchanger
6 days ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
more#connected-tv
#marketing-automation
Marketing tech
fromForbes
9 hours ago

Automation Promised Efficiency, But It Also Removed Differentiation

Marketing automation has improved efficiency but led to a lack of differentiation in brand messaging and identity.
Marketing tech
fromTNW | Offers
3 days ago

ActiveCampaign free trial: 14 days of AI automation | TNW

ActiveCampaign offers advanced marketing automation features that exceed basic email scheduling, targeting growing businesses with a comprehensive platform.
Marketing tech
fromForbes
9 hours ago

Automation Promised Efficiency, But It Also Removed Differentiation

Marketing automation has improved efficiency but led to a lack of differentiation in brand messaging and identity.
Marketing tech
fromTNW | Offers
3 days ago

ActiveCampaign free trial: 14 days of AI automation | TNW

ActiveCampaign offers advanced marketing automation features that exceed basic email scheduling, targeting growing businesses with a comprehensive platform.
more#marketing-automation
Marketing tech
fromAccounting Today
8 hours ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
#programmatic-advertising
Marketing tech
fromAdExchanger
17 hours ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromDigiday
3 days ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromThedrum
6 days ago

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.
Marketing tech
fromAdExchanger
17 hours ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromDigiday
3 days ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromThedrum
6 days ago

The Fundamentals of OOH: DOOH vs programmatic DOOH

Programmatic DOOH automates the buying and measurement of digital out-of-home advertising using data and machine learning.
more#programmatic-advertising
#pinterest
Marketing tech
fromDigiday
18 hours ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing tech
fromTechCrunch
6 days ago

Pinterest launches a new feature to promote a Pin | TechCrunch

Pinterest launches 'Promote a Pin' feature to help users boost their content reach easily.
Marketing tech
fromDigiday
18 hours ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing tech
fromTechCrunch
6 days ago

Pinterest launches a new feature to promote a Pin | TechCrunch

Pinterest launches 'Promote a Pin' feature to help users boost their content reach easily.
more#pinterest
Marketing tech
fromMarTech
9 hours ago

The hidden tradeoffs in moving to a composable martech stack | MarTech

Moving to a composable stack from a monolithic marketing cloud incurs hidden costs in integration, coordination, data management, vendor management, and skill requirements.
Marketing tech
fromMarTech
9 hours ago

Is the era of 'rip and replace' over for martech stacks? | MarTech

SEO tools were the most replaced applications in 2025, marking a significant shift in martech trends.
#openai
Marketing tech
fromThe Daily Upside
18 hours ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Marketing tech
fromExchangewire
13 hours ago

Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal

OpenAI extends its ad pilot internationally, while a lawsuit against X over an ad boycott is dismissed, and Disney+ strikes a streaming deal with RTVE.
Marketing tech
fromExchangewire
5 days ago

Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers

OpenAI, Apple, and X are enhancing their advertising strategies to boost revenue and attract advertisers.
Marketing tech
fromThe Daily Upside
18 hours ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Marketing tech
fromExchangewire
13 hours ago

Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal

OpenAI extends its ad pilot internationally, while a lawsuit against X over an ad boycott is dismissed, and Disney+ strikes a streaming deal with RTVE.
Marketing tech
fromExchangewire
5 days ago

Digest: OpenAI Hires Former Meta Ads Leader; Apple Plans Ads in Maps; X Considers $200k Incentive for Advertisers

OpenAI, Apple, and X are enhancing their advertising strategies to boost revenue and attract advertisers.
more#openai
Marketing tech
fromAdExchanger
18 hours ago

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.
#ctv
Marketing tech
fromMarketing Dive
22 hours ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromExchangewire
3 days ago

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.
Marketing tech
fromMarketing Dive
22 hours ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromExchangewire
3 days ago

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.
more#ctv
Marketing tech
fromTearsheet
10 hours ago

PayPal doesn't have a growth problem - it has a positioning problem - Tearsheet

PayPal's growth is stalling, particularly in branded checkout, raising concerns about its relevance in the payments ecosystem.
Marketing tech
fromTNW | Launch
13 hours ago

Bluesky's new Attie app uses AI to give you full control over your social feed

Attie is a new app that allows users to create personalized social feeds using plain language, built on the AT Protocol.
Marketing tech
fromThe Hollywood Reporter
9 hours ago

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
Marketing tech
fromFortune
1 day ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
#ai
Marketing tech
fromForbes
1 day ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Marketing tech
fromAxios
4 days ago

Communicator spotlight: Samsung's Allison Stransky

AI integration across devices enhances consumer experience and marketing strategies, emphasizing the importance of brand purpose for younger generations.
Marketing tech
fromBrandingmag
4 days ago

The PRISM Model: Building Brands for the Age of Agentic Personality

AI has transformed technology from something we operate with to something we operate in, enhancing human-like interactions in branding.
Marketing tech
fromForbes
1 day ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Marketing tech
fromAxios
4 days ago

Communicator spotlight: Samsung's Allison Stransky

AI integration across devices enhances consumer experience and marketing strategies, emphasizing the importance of brand purpose for younger generations.
Marketing tech
fromBrandingmag
4 days ago

The PRISM Model: Building Brands for the Age of Agentic Personality

AI has transformed technology from something we operate with to something we operate in, enhancing human-like interactions in branding.
more#ai
Marketing tech
fromMiami Herald
3 days ago

What's changing in retail in 2026: 8 trends business leaders need to watch

Retail customer communications are evolving rapidly, driven by AI and changing consumer expectations for real-time interaction and relevance.
Marketing tech
fromForbes
1 day ago

Google Search Live Goes Global, Giving Users Real-Time Search With Voice And Video

Google Search Live expands globally, enabling real-time, multimodal conversations using voice and camera in over 200 countries.
#ai-integration
Marketing tech
fromZDNET
3 days ago

How NiCE Cognigy envisions the human-agent balancing act for delivering top customer service

NiCE Cognigy is developing an orchestration layer for AI and human agents, emphasizing the importance of human agency in AI integration.
Marketing tech
fromZDNET
3 days ago

How NiCE Cognigy envisions the human-agent balancing act for delivering top customer service

NiCE Cognigy is developing an orchestration layer for AI and human agents, emphasizing the importance of human agency in AI integration.
more#ai-integration
#carlyle
Marketing tech
fromThedrum
1 day ago

Carlyle Acquires International Marketing Agency Incubeta

Carlyle has agreed to acquire a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital space.
Marketing tech
fromThedrum
2 days ago

Carlyle Acquires International Marketing Agency Incubeta

Carlyle acquires a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital marketing sector.
Marketing tech
fromThedrum
1 day ago

Carlyle Acquires International Marketing Agency Incubeta

Carlyle has agreed to acquire a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital space.
Marketing tech
fromThedrum
2 days ago

Carlyle Acquires International Marketing Agency Incubeta

Carlyle acquires a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital marketing sector.
more#carlyle
#mobile-marketing
Marketing tech
fromThedrum
2 days ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
fromThedrum
2 days ago
Marketing tech

How agencies can support Quick Service Restaurants with mobile marketing

Mobile marketing has evolved significantly due to Covid and iOS privacy changes, impacting how brands engage consumers and measure campaign performance.
Marketing tech
fromThedrum
2 days ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
Marketing tech
fromThedrum
2 days ago

How agencies can support Quick Service Restaurants with mobile marketing

Mobile marketing has evolved significantly due to Covid and iOS privacy changes, impacting how brands engage consumers and measure campaign performance.
more#mobile-marketing
Marketing tech
fromThe Verge
2 days ago

TikTok's policy for AI ads isn't working

Companies claiming transparency fail to disclose AI-generated content in advertisements, leading to consumer distrust.
Marketing tech
fromAdExchanger
3 days ago

AdMarketplace's Sam Cox On AI Search: 'This Is A Time For Betting - And Betting Hard' | AdExchanger

AdMarketplace aims to innovate search advertising by leveraging AI for better ad relevance and new formats, led by former Google executive Sam Cox.
Marketing tech
fromFortune
3 days ago

Your enterprise customers don't know how to buy AI - and it's killing deals | Fortune

Enterprise customers are eager for guidance on AI implementation, highlighting a significant gap between AI-native startups and traditional enterprises.
#chatgpt
fromWIRED
3 days ago
Marketing tech

I Asked ChatGPT 500 Questions. Here Are the Ads I Saw Most Often

Marketing tech
fromFast Company
6 days ago

ChatGPT's ad test is really a test of trust

ChatGPT's ad launch tests whether monetization can occur without eroding user trust, which is crucial for its success.
fromExchangewire
6 days ago
Marketing tech

Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules

Marketing tech
fromWIRED
3 days ago

I Asked ChatGPT 500 Questions. Here Are the Ads I Saw Most Often

OpenAI is introducing ads in the free version of ChatGPT, with tailored ads appearing frequently based on user queries.
Marketing tech
fromFast Company
6 days ago

ChatGPT's ad test is really a test of trust

ChatGPT's ad launch tests whether monetization can occur without eroding user trust, which is crucial for its success.
Marketing tech
fromExchangewire
6 days ago

Digest: Partners Complain about Slow Ads Rollout on ChatGPT; Musk Liable in Twitter Fraud Case; Broadcasters Push EU for Tougher Smart TV Rules

ChatGPT's ad rollout is slower than expected, causing frustration among partners despite initial interest and investment.
more#chatgpt
Marketing tech
fromExchangewire
3 days ago

The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback

Advertising formats are evolving rapidly, with significant legal and regulatory tensions in the digital ecosystem.
Marketing tech
fromSearch Engine Roundtable
3 days ago

Video: Google March 2026 Core & Spam Update, AI-Generated Title Links, Bing AI Reports Update & Much More

Google released the March 2026 core update and spam update, confirming AI use in search results and introducing new features across various platforms.
Marketing tech
fromTechRepublic
3 days ago

Inside Ford's AI-Driven Approach to Scaling Dealer Analysis

An AI-powered workflow was developed to automate dealer re-engagement for FordDirect's AdVantage program, enhancing dealer retention and performance insights.
Marketing tech
fromAdExchanger
3 days ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
fromPractical Ecommerce
3 days ago

Content Beats Design, Says CRO Pro

Content and copy play a very big role in conversions, if not the biggest. Merchants often prioritize their sites' aesthetics over copy and content, which is a big mistake.
Marketing tech
Marketing tech
from24/7 Wall St.
3 days ago

Unity Software Surges 10% as China Sale Talk Heats Up: Can It Close the Gap With AppLovin?

Unity Software's stock surged 10% due to a potential China business sale and strong preliminary revenue results.
Marketing tech
fromDigiday
3 days ago

'The processes are continuing forward': Advertising's dealmakers press on with M&A despite Iran uncertainty

Dealmaking in advertising remains steady despite tensions in Iran, but uncertainty may impact future transactions.
fromSearch Engine Roundtable
3 days ago

Google Merchant Center To Highlight Vehicle Ads Data Quality Issues

Google will begin to highlight data quality account issues related to Vehicle ads within Google Merchant Center starting in mid-April 2026. This initiative aims to ensure compliance with Google's Vehicle ads data quality requirements by evaluating both submitted vehicle data and the associated website content for every vehicle uploaded.
Marketing tech
fromTelecompetitor
3 days ago

Charter agrees to "fiber" ad changes before NAD insists

Charter Communications has agreed to modify the 'fiber-powered' claims in website and video advertising in response to a BBB National Programs' National Advertising Division (NAD) Fast-Track SWIFT challenge brought by AT&T.
Marketing tech
#reddit
Marketing tech
fromDigiday
4 days ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
4 days ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
Marketing tech
fromDigiday
4 days ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to cater to increased consumer confidence and engagement in beauty-related purchases.
Marketing tech
fromDigiday
4 days ago

Reddit's new shopping ads are a play for beauty brands' business

Reddit is enhancing shopping features to support informed beauty purchases, reflecting a shift in consumer behavior towards active research and validation.
more#reddit
Marketing tech
fromwww.businessinsider.com
4 days ago

As middle managers thin out, companies hand sales training to AI simulations

AI sales coaches are enhancing training by simulating customer interactions and providing personalized feedback to improve sales performance.
Marketing tech
fromForbes
4 days ago

AI Agents Don't See Your Website? Here's How To Get Their Attention

Agentic AI technology enables independent decision-making, transforming online transactions and marketing strategies in the emerging agentic economy.
#ai-marketing
Marketing tech
fromAdExchanger
4 days ago

Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout | AdExchanger

Wyndham partners with Adora to enhance ad performance through AI-driven creative generation and optimization.
Marketing tech
fromMarTech
6 days ago

Athena signals Zeta's push into AI-driven marketing systems | MarTech

Zeta Global launches Athena, integrating data, identity, and execution for a customer-centric marketing model.
Marketing tech
fromAdExchanger
4 days ago

Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout | AdExchanger

Wyndham partners with Adora to enhance ad performance through AI-driven creative generation and optimization.
Marketing tech
fromMarTech
6 days ago

Athena signals Zeta's push into AI-driven marketing systems | MarTech

Zeta Global launches Athena, integrating data, identity, and execution for a customer-centric marketing model.
more#ai-marketing
Marketing tech
fromAdExchanger
4 days ago

Higher Programmatic CPMs Drove 44% Revenue Growth For The Guardian US | AdExchanger

The Guardian US increased programmatic revenue by 44% year over year, focusing on higher CPMs rather than traffic volume.
#applovin
Marketing tech
from24/7 Wall St.
4 days ago

AppLovin's Easy Money Era Is Over. Investors Should Proceed With Caution

AppLovin's stock has declined 47% from its peak due to investor skepticism and challenges in the digital advertising landscape.
Marketing tech
from24/7 Wall St.
4 days ago

AppLovin Plunges 8% as Short Sellers Circle: Is APP's AI Growth Story Under Threat?

AppLovin stock faces pressure from short sellers amid competition concerns and insider selling, leading to an 8% drop in trading.
Marketing tech
from24/7 Wall St.
4 days ago

AppLovin's Easy Money Era Is Over. Investors Should Proceed With Caution

AppLovin's stock has declined 47% from its peak due to investor skepticism and challenges in the digital advertising landscape.
Marketing tech
from24/7 Wall St.
4 days ago

AppLovin Plunges 8% as Short Sellers Circle: Is APP's AI Growth Story Under Threat?

AppLovin stock faces pressure from short sellers amid competition concerns and insider selling, leading to an 8% drop in trading.
more#applovin
Marketing tech
fromThe Verge
4 days ago

Webtoon is adding AI localization tools to its comics platform

Webtoon is enhancing its Canvas platform to help creators monetize their work and reach a broader audience through new features and tools.
Marketing tech
fromAdExchanger
4 days ago

Ad Tech's Off-Broadway Debut | AdExchanger

Companies at NewFronts emphasize performance and interactive ads, with Walmart and Vizio collaborating for enhanced user engagement.
#google-ads
more#google-ads
Marketing tech
fromForbes
5 days ago

The AEO Advantage: Why Brands Are Seeing Higher-Quality Conversions

Conversion quality is declining despite steady traffic; answer engine optimization (AEO) addresses intent issues by targeting users closer to decision-making.
Marketing tech
fromForbes
5 days ago

How To Optimize Campaigns For AI Answer Engines: 15 Key Components

AI-powered answer engines are changing SEO strategies, requiring brands to structure information for definitive answers rather than just ranking.
Marketing tech
fromDigiday
5 days ago

"It's about change management': Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

Agencies must adopt AI at scale for outcome-based pay to be effective, but client willingness to pay remains a significant barrier.
Marketing tech
fromTechCrunch
5 days ago

Meta turns to AI to make shopping easier on Instagram and Facebook | TechCrunch

Meta is enhancing shopping on its platforms by using AI to summarize product reviews and streamline the checkout process.
Marketing tech
fromAdExchanger
5 days ago

The 'C' In CTV Is For Cart; Held To Account | AdExchanger

Amazon's interactive video ad tech will enhance Samsung TV Plus with engaging shopping features for viewers and measurable results for advertisers.
Marketing tech
fromMarTech
5 days ago

The first-party data illusion | MarTech

First-party data is essential, but owning it doesn't guarantee understanding customer behavior accurately.
Marketing tech
fromAdExchanger
5 days ago

AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials | AdExchanger

AI tools like Clamor provide real-time cultural insights for marketers, enhancing social media strategy and decision-making efficiency.
Marketing tech
from24/7 Wall St.
5 days ago

Alphabet vs Meta: Which Is a Better Tech Titan?

Alphabet's revenue growth is driven by Cloud and Search, while Meta relies heavily on advertising despite significant losses in hardware.
Marketing tech
fromForbes
5 days ago

The Biggest Digital Marketing Mistakes Home Service Contractors Make

Effective follow-up systems are crucial for converting leads into customers in home service marketing.
Marketing tech
fromMedium
5 days ago

Why ChatGPT-Style Answers are the Future of Site Search and How to Add It to Your Website

Conversational user interfaces are reshaping user expectations for search, prioritizing direct answers over traditional link-based results.
Marketing tech
fromEntrepreneur
5 days ago

A Common Kitchen Appliance Is Now Displaying Ads - And Customers Are Not Happy

Samsung is testing ads on Family Hub refrigerators, causing backlash from owners who didn't expect their appliances to display advertisements.
Marketing tech
fromExchangewire
5 days ago

30% of Open-Web Video Players Shrink After Page Load, Finds Picnic

Nearly 1 in 3 open-web video players change size after loading, impacting how video impressions are classified and valued.
Marketing tech
fromFast Company
5 days ago

Poshmark finally redesigned its clunky app

Poshmark's app redesign focuses on user experience, aiming to attract younger consumers in a rapidly growing resale market.
fromThe Motley Fool
5 days ago

Baozun (BZUN) Q4 2025 Earnings Call Transcript | The Motley Fool

Total net revenues reached RMB 3.2 billion, a 6% increase, with e-commerce revenue at RMB 2.6 billion, up 2.5%, and brand management revenue at RMB 664 million, up 24%.
Marketing tech
Marketing tech
fromAdExchanger
6 days ago

AI Media Is Already Here. Here's What Marketers Need to Know | AdExchanger

AI media is transforming advertising strategies as consumers increasingly use AI platforms for product research and decision-making.
Marketing tech
fromDigiday
6 days ago

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is launching a Gemini-powered Creator Partnerships suite to streamline brand-creator collaborations and automate campaign management.
Marketing tech
fromAol
6 days ago

How to track AI search rankings in 2026

AI visibility tracking is essential for understanding how brands appear in AI-generated search results.
Marketing tech
fromDigiday
6 days ago

Ad Tech Briefing: IAB Tech Lab accelerates push to make agentic AI more practical

The IAB Tech Lab launched the Agentic Advertising Management Protocols to standardize AI-driven processes in media buying and measurement.
Marketing tech
fromAdExchanger
6 days ago

Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie | AdExchanger

Walmart and Vizio announced unified account logins for smart TVs, enhancing advertising opportunities and integrating retail with streaming data.
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