Marketing tech

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#ai-marketing
Marketing tech
fromBusiness Matters
1 day ago

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.
Marketing tech
fromBusiness Matters
1 day ago

5 ways AI marketing cuts acquisition costs for small businesses

AI is transforming small business marketing by reducing costs and improving efficiency through automation and predictive analytics.
Marketing tech
fromForbes
19 hours ago

You Bought The AI Tools, So Why Isn't Your Marketing Improving?

AI marketing tools require time, proper integration, and a solid plan to deliver effective results.
Marketing tech
fromNew York Post
3 days ago

AI influencers are just the tip of the iceberg for 'synthetic' talent

Marketers are investing heavily in AI creators and avatars, with significant growth expected in the coming years.
#meta
Marketing tech
fromExchangewire
18 minutes ago

Digest: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over OpenAI in Court

Meta is exploring connected TV advertising to enhance its ad model beyond mobile and desktop.
Marketing tech
fromDigiday
1 day ago

Meta eyes CTV expansion to fuel its next wave of ad growth

Meta is preparing to enter CTV advertising, aiming to extend its performance advertising to the largest screen in homes by 2026.
Marketing tech
fromExchangewire
18 minutes ago

Digest: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over OpenAI in Court

Meta is exploring connected TV advertising to enhance its ad model beyond mobile and desktop.
Marketing tech
fromDigiday
1 day ago

Meta eyes CTV expansion to fuel its next wave of ad growth

Meta is preparing to enter CTV advertising, aiming to extend its performance advertising to the largest screen in homes by 2026.
Marketing tech
fromDigiday
4 hours ago

How Netflix is rewriting the streaming ad playbook

Netflix's ad business is evolving into a serious competitor in the ad market, focusing on differentiated products and expanding partnerships.
Marketing tech
fromDigiday
4 hours ago

Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech's Miami jamboree

The digital advertising industry's growth is increasingly focused on small- and medium-sized businesses, particularly in the CTV space.
#ad-tech
Marketing tech
fromAdExchanger
4 hours ago

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising | AdExchanger

IAS Total TV aims to improve transparency in streaming ads, addressing long-standing demands from marketers and media buyers.
Marketing tech
fromAdExchanger
4 days ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.
Marketing tech
fromAdExchanger
4 hours ago

Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising | AdExchanger

IAS Total TV aims to improve transparency in streaming ads, addressing long-standing demands from marketers and media buyers.
Marketing tech
fromAdExchanger
4 days ago

Why Not Just Read AdExchanger?; Tubi Or Not Tubi | AdExchanger

Marketers struggle to differentiate ad tech vendors, creating opportunities for companies like CartographAI to provide neutral vendor reviews.
#google
Marketing tech
fromPCMAG
11 hours ago

Is Google Forcing You Into New Ad Settings? Not Exactly

Google's new ad setting allows users to manage data sharing with third-party advertisers, but it appears as a forced opt-in.
Marketing tech
fromSearch Engine Roundtable
20 hours ago

Report: Google Click Through Rates Improving Organic Results With AI Overviews

Google's click-through rates for organic search results with AI Overviews have improved significantly from December 2025 to February 2026.
Marketing tech
fromPCMAG
11 hours ago

Is Google Forcing You Into New Ad Settings? Not Exactly

Google's new ad setting allows users to manage data sharing with third-party advertisers, but it appears as a forced opt-in.
Marketing tech
fromSearch Engine Roundtable
20 hours ago

Report: Google Click Through Rates Improving Organic Results With AI Overviews

Google's click-through rates for organic search results with AI Overviews have improved significantly from December 2025 to February 2026.
#stagwell
Marketing tech
fromDigiday
4 hours ago

As holdcos sour on The Trade Desk, Stagwell goes all in

Stagwell partners with The Trade Desk to integrate AI agents into its ad tech stack, emphasizing transparency and collaboration in media buying.
Marketing tech
fromExchangewire
20 hours ago

Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell integrates with FreeWheel to enhance advertising efficiency and access to premium video inventory in the streaming ecosystem.
Marketing tech
fromDigiday
4 hours ago

As holdcos sour on The Trade Desk, Stagwell goes all in

Stagwell partners with The Trade Desk to integrate AI agents into its ad tech stack, emphasizing transparency and collaboration in media buying.
Marketing tech
fromExchangewire
20 hours ago

Stagwell (STGW) Builds AI-Powered, Outcome-First TV Advertising Platform with FreeWheel

Stagwell integrates with FreeWheel to enhance advertising efficiency and access to premium video inventory in the streaming ecosystem.
#pinterest
Marketing tech
fromDigiday
19 hours ago

Pinterest debuts audience extension offering on CTV

Pinterest's acquisition of tvScientific enables audience targeting on third-party CTV properties, enhancing advertising effectiveness with improved data integration.
Marketing tech
fromAdExchanger
19 hours ago

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.
Marketing tech
fromDigiday
19 hours ago

Pinterest debuts audience extension offering on CTV

Pinterest's acquisition of tvScientific enables audience targeting on third-party CTV properties, enhancing advertising effectiveness with improved data integration.
Marketing tech
fromAdExchanger
19 hours ago

Pinterest Is Ready For Its CTV Debut | AdExchanger

Pinterest's acquisition of tvScientific enables user data access for CTV ad targeting, marking a significant shift in advertising strategy.
#personalization
Marketing tech
fromMarTech
21 hours ago

Customers want personalized marketing. Why can't most brands deliver? | MarTech

Consumers demand personalized experiences, but many brands struggle to deliver due to disconnected data systems.
fromMarTech
3 days ago
Marketing tech

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.
Marketing tech
fromMarTech
21 hours ago

Customers want personalized marketing. Why can't most brands deliver? | MarTech

Consumers demand personalized experiences, but many brands struggle to deliver due to disconnected data systems.
Marketing tech
fromMarTech
3 days ago

From permission to personalization: Activating first-party data the right way | MarTech

Navigating consumer privacy and personalization demands requires a strategic approach to first-party data activation.
#chatgpt
Marketing tech
fromDigiday
19 hours ago

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.
fromAdExchanger
4 days ago
Marketing tech

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromDigiday
19 hours ago

Advertisers are flying blind on ChatGPT ads - Adthena wants to change that

Adthena's ChatGPT AdBridge tool transforms Google Ads into ChatGPT campaigns, enabling advertisers to leverage existing data for effective ad strategies.
Marketing tech
fromAdExchanger
4 days ago

ChatGPT Ads Have Begun Showing Up For Logged-Out Users | AdExchanger

Advertisers are eager for ChatGPT ads, but inventory and frequency issues limit their spending opportunities.
Marketing tech
fromAdExchanger
22 hours ago

Brands Can Now Deploy Their Own Agents Inside Publisher Chatbots | AdExchanger

AI-powered shopping agents are transforming advertising by allowing brands to create custom agents for real-time customer engagement.
#openai
Marketing tech
fromDigiday
1 day ago

Marketers join OpenAI's ad pilot, nudged by FOMO

OpenAI's ad pilot shows potential but lacks clear value for marketers, with many participating out of fear of missing out.
Marketing tech
fromMiami Herald
4 days ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
Marketing tech
fromDigiday
1 day ago

Marketers join OpenAI's ad pilot, nudged by FOMO

OpenAI's ad pilot shows potential but lacks clear value for marketers, with many participating out of fear of missing out.
Marketing tech
fromMiami Herald
4 days ago

OpenAI just launched its own ads manager. The $50K entry point is the smallest part of the story.

OpenAI's ChatGPT ad pilot is now self-serve, lowering minimum spend to $50,000, making it more accessible for smaller organizations.
#advertising
Marketing tech
fromInman
23 hours ago

If Home Depot is on Reddit, where should you be?

Home Depot's new advertising strategy focuses on engaging consumers during their research phase, not just at the point of purchase.
fromDigiday
1 day ago
Marketing tech

News UK turns The Times' first-party data into synthetic audiences for advertisers

Marketing tech
fromExchangewire
4 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
4 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
5 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromInman
23 hours ago

If Home Depot is on Reddit, where should you be?

Home Depot's new advertising strategy focuses on engaging consumers during their research phase, not just at the point of purchase.
Marketing tech
fromDigiday
1 day ago

News UK turns The Times' first-party data into synthetic audiences for advertisers

News UK is using The Times' first-party data to create a synthetic audience-planning tool for advertisers amid declining open-web signals.
Marketing tech
fromExchangewire
4 days ago

From Insight to Action: Rethinking Media Planning in the Age of AI Agents

The advertising industry struggles with the gap between planning and activation, often due to ineffective use of insights and automation.
Marketing tech
fromForbes
4 days ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromAdExchanger
5 days ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromHubspot
13 hours ago

AI visibility score: How to summarize your AI visibility

AI visibility score is essential for tracking brand presence in AI-generated responses across various platforms.
#ai-search
Marketing tech
fromHubspot
16 hours ago

How to Optimize Content for ChatGPT: An AI Discovery Guide

Optimizing content for ChatGPT requires clear structure, authority signals, and extractable answers to enhance visibility in AI search results.
Marketing tech
fromHubspot
16 hours ago

How to Optimize Content for ChatGPT: An AI Discovery Guide

Optimizing content for ChatGPT requires clear structure, authority signals, and extractable answers to enhance visibility in AI search results.
#e-commerce
Marketing tech
fromThedrum
13 hours ago

How Braidr helped a large e-commerce retailer generate 25% more ad revenue from thousands of dormant products

Automated bidding on Google Ads hindered revenue growth for new products, leading to 'Zombie SKUs' that required strategic analysis to boost sales.
Marketing tech
fromThedrum
17 hours ago

How Braidr helped a large e-commerce retailer generate 25% more ad revenue from thousands of dormant products

Automated bidding on Google Ads led to revenue loss from new products due to slow data acquisition, creating 'Zombie SKUs' that needed to be addressed.
Marketing tech
fromThedrum
13 hours ago

How Braidr helped a large e-commerce retailer generate 25% more ad revenue from thousands of dormant products

Automated bidding on Google Ads hindered revenue growth for new products, leading to 'Zombie SKUs' that required strategic analysis to boost sales.
Marketing tech
fromThedrum
17 hours ago

How Braidr helped a large e-commerce retailer generate 25% more ad revenue from thousands of dormant products

Automated bidding on Google Ads led to revenue loss from new products due to slow data acquisition, creating 'Zombie SKUs' that needed to be addressed.
#adtech
Marketing tech
fromExchangewire
1 day ago

From AI Travel Agents to Creator Technology: Exploring 2026's Ad Tech Trends - ExchangeWire.com

AdTech Connect is shaping the future of ad tech with industry experts discussing trends like AI travel agents and programmatic OOH.
Marketing tech
fromThedrum
13 hours ago

White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success

Stuart Dickinson joins White Bullet as Director of Advertising Operations to enhance adtech partnerships and programmatic integrations.
Marketing tech
fromExchangewire
1 day ago

From AI Travel Agents to Creator Technology: Exploring 2026's Ad Tech Trends - ExchangeWire.com

AdTech Connect is shaping the future of ad tech with industry experts discussing trends like AI travel agents and programmatic OOH.
Marketing tech
fromThedrum
13 hours ago

White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success

Stuart Dickinson joins White Bullet as Director of Advertising Operations to enhance adtech partnerships and programmatic integrations.
Marketing tech
fromAdExchanger
19 hours ago

Predictive Analysis And Performance Go Hand In Hand | AdExchanger

Nielsen launched Predictive Sales Lift to help media buyers forecast sales lift for video ad campaigns, addressing the need for performance-based advertising.
Marketing tech
fromForbes
20 hours ago

Search Has Shifted To Generative AI-Is It Recommending Your Brand?

Businesses must adapt to AI-driven search changes to maintain visibility and success in the evolving digital landscape.
#generative-ai
fromAol
13 hours ago
Marketing tech

Inside AI traffic's 796% growth, and why it converts more ready-to-buy visitors

Marketing tech
fromHubspot
4 days ago

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI disrupts the buyer journey, necessitating new GEO KPIs to measure brand visibility and performance in AI-driven search results.
Marketing tech
fromAol
13 hours ago

Inside AI traffic's 796% growth, and why it converts more ready-to-buy visitors

Generative AI traffic grew 796% from January 2024 to December 2025, indicating its strategic importance for marketers.
Marketing tech
fromHubspot
4 days ago

Generative engine optimization KPIs that actually matter for marketing teams

Generative AI disrupts the buyer journey, necessitating new GEO KPIs to measure brand visibility and performance in AI-driven search results.
Marketing tech
fromWhat's Trending
16 hours ago

How to Use Veo 4 for Marketing Videos Without a Complicated Workflow

Veo 4 enhances AI video generation with improved quality and control, addressing workflow complexities faced by marketers.
Marketing tech
fromAdExchanger
20 hours ago

Even PayPal Ads Has Its Own ID Now | AdExchanger

PayPal launched the PayPal Ads ID, an omnichannel identifier based on its customer base, available for free to ad tech vendors.
#ai
Marketing tech
fromExchangewire
21 hours ago

DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions

DAIVID and ADIN.AI integrate AI-driven creative insights into marketing, enabling real-time campaign optimization and performance prediction.
Marketing tech
fromRAIN News
5 days ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
Marketing tech
fromExchangewire
21 hours ago

DAIVID & ADIN.AI Partner to Put Creative Data at The Heart of Media Decisions

DAIVID and ADIN.AI integrate AI-driven creative insights into marketing, enabling real-time campaign optimization and performance prediction.
Marketing tech
fromRAIN News
5 days ago

IAB event will focus on AI reshaping digital advertising

AI agents and conversational interfaces are transforming digital advertising, as highlighted in the IAB Tech Lab's Summit 2026.
#roku
Marketing tech
fromVariety
19 hours ago

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.
Marketing tech
from24/7 Wall St.
3 days ago

KeyBanc Lifts Roku Price Target to $140: Is the Streaming Stock Finally Turning the Corner?

KeyBanc raised Roku's price target to $140, indicating strong confidence in its Q1 performance and resilience in ad revenue.
Marketing tech
fromVariety
19 hours ago

Roku Taps Consumer Data From Best Buy, Instacart, Others in 'Roku Curate' Offer to Advertisers

Roku Curate provides advertisers with first-party data to measure consumer actions after viewing commercials.
Marketing tech
from24/7 Wall St.
3 days ago

KeyBanc Lifts Roku Price Target to $140: Is the Streaming Stock Finally Turning the Corner?

KeyBanc raised Roku's price target to $140, indicating strong confidence in its Q1 performance and resilience in ad revenue.
Marketing tech
fromThe Motley Fool
10 hours ago

The Trade Desk Is a High-Risk, But Potentially Multi-Bagger Stock -- But Only If This One Thing Goes Right | The Motley Fool

The Trade Desk's stock may rebound if its growth story continues amidst increasing competition in digital advertising.
Marketing tech
fromExchangewire
13 hours ago

Silverpush Grows 200% Across Americas Market, Expands Regional Footprints Across North America

Silverpush expands rapidly in the Americas, achieving record revenue growth and launching new partnerships across major video platforms.
Marketing tech
fromBusiness Matters
2 days ago

The hidden cost of not knowing which campaigns drive your phone calls

Call tracking software is essential for attributing phone calls to marketing campaigns, optimizing budget allocation, and improving sales outcomes.
fromIndie Hackers
1 day ago
Marketing tech

I Rebuilt FORMLOVA's Form Comparison Content Cluster Around One SEO Bet

AI form creation will become common, shifting durable value to form operations, emphasizing the importance of comparison content for positioning.
fromInvesting.com
1 week ago
Marketing tech

Redburn lifts Snap, cuts Pinterest, keeps Sell on Reddit in social media shake-up By Investing.com

Second-tier social media platforms must pivot strategies to survive in a bifurcated online advertising market driven by AI.
Marketing tech
fromTechCrunch
1 day ago

Truecaller faces mounting pressures as its growth matures | TechCrunch

Truecaller faces slowing growth and increased competition, particularly in India, its largest market, prompting new features for monetization and relevance.
fromExchangewire
1 day ago

The Web's Highest-Quality Publishers are Shifting, Picnic's PIQ 10 Shows - ExchangeWire.com

"What's interesting about this year's PIQ 10 isn't just who's in it but how dynamic it's become. Quality isn't fixed. It shifts as the web evolves and the publishers that consistently deliver strong experiences are the ones that stand out."
Marketing tech
Marketing tech
fromExchangewire
21 hours ago

LoopMe Ranked Best Overall Media Owner in IPA Digital Media Owner Spring 2026 Survey

LoopMe has been named the best overall media owner in the IPA Digital Media Owner Spring 2026 Survey with a score of 90.5% for overall experience.
fromThedrum
1 day ago

Maximising real estate for OnMarket on PPC

OnTheMarket was not realising the full value of its budgets due to losing spend to unknown, fraudulent sources. The marketing team was dealing with the challenge of sophisticated bots that were hampering the effectiveness of its PPC activity.
Marketing tech
fromThedrum
1 day ago

Brave Bison Makes 3 New Hires to Supercharge Growth in 2022

Chris Grimwood joins Brave Bison, taking on the newly created role of MD, Social & Influencer, bringing a wealth of experience running cross-platform social campaigns across multiple European markets.
Marketing tech
#content-marketing
Marketing tech
fromThedrum
2 days ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
2 days ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
2 days ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are crucial for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
2 days ago

Content marketing statistics: 2023 trends and insights

Content creation, management, and distribution are essential for brands navigating economic challenges in 2023.
Marketing tech
fromThedrum
2 days ago

eCommerce Brand Engagement

Immaculate Vegan achieved significant growth and profitability through strategic implementation of Advantage+ despite budget constraints.
#mobile-advertising
fromThedrum
1 day ago
Marketing tech

African expansion for world's largest mobile advertising platform - Opera Mediaworks acquires AdVine

Marketing tech
fromThedrum
3 days ago

Opera Mediaworks expands EMEA video team as it readies for sales growth

Opera Mediaworks leads in mobile video advertising, leveraging technology to enhance brand engagement and reach in the digital space.
fromThedrum
1 day ago
Marketing tech

African expansion for world's largest mobile advertising platform - Opera Mediaworks acquires AdVine

Marketing tech
fromThedrum
3 days ago

Opera Mediaworks expands EMEA video team as it readies for sales growth

Opera Mediaworks leads in mobile video advertising, leveraging technology to enhance brand engagement and reach in the digital space.
Marketing tech
fromTownLift, Park City News
2 days ago

Park City Marketing Club to host discussion on AI and the future of search - TownLift, Park City News

Artificial intelligence is transforming marketing, search, and business connections, emphasizing the need for better systems over just more content.
Marketing tech
fromThedrum
3 days ago

How Ford engaged audiences without data collection or intrusive tracking

Ford launched a digital campaign for the Kuga Hybrid, utilizing innovative targeting without personal data collection.
fromYahoo Finance
3 days ago

Verizon (VZ) Wins an Injunction Prohibiting T-Mobile's Ad Campaign Promising Significant Savings

U.S. District Judge Lewis Kaplan stated that T-Mobile made 'literally false' representations when comparing its promotional rates to Verizon Communications Inc. (NYSE:VZ)'s usual rates, describing the approach as an 'apples-to-oranges' comparison.
Marketing tech
Marketing tech
fromMarTech
3 days ago

Why relevance now beats reach in the AI-driven buyer journey | MarTech

Today's buyers research independently, relying on peer validation and AI-generated content before engaging with brands.
#b2b-marketing
Marketing tech
fromForbes
3 days ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.
Marketing tech
fromForbes
3 days ago

AI Search: A Game-Changer For B2B Marketing's Accountability Model

Generative AI search is transforming B2B marketing accountability by shifting focus from engagement metrics to more accurate measures of buyer behavior.
Marketing tech
fromThe Conversation
3 days ago

You probably wouldn't notice if an AI chatbot slipped ads into its responses

AI chatbots are being used for covert advertising, influencing user choices without their awareness.
Marketing tech
fromAdExchanger
3 days ago

An Audience So Nice You Bought It Twice (And That's Not A Good Thing) | AdExchanger

Brands struggle with siloed media plans, leading to wasted spend and reduced performance due to overlapping audience targeting across channels.
Marketing tech
fromDigiday
4 days ago

Sports guidance to brands from three sources: Keep the fan top of mind and you might just win

Agencies are leveraging AI in sports marketing, but caution is needed to maintain fan trust and understanding.
Marketing tech
fromComputerworld
3 days ago

Adobe bets on AI agents to stay at the center of marketing workflows

Adobe is introducing autonomous agents to enhance creative workflows across its applications in response to competition from AI and design software.
Marketing tech
fromExchangewire
3 days ago

Taboola Launches Realize+

Taboola launched Realize+, an AI-powered performance marketing platform that automates campaign decisions to enhance conversions and reduce manual effort.
Marketing tech
fromExchangewire
3 days ago

Bedrock Debuts Containerised DSP Deployment on Index Cloud, Enabling Model-Driven Bidding at Scale

Bedrock Platform launched the first containerised DSP on Index Cloud, enhancing programmatic buying efficiency and decision-making capabilities.
Marketing tech
fromSearch Engine Roundtable
3 days ago

Video: Heated Google Ranking Volatility, Commodity Content, Getting SEO Right, Search Ads & More

Google announced significant updates regarding search ranking volatility, SEO practices, and new features in Google Ads and Microsoft Advertising.
Marketing tech
fromMarTech
3 days ago

How CRM became the backbone of customer engagement | MarTech

CRM has evolved from a simple campaign tool to a central framework for understanding and engaging customers effectively.
#ftc
Marketing tech
fromYahoo News
3 days ago

The Feds Just Asked Car Dealers to Snitch on Each Other to Help Curb Hidden Fees and Fake Prices

The FTC is urging car dealerships to report competitors for deceptive advertising practices regarding vehicle pricing transparency.
Marketing tech
fromYahoo News
3 days ago

The Feds Just Asked Car Dealers to Snitch on Each Other to Help Curb Hidden Fees and Fake Prices

The FTC is urging car dealerships to report competitors for deceptive advertising practices regarding vehicle pricing transparency.
Marketing tech
fromYahoo News
3 days ago

The Feds Just Asked Car Dealers to Snitch on Each Other to Help Curb Hidden Fees and Fake Prices

The FTC is urging car dealerships to report competitors for deceptive advertising practices regarding vehicle pricing transparency.
Marketing tech
fromYahoo News
3 days ago

The Feds Just Asked Car Dealers to Snitch on Each Other to Help Curb Hidden Fees and Fake Prices

The FTC is urging car dealerships to report competitors for deceptive advertising practices regarding vehicle pricing transparency.
Marketing tech
fromThedrum
3 days ago

Cavai appoints Jonathan Pacey as Commercial Director, APAC

Cavai appoints Jonathan Pacey as Commercial Director, APAC, amid significant international expansion and growing partnerships in the region.
Marketing tech
fromExchangewire
3 days ago

DoubleVerify Earn MRC Accreditation for TikTok Video Viewability Reporting

DoubleVerify achieves MRC accreditation for TikTok video viewability, enhancing measurement accuracy and transparency in digital advertising.
fromThedrum
3 days ago

Agency and marketing veteran Jay Owen joins Oliver as president

Brandtech is the largest global digital content partner for many of the world's biggest brands and businesses, working with eight of the world's top ten largest advertisers and 60 of the top 100.
Marketing tech
Marketing tech
fromAdExchanger
4 days ago

How Mobile Became The Foundation Of Omnichannel Identity | AdExchanger

Identity today relies on combining various signals, with mobile devices providing crucial insights for effective marketing strategies.
Marketing tech
fromForbes
4 days ago

Six Ways AI Can Help The Public Relations Industry

AI is transforming public relations by enhancing problem-solving, strategic thinking, and operational efficiency.
Marketing tech
fromeLearning Industry
5 days ago

10 Best Competitor Analysis Tools To Benchmark Your eLearning Or HR Tech Brand

Competitor analysis tools are essential for eLearning and HR tech companies to benchmark performance and identify growth opportunities.
Marketing tech
fromDigiday
5 days ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
Marketing tech
fromExchangewire
4 days ago

Clinch Brings AI-driven Creative Personalisation to Pause Ads Through OpenGlass Partnership

Clinch's ad-serving tags are certified for OpenGlass's Advanced CTV Formats, enabling personalized advertising across major streaming platforms.
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