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Marketing tech
Digital Customer Experience: Cordial in Focus
Deliver higher quality and more comprehensive customer data to AWS in real-time to drive better insights and engagements with Cordial.
Marketing tech
Debunking 3 Misconceptions Keeping Midsize Advertisers From Investing In CTV | AdExchanger
Connected TV (CTV) is . Yet, many midsize advertisers and agencies are hesitant to participate. Some of them think CTV CPMs are too high and their budgets aren't big enough to make an impact.
Marketing tech
Sprinklr's CEO Ragy Thomas On Staying Positive In A Tough Economy
When customer experience software company Sprinklr went public in June of last year, it joined a veritable stampede of ad tech companies that hit the public market in 2021.
Marketing tech
If Minions Don't Conquer The World, Brands Will; Criteo Is Back From The Brink | AdExchanger
The movie "Minions: The Rise of Gru" would be a box office hit even without swarms of TikTok-obsessed users - aka "Gentleminions" - showing up to screenings dressed in suits. That's organic.
Marketing tech
'Everything is getting squeezed': Half a year in, the economic crisis is contorting ad spending
What better time to pause and take stock of what's happened and what it all means for the future.
Uncertainty ahead
Marketing tech
The Digital Markets Act (DMA), which forces App...
The Digital Markets Act (DMA), which forces Apple to open the iOS platform to alternative app stores, won't precipitate an eruption of commercial choice. ATT prevents that.
Marketing tech
When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services | AdExchanger
What happens when your main monetization partner starts flagging your content as spam?
Just ask Freecycle.
Marketing tech
LG Ads Solutions Enables Data-Driven Planning, Activation, Measurement and Advanced Analytics for Media Buyers with Magnite
Media buyers are increasingly seeking greater insights into campaign reach and frequency across platforms, and ACR data is one of the top data types used to inform CTV advertising decisions.
Marketing tech
Five Reasons Why Ad Networks Just Won't Die | AdExchanger
For years now, the digital advertising industry has been talking about the premature of the ad network .
And it's not surprising.
Marketing tech
Five Reasons Why Ad Networks Just Won't Die | AdExchanger
For years now, the digital advertising industry has been talking about the premature of the ad network .
And it's not surprising.
Marketing tech
20 ways to make your marketing team more productive
Productive teams means happier clients. Happy clients means income which keeps your team employed and also happy.
While this seems pretty obvious, it obviously isn't easy to accomplish.