Marketing tech

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#programmatic-advertising #att #data-driven-strategies #omnichannel-strategy #cmx-summit-2023
Marketing tech
fromExchangewire
42 minutes ago

Agentic Advertising Needs Interoperability, Standardisation and Adoption to Thrive

The ad industry is transitioning to agentic advertising, promising automation and efficiency but requiring careful planning to avoid potential pitfalls.
Marketing tech
fromSan Diego Union-Tribune
2 hours ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies to enhance their defenses against these threats.
Marketing tech
fromThedrum
1 hour ago

InMobi and Anzu Announce Preferred Programmatic In-Game Ad Partnership for Asia-Pacific Region

InMobi partners with Anzu to provide advertisers access to premium in-game advertising inventory in the Asia-Pacific region.
#openai
Marketing tech
fromDigiday
22 hours ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
1 day ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
Marketing tech
fromDigiday
22 hours ago

OpenAI builds tool to track whether ChatGPT ads convert

OpenAI is developing ad measurement tools to compete for performance budgets through conversion tracking pixels.
Marketing tech
fromDigiday
1 day ago

A closer look at OpenAI's ads manager - and how much work it still needs

OpenAI's ads manager is in testing, marking a rare early launch in ad tech, but lacks essential features for performance advertisers.
more#openai
#ai
Marketing tech
fromForbes
12 hours ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromForbes
1 day ago

AEO For The Enterprise: Get Good At AI Search Or Be Invisible

AI search tools and AEO are crucial for enterprises to effectively reach audiences and influence purchasing decisions.
Marketing tech
fromForbes
12 hours ago

How To Win Clients As AI Replaces Traditional Search

AI-driven visibility requires a focus on relevance, necessitating a shift in content strategy and outreach for business development leaders.
Marketing tech
fromForbes
1 day ago

AEO For The Enterprise: Get Good At AI Search Or Be Invisible

AI search tools and AEO are crucial for enterprises to effectively reach audiences and influence purchasing decisions.
Marketing tech
fromAmazon Web Services
2 days ago

How Guidesly built AI-generated trip reports for outdoor guides on AWS | Amazon Web Services

Guidesly uses AI to streamline outdoor recreation bookings and marketing for guides, enhancing visibility and operational efficiency.
more#ai
Marketing tech
fromFast Company
13 hours ago

Canva is officially 'an AI platform with design tools'

Canva is transforming from a design platform with AI tools to an AI platform with design tools, enhancing user experience and capabilities.
Marketing tech
fromFortune
12 hours ago

Palantir exec: the biggest mistake retailers are making with AI? Trying to do it all with one agent | Fortune

Retail teams face challenges with AI solutions that oversimplify complex decision-making processes, leading to potential failures in operations.
#generative-ai
Marketing tech
fromAP News
11 hours ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies like Google to enhance their defenses against malicious ads.
Marketing tech
fromSFGATE
11 hours ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech giants like Google to enhance their defenses against these threats.
Marketing tech
fromAP News
11 hours ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech companies like Google to enhance their defenses against malicious ads.
Marketing tech
fromSFGATE
11 hours ago

AI is a gold mine for spammers and scammers, but Google is using it as a tool to fight back

Generative AI tools have intensified online spam and scams, prompting tech giants like Google to enhance their defenses against these threats.
more#generative-ai
Marketing tech
fromAdExchanger
21 hours ago

As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data | AdExchanger

Multicultural publishers face pressure to grow audiences and adapt to shrinking referral traffic and diversity budgets.
Marketing tech
fromMiami Herald
6 hours ago

Why direct mail is making a comeback: Small businesses turn to mailboxes to beat digital fatigue

Digital marketing costs are rising, pushing small businesses to consider direct mail for better ROI.
Marketing tech
fromDigiday
22 hours ago

Agencies compete for SEO talent as client demand for zero-click expertise surges

Organic search expertise is increasingly sought after by ad agencies to enhance capabilities in SEO and AI discoverability.
#advertising
Marketing tech
fromAdExchanger
13 hours ago

Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First | AdExchanger

Viant's acquisition of TVision enhances advertising effectiveness through complementary data sets focused on audience attention metrics.
Marketing tech
fromExchangewire
2 days ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
Marketing tech
fromAdExchanger
13 hours ago

Viant Probably Wouldn't Have Acquired TVision If It Hadn't Bought IRIS.TV First | AdExchanger

Viant's acquisition of TVision enhances advertising effectiveness through complementary data sets focused on audience attention metrics.
Marketing tech
fromExchangewire
2 days ago

FreeWheel's AI-Driven Context Engine Enables Global Contextual Targeting Across Premium Video

FreeWheel launched Context Engine, an AI-driven feature enhancing ad alignment with premium video content, improving brand recall and engagement.
more#advertising
#ad-tech
fromAdExchanger
1 day ago
Marketing tech

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests | AdExchanger

Marketing tech
fromExchangewire
2 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
fromDigiday
2 days ago
Marketing tech

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
Marketing tech
fromAdExchanger
13 hours ago

Paramount's Upfront Pitch Is About Three Things | AdExchanger

Paramount is enhancing ad tech integration and launching new products to meet modern marketers' needs for effective media planning and optimization.
Marketing tech
fromAdExchanger
1 day ago

Amazon Ads Hands The IAB Tech Lab A Tool That Promises To Waste Fewer Bid Requests | AdExchanger

The ad tech industry needs open-source tools like Dynamic Traffic Engine to optimize real-time bidding and improve traffic efficiency.
Marketing tech
fromExchangewire
2 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromDigiday
2 days ago

Ad Tech Briefing: The Trade Desk's 'changing of the guard' and a 'sign of the times'

Independent ad tech companies face challenges as MiQ expands through acquisitions while The Trade Desk experiences significant executive departures.
more#ad-tech
Marketing tech
fromTechCrunch
9 hours ago

AI traffic to US retailers rose 393% in Q1, and it's boosting their revenue too | TechCrunch

AI traffic to U.S. retailers' websites surged by 269% in March, with AI visitors converting better and driving higher revenue per visit.
#google-ads
Marketing tech
fromDigiday
1 day ago

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.
Marketing tech
fromMarTech
2 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromDigiday
1 day ago

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

Google's AI Max automates search campaigns, transitioning from keyword-based to intent-based auctions, enhancing control and reporting for marketers.
Marketing tech
fromMarTech
2 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
more#google-ads
Marketing tech
fromTechCrunch
18 hours ago

DeepL, known for text translation, now wants to translate your voice | TechCrunch

DeepL launched a voice-to-voice translation suite for various use cases, including meetings and group conversations, along with an API for developers.
Marketing tech
fromTechCrunch
11 hours ago

Google is now targeting bad ads over bad actors | TechCrunch

Google blocked 8.3 billion ads in 2025, utilizing AI to enhance detection while suspending fewer advertiser accounts than expected.
Marketing tech
fromThedrum
5 hours ago

Adnami announces partnership with Reach plc, with publisher set to leverage its unique, attention-grabbing formats programmatically

Adnami partners with Reach plc to enhance programmatic advertising solutions across digital platforms in the UK.
Marketing tech
fromExchangewire
19 hours ago

Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It's Partly a Perception Problem

Digital out-of-home advertising is growing, but measurement uncertainty limits further investment and potential.
Marketing tech
fromExchangewire
18 hours ago

AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results

AdPlayer.Pro's Q1 2026 results showcase new features enhancing video ad performance and plans for expansion in the CTV ecosystem.
Marketing tech
fromThedrum
8 hours ago

LEADING INDUSTRY PARTICIPANTS SUPPORT NEW CONNECTED TV INITIATIVE IN EUROPE

The European Connected TV Initiative aims to explore and unlock the potential of CTVs in Europe through industry collaboration.
Marketing tech
fromTheWrap
13 hours ago

Paramount Revenue Chief Teases Streaming Advertising and Tech Improvements, 'Complete Evolution' of Pluto

Paramount is merging its streaming services into a unified platform by mid-2026 to enhance content recommendations and advertising capabilities.
Marketing tech
fromExchangewire
12 hours ago

Speed, Data, and the Great Consolidation: What's Powering MENA's Quick Commerce?

Quick commerce in MENA has rapidly evolved into a necessity, driven by high smartphone usage and cashless payment adoption.
Marketing tech
fromBenzinga
1 day ago

Amazon, Meta Are 'Dislocated High Quality' Bargains: Analyst - Amazon.com (NASDAQ:AMZN), Meta Platforms (

Expectations of a softer second quarter as advertising budgets tighten, with major tech stocks seen as high-quality opportunities despite macro uncertainty.
Marketing tech
fromDigiday
22 hours ago

Amazon hits pause on controversial change to its advertising payment system that had caused a seller revolt

Amazon pauses a controversial advertising payment system change after seller backlash, deferring implementation until August 1, 2026.
fromwww.housingwire.com
15 hours ago

REMAX agents get Zillow Preview, Showcase in Marketing Studio

Zillow Showcase is a paid, AI-powered premium listing product designed to boost on-market visibility through richer media and interactive design, creating an end-to-end listing marketing workflow.
Marketing tech
fromBlavity News & Entertainment
5 hours ago

Blavity Media Group Expands Into Connected TV Through Partnership With OTTera - Blavity

"Black culture has never been confined to one screen, and neither should the brands that want to show up authentically for our audience. This partnership with OTTera means that for the first time, a brand can walk into BMG and leave with a campaign that reaches Black America from their morning scroll to their living room couch. That is a first in Black media, and we built it," said Morgan DeBaun, CEO.
Marketing tech
fromRAIN News
3 days ago

Rumor Fact(ory): DistroKid explores $2B sale

DistroKid claims to facilitate the handling of up to 40% of all new music releases around the world, and to serve over two million artists.
Marketing tech
#meta-platforms
Marketing tech
from24/7 Wall St.
1 day ago

Should You Buy, Sell or Hold Meta Stock at $675?

Meta Platforms shows strong advertising growth but faces challenges from increased capital expenditures and declining operating margins.
fromMobile World Live
2 days ago
Marketing tech

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
Marketing tech
from24/7 Wall St.
1 day ago

Should You Buy, Sell or Hold Meta Stock at $675?

Meta Platforms shows strong advertising growth but faces challenges from increased capital expenditures and declining operating margins.
Marketing tech
fromMobile World Live
2 days ago

Meta poised to take Google ad revenue crown

Meta Platforms will surpass Google in total advertising revenue by 2026, marking a significant shift in the digital advertising landscape.
more#meta-platforms
#meta
Marketing tech
fromAdExchanger
1 day ago

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.
fromExchangewire
1 day ago
Marketing tech

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Marketing tech
fromAdExchanger
1 day ago

Meta Is Launching An Easy Button For CAPI | AdExchanger

Meta simplifies conversion tracking with a one-click implementation of its conversions API, making it more accessible for advertisers.
Marketing tech
fromExchangewire
1 day ago

Digest: Meta to Overtake Google in Ad Revenue; Publicis Marks 20th Growth Quarter; Freely Launches FAST 'Spotlight Channels' - ExchangeWire.com

Meta is set to surpass Google in ad revenue for the first time in 2026.
more#meta
Marketing tech
fromThe Motley Fool
1 day ago

Meta's Massive Artificial Intelligence Investments May Be About to Pay Off for Investors | The Motley Fool

Meta Platforms launched the Muse Spark model, enhancing its AI capabilities to improve advertising and content engagement.
Marketing tech
fromExchangewire
1 day ago

StackAdapt Launches Industry First Live Events Campaign Workflow for CTV

StackAdapt launched a Live Events campaign workflow to enhance CTV advertising during live sports, addressing demand spikes and viewer experience.
Marketing tech
fromInc
1 day ago

Meta Is On Track to Beat Google as the World's Top Ad Platform-Because It Mastered 3 Digital Media Principles

Meta is projected to surpass Google in global digital advertising revenue by 2026, marking a significant shift in the industry.
Marketing tech
fromThe Motley Fool
1 day ago

Should Investors Buy AppLovin Stock After It Dropped by More Than 40% | The Motley Fool

AppLovin's stock drop presents a buying opportunity due to strong growth and high profit margins.
#ai-marketing
Marketing tech
fromTechCrunch
1 day ago

Hightouch reaches $100M ARR fueled by marketing tools powered by AI | TechCrunch

Hightouch launched an AI service enabling marketers to create custom content without design teams, achieving $100 million in annual recurring revenue.
Marketing tech
fromwww.businessinsider.com
1 day ago

This startup wants to replace marketing agencies with AI. Read the pitch deck it used to raise $4.5 million.

Uplane aims to replace marketing agencies with AI, raising $4.5 million to enhance ad campaign performance for brands.
Marketing tech
fromTechCrunch
1 day ago

Hightouch reaches $100M ARR fueled by marketing tools powered by AI | TechCrunch

Hightouch launched an AI service enabling marketers to create custom content without design teams, achieving $100 million in annual recurring revenue.
Marketing tech
fromwww.businessinsider.com
1 day ago

This startup wants to replace marketing agencies with AI. Read the pitch deck it used to raise $4.5 million.

Uplane aims to replace marketing agencies with AI, raising $4.5 million to enhance ad campaign performance for brands.
more#ai-marketing
Marketing tech
fromThe Motley Fool
2 days ago

Alphabet vs. Meta Platforms: Which Digital Advertising Giant Is the Better Buy? | The Motley Fool

Alphabet is diversifying and exploring long-term growth, while Meta's ad business is growing faster despite its AI challenges.
#marketing
Marketing tech
fromMarTech
1 day ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromAdExchanger
2 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
Marketing tech
fromMarTech
1 day ago

Creating meaningful moments across the customer journey | MarTech

Modern marketing must balance automation with genuine human connection to maintain customer trust.
Marketing tech
fromAdExchanger
2 days ago

Can An AI Solution Fix Misaligned Marketing Orgs? | AdExchanger

Opal's Gem AI solution aims to unify marketing efforts and streamline collaboration among teams using natural language processing.
more#marketing
Marketing tech
fromExchangewire
1 day ago

44% of Web Inventory Fails Quality Standards, Picnic Finds

44.4% of domains fall below quality thresholds, driven by AI-generated content, complicating advertisers' ability to find valuable inventory.
Marketing tech
fromAdExchanger
1 day ago

TelevisaUnivision Joins The Streaming Self-Service Bandwagon | AdExchanger

TelevisaUnivision launches self-serve ad platform for streaming inventory targeting US Hispanic audiences.
#programmatic-advertising
Marketing tech
fromMarTech
1 day ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
2 days ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
2 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
Marketing tech
fromMarTech
1 day ago

IAB adopts Amazon framework to improve programmatic signals | MarTech

IAB Tech Lab integrates Amazon Ads' Dynamic Traffic Engine to enhance efficiency and clarity in programmatic advertising signaling.
Marketing tech
fromAdExchanger
2 days ago

Curation Is Changing Programmatic - But Not Always For The Better | AdExchanger

Mid-market agencies are increasingly seeking transparency and control in programmatic advertising, challenging the traditional reliance on DSPs.
Marketing tech
fromAdExchanger
2 days ago

Programmatic Live Sports Buying Is Starting To Get Less Complicated | AdExchanger

Live sports presents significant programmatic advertising opportunities, despite challenges in the buying process.
more#programmatic-advertising
Marketing tech
fromExchangewire
1 day ago

Ad Tech's Bielefeld Problem: What If None of It Is Real? - ExchangeWire.com

The Bielefeld Conspiracy parallels ad tech's frictionless promise, revealing a self-sufficient system detached from external reality.
Marketing tech
fromTechzine Global
1 day ago

Salesforce merges AppExchange, Slack Marketplace and AgentExchange

Salesforce's new AgentExchange combines multiple marketplaces into one, enhancing the discovery and management of apps, agents, and integrations.
Marketing tech
fromExchangewire
1 day ago

Bauer Media Supercharges Advertiser Targeting Through New Experian Partnership

Bauer Media partners with Experian to enhance audience targeting for advertisers using consumer insights and data.
Marketing tech
fromMarTech
1 day ago

Lessons from a first-time CMO | MarTech

The CMO role requires a unique skillset and faces significant scrutiny, as shared by a first-time CMO's experiences.
Marketing tech
fromBenzinga
1 day ago

The Trade Desk Stock Climbs As Growth Sectors Rebound: Has Momentum Turned? - Trade Desk (NASDAQ:TTD)

Trade Desk Inc shares are rising as ad-tech stocks gain traction in a favorable market environment.
Marketing tech
fromExchangewire
2 days ago

Ad Quality is a Monetisation Problem: What Publishers Need to Do Now

Publishers must proactively improve ad quality to enhance user experience and monetization outcomes.
Marketing tech
fromHubspot
2 days ago

How HubSpot became the #1 CRM in AI search [A case study]

Buyers increasingly use AI-search engines for product comparisons, prompting HubSpot to measure AI visibility with XFunnel for optimization.
Marketing tech
fromHubspot
2 days ago

AEO Insights: Building an Informed Answer Engine Strategy

AEO focuses on appearing in AI-generated answers, differing from SEO's goal of ranking on search engine results pages.
Marketing tech
fromForbes
2 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
#marketing-technology
Marketing tech
fromMarTech
2 days ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromMarTech
2 days ago

Take the 2026 State of Your Stack Survey | MarTech

Marketing operations is evolving with AI, and participation in the 2026 survey is crucial for understanding industry trends and challenges.
Marketing tech
fromExchangewire
2 days ago

Locala Unveils Planning Agents That Push Agentic Advertising Beyond Automation

Locala launched Planning Agents to enhance the transition from strategic insights to real-world activation in marketing.
more#marketing-technology
#aeo
Marketing tech
fromTechRepublic
2 days ago

What is AEO SEO? Answer Engine Optimization Explained

HubSpot has launched an AEO tool to help businesses optimize for AI-generated search results instead of traditional SEO rankings.
Marketing tech
fromTechRepublic
2 days ago

What is AEO SEO? Answer Engine Optimization Explained

HubSpot has launched an AEO tool to help businesses optimize for AI-generated search results instead of traditional SEO rankings.
Marketing tech
fromHubspot
2 days ago

What AEO rank trackers measure and why marketers need them

AEO rank trackers measure brand visibility in AI-generated answers using metrics like citations, mentions, share of voice, and sentiment.
more#aeo
#seo
Marketing tech
fromHubspot
2 days ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Marketing tech
fromHubspot
2 days ago

The FSA framework explained: Why AI engines cite certain brands (and how marketers can use it)

SEO alone is insufficient; brands must adapt to answer engines using the FSA Framework: Freshness, Structure, and Authority.
Marketing tech
fromThedrum
2 days ago

Increasing SEO visibility in a challenging landscape

Summit improved Signet's SEO performance for H Samuel and Ernest Jones, achieving significant organic visibility growth after addressing challenges from Google algorithm updates.
more#seo
Marketing tech
fromGeekWire
2 days ago

Does AI even know you exist? Seattle startup Parsnipp helps brands find out, and do something about it

Parsnipp launched a platform for brands to enhance visibility in AI-generated conversations through Generative Engine Optimization.
Marketing tech
fromThe Cool Down
2 days ago

AI chatbots are subtly trying to make you buy more stuff - here's how to protect yourself

AI can influence consumer purchasing decisions without their awareness, often through subtle persuasion methods.
Marketing tech
fromThedrum
2 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
Marketing tech
fromThedrum
2 days ago

impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised

Acquisition enhances publishers' tools to adapt to changing consumer attitudes towards advertising, improving partnerships and revenue generation.
#publicis-groupe
Marketing tech
fromDigiday
2 days ago

'Absolutely no intention': Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

Publicis Groupe will not create a rival platform to The Trade Desk, focusing instead on client growth in the AI landscape.
Marketing tech
fromDigiday
2 days ago

'Absolutely no intention': Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

Publicis Groupe will not create a rival platform to The Trade Desk, focusing instead on client growth in the AI landscape.
more#publicis-groupe
Marketing tech
fromTechRepublic
2 days ago

HubSpot launches AEO tool for AI visibility in search

HubSpot launched an AEO tool to help businesses track AI visibility and improve content recommendations within Marketing Hub.
Marketing tech
fromExchangewire
2 days ago

Huffpost UK adopts Taboola's DeeperDive GenAI

HuffPost UK has adopted DeeperDive, a Gen AI answer engine, enhancing user engagement with instant, trustworthy content sourced from their own journalism.
Marketing tech
fromExchangewire
2 days ago

OpenX Repositions as The Intelligent SSP to Simplify Advertising

OpenX rebrands to simplify digital advertising and enhance media quality standards amid increasing complexity in the industry.
Marketing tech
fromAdExchanger
2 days ago

Betterment's 'AntiMarketing' Machine | AdExchanger

Betterment's marketing strategy focuses on long-term investment and customer retention rather than short-term trading engagement.
Marketing tech
fromBloomberglaw
2 days ago

Meta Cases Put Social Media Platforms at Securities Fraud Risk

Social media platforms face new legal challenges regarding their role in facilitating fraudulent securities schemes.
Marketing tech
fromDigiday
2 days ago

Inside The Trade Desk's programmatic power struggle

The Trade Desk faces challenges as major agencies withdraw ad spend due to transparency concerns and competition in the programmatic ad industry.
Marketing tech
fromThedrum
2 days ago

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe joins Ad Net Zero to promote sustainability in advertising and reduce carbon emissions across its operations.
Marketing tech
fromThe Hollywood Reporter
2 days ago

Social Media Powers Online's Ad Market Dominance, and Meta Eats 70 Percent of That Pie

Online advertising, particularly social media, is projected to dominate the global advertising market, reaching $1.5 trillion by 2030.
Marketing tech
fromMarTech
2 days ago

How's your martech stack shaping up? | MarTech

Marketers are invited to participate in the 2026 State of Your Stack survey to assess their martech stack's effectiveness and compare it with industry standards.
Marketing tech
fromThe Motley Fool
2 days ago

T-Mobile (TMUS) Q4 2024 Earnings Call Transcript | The Motley Fool

Postpaid phone net additions reached 903,000 in Q4, marking industry leadership and strong customer engagement.
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