Marketing tech

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#openai
fromThe Daily Upside
2 days ago
Marketing tech

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
fromExchangewire
2 days ago
Marketing tech

Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal

OpenAI extends its ad pilot internationally, while a lawsuit against X over an ad boycott is dismissed, and Disney+ strikes a streaming deal with RTVE.
Marketing tech
fromThe Daily Upside
2 days ago

OpenAI Touts Early Advertising Win After Buzzkill Cutbacks

OpenAI's ChatGPT advertising network reached $100 million in annualized revenue, but faces challenges from dominant Big Tech competitors.
Marketing tech
fromExchangewire
2 days ago

Digest: OpenAI Extends Ad Pilot Beyond April; X Ad Boycott Lawsuit Dismissed by US Judge; Disney+ Seals RTVE Fast-Stream Deal

OpenAI extends its ad pilot internationally, while a lawsuit against X over an ad boycott is dismissed, and Disney+ strikes a streaming deal with RTVE.
more#openai
Marketing tech
fromNeil Patel
6 hours ago

Misleading Marketing Metrics: Are Your Reports Inaccurate?

Traditional marketing metrics are outdated and do not accurately reflect business growth or marketing impact.
#ai
Marketing tech
fromMarTech
13 hours ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Marketing tech
fromForbes
1 day ago

The New Frontier Of GEO Demands An Integrated Approach

AI has transformed search optimization, requiring a unified approach across departments to enhance brand visibility and trustworthiness.
Marketing tech
fromForbes
3 days ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
Marketing tech
fromMarTech
13 hours ago

Agentic AI discovery requires machine-readable brands | MarTech

AI is transforming web experiences, making websites optional as content becomes data for AI consumption and understanding.
Marketing tech
fromwww.housingwire.com
10 hours ago

Shilo AI tool turns agent calls into personalized coaching playbooks

Shilo's Signals uses AI to create DISC profiles from real estate agents' call recordings for personalized coaching recommendations.
Marketing tech
fromForbes
1 day ago

The New Frontier Of GEO Demands An Integrated Approach

AI has transformed search optimization, requiring a unified approach across departments to enhance brand visibility and trustworthiness.
Marketing tech
fromForbes
3 days ago

YouTube And Creators Are The New SEO. Most Brands Are Missing Out.

Creators are essential marketing assets in the AI era, with YouTube being the most trusted platform for consumer discovery.
more#ai
#ai-in-marketing
Marketing tech
fromMarTech
12 hours ago

The real impact of AI on budgets, stacks and teams | MarTech

AI is reshaping marketing budgets and headcount, driving investment rather than cost reduction.
Marketing tech
fromMarTech
2 days ago

The truth about martech in 2026 | MarTech

Agentic AI promises efficiency but often exacerbates existing marketing dysfunctions, leading to a decline in ROI confidence among marketers.
Marketing tech
fromMarTech
12 hours ago

The real impact of AI on budgets, stacks and teams | MarTech

AI is reshaping marketing budgets and headcount, driving investment rather than cost reduction.
Marketing tech
fromMarTech
2 days ago

The truth about martech in 2026 | MarTech

Agentic AI promises efficiency but often exacerbates existing marketing dysfunctions, leading to a decline in ROI confidence among marketers.
Marketing tech
fromMarTech
5 days ago

Context engineering is the real AI advantage in marketing | MarTech

Context, not just tools or prompts, determines the value of AI in marketing.
more#ai-in-marketing
#programmatic-advertising
Marketing tech
fromDigiday
10 hours ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 day ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
1 day ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing tech
fromAdExchanger
2 days ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromDigiday
5 days ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
Marketing tech
fromDigiday
10 hours ago

As programmatic faces signal degradation, agentic advertising offers a solution

Traditional programmatic advertising is struggling due to fragmentation and privacy issues, necessitating a new infrastructure for better efficiency and outcomes.
Marketing tech
fromAdExchanger
1 day ago

Reclaiming The Original Promise Of Programmatic | AdExchanger

Fragmentation in programmatic advertising complicates access to audiences, especially for smaller agencies, but AI offers new solutions to manage this complexity.
Marketing tech
fromAdExchanger
1 day ago

CIMM Is Out To Prove That All Media Isn't Equal | AdExchanger

Programmatic ad tech often neglects media quality nuances, leading to industry challenges and overspending on low-quality ads.
Marketing tech
fromAdExchanger
2 days ago

Five Questions To Ask Before Handing The Keys To Your Programmatic Partner

Evaluating programmatic partners requires looking beyond features to understand their operating model and potential conflicts of interest.
Marketing tech
fromDigiday
5 days ago

Future of Marketing Briefing: A cynic's guide to the most transparent dispute in programmatic history

Transparency disputes in programmatic advertising reveal deeper control issues among major holding companies and The Trade Desk.
more#programmatic-advertising
Marketing tech
fromwww.morningstar.com
9 hours ago

Integral Ad Science Earns Prestigious Webby Finalist Nomination for its Generative AI Innovation, IAS Agent

IAS Agent receives a Webby finalist nomination for its innovative generative AI capabilities in marketing and branding.
#marketing
fromAdExchanger
8 hours ago
Marketing tech

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
1 day ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
Marketing tech
fromAdExchanger
8 hours ago

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement | AdExchanger

Cody Plofker values discovering ineffective marketing channels to optimize strategies, contrasting with typical marketers who struggle with measurement confusion.
Marketing tech
fromFast Company
1 day ago

AI didn't break marketing. It exposed what wasn't working.

Marketing leaders focus on growth and proving marketing's value, while AI changes how buyers discover information and measure marketing impact.
more#marketing
Marketing tech
fromDigiday
21 hours ago

Walmart-Vizio's CTV measurement faces incrementality hurdle

Walmart's Vizio acquisition aims to enhance advertising through closed-loop measurement and unified account access for smart TV features.
Marketing tech
fromDigiday
21 hours ago

Publishers see double-digit growth from TTD's OpenPath, but volatility remains

OpenPath revenue remains strong for publishers, with some experiencing double-digit CPM growth, prompting trials of OpenAds despite temporary bid duplication allowances.
#retail-media
Marketing tech
fromMarTech
12 hours ago

Retail media's durability is tested as easy growth fades | MarTech

Retail media is transitioning to maturity, with growth driven by a few players and challenges in accountability and budget allocation.
Marketing tech
fromAdExchanger
2 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
Marketing tech
fromMarTech
12 hours ago

Retail media's durability is tested as easy growth fades | MarTech

Retail media is transitioning to maturity, with growth driven by a few players and challenges in accountability and budget allocation.
Marketing tech
fromAdExchanger
2 days ago

Retail Media's Measurement Problem Is A Trust Problem - And Incrementality Is The Way Forward | AdExchanger

Retail media's growth is hindered by inconsistent measurement of incremental performance, complicating budget decisions for advertisers.
more#retail-media
Marketing tech
fromAdExchanger
21 hours ago

Duplicative Data Doesn't Pay; Investors Soften On Software | AdExchanger

The Trade Desk is changing its fee structure to share revenue with ID providers for unique data signals, aiming to reduce duplicative data costs.
#artificial-intelligence
Marketing tech
fromFortune
8 hours ago

How AI will make your Shake Shack order even faster | Fortune

Shake Shack is implementing AI to enhance service speed, accuracy, and personalized promotions as part of its expansion strategy.
more#artificial-intelligence
Marketing tech
from24/7 Wall St.
14 hours ago

Salesforce CEO Benioff: Slack revenue expected to hit $3 billion this year

Marc Benioff redefines Slack as the primary interface to AI, highlighting its growth and integration within Salesforce's broader strategy.
fromFast Company
11 hours ago

Kalshi's new campaign in D.C. is an ad for everything wrong with prediction markets

Kalshi's ads emphasize that it bans insider trading and does not engage in death bets, aiming to reassure observers about the integrity of its market operations.
Marketing tech
Marketing tech
fromEntrepreneur
1 day ago

Here's the New Playbook for PR in the AI Era

AI visibility requires intentional building of credibility signals like press coverage and authoritative content to avoid losing to competitors.
#agentic-commerce
Marketing tech
fromForbes
1 day ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
3 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
Marketing tech
fromForbes
1 day ago

AI Is Deciding What Your Customers See - Most Brands Haven't Caught Up

AI agents are transforming e-commerce, projected to account for 25% of global sales by 2030, shifting traditional consumer engagement models.
Marketing tech
fromFortune
3 days ago

AI agents are already driving 10% of revenue for some brands. Is yours invisible to them? | Fortune

Agentic commerce allows AI agents to autonomously handle the entire shopping journey, transforming e-commerce and driving significant retail revenue growth.
more#agentic-commerce
Marketing tech
fromDigiday
1 day ago

Ad Tech Briefing: Criteo makes self-serve push with GO, targeting SMB growth

Criteo launches self-service capabilities for its GO platform, targeting small and mid-sized advertisers to compete with Amazon and Google.
Marketing tech
fromDigiday
1 day ago

CreatorIQ and Sprinklr bet they can solve creator measurement's fragmentation problem

Unified measurement across organic, paid, and creator content is essential for effective influencer marketing.
Marketing tech
fromDigiday
1 day ago

Time pitches GEO insights into a new brand offering

Time is launching a GEO product that analyzes brand sentiment in AI search engine summaries to help brands improve their messaging.
Marketing tech
fromForbes
1 day ago

Stop Treating AEO As A Separate Discipline From SEO

AEO is a rebranded form of SEO; existing strategies remain effective for visibility in AI-driven search engines.
Marketing tech
fromForbes
1 day ago

Why AI Models Are Recommending Your Competitors Instead Of You

Generative engine optimization (GEO) is essential for brands to be recommended by AI systems, shifting focus from traditional SEO metrics.
Marketing tech
fromWashington City Paper
1 day ago

Top 6 AI Detector Tools for Editors, Educators, and Content Teams

AI detection is essential for maintaining content integrity as patterns of AI-generated content become more prevalent and indistinguishable from human writing.
Marketing tech
fromAdExchanger
1 day ago

Programmatic Video's Waste Problem Is A Growth Lever - If We Choose To Pull It | AdExchanger

Programmatic video spend suffers 20-30% loss due to misrepresentation and low-quality inventory, impacting ad revenue and high-quality content.
Marketing tech
fromBusiness Matters
3 days ago

The "AI for Everything" Era Is Ending - And That's a Good Thing

The AI market is shifting towards practical tools that integrate into existing workflows rather than all-in-one solutions.
Marketing tech
fromDigiday
1 day ago

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is shifting to an incrementality-based payment model for identity partners, rewarding unique data contributions over volume.
Marketing tech
from24/7 Wall St.
1 day ago

XLC Is Down 8.78% Year to Date and the Catalysts That Matter Most Are Still Ahead

XLC's performance is heavily influenced by Meta and Alphabet, which dominate its portfolio and are experiencing significant declines.
Marketing tech
fromMarTech
1 day ago

Hightouch streamlines the ad ecosystem with data partnerships | MarTech

Hightouch launched direct data onboarding integrations with The Trade Desk and Yahoo DSP, reducing marketplace fees for media networks.
Marketing tech
fromEMARKETER
1 day ago

Brands want personalization at scale, but their data stack keeps getting in the way

Limited platform integration is the top barrier to personalization for 42% of brand marketers and 47% of agency marketers in North America.
Marketing tech
fromwww.housingwire.com
1 day ago

The 'end-to-end' title tech system has given way to something better

Title agencies benefit from specialized tools and open systems rather than all-in-one platforms due to diverse regulatory and workflow needs.
#chatgpt
Marketing tech
fromRAIN News
2 days ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
Marketing tech
fromWIRED
5 days ago

I Asked ChatGPT 500 Questions. Here Are the Ads I Saw Most Often

OpenAI is introducing ads in the free version of ChatGPT, with tailored ads appearing frequently based on user queries.
Marketing tech
fromRAIN News
2 days ago

ChatGPT advertising watershed: A hundred million $ in six weeks

ChatGPT's advertising platform has achieved $100 million in annualized revenue within six weeks of its launch.
Marketing tech
fromWIRED
5 days ago

I Asked ChatGPT 500 Questions. Here Are the Ads I Saw Most Often

OpenAI is introducing ads in the free version of ChatGPT, with tailored ads appearing frequently based on user queries.
more#chatgpt
#in-game-advertising
Marketing tech
fromThedrum
1 day ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
1 day ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
1 day ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
Marketing tech
fromThedrum
1 day ago

Anzu and OpenX Partner to Bring Programmatic In-Game Advertising to Marketers

Anzu partners with OpenX to enhance in-game advertising capabilities for marketers across various platforms.
more#in-game-advertising
Marketing tech
fromExchangewire
1 day ago

Digest: Claude Doubles Paid Users; Changes to Ad Production Could Cut Emissions by a Third; WBD Sets Date for Paramount-Skydance Vote - ExchangeWire.com

Claude's paid user growth surged significantly, driven by increased consumer interest and subscriptions, but momentum is leveling off amid rising competition.
Marketing tech
fromAndroid Authority
1 day ago

The Google Play Store has a serious problem with shady cast-to-TV apps

A small number of developer networks dominate the cast-to-TV app category on Google Play, operating over 280 apps with 1.8 billion installs.
Marketing tech
fromExchangewire
1 day ago

PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM

PubMatic launches the first Agentic advertising campaign in France, utilizing AI for rapid campaign activation and optimization.
Marketing tech
fromAdExchanger
1 day ago

She's So Anthro-popular; Junked Food | AdExchanger

Anthropic shows signs of lasting impact with increased subscriber gains and strong app rankings despite a previous viral moment decline.
fromSpokesman.com
2 days ago

Verizon wins injunction blocking T-Mobile ad campaign promising big savings

U.S. District Judge Lewis Kaplan stated that T-Mobile's 'Save Over $1,000' campaign constituted false advertising, likely causing irreparable harm to Verizon. He emphasized that truthful advertising serves the public interest.
Marketing tech
#advertising
Marketing tech
fromDigiday
2 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
fromThedrum
2 days ago
Marketing tech

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
Marketing tech
fromDigiday
2 days ago

What AI disruption means for experimental ad budgets

Marketers are increasingly reallocating budgets towards experimental ad channels, including AI and retail media, to find new audiences and drive growth.
Marketing tech
fromThedrum
2 days ago

A Positive Outlook for Advertising in the New World

The advertising industry is entering a positive phase with strong confidence in media investment across various sectors.
more#advertising
Marketing tech
fromAdExchanger
2 days ago

The Full-Funnel Era Is Here. Is Your CTV Strategy Built To Keep Up? | AdExchanger

Connected TV is now a dominant media channel, capturing significant consumer attention and requiring strategic full-funnel advertising approaches.
#marketing-automation
Marketing tech
fromForbes
2 days ago

Automation Promised Efficiency, But It Also Removed Differentiation

Marketing automation has improved efficiency but led to a lack of differentiation in brand messaging and identity.
Marketing tech
fromTNW | Offers
5 days ago

ActiveCampaign free trial: 14 days of AI automation | TNW

ActiveCampaign offers advanced marketing automation features that exceed basic email scheduling, targeting growing businesses with a comprehensive platform.
Marketing tech
fromForbes
2 days ago

Automation Promised Efficiency, But It Also Removed Differentiation

Marketing automation has improved efficiency but led to a lack of differentiation in brand messaging and identity.
Marketing tech
fromTNW | Offers
5 days ago

ActiveCampaign free trial: 14 days of AI automation | TNW

ActiveCampaign offers advanced marketing automation features that exceed basic email scheduling, targeting growing businesses with a comprehensive platform.
more#marketing-automation
Marketing tech
fromAccounting Today
2 days ago

Growth as infrastructure: Rethinking marketing's role in firm strategy

The operating model that ensured success for firms in the past two decades is inadequate for future sustainability.
Marketing tech
fromDigiday
2 days ago

Pinterest bets measurement and SMBs will boost performance revenue

Pinterest is focusing on measurement to attract more small-to-medium business advertising spend amid competition and ad spending cutbacks.
Marketing tech
fromTNW | Artificial-Intelligence
2 days ago

Flipsnack's Living Visuals signals the shift to immersive AI-driven content

Interactive content generates higher engagement than static formats, transforming digital content production expectations in commerce and B2B environments.
Marketing tech
fromMarTech
2 days ago

The hidden tradeoffs in moving to a composable martech stack | MarTech

Moving to a composable stack from a monolithic marketing cloud incurs hidden costs in integration, coordination, data management, vendor management, and skill requirements.
Marketing tech
fromMarTech
2 days ago

Is the era of 'rip and replace' over for martech stacks? | MarTech

SEO tools were the most replaced applications in 2025, marking a significant shift in martech trends.
Marketing tech
fromAdExchanger
2 days ago

Back To The Original Unity; OpenAI's Ads Pilot Earns Its Wings | AdExchanger

Unity has distanced itself from IronSource after its acquisition, while the ad tech industry faces significant challenges and opportunities.
#ctv
Marketing tech
fromMarketing Dive
3 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromExchangewire
5 days ago

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.
Marketing tech
fromMarketing Dive
3 days ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromExchangewire
5 days ago

CTV Accounts for 50% of Ad Views Across Europe - FreeWheel Video Marketplace Report

Ad views for CTV are growing significantly, with programmatic advertising also seeing strong year-over-year growth in both the US and Europe.
more#ctv
Marketing tech
fromTearsheet
2 days ago

PayPal doesn't have a growth problem - it has a positioning problem - Tearsheet

PayPal's growth is stalling, particularly in branded checkout, raising concerns about its relevance in the payments ecosystem.
Marketing tech
fromTNW | Launch
2 days ago

Bluesky's new Attie app uses AI to give you full control over your social feed

Attie is a new app that allows users to create personalized social feeds using plain language, built on the AT Protocol.
Marketing tech
fromThe Hollywood Reporter
2 days ago

Global Streaming Subscription Revenue Tripled In Five Years, Poised to Top $200 Billion by 2030

Global streaming subscription revenue surpassed $150 billion in 2025, with projections of $202 billion by 2030 due to price increases and ad-supported tiers.
Marketing tech
fromMiami Herald
5 days ago

What's changing in retail in 2026: 8 trends business leaders need to watch

Retail customer communications are evolving rapidly, driven by AI and changing consumer expectations for real-time interaction and relevance.
Marketing tech
fromForbes
3 days ago

Google Search Live Goes Global, Giving Users Real-Time Search With Voice And Video

Google Search Live expands globally, enabling real-time, multimodal conversations using voice and camera in over 200 countries.
#ai-integration
Marketing tech
fromZDNET
5 days ago

How NiCE Cognigy envisions the human-agent balancing act for delivering top customer service

NiCE Cognigy is developing an orchestration layer for AI and human agents, emphasizing the importance of human agency in AI integration.
Marketing tech
fromZDNET
5 days ago

How NiCE Cognigy envisions the human-agent balancing act for delivering top customer service

NiCE Cognigy is developing an orchestration layer for AI and human agents, emphasizing the importance of human agency in AI integration.
more#ai-integration
#carlyle
Marketing tech
fromThedrum
3 days ago

Carlyle Acquires International Marketing Agency Incubeta

Carlyle has agreed to acquire a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital space.
Marketing tech
fromThedrum
4 days ago

Carlyle Acquires International Marketing Agency Incubeta

Carlyle acquires a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital marketing sector.
Marketing tech
fromThedrum
3 days ago

Carlyle Acquires International Marketing Agency Incubeta

Carlyle has agreed to acquire a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital space.
Marketing tech
fromThedrum
4 days ago

Carlyle Acquires International Marketing Agency Incubeta

Carlyle acquires a majority stake in digital marketing leader Incubeta, enhancing its growth strategy in the digital marketing sector.
more#carlyle
#mobile-marketing
Marketing tech
fromThedrum
4 days ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
fromThedrum
4 days ago
Marketing tech

How agencies can support Quick Service Restaurants with mobile marketing

Mobile marketing has evolved significantly due to Covid and iOS privacy changes, impacting how brands engage consumers and measure campaign performance.
Marketing tech
fromThedrum
4 days ago

From football to fashion: How smartphones embrace consumers

AI and fashion collaborations are reshaping mobile marketing strategies, enabling brands to engage consumers through lifestyle rather than just technology.
Marketing tech
fromThedrum
4 days ago

How agencies can support Quick Service Restaurants with mobile marketing

Mobile marketing has evolved significantly due to Covid and iOS privacy changes, impacting how brands engage consumers and measure campaign performance.
more#mobile-marketing
Marketing tech
fromThe Verge
4 days ago

TikTok's policy for AI ads isn't working

Companies claiming transparency fail to disclose AI-generated content in advertisements, leading to consumer distrust.
Marketing tech
fromAdExchanger
5 days ago

AdMarketplace's Sam Cox On AI Search: 'This Is A Time For Betting - And Betting Hard' | AdExchanger

AdMarketplace aims to innovate search advertising by leveraging AI for better ad relevance and new formats, led by former Google executive Sam Cox.
Marketing tech
fromFortune
5 days ago

Your enterprise customers don't know how to buy AI - and it's killing deals | Fortune

Enterprise customers are eager for guidance on AI implementation, highlighting a significant gap between AI-native startups and traditional enterprises.
Marketing tech
fromExchangewire
5 days ago

The Stack: Ads Evolve, AI Expands, and Big Tech Faces Pushback

Advertising formats are evolving rapidly, with significant legal and regulatory tensions in the digital ecosystem.
Marketing tech
fromSearch Engine Roundtable
5 days ago

Video: Google March 2026 Core & Spam Update, AI-Generated Title Links, Bing AI Reports Update & Much More

Google released the March 2026 core update and spam update, confirming AI use in search results and introducing new features across various platforms.
Marketing tech
fromTechRepublic
5 days ago

Inside Ford's AI-Driven Approach to Scaling Dealer Analysis

An AI-powered workflow was developed to automate dealer re-engagement for FordDirect's AdVantage program, enhancing dealer retention and performance insights.
Marketing tech
fromAdExchanger
5 days ago

Netflix's First MLB Broadcast Wasn't A Home Run; The AI Data Center Backlash Arrives | AdExchanger

Netflix's inaugural baseball game broadcast was marred by excessive advertising despite being an ad-free tier subscriber.
fromPractical Ecommerce
5 days ago

Content Beats Design, Says CRO Pro

Content and copy play a very big role in conversions, if not the biggest. Merchants often prioritize their sites' aesthetics over copy and content, which is a big mistake.
Marketing tech
Marketing tech
from24/7 Wall St.
5 days ago

Unity Software Surges 10% as China Sale Talk Heats Up: Can It Close the Gap With AppLovin?

Unity Software's stock surged 10% due to a potential China business sale and strong preliminary revenue results.
Marketing tech
fromDigiday
5 days ago

'The processes are continuing forward': Advertising's dealmakers press on with M&A despite Iran uncertainty

Dealmaking in advertising remains steady despite tensions in Iran, but uncertainty may impact future transactions.
fromSearch Engine Roundtable
5 days ago

Google Merchant Center To Highlight Vehicle Ads Data Quality Issues

Google will begin to highlight data quality account issues related to Vehicle ads within Google Merchant Center starting in mid-April 2026. This initiative aims to ensure compliance with Google's Vehicle ads data quality requirements by evaluating both submitted vehicle data and the associated website content for every vehicle uploaded.
Marketing tech
fromTelecompetitor
5 days ago

Charter agrees to "fiber" ad changes before NAD insists

Charter Communications has agreed to modify the 'fiber-powered' claims in website and video advertising in response to a BBB National Programs' National Advertising Division (NAD) Fast-Track SWIFT challenge brought by AT&T.
Marketing tech
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