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DoubleVerify Appoints Two Senior Hires to Accelerate Strategic Growth Across EMEA
Coming from his role as Global Head of Agency Partnerships for Adobe Advertising Cloud, Reid brings a wealth of experience in both understanding the nuances of managing advertising across traditional TV and digital, but also the importance of creating and orchestrating global agency strategy to deliver meaningful outcomes. 1
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Human-centricity, holistic approaches and honing data ethics with the death of the cookie
"We're not entering a cookie-less world," said Janet Balis, customer and growth market leader and CMO practice leader at EY Americas. "We're entering a third-party cookie-less world.
Confused About Identity? This List of 80 Identity Partners May (Or May Not) Help | AdExchanger
The third-party cookie may be going away, 80 identity solutions are vying to fill that void, according to analysis by marketing trade group MMA Global and Prohaska Consulting.
Hubert Switalski wird Regional Manager CEE bei Meetrics
Hubert Świtalski wird Regional Manager CEE bei Meetrics
"Seit 2019 hat sich Hubert sehr für die Anwendung guter Werbegrundsätze als unser country manager Poland eingesetzt.
What Marketing Leaders Are Investing in This Year
In an ideal world, marketers would have limitless budgets to invest in experimental initiatives and new programs.
The Future Of Mobile Advertising Is Privacy-First - It's Time To Get Onboard With Apple's SKAdNetwork | AdExchanger
When it comes to the impending App Tracking and Transparency (ATT) framework that is included in the iOS 14.5 update, everyone has their own opinion.
Pikasso Moves into Programmatic DOOH with Broadsign
An outdoor advertising pioneer in the region, Pikasso introduced the first network of advertising billboards in Beirut and started digitising its static assets in 2010.
Hubert Switalski Becomes Meetrics Regional Manager CEE
Hubert Świtalski Becomes Meetrics Regional Manager CEE
"Hubert has pushed for the adoption of good advertising practices as our country manager Poland since 2019.
The UK's DMU Gets to Work; Clubhouse Rumoured to be Eyeing Fresh Funding and $4bn Valuation
The UK's newly-formed regulator for the policing of Big Tech has officially begun operating.
Marpipe Is Working To 'Demystify' Creative Ad Testing In Ecommerce | AdExchanger
As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to creative testing instead of relying on antiquated "spray and pray" A/B testing methods.