Marketing tech

Marketing tech

Pinterest shares rose 15% after better-than-expected earnings, signaling strong growth and resilience amidst a challenging economic landscape.

Brands often misunderstand DEI as merely diversity, while it's essential for growth and authentic engagement with diverse audiences.

IAB Tech Lab is creating an API framework to regulate generative AI use of publisher content.

Katsur emphasizes the need for structured agreements between LLMs and publishers.

Zefr launched a Pre-Screen Exclusion List Solution enabling advertisers to enhance brand safety by pre-screening domains in Google's Search Partner Network.

Voice recognition technology enables seamless brand integration in gaming streams, appealing to younger audiences resistant to traditional ads.

DoubleVerify has launched AI-powered pre-bid controls for Google's Search Partner Network, enhancing brand safety for advertisers.

OpenAI is evolving its application strategy to focus on enhancing user experience and expanding into broader consumer and enterprise tools.

Pinterest's new visual search capabilities enhance user shopping experiences through image decoding and personalized filtering options.

Optise offers AI-powered website insights for B2B firms, enhancing performance through personalized recommendations and actionable data.

Google is enhancing Chrome's defenses with AI to combat online scams using Gemini Nano, its AI model for improved user protection.

Google's initial positive impact on internet search diminishes with changes in ethos over time.

The right camera is essential for creators to effectively capture their unique content.

Getty Images is evolving from a stock image provider to a full-service creative partner for brands.

Netflix will test a vertical video feed in its mobile app to enhance content discovery and engagement.

Netflix may split its stock in 2025 amidst current market challenges and rising investor optimism.

Peter Naylor returns to the ad industry as board member at Kochava, signaling optimism for ad tech's growth.

The Trade Desk rebounded strongly, posting $616 million in Q1 revenue, exceeding expectations and marking a return to form after recent struggles.

New ecommerce technologies are enhancing user experience and operational efficiency through AI-powered tools and integrations.

The Trade Desk's recent financial results indicate a turnaround after a challenging period, showcasing strong revenue growth and improved investor confidence.

Meta Platforms has outperformed other tech stocks, showing resilience and potential for growth, particularly in AI developments.

Adapting marketing practices is essential to navigate today’s volatility and consumer unpredictability.

AI is revolutionizing retail in Latin America by personalizing consumer experiences and changing how purchases are made.

The traditional retail model is shifting towards recommendation-based systems driven by artificial intelligence.

Scale without strategic precision is a liability for brand manufacturers, requiring adaptation to new market dynamics.

Amazon shoppers' interest in American-made goods is rising due to tariffs, yet this curiosity hasn't led to increased purchases.

A positive trade agreement between the U.S. and U.K. has led to a significant rise in stock market indices.

Applovin's stock jumped 12% after significantly exceeding earnings expectations.

AppLovin's strategic divestiture of its gaming division boosts its focus on high-margin software and AI advertising, indicating strong future growth potential.

AppLovin's stock surged 12.4% after announcing strong earnings and plans to sell its gaming division to focus on adtech.

Applovin exceeded earnings expectations with strong revenue growth, driving significant analyst upgrades.

Microsoft's Azure cloud platform is crucial for its future growth.

The stock has increased 457,634% since its IPO, highlighting its investment potential.

LinkedIn's new AI-powered job search helps job seekers find roles by describing their preferences, addressing challenges faced during traditional searches.

Hims & Hers has appointed Mo Elshenawy, a veteran from the autonomous vehicle industry, as its new CTO to boost its AI-driven healthcare initiatives.

Martech integration issues stem from organizational misalignment rather than technical flaws.

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.

FirmPilot raised $11.7 million in funding to revolutionize legal marketing for law firms using AI technology.

Local news publishing has a vibrant future despite industry pressures.

Newsquest maintains stable revenues and engages a large online audience.

Meta's antitrust trial centers on its acquisitions of Instagram and WhatsApp, with potential implications including forced sales if found guilty.

The DOJ and FTC are inviting public comments to address unfair practices in live ticketing and enhance competition.

In-store media is rapidly emerging as the primary focus of retail marketing, leveraging the physical store for audience engagement and conversion.

Budget constraints are a significant hurdle for marketers setting creator compensation.

Brands are increasingly allocating large portions of their marketing budgets to creator payments.

AANHPI consumers have significant economic power and demand meaningful representation from brands.

Marketing efforts for AANHPI audiences are often inconsistent and overlooked despite their growing influence.

Gen Z should be viewed as fluid rather than chaotic, reflecting their adaptability and comfort with change in a complex world.

Small businesses leverage TikTok for innovation and community engagement, enhancing their reach to millions of users in the U.S.

Marketers must align their spending strategies with actual data on media effectiveness to avoid costly misallocations.

Applovin's shares surged 12% after reporting strong earnings, beating expectations on revenue and advertising growth.

AppLovin's shares spiked 12.4% after strong earnings report and a strategic sale of its gaming division.

Pat O'Toole's appointment as CMO at Unleashed Brands focuses on consumer-centric strategies and data-driven innovation.

O'Toole's experience in brand strategy and AI customization will influence Unleashed Brands' growth and marketing approach.

Marketers should focus on long-term engagement rather than just celebrity prestige.

TechCrunch Sessions: AI offers startups a vital opportunity to exhibit and increase visibility among top industry decision-makers.

Innovative tech advancements continue to emerge on May 8, 2025, focusing on AI and professional communication tools.

Palantir exceeded revenue expectations in Q1 2025, prompting a positive stock response and raised revenue guidance.

CEO emphasizes Palantir's role in AI-driven enterprise solutions.

There is renewed volatility in Google's search rankings affecting visibility and traffic.

SEO community chatter has increased due to recent ranking fluctuations.

No major updates have occurred in 2025 aside from the March core update.

Google Search ranking volatility is increasing, with several ongoing tests and reported glitches across various platforms.