Marketing tech
fromInman
17 hours agoInstagram, Google and Disney reveal new discovery tools
Platforms are tightening control over visibility, impacting how users engage and find content online.
Marketing tech
Marketing tech
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#ad-tech
Marketing tech
fromBenzinga
5 days agoSmart Money Move: Frederik van der Kooi Grabs $89K Worth Of Criteo Stock - Criteo (NASDAQ:CRTO)
Criteo is an ad-tech company offering real-time multichannel marketing campaigns with attractive valuation metrics (P/E 6.78, P/S 0.5, EV/EBITDA 1.98) despite low gross margins of 54.96%.
Marketing tech
fromSocial Media Explorer
2 days agoAI Voice Agents in 2026 - How Businesses Are Replacing IVR With Conversational AI That Actually Works - Social Media Explorer
AI voice agents significantly improve customer service efficiency by resolving issues directly rather than routing through traditional IVR systems.
#marketing-measurement
Marketing tech
fromAdExchanger
3 days agoThe End Of Easy Measurement: Building An Evidence-Based System For Marketing ROI | AdExchanger
Marketers must adopt deterministic-first measurement systems combining experiments, marketing mix modeling, and multitouch attribution to establish ground truth and optimize ROI in a post-identifier era.
#agentic-ai
Marketing tech
fromMarketing Dive
5 days agoBeverage marketer sees cost savings with agentic media-buying test
PubMatic and Butler/Till executed a fully autonomous AI-driven advertising campaign for Geloso Beverage Group that reduced supply chain costs by 5.5x while maintaining quality standards and exceeding performance targets.
Marketing tech
fromwww.housingwire.com
3 days agoWhy AI tools are not changing real estate fees yet
AI in real estate improves agent efficiency but fails to reduce consumer costs because incentive structures remain unchanged, allowing gains to be absorbed internally rather than passed to buyers and sellers.
Marketing tech
fromTechzine Global
3 days agoQualtrics uses AI to accelerate market research
Qualtrics launched synthetic consumer panels using custom-trained AI and a Research Hub platform to accelerate market research and decision-making by making consumer testing faster and past research searchable.
#programmatic-advertising
Marketing tech
fromExchangewire
3 days agoWhy Publishers Need Independent AI/ML Infrastructure for Yield Optimisation
Publishers lack real-time machine learning infrastructure for yield optimization despite its proven value on the buy-side, creating a neutrality problem where exchanges optimize for transaction volume rather than publisher revenue.
Marketing tech
fromAdExchanger
3 days agoWhy Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger
Domain-based lists are structurally incomplete for programmatic advertising control; buyers need bid-request-level rationalization to achieve real quality and performance improvements.
Marketing tech
fromExchangewire
3 days agoDigest: Publicis Advises Clients to Avoid The Trade Desk; Meta Misses Illegal Financial Ads; Alibaba Forms New AI Business Group
Publicis advises clients to pause The Trade Desk usage due to audit findings of improper fee application and insufficient cost transparency, while Meta fails to block over 1,000 illegal financial ads in the UK despite prior warnings.
Marketing tech
fromDigiday
5 days agoThe Trade Desk remains the dominant DSP but its advertisers are starting to shop around
The Trade Desk maintains financial strength but faces erosion of market dominance as competitors like Amazon DSP gain ground through integrated retail media and cleaner measurement capabilities.
fromExchangewire
3 days agoVenatus Delivers 5x Higher Video Ad Attention by Activating Audiences "In the Zone"- Lumen Research Finds
Attention isn't evenly distributed across digital media. What we first observed in gaming, and have now built into our technology, is that there are environments where attention behaves fundamentally differently than anywhere else on the web. When audiences are 'In the Zone,' attention is sustained rather than interrupted, making each impression inherently more valuable.
Marketing tech
Marketing tech
fromVariety
3 days agoDirectable AI Set to Disrupt Film and TV Biz: 'It's Going to Help Small Film Industries in Asia Compete'
Generative AI tools with advanced directability are transforming film and TV production workflows, enabling filmmakers to achieve results three to four times faster than traditional methods.
fromExchangewire
3 days agoUK Programmatic DOOH Spend to Rise 41% as it Becomes Core to Omnichannel Planning
UK marketers are forecasting an average 41% increase in pDOOH spending over the next 18 months, notably higher than the 32% growth projected in 2024, pointing to accelerating momentum as advertiser confidence matures.
Marketing tech
fromExtremeTech
2 days agoGoogle's AI Referalls Tank, Sending Far Less Traffic to Online Publishers
Google Search referrals to publishers fell about 34% year over year, with Google Discover clicks down 15% in the same period. The impact is uneven across the industry. Small publishers saw search traffic drop by about 60%, mid‑sized outlets by about 47%, and large sites by 22%.
Marketing tech
Marketing tech
fromBusiness Matters
2 days agoLegal AI firm Harvey signs Suits star Gabriel Macht in rare B2B brand deal
Legal AI company Harvey signs actor Gabriel Macht as brand ambassador, marking a rare celebrity endorsement in enterprise software to boost brand recognition in the competitive legal AI market.
Marketing tech
fromAdExchanger
4 days agoOptimization Isn't A Growth Strategy: The Decisions Behind Marketing Metrics
Marketing dashboards show strong performance metrics while actual business growth stagnates because optimization systems reward observable signals rather than true incremental demand generation.
Marketing tech
fromDigiday
4 days agoHow new infrastructure, like the Model Context Protocol, is reshaping marketing workflows
AI agents require strong foundational infrastructure, structured context, and clear guardrails to deliver marketing value, with the Model Context Protocol emerging as an open standard to connect agents with legacy systems and data sources.
Marketing tech
fromSiliconANGLE
4 days agoMultiply raises $9.5M to launch 'self-learning' advertising platform - SiliconANGLE
Multiply Technology launches AI-powered advertising platform with $9.5 million funding to create self-learning ads that continuously improve and prevent audience attention decay.
Marketing tech
fromDigiday
4 days agoWhy one creator commerce platform is connecting brands and creators for 'flat-fee' campaigns
LTK launches Quick Collabs to streamline creator marketing campaigns through flat-fee opt-in model, reducing negotiation bottlenecks and enabling rapid content scaling across multiple creators.
Marketing tech
fromTechCrunch
4 days agoSequen snags $16M to bring TikTok-style personalization tech to any consumer company | TechCrunch
Sequen uses Large Event Models to provide real-time personalization and ranking technology to consumer businesses, democratizing AI capabilities previously exclusive to major tech platforms.
Marketing tech
fromAol
4 days agocomScore (SCOR) Q4 2025 Earnings Call Transcript
comScore eliminated preferred dividend obligations through recapitalization, launched CCM for cross-platform measurement, and invested in AI measurement capabilities while managing expenses and planning 2026 partnership expansions.
Marketing tech
fromTelecompetitor
4 days agoVendors introduce tools for the AI + broadband world: Roundup
Major vendors announce AI-integrated networking solutions for broadband service providers, including Wi-Fi 8 access points, unified platforms, and enhanced cloud services designed for enterprise edge optimization and agentic AI deployment.
Marketing tech
fromVariety
4 days agoVideoAmp Adds Data From SiriusXM, National CineMedia to Audience Planning Tool
VideoAmp integrates SiriusXM Media and National CineMedia data into its cross-platform planning technology, enabling advertisers to plan campaigns across streaming, CTV, digital video, audio, and cinema within a unified framework.
Marketing tech
fromAdExchanger
4 days agoThe Memo Heard Round The World; The Limits Of Unlimited ChatGPT | AdExchanger
The Trade Desk faces audit findings from FirmDecisions regarding unauthorized DSP fees and opt-in product charges, leading Publicis to discontinue recommendations despite TTD's confidentiality defense.
#trade-desk-stock-decline
Marketing tech
from24/7 Wall St.
4 days agoTrade Desk Reels as Publicis Report Triggers a Two-Day, 13% Selloff
Trade Desk shares plummeted 13% over two days following a damaging Publicis audit report questioning billing practices and client relationships, eroding investor confidence in the company's competitive moat.
Marketing tech
from24/7 Wall St.
4 days agoTrade Desk Reels as Publicis Report Triggers a Two-Day, 13% Selloff
Trade Desk shares plummeted 13% over two days following a damaging Publicis audit report questioning billing practices and client relationships, eroding investor confidence in the company's competitive moat.
fromMarTech
4 days agoMarketo deprecates SEO feature in latest release notes | MarTech
Adobe's Keith Gluck said deprecating features with low usage allows the Marketo Engage team to focus its efforts on other areas of the platform. As for the SEO needs of users, Adobe announced in 2025 that it was acquiring Semrush, a full-featured SEO and visibility tool.
Marketing tech
fromGamesBeat
4 days agoPop.Store launches agentic AI commerce platform for creators
Unlike AI tools that generate content or automate replies in isolation, Echo-Me operates across the entire creator business. It identifies revenue opportunities, engages fans in the creator's own voice, generates visual and text content, and executes monetization autonomously.
Marketing tech
Marketing tech
fromExchangewire
5 days ago"Demand Doesn't Disappear. It Relocates": Jessica Saunders, Eyeota - ExchangeWire.com
AI search is compressing the click economy, forcing marketers to shift budgets from traditional search toward CTV and digital out-of-home channels that prioritize discovery and sustained attention over intent-driven clicks.
Marketing tech
fromAol
5 days agoMaximizing ROI with AI-driven paid advertising
AI-driven paid advertising uses machine learning to automatically optimize bids, targeting, and campaign performance, enabling advertisers to maximize ROI at scale while reducing wasted spend and freeing time for strategic decisions.
#artificial-intelligence
Marketing tech
fromDigiday
5 days agoAd Tech Briefing: The industry is rethinking its foundations as a new world order is established
Artificial intelligence is fundamentally reshaping advertising through media creation, distribution, and monetization, but the industry lacks clarity on specific outcomes.
Marketing tech
fromExchangewire
5 days agoDigest: OpenAI Tests Ads Manager and Prepares Agentic Storefronts Feature; Meta Plans Layoffs while Publishers Back its Expulsion from IAB Sweden
OpenAI tests Ads Manager for real-time campaign optimization, prepares Agentic Storefronts for Shopify product discovery and purchases in ChatGPT, while Meta faces expulsion from IAB Sweden and plans major layoffs.
Marketing tech
fromDigiday
5 days ago'I'm not selling you hours': PMG's push beyond agencies
Major advertising holding companies rebrand away from 'agency' identity while maintaining traditional agency structures, whereas PMG demonstrates genuine operational transformation through shared platforms, transparent media buying, and workforce investment.
Marketing tech
fromAdExchanger
4 days agoMyFitnessPal Wants To Start The Health And Wellness Subsector Of Retail Media | AdExchanger
MyFitnessPal launches a data-driven advertising business leveraging user meal planning and nutrition data, expanding from single mobile display ads to multiple formats including video, native ads, and branded integrations through direct sales channels.
Marketing tech
fromAdExchanger
5 days agoPerion Is So Over The AI Hype Cycle | AdExchanger
AI in advertising is not new technology; machine learning techniques have optimized ad spending for 15 years under different terminology, and Perion is rebuilding around an AI media trading agent called Outmax to allocate budgets across multiple channels.
Marketing tech
fromModern Retail
5 days agoAs retail media enters its second act, savvy brands diversify networks and tactics
Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
Marketing tech
fromwww.socialmediatoday.com
5 days agoReddit partners with Pacvue to expand ad access
Reddit partnered with Pacvue to enable advertisers to buy and manage Reddit ads directly within Pacvue's commerce operating system, which serves over 70,000 businesses and integrates with 100+ retail media networks.
Marketing tech
fromeLearning Industry
5 days agoD-ID Launches V4 Expressive Visual Agents For Real-Time AI Interaction
D-ID launches V4 Expressive Visual Agents, ultra-high-fidelity AI avatars enabling real-time LLM conversations and enterprise video content with sub-0.5-second latency and 4K resolution.
fromTechRepublic
5 days agoChina Probe: How a Fake Fitness Tracker Became an AI 'Top Pick'
An undercover investigation, aired during China Central Television's annual consumer rights gala on March 15, examined how fabricated online content can shape AI-generated responses. According to the South China Morning Post, the report exposed a system called Liqing that was used to automatically publish large volumes of expert reviews, industry rankings, and user feedback for a non-existent fitness tracker called the Apollo-9.
Marketing tech
Marketing tech
fromThe Verge
5 days agoMicrosoft appoints a new Copilot boss after AI leadership shakeup
Microsoft is reorganizing its AI leadership to unify Copilot development across consumer and commercial platforms, with Mustafa Suleyman focusing on AI model creation and Jacob Andreou leading the unified Copilot experience.
Marketing tech
fromReadWrite
5 days agoEntain extends Inspired deal adding virtual sports
Entain renewed its multi-year partnership with Inspired Entertainment to continue providing virtual sports content globally, with new enhanced products including Virtual Soccer with BetBuilder launching before the World Cup.
fromFast Company
5 days agoInside Alex Cooper's next move: Building a creative agency that lends the Call Her Daddy voice to the biggest brands
The clever and stylish ad, which debuted in October 2025, was for the Google Pixel 10 phone and Google's partner on the release, T-Satellite from T-Mobile. And it was written, codirected, edited, and starred in by Cooper, host of the wildly popular podcast Call Her Daddy and founder and CEO of the millennial- and Gen Z-focused media company Unwell.
Marketing tech
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