Generative AI has transformed from a novelty into a crucial tool for marketers, allowing rapid content creation. By 2025, tools like GPT-4 and Canva AI are widely used, changing the dynamics of content generation. However, this evolution introduces a significant challenge: marketers struggle with deciding which content to utilize effectively amidst an overwhelming volume of options. Traditional workflows are inadequate, relying on manual selection processes. In the face of abundant content, the real challenge lies not in creation, but in making strategic decisions about deployment to optimize audience engagement and effectiveness.
"Just a few years ago, generative AI felt more like a curiosity than a tool. By the end of 2024, GenAI outputs became sharper, more polished and increasingly indistinguishable from human-created work."
"Now, marketing teams will be able to generate dozens of creative options in minutes. However, this shift introduces a new problem: With so much content, how do we decide what to use, for whom and when?"
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