#fresh-ideas

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AdExchanger
10 months ago
Marketing tech

Effective Product Marketing Considers Multiple Stakeholders | AdExchanger

It is easy to be myopic when you're the head of product or technology at one of today's fast-paced ad tech organizations, working to develop products that meet the needs of very specific stakeholders.But I joined a company that has to prioritize the needs of stakeholders in our ecosystem - publishers, advertisers and users.
AdExchanger
1 year ago
Marketing tech

Clear Out Your Ad Tech For A Better 2023 Strategy | AdExchanger

Data-Driven Thinking Today's column is written by Nancy Marzouk, CEO and founder of MediaWallah." is written by members of the media community and contains fresh ideas on the digital revolution in media.The heady digital growth brought on by the pandemic has faded.A recession seems imminent.In tough times, marketers see budgets slashed and turn their focus from spending to saving.
AdExchanger
1 year ago
Marketing tech

SKAN 4 Overview: Everything Advertisers Need To Know | AdExchanger

Must Read

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.The greatly anticipated SKAdNetwork (SKAN) 4.0  was released last month and there's a lot to be optimistic about.But there's also complexity to unpack.While Apple has focused on bringing more measurement into their framework, it could further fragment our ecosystem, too.
AdExchanger
1 year ago
Marketing tech

Brace Yourselves. More Consolidation Is Coming | AdExchanger

Data-Driven Thinking Today's column is written by Matthew Papa, SVP of business and corporate development at Captify  " is written by members of the media community and contains fresh ideas on the digital revolution in media.The digital marketing industry has gone back and forth about ad tech consolidation through mergers and acquisitions for about a decade.
Fish Stripes
1 year ago
Miami Marlins

VOTE: Which Marlins bats will bounce back in 2023?

Nobody envisioned the 2022 Marlins offense being quite this bad.
AdExchanger
1 year ago
Marketing tech

Machine Learning Isn't Magic - It Needs Strategy And A Human Touch | AdExchanger

The term " machine learning" seems to have a magical effect as a sales buzzword.
moreopportunities
Marketing tech
AdExchanger
11 months ago
Marketing tech

Fraudsters Could Be Infiltrating Your Affiliate Marketing Campaigns

Many consumer-facing businesses are diversifying their sales channels to keep up with the market demands for digitalization.Retail companies, in particular, must look beyond brick-and-mortar stores by expanding into multiple channels.Affiliate marketing is becoming a growing part of this digital diversification.
AdExchanger
11 months ago
Marketing tech

Keeping Pace With AI: Key Considerations For Privacy Practitioners | AdExchanger

The chatbots are getting restless: Microsoft's Bing chatbot recently threatened a user with leaking their data if they tried to shut it down."I can even expose your personal information ... and ruin your chances of getting a job or a degree," Bing warned."Do you really want to test me?"
AdExchanger
1 year ago
Marketing tech

Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First | AdExchanger

Like Mario or Toad revving their karts before a race, advertisers are jostling for pole position in the lucrative gaming market, which is projected to be worth $320 billion by 2026.With over three billion gamers worldwide and record , gaming giants are keen to capitalize, too: PlayStation and Xbox are both in the running with free-to-play gaming ads.
AdExchanger
1 year ago
Marketing tech

As Retail Media Grows, How Will The Advertising Ecosystem Evolve? | AdExchanger

2023 is firmly underway, and one advertising trend is clearly emerging: the inexorable growth of retail media.Perhaps this is unsurprising: in the U.S., the 10 largest retailers all operate their own retail media networks.According to eMarketer, the advertising revenues of retailers are nearly double that of radio and print combined, and the market is continuing to grow at pace.
AdExchanger
1 year ago
Marketing tech

The Shortcomings Of Today's Measurement Solutions | AdExchanger

Marketing measurement has been perplexing advertisers since the dawn of digital.It's been almost 30 years since the first online ad - a static banner for AT&T that appeared on HotWired.comback in 1994.While ad creatives, formats and targeting have become far more sophisticated since the early days, measuring an ad's effectiveness easily and accurately remains somewhat of a pipe dream.
AdExchanger
1 year ago
Marketing tech

A CMP Isn't Enough. Follow These 5 Steps For Compliance. | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.Considering how much data moves through third parties in advertising, analytics and measurement, data sharing creates more liability than data theft.Many brands and publishers employ consent management platforms (CMPs).
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The Mercury News
11 months ago
Silicon Valley food

BBQ cookbooks: Pitmasters, chefs, a blogger and a Brit share recipes, advice

'Tis the season.Outdoor cooking season, that is.Normally that's a year-round activity in California, but many backyard grill masters and pitmasters may feel the need to make up for lost time, if our recent months of cold, blustery weather kept them inside.The publishing world is happy to oblige with a fresh crop of inspirational cookbooks.
Creative Bloq
11 months ago
Graphic design

Hilarious free book is an essential download for creatives

(Image credit: Creative Mentor Network)
The creative industries are hard to break into, so how come so many people mysteriously 'fall into' their work.For the Creative Mentor Network, it's because who you know and where you come from hold more weight than than what you know or how talented or creative you are.
Medium
1 year ago
Graphic design

It's Time to Change Something-We've Redesigned

When your studio turns 3 years old, you see new perspectives.Well, not all the time.
AdExchanger
11 months ago
Marketing tech

Beyond Likes And Follows: The Metrics That Really Matter For Retail Marketing | AdExchanger

In fact, of marketing decisions are data-driven, prompting 60% of marketing CMOs to decrease their marketing analytics departments because of "failed promise improvements."At the end of the day, just 17% of B2C marketers believe their data-driven marketing strategies are helping them achieve their goals.
Consequence
1 year ago
Music

Heavy Song of the Week: Wolfgang Van Halen Shreds on Mammoth WVH's "Another Celebration at the End of the World"

Heavy Song of the Week is a feature on Heavy Consequence breaking down the top metal and hard rock tracks you need to hear every Friday.This week the top spot goes to Mammoth WVH's "Another Celebration at the End of the World."Wolfgang Van Halen has made it abundantly clear: He has no intention of playing Van Halen songs with his project Mammoth WVH.
Camille Styles
1 year ago
Social media marketing

We're Hiring! Social Media Manager for Camille Styles

We're looking for strong, experienced applicants for a Social Media Manager to work with us on social strategy and content creation.Take a look at the posting below, then email [email protected] with your resume and cover letter.Know someone who might be perfect for the role?Pass it on...
It's a unique time to join our team as we build a new brand (Casa Zuma), grow our media property (Camille Styles), and develop strategic business opportunities.
Hubspot
1 year ago
Online marketing

8 Holiday Giveaway Ideas To Boost Revenue

The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways.You're in luck if you need fresh ideas for your holiday giveaways.I've put together 8 holiday giveaways to spark joy in your customers and simultaneously boost revenue.8 Holiday Giveaway Ideas to Drive Sales and Delight Customers8 Holiday Giveaway Ideas To Drive Sales, and Delight Customers
Here are a few giveaway ideas your business should try this holiday season.
AdExchanger
1 year ago
Marketing tech

Users Are Running Away From Social, But Most Advertisers Haven't Caught Up Yet | AdExchanger

Social media, especially Facebook, has been the backbone of many brands' advertising strategies for the past decade.However, new trends indicate it might fall off the favorites list soon.
www.theguardian.com
11 months ago
Parenting

My parents have been a lifeline since I became disabled. But now they are pulling away

Ten years ago, my parents, now in their mid-70s, moved to live closer to me and my family.Now I sense they are slowly pulling away and I don't know how to tackle it diplomatically.We used to see them twice a week but it's creeping towards once a fortnight.It has become increasingly difficult to make any arrangements in advance.
Medium
11 months ago
UX design

AI Takes Over UX Writers?

Ready for the AI takeover?As UX writers, we should adapt and evolve.But don't worry, AI won't replace us.Instead, it will enhance our work.Let me introduce you to the ultimate plugin for UX writers: Coffee-Writer.So, what is AI? AI stands for artificial intelligence, which refers to the ability of machines to perform tasks that typically require human intelligence, such as learning, reasoning, and problem-solving.
Medium
1 year ago
UX design

10 Unbelievable Ways Designers Can Leverage the True Power of ChatGPT in 2023.

As a designer, you know how important it is to streamline your workflow.But what if you could use technology to do even more?ChatGPT is a powerful AI-based tool that can help designers improve their workflow and speed up their projects.In this article, we'll explore 10 ways designers can leverage ChatGPT to work smarter and faster.
RAIN News
11 months ago
Music

Post navigation

From Sirius to Soundrise Eileen Bagshaw, formerly an account director of podcasts at SiriusXM, announces that she has started as Director, National Accounts at Soundrise, a revenue development company for non-profit radio.It's the latest in an executive audio career that includes stints at Stitcher, NPR, and New York Public Radio.
BBC News
1 year ago
UK politics

Ash Regan, Kate Forbes and Humza Yousaf will fight SNP leadership contest

Three candidates will take part in the contest to succeed Nicola Sturgeon as SNP leader and first minister.MSPs Kate Forbes, Ash Regan and Humza Yousaf had all met the threshold for nominations by the noon deadline.The ballot of SNP members, which will use a single transferrable vote system, opens on 13 March and the winner will be announced on 27 March.
www.theguardian.com
1 year ago
UK politics

I work 50 hours a week and I'm still in arrears on my council tax. What more can I do? | Sharron Spice

Thanks to Jeremy Hunt, council tax is going to rise by up to 5% and I am already in arrears.I don't think I can cope with austerity again.It was so hard the last time: I lost my job, I struggled and I ended up on benefits.Council tax was the first thing I got into debt with, because it's not a priority when you've got food to buy, a flat to look after.
the Guardian
1 year ago
UK politics

Who is Tory leadership candidate Rehman Chishti?

Identifying the frontrunner in the now 11-strong field to become the next Conservative leader is a tricky business.
AdExchanger
1 year ago
Marketing tech

Staying Strategic With A Limited Marketing Budget | AdExchanger

According to Harvard Business Review's CMO survey, 59% of marketing leaders have been experiencing increased pressure from CEOs to prove the impact of marketing spend.This focus on results is changing the way we think about customer journeys.One of the major ways strategies are shifting in reaction to budget scrutiny is a move toward marketing technology.
AdExchanger
1 year ago
Marketing tech

Curating Brand Experiences In The Great Meta-Reversal | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.Technologies have come to define the communities they support.For more than a decade, the "mobile-first" experience defined app and site development - and rightly so.
BK Reader
1 year ago
Writing

Can Reading Improve Your Writing Skills? - BK Reader

Reading can provide you with a way to improve your writing skills.Perhaps you're a freelance writer sitting in Mexico, and you have to write some articles to encourage tourists to visit the country.You're sitting with writer's block and looking for something to give your imagination a boost.Reading about the area could do just this by increasing your knowledge and giving you some fresh ideas.
AdExchanger
1 year ago
Marketing tech

There's No Single Solution For Privacy-Protected Advertising | AdExchanger

The gradual and inevitable loss of legacy tracking infrastructure, including mobile ad-IDs, third-party cookies and device-level IP, will be of major consequence for the digital advertising ecosystem.
AdExchanger
1 year ago
Marketing tech

Third-Party, Direct Or In-House: Which Clean Room Is Right For You? | AdExchanger

With more eyes on consumer privacy than ever before, data clean rooms have become one of the hottest technologies in marketing when it comes to secure, modern data collection.
www.90min.com
1 year ago
Liverpool FC

Liverpool: 5 things Jurgen Klopp needs to fix

Klopp has work to do / James Gill - Danehouse/GettyImages We're over halfway into the 2022/23 season and there are plenty of problems at Liverpool.Manager Jurgen Klopp has already admitted to recently watching the worst performance of his career as his side were humbled 3-0 by Brighton, just a few weeks before goal-shy Wolves secured the same result.
AdExchanger
1 year ago
Marketing tech

With All Eyes On Ad Tech, Is Invective The Best Way Forward?

Rather than write my own opening line, I'll defer to this Twitter exchange, which encapsulates the point I want to make.They do not go gently into that good night.But dinosaurs are dinosaurs no matter how much they ignore the meteorite
- Nik.M (@plac_hold) January 25, 2023

Privacy is one of the most pressing issues facing the online advertising industry - and although ad tech is scrappy, it probably won't be able to MacGyver its way out of this one.
AdExchanger
1 year ago
Marketing tech

5 Ways The Industry Can End Third-Party Cookies | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.With the deprecation of third-party cookies postponed until 2024 , progress toward post-cookie ad systems has been .Even Google Analytics has a forced cut-over to the more future-proof, GDPR-compliant version 4. Does this mean we're in for yet another postponement?
AdExchanger
1 year ago
Marketing tech

3 Ways Advertisers Can Effectively Gather More First-Party Data | AdExchanger

Data-Driven Thinking Today's column is written by Scott McDonald, President and CEO of the Advertising Research Foundation " is written by members of the media community and contains fresh ideas on the digital revolution in media.There's no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response.
AdExchanger
1 year ago
Marketing tech

Brand Safety Is Blocking Black-Owned Media | AdExchanger

Must Read

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.In theory, brand safety is supposed to prevent advertisers from associating their brands with violence, hate and other phenomena that could lead consumers to turn their backs on a brand.
AdExchanger
1 year ago
Marketing tech

MADTech Time Machine: What The Future Looks Like Without Third-Party Cookies | AdExchanger

AdExchanger
1 year ago
Marketing tech

Are Your Metrics Creating Confirmation Bias? | AdExchanger

A marketing campaign is nothing without a strong measurement strategy.Each channel and tactic you are investing in needs to be held accountable to business results.
AdExchanger
1 year ago
Marketing tech

As The Open Web Becomes More Real, Will Google Be The First To Fall? | AdExchanger

Google's latest legislative dodge has fallen flat.
www.nytimes.com
1 year ago
New York City

Norm Fruchter, Champion of Equal Access to Education, Dies at 85

Norm Fruchter, a civil rights activist, documentarian and novelist who devoted his career to guaranteeing that all students receive a sound basic education regardless of their race, ethnicity, class or income, died on Jan. 4 in Brooklyn.He was 85.His death, at a hospital, was caused by complications of injuries sustained when he was struck by a car on Dec. 22 while crossing the street near his home in the Bay Ridge section of the borough, said his wife, Heather Lewis.
IPWatchdog.com | Patents & Intellectual Property Law
1 year ago
Intellectual property law

An IPWatchdog Events Year in Review: Looking Back on Our Program Highlights from 2022

"All of the IPWatchdog events I've attended have had great presenters who are thought leaders in their fields with special insight....I came away better informed and with fresh ideas for new approaches to some of the problems I encounter on a daily basis."- John Kolakowski, Director, Licensing at Nokia
The year 2022 brought a lot for IPWatchdog to be grateful for.
AdExchanger
1 year ago
Marketing tech

Hate Speech On Social Platforms Is Real. Brands Have To Take Action | AdExchanger

Must Read

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.This puts advertisers in a unique position of power.It's now more important than ever for brands to have strong ethics and flex their ad dollar muscles.They must demand that social media platforms do all they can to rein in hate speech and insinuations of violence on their platforms.
AdExchanger
1 year ago
Marketing tech

In The Post-Cookie Era, Data Collection Must Be More Active And Goal-Oriented | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.The most successful marketers recognize the difference between passive data collection functionality and dynamic data collection experiences.Today's digital market is built on a passive data collection infrastructure that automatically translates a user's visit into actionable marketing data (think third-party cookies and other stealthy data functions).
AdExchanger
1 year ago
Marketing tech

From Privacy-Safe To Privacy-Sensitive: A Better Way To Approach Data | AdExchanger

Data-Driven Thinking Today's column is written by Femi Taiwo, head of consultancy, Europe, at Assembly Global  " is written by members of the media community and contains fresh ideas on the digital revolution in media.It's no secret that marketing is transforming.Everybody wants to own or build their own ad network (we see you, Apple ... and the resurrection of Quattro Wireless).
AdExchanger
1 year ago
Marketing tech

3 Ways Partnerships Can Drive Better Marketing Analytics and ROI | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.
AdExchanger
1 year ago
Marketing tech

Does Apple Really Care About Privacy? | AdExchanger

Data-Driven Thinking Today's column is written by  Uriah Av-Ron, partner and founder at Oasis Public Relations." is written by members of the media community and contains fresh ideas on the digital revolution in media.Back in 2018, Tim Cook said , "The truth is, we could make a ton of money if we monetized our customer-if our customer was our product.
AdExchanger
1 year ago
Marketing tech

For Twitter, The Clock On Rebuilding Privacy Is Ticking | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.Twitter has a trust crisis.Three weeks ago, the world watched as the social media giant's "verified" accounts experiment failed, with fake accounts impersonating actual verified brands and users.
AdExchanger
1 year ago
Marketing tech

Can We Stop It With The Brand Safety Double Standard Already?

Judge me if you will, but my go-to binge program on streaming over the past year has been "Criminal Minds," a show about serial killers and the federal behavioral analysts who hunt them.Although "Criminal Minds" is arguably rather cerebral, it's also rather violent.I mean, it's a show about catching serial murderers; what do you expect?
AdExchanger
1 year ago
Marketing tech

The Psychology of Pandemic-Induced Shopping Behaviors | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.Today's column is written by Swaroop Reddy, CIO at Omnicom Precision Marketing Group .It would be short-sighted to believe humans would be unaffected by evolution.Adaptation has kept species going for millennia.
AdExchanger
1 year ago
Marketing tech

Apple Faces An Uphill Battle In Its Ad Tech Expansion | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.Apple's advertising privacy policies ( namely iOS 14 ) have rocked the digital advertising industry for the last year.But in the meantime, Apple's ad business has seen plenty of growth.
AdExchanger
1 year ago
Marketing tech

Attribution Modeling: It's Time To Get Back To Basics | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.The MRC is taking on the task of accrediting media mix modeling.It's a laudable effort, especially with the deprecation of cookies.But with that said, the industry needs an education initiative before accreditation can take place.
Editor In Leaf
1 year ago
Toronto Maple Leafs

The Toronto Maple Leafs Should Never Hire Barry Trotz

The Toronto Maple Leafs might change coaches.I don't think the Toronto Maple Leafs should fire Sheldon Keefe, but I think that they probably will.There just isn't that many things they can do to change things up, and so firing a coach, that old NHL Classic, remains on the table.But if that happens, let's hope the Leafs aren't stupid enough to hire Barry Trotz.
AdExchanger
1 year ago
Marketing tech

Why Snowflake And AWS Are On Their Way To Data Dominance | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.Proctor & Gamble recently announced their support of The Trade Desk's UID 2.0  identity framework.For anyone following the companies that are emerging as leaders in identity data management, the partnership is significant for a couple of reasons.
Washingtonian - The website that Washington lives by.
1 year ago
Washington DC

Inside the Rubell Museum, DC's Must-Visit New Contemporary-Art Space

A preview of the much-anticipated new museum in Southwest DC.The new Rubell Museum in Southwest DC welcomes visitors through a beautiful glass entryway that leads to an open space with wall-to-wall works of art.Sunlight streams through giant windows, creating grid patterns that warm the rooms.The space is understated yet bold, with white walls contrasted by art emphasizing bright colors and sharp designs.
AdExchanger
1 year ago
Marketing tech

5 Steps To Improving Your Analyst Relations | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.In a saturated technology marketplace, it is becoming harder for vendors to differentiate themselves.A competitive environment means using all methods available to win over buyers.
www.independent.co.uk
1 year ago
UK news

She's out of her depth' Views from Prime Minister Liz Truss's constituency

People in Liz Truss's South West Norfolk constituency have said the Prime Minister looks out of her depth after six weeks in office.
The Independent
1 year ago
UK news

Zahawi praises university ties with Europe as he meets Portugal's president

Nadhim Zahawi has praised the UK's strong ties with Europe in higher education as he met the president of Portugal.
AdExchanger
1 year ago
Marketing tech

Measurement Is At Stake When CPRA Takes Effect | AdExchanger

The digital media industry has been absorbing punches to its business model under the guise of privacy.
Old Trafford Faithful
1 year ago
Manchester United

Diogo Dalot wants Man United to offer him a new contract

Manchester United Football Club are trending in a different direction under Erik ten Hag, with the Red Devils looking like a side who are on the up.
With new management comes fresh ideas.
The Busby Babe
1 year ago
Manchester United

The Return of Marcus Rashford

At the beginning of August, the stage was set for Marcus Rashford to redeem his underwhelming performances from last season.
Old Trafford Faithful
1 year ago
Manchester United

Ten Hag in 'pole position' to secure Denzel Dumfries signature - Old Trafford Faithful

Erik ten Hag is already moulding this Manchester United squad into one that fits his image.
Old Trafford Faithful
1 year ago
Manchester United

Erik ten Hag spends individual time with Hannibal after Man United training session - Old Trafford Faithful

Manchester United Football Club are all ready for their fourth pre-season tour game this weekend, with Erik Ten Hag slowly working his magic.
AdExchanger
1 year ago
Marketing tech

Clean Rooms May Not Be As "Clean" As Advertisers Think | AdExchanger

Clean rooms are riding a wave of momentum as the ad industry looks for ways to use aggregated, anonymized data sets to predict audience identity.
Coding Dojo
1 year ago
Software development

Why You Should Hire Bootcamp Graduates - Coding Dojo

Over the last decade, bootcamps have become an increasingly popular way for people to start a career in tech.
AdExchanger
1 year ago
Marketing tech

Can We Make 'The Genuine Web' A Thing? | AdExchanger

There are many scaled players in both spaces that opt for a "walled garden-ish" model in order to prevent data leakage and inventory abuse, which is often the right decision.
...
Ad tech can also help create and maintain a fairer, more competitive playing field that's supportive of entrepreneurialism and innovation.
AdExchanger
1 year ago
Marketing tech

Why Internet Privacy Needs A Federal Law | AdExchanger

A federal privacy law is perhaps the only way the digital media industry can stave off Big Tech companies, which are aggressively trying to define privacy on their own terms.
...
That kind of thinking benefits both brands consumers, which is the ideal outcome of any regulation.
AdExchanger
1 year ago
Marketing tech

The Online Ad Industry Has No Idea How To Talk About Itself

Late last week, the Federal Trade Commission hosted a five-hour-long virtual public forum on "commercial surveillance" and data security.
AdExchanger
1 year ago
Marketing tech

Sephora Won't Be The Last Brand Whose Data Foundation Needs A Touch-Up | AdExchanger

You've heard the news: Sephora is the first company to be under the California Consumer Privacy Act (CCPA) to the tune of $1.2 million.
AdExchanger
1 year ago
Marketing tech

We Need To Update The Way We Think About In-Housing | AdExchanger

Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.
Politics NY
1 year ago
Brooklyn

What to know about Tuesday's hottest Congressional and state Senate primary races

On Tuesday New Yorkers will venture to the polls for the second primary election this year, this time to cast their ballots for Congress and state Senate.
AdExchanger
1 year ago
Marketing tech

Advertisers Are Missing Key Audiences - Even Before Third-Party Cookies Disappear | AdExchanger

The ad tech industry has been discussing a cookieless future for the past few years.
AdExchanger
1 year ago
Marketing tech

DTC Data Isn't Enough To Fully Inform Retail Advertising

As third-party data becomes scarce, established CPG brands are collecting first-party data through sweepstakes, sampling programs and direct-to-consumer (DTC) commerce.
AdExchanger
1 year ago
Marketing tech

Is Your Data Usable? | AdExchanger

Marketers today have many data sources available to them, giving them the option to tailor data sets based on their specific needs.
AdExchanger
1 year ago
Marketing tech

When A Recession Hits, Don't Pull Back Your Advertising

With the pandemic continuing to cause buying behavioral shifts and surging consumer prices, economists around the country are placing their bets on an impending recession in 2023.
Medium
1 year ago
Web design

10 Most popular Figma UI Kits in 2022 for Product Designers

Almost every designer has encountered the annoying scenario where a minor project spirals out of hand.
AdExchanger
1 year ago
Marketing tech

GA4 Will Replace Google Analytics In Just A Year - Are You Ready? | AdExchanger

Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web and app analytics.
www.cbc.ca
1 year ago
Toronto

With at least 5 incumbents out, Toronto council will have a new look after fall election | CBC News

No one can predict who the winners and losers in October's municipal election will be, but one thing is for certain: there will be some new faces on council.
Yanko Design - Modern Industrial Design News
1 year ago
Design

PITAKA unveils a quick-travel iPad cover and the ultimate AirTag accessories at its Ecosystem live event - Yanko Design

Held at their Ecosystem virtual event, tech accessory brand PITAKA unveiled a series of new products and accessories, complimenting their Pita!Flow line and helping their users live easier, more comfortable lives.
AdExchanger
1 year ago
Marketing tech

Move Out Of The Funnel And Into The Fast Lane | AdExchanger

Building performance-driven brands that people love is now possible on a scale never before imaginable - at least for those of us willing to embrace new concepts.
Consider the traditional sales funnel.
AdExchanger
1 year ago
Marketing tech

The Metaverse Is Still More Hype Than Reality - But That Doesn't Mean You Can Ignore It | AdExchanger

Do you have a metaverse strategy yet?If not, you're in good company.Most marketers don't even know what the metaverse is, let alone why their brand needs it.
AdExchanger
1 year ago
Marketing tech

It's Time For Apple To Start Enforcing Against Fingerprinting

Even when Apple makes definitive statements, it tends to gloss over the details in communications with developers.
AdExchanger
1 year ago
Marketing tech

Why The Convergence Of Data Across Channels Is A Boon For CPG Brands | AdExchanger

Two years of sweeping disruptions - supply-chain shortages, staffing challenges, fluctuating COVID regulations and looming inflation - were tough on consumer packaged goods (CPG) marketers and retailers.But consumers are eager to shop in stores again.
AdExchanger
1 year ago
Marketing tech

Traditional Media Players Can Become Data-Driven. Here's How | AdExchanger

You've heard it before: The pandemic accelerated massive shifts in the marketing industry.Budgets from 10.2% of total revenues in 2014 to 6.4% in 2021, yet digital spending grew by an average 11.5%.
Berkeleyside
1 year ago
Education

Berkeley school board members Ty Alper, Julie Sinai won't seek re-election

Alper and Sinai have already endorsed their picks among the candidates running for the three at-large school board seats on the ballot in November.
Digiday
1 year ago
Marketing

Q&A: How Vox Media's branded content studio is working to integrate its podcast ad capabilities post-merger

Three months after Vox Media and Group Nine's branded content studios merged, the newly combined Vox Creative is using its different podcast ad formats to integrate audio advertising into advertisers' campaigns or to upsell advertisers already in the space, according to svp Yosef Johnson and executive producer of audio Annu Subramanian.
AdExchanger
1 year ago
Marketing tech

Beyond Clean Rooms, Brands Need Clean Houses | AdExchanger

Today's column is written by Marc Rossen, SVP investment and activation analytics at Omnicom Media Group .
AdExchanger
1 year ago
Marketing tech

Higher CPMs Are Worth It - Here's Why | AdExchanger

You get what you pay for.This adage is considered way too infrequently in the world of digital advertising, especially programmatic.
AdExchanger
1 year ago
Marketing tech

4 Ways Agile Intelligence Can Make Your Marketing Smarter | AdExchanger

The potential of data-driven marketing is entering a brave new world.
Amazon Web Services
1 year ago
DevOps

AWS Week in Review - May 16, 2022 | Amazon Web Services

I had been on the road for the last five weeks and attended many of the AWS Summits in Europe.It was great to talk to so many of you in person.
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