Marketing measurement has been perplexing advertisers since the dawn of digital.It's been almost 30 years since the first online ad - a static banner for AT&T that appeared on HotWired.comback in 1994.While ad creatives, formats and targeting have become far more sophisticated since the early days, measuring an ad's effectiveness easily and accurately remains somewhat of a pipe dream.
#back #years #information #expectations #machine-learning #introduction #improvement #transaction #fresh-ideas
[
add
]
[
|
|
...
]