3 Ways Advertisers Can Effectively Gather More First-Party Data | AdExchanger
Briefly

Data-Driven Thinking Today's column is written by Scott McDonald, President and CEO of the Advertising Research Foundation " is written by members of the media community and contains fresh ideas on the digital revolution in media.There's no need to rehash all the privacy-related legislation sweeping the digital world and how the advertising industry is evolving in response.
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