Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.The MRC is taking on the task of accrediting media mix modeling.It's a laudable effort, especially with the deprecation of cookies.But with that said, the industry needs an education initiative before accreditation can take place.
#years #effectiveness #customization #attribution #customer-experience #methodology #digital-advertising #mobile-device #fresh-ideas
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