Social media marketing

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Entrepreneur
1 hour ago
Social media marketing

With This LinkedIn Algorithm Change, Your Best Posts Could Reach New Readers for Years | Entrepreneur

LinkedIn is developing 'suggested posts' to increase reach of high-quality content.
Platform shifting focus to 'knowledge and advice' over virality.
Forbes
1 week ago
Social media marketing

Council Post: Using LinkedIn To Create A Versatile Online Presence For Your Brand

Snoop Dogg's presence on LinkedIn shows that the platform is not just for corporate professionals but for anyone looking to build their personal brand.
Celebrities like Snoop Dogg, Ryan Reynolds, Gwyneth Paltrow, and Jennifer Lopez are using LinkedIn to reach new audience demographics.
Copyblogger
1 week ago
Social media marketing

The LinkedIn Personal Branding Strategy Influencers Use

Building a strong personal brand on LinkedIn does not require an impressive resume.
Targeting a specific audience and providing content that solves their problems is key to building a personal brand on LinkedIn.
Buffer: All-you-need social media toolkit for small businesses
2 weeks ago
Social media marketing

How These LinkedIn Creators Are Planning for 2024

LinkedIn reached 1 billion users in 2023
Top creators on LinkedIn leveraged the platform's dynamics to grow in 2023
morelinkedin
Her Campus
2 days ago
Social media marketing

I Spent 30 Days off Social Media, This is What Happened:

Taking a break from social media and following the rules of 30 hard can be beneficial for personal growth.
Deleting social media accounts can lead to more time for personal development and peace of mind.
ABC7 San Francisco
2 days ago
Social media marketing

Florida House passes legislation that would ban kids under 16 from having some social media accounts

The Florida House passed legislation restricting social media for minors. The bill requires age verification, bans under-16 accounts, and gives parents a role in supervision and opt-in decisions.
Forbes
2 days ago
Social media marketing

Why Leading Brands Should Adopt A Social-Out Approach To Marketing

Social-out marketing revolves around social media content and delivery formats, amplifying storytelling.
Social-out methodology is crucial as social media is where today's culture is formed, impacting other channel marketing executions.
MarTech
2 days ago
Social media marketing

How social listening can be a B2B content marketing goldmine | MarTech

Utilize social listening to identify audience interests and create resonant content
Empower employees on social media for valuable insights
Forbes
3 days ago
Social media marketing

Forbes EQ BrandVoice: Empowering Your Feed: The Art Of Deliberate Social Media Curation

Social media curation empowers individuals through representation and choice.
Curating digital spaces involves considering the energy allowed and seeking diverse voices.
copyblogger.com
3 days ago
Social media marketing

How To Make (Substantial) Money On Social Media

The size of your audience does not always correlate with profitability, focusing on audience value is crucial.
Factors impacting money-making on social media include niche selection, monetization methods choice, and audience trust and size.
NerdWallet UK
4 days ago
Social media marketing

6 steps to switching to social media - NerdWallet UK

Consider using social media for cost-effective marketing
Learn from others shifting to social media for sales growth
Forbes
5 days ago
Social media marketing

Council Post: How To Integrate Earned, Social And Paid Media For Maximum Engagement

Successful brands use multiple strategies to promote themselves effectively and engage different audiences.
Integration of earned, social, and paid media is crucial for brands of all sizes to stand out and maximize their impact.
Retail Dive
6 days ago
Social media marketing

Why social commerce is transforming online retail

Consumers are expected to increase social media purchases significantly by 2027.
Social commerce growth is rapid, with sales projected to reach $1.698 trillion by 2024.
Thedrum
1 week ago
Social media marketing

How to Create a Video Marketing Strategy to Win 2018

Video marketing is a crucial part of a brand's strategy.
Research, planning, producing, and building are key steps to creating an effective video marketing strategy.
beehiiv Blog
1 week ago
Social media marketing

Epic Content Creation for Real Estate

Real estate content creation is crucial for career success.
Original content specific to region or niche sets agents apart.
www.theguardian.com
1 week ago
Social media marketing

Not letting me on Snapchat was the best thing my mum ever did for me': how to talk to your kids about social media

Parents should actively listen to their children's reasons for wanting social media.
Engaging in open and honest conversations with children about the risks and consequences of using certain social media platforms is essential.
Daily Kos
1 week ago
Social media marketing

Boosting Biden Outreach: Demcast USA Social Media Kits

Automate social and content postings efficiently with tools like IFTTT.com
Utilize the Demcast USA Toolkit to share customizable messages and content on multiple social media platforms.
Entrepreneur
1 week ago
Social media marketing

6 Instagram Strategies That Can Grow Your Reach | Entrepreneur

Instagram has over 1.3 billion active users and presents a substantial opportunity for businesses to engage with their target audience and enhance ROI.
To maximize ROI on Instagram, businesses should establish clear goals, create specific and measurable objectives for each campaign, and focus on producing quality content and testing new approaches.
Lindsey Gamble
1 week ago
Social media marketing

YouTube Rolls Out A Dedicated Feed For Community Posts - Lindsey Gamble

YouTube has introduced a Posts-Only feed for iOS and Android mobile devices, showcasing Community Posts.
Creators can utilize a mix of media in these posts, such as images, videos, polls, and more to engage with users.
Forbes
1 week ago
Social media marketing

Council Post: How To Optimize Landing Pages For Social Media Traffic

Understand your social media audience and create content that appeals to them
Optimize your landing page for mobile devices and make it easy for users to navigate
Social Media Today
1 week ago
Social media marketing

Social Media Misinformation Set To Be Major Risk in 2024 Political Campaigns

Facebook-owned apps are being used for spying on foreign journalists and political activists
Meta has been actively removing influence operations and accounts spreading pro-China messages
www.jpost.com
1 week ago
Social media marketing

Top 5 Organic Instagram Growth Services: Build Real Engagement

1. Organic growth is important for building an engaged and authentic Instagram community.
2. Organic growth services help in targeting the right audience and creating meaningful connections with followers.
Social Media Today
2 weeks ago
Social media marketing

LinkedIn Launches New Media Planning API

LinkedIn offers a Media Planning API to help agencies forecast the reach and frequency of brand campaigns.
This API allows marketers to plan and drive measurable results on LinkedIn.
Shrm
1 week ago
Social media marketing

How to Get Started with Recruiting on Facebook

Recruiting on Facebook is a cost-effective alternative to job boards.
Using Facebook for sourcing, recruitment marketing, and candidate engagement can reach a larger audience than other social networks.
Social Media Today
2 weeks ago
Social media marketing

LinkedIn Launches New Media Planning API

The Media Planning API provides forecasted reach and frequency of brand campaigns on LinkedIn.
It allows marketers to better scenario plan and drive measurable results.
Lindsey Gamble
2 weeks ago
Social media marketing

Snapchat Plans to Merge Its TikTok-Like Spotlight Feature with Stories for a More Unified Experience - Lindsey Gamble

Snapchat CEO Evan Spiegel plans to merge Spotlight with Stories to unify the user experience.
Snapchat's consolidation of Spotlight and Stories will enhance the viewing experience and attract more advertisers.
political-content
Scripps News
1 week ago
Social media marketing

Instagram, Threads to no longer recommend political posts

Meta will no longer actively recommend political content for Instagram and Threads users.
Meta is implementing controls for users who want to see political content on Facebook, Instagram, and Threads.
Mashable ME
2 weeks ago
Social media marketing

Why you'll see even less political content on Instagram and Threads

Social media platforms are implementing new rules and regulations to avoid spreading misinformation and fueling political divide in the 2024 U.S. election.
Instagram and Threads will no longer proactively recommend political content from accounts users don't follow.
Mashable India
2 weeks ago
Social media marketing

Why You'll See Even Less Political Content On Instagram And Threads

Social media platforms are implementing rules and regulations to avoid spreading misinformation and disinformation in the upcoming 2024 U.S. election.
Instagram and Threads will no longer proactively recommend political content from accounts users don't follow, but users can still choose to follow accounts that post political content.
Mashable SEA | Latest Entertainment & Trending
2 weeks ago
Social media marketing

Why you'll see even less political content on Instagram and Threads

Social media platforms are implementing rules and regulations to handle political disinformation and extremism in the lead up to the 2024 U.S. election.
Instagram and Threads will no longer proactively recommend political content from accounts users don't follow, but users can still choose to see political content if they want.
PCMAG
2 weeks ago
Social media marketing

Instagram and Threads Will No Longer Recommend Political Posts

Meta will no longer recommend political posts on Instagram and Threads.
Users can still request to see political content, but it will be limited by default.
TechCrunch
2 weeks ago
Social media marketing

Instagram and Threads will no longer 'proactively' recommend political content | TechCrunch

Meta is changing its approach to political content recommendations on Instagram and Threads.
The company will no longer proactively suggest political posts to users by default.
morepolitical-content
Buffer: All-you-need social media toolkit for small businesses
2 weeks ago
Social media marketing

9 Ways to Grow Your Following on X/Twitter

Twitter, now known as X, is going through significant changes, including a rebrand and the introduction of a paid tier.
X's owner, Elon Musk, has a vision for the platform to become a single application that encompasses everything, including payments, messages, video, and calling.
Buffer: All-you-need social media toolkit for small businesses
2 weeks ago
Social media marketing

How to Get More Subscribers on YouTube in 2024

There are over 113 million active channels on YouTube.
Optimizing your channel, creating a professional profile, and using branding elements can help you attract more subscribers.
SFGATE
2 weeks ago
Social media marketing

Calif.'s Snapchat wants you to think it's not a social media app

Snapchat's new marketing campaign aims to position the app as something different than traditional social media.
The ad emphasizes Snapchat's focus on authenticity, individuality, and personal connections.
mental-health
SlashGear.com
2 weeks ago
Social media marketing

Snapchat's Super Bowl 2024 Ad Will Make You Want To Kiss A Cobra And Film It (Maybe) - SlashGear

Snapchat prioritizes privacy with friends-only content and limited visibility.
Snapchat has been ranked as the worst social media platform for children's mental health and has a history of being associated with online grooming.
www.cnn.com
3 weeks ago
Social media marketing

Why social media CEOs deny responsibility for teen mental health crisis

Excessive use of social media by teens can lead to depression.
Social media CEOs deny the link between social media use and depression because it affects their business.
Fox News
3 weeks ago
Social media marketing

NYC mayor thinks your speech is an 'environmental' threat

New York City Mayor Eric Adams categorizes social media as an 'environmental' threat, which is seen as an attempt to limit free speech and information access.
The mayor's classification of social media as a threat is likely a deflection tactic to divert attention from his own legal issues and policy missteps.
Mail Online
1 month ago
Social media marketing

New York City declares social media an 'environmental toxin'

Mayor of NYC declares social media an 'environmental toxin' and 'public health hazard'
Social media blamed for mental health crisis among children and teens
gizmodo.com
1 month ago
Social media marketing

NYC Mayor Calls Social Media an 'Environmental Toxin,' Announces It on Social Media

New York City Mayor Eric Adams has officially classified social media as a public health risk.
Despite widespread beliefs about the mental health risks of social media, the science behind it is not clear.
ABC News
1 month ago
Social media marketing

New York City mayor declares social media an 'environmental toxin'

New York City Mayor Eric Adams classifies social media as a public health hazard and environmental toxin.
Adams claims that social media platforms like TikTok, YouTube, and Facebook are fueling a mental health crisis with addictive and dangerous features.
moremental-health
Joinstatus
2 weeks ago
Social media marketing

5 Social Search Optimization Tools to Improve Your Rankings

64% of Gen Z turn to TikTok over Google to find products.
Social SEO tools can help brands improve their social rankings and organic visibility.
Forbes
2 weeks ago
Social media marketing

3 Facebook Personal Branding Secrets To Use In 2024

Facebook is the most popular social media platform with over two billion daily users.
Consistency is key when posting on Facebook to maximize engagement and reach your target audience.
Benzinga
2 weeks ago
Social media marketing

Snap CEO Evan Spiegel: 'Snapchat Is Different Than Social Media' - Snap (NYSE:SNAP)

Snap CEO Evan Spiegel plans to increase advertising revenue by differentiating Snapchat from social media platforms.
Snapchat's unique features, such as its moderated content platform and focus on bringing friends and family closer together, are said to be appealing to advertisers.
Social Media Today
3 weeks ago
Social media marketing

Snapchat's New Ad Campaign Pitches It as 'Antidote to Social Media'

Social media started as a place to connect and share, but has become more curated and contrived.
Buffer: All-you-need social media toolkit for small businesses
3 weeks ago
Social media marketing

What You Need to Know About Dark Social

Dark social refers to the social sharing of content that occurs outside of what can be measured by web analytics.
Understanding and harnessing dark social can provide valuable insights into what's driving engagement and referrals.
SlashGear.com
3 weeks ago
Social media marketing

How To Curate Your Instagram Explore Page - SlashGear

Engage with content and creators that you like to fine-tune your Explore page suggestions on Instagram.
Teach the algorithm what you don't like by selecting 'Not interested' on posts you're not interested in.
New York Post
3 weeks ago
Social media marketing

Kids shouldn't be on social media AT ALL

Mark Zuckerberg apologized for online child sex abuse at a Senate hearing.
The harmful effects of social media on children's mental and emotional health should be a concern for parents.
NBC New York
3 weeks ago
Social media marketing

Is there a dark side to social media? NYC experts dive in.

Excessive social media use can lead to mental health issues, addiction, and exposure to graphic and traumatizing content.
Research shows that adolescents who spend over three hours a day on social media may be at a heightened risk for mental health issues.
Independent
3 weeks ago
Social media marketing

'I fell for a scam when shopping on social media - but what should I do?'

Beware of fake accounts on social media when making purchases.
If you made a purchase from a fake account, contact your bank and report the fraud.
Independent
3 weeks ago
Social media marketing

'I fell for a scam when shopping on social media - what should I do?'

Be cautious when purchasing items online and verify the seller's credibility.
Contact your bank to report the fraudulent transaction and cancel your card if necessary.
Independent
3 weeks ago
Social media marketing

The Facebook effect: As social media turns 20, Taryn de Vere and Ciara Kelly share how it changed their lives for the better and the worse

Social media has revolutionized how we interact and has had both positive and negative impacts.
Social media can provide a sense of connection and support, especially for those who may be socially isolated.
Mashable SEA | Latest Entertainment & Trending
3 weeks ago
Social media marketing

How Facebook changed the internet as we know it

Facebook's impact on communication and information sharing is significant
Despite its decline, Facebook still has a large user base
Mashable
3 weeks ago
Social media marketing

How Facebook changed the internet as we know it

Facebook was created on February 4, 2004 and has had a significant impact on how we communicate and share information.
Facebook initially had limited functionality and was only available to Harvard students and later expanded to the public in 2006.
Social Media Today
3 weeks ago
Social media marketing

Snapchat Launches New Ad Campaign Pitching Itself as the 'Antidote to Social Media'

Social media started out as a promise to connect and share, but it has become more curated and contrived.
Adweek
3 weeks ago
Social media marketing

The Future of Platforms and Social Strategy in 2024

Social media managers and marketers face the challenge of predicting social trends and making their content stand out.
ADWEEK's digital editor and social media experts discuss social trends in 2024 and provide advice on creating unique content.
Buffer: All-you-need social media toolkit for small businesses
3 weeks ago
Social media marketing

The 2024 Social Media Health and Optimization Checklist

Takeaway 1: Reflecting on the past and evaluating your social media presence is essential for growth.
Takeaway 2: Regular check-ups and updates are necessary for maintaining a healthy social media presence.
Deseret News
3 weeks ago
Social media marketing

New poll explores how Americans use social media

YouTube and Facebook are the most used social media apps among US adults
TikTok has seen a significant increase in users
MarTech
3 weeks ago
Social media marketing

Top 5 strategic trends for social media marketing in 2024 | MarTech

AI will play a larger role in social media marketing in 2024, streamlining operations and enhancing segmentation and personalization.
Generative AI can assist creative teams by suggesting captions, generating visuals, and repurposing top-performing posts.
Content teams will still play a crucial role as audiences can differentiate between human communication and bot-generated content.
Social Media Today
3 weeks ago
Social media marketing

What social media marketers can expect in 2024

Artificial intelligence will have a significant impact on social media platforms and marketing.
Privacy demands driven by AI will become a bigger industry issue.
Social Media Today
3 weeks ago
Social media marketing

New Report Looks at Emerging Trends in Social Media and Messaging App Use

TV is no longer the primary news source for 25% of US adults, while social media usage as a news source is increasing.
WhatsApp usage is up 9% compared to last year's report, reflecting the trend of more privacy-focused apps.
Forbes Advisor
3 weeks ago
Social media marketing

Internet Marketing: A Beginner's Guide

Internet marketing is far more than just setting up a website.There are many different approaches to leveraging digital platforms.Here's a look at some of the most popular types of internet marketing.
Buffer: All-you-need social media toolkit for small businesses
3 weeks ago
Social media marketing

I Turned $75/Day in Ad Spend Into 1 Million Views on My Reel

Trial and error is necessary to find a winning video format for your audience
Paid social media advertising requires a process of experimentation and analysis to achieve success.
www.housingwire.com
3 weeks ago
Social media marketing

How LOs can use short-form video content to connect with Gen Z

Social media is vital for reaching and maintaining the attention of Gen Z homebuyers
Short-form content is key when marketing to Gen Z on social media
Mail Online
3 weeks ago
Social media marketing

CA bill may require chronological social media feeds to protect kids

California bill aims to require social media companies to turn off algorithms for kids under 18 and instead show content from pages they follow.
Parents would have the right to remove algorithmic feeds from their children's social media channels and prevent access during school hours or at night.
Social Media Today
3 weeks ago
Social media marketing

New Report Looks at Emerging Trends in Social Media and Messaging App Use

TV as primary news source decreasing in the US, while social media usage is increasing
WhatsApp usage is up 9% overall
The Conversation
3 weeks ago
Social media marketing

How teenagers navigate the nuances of social media - and what adults can learn from them

Social media is an interconnected social landscape for teenagers
Teens use closed channels for more authentic social connections
Investopedia
3 weeks ago
Social media marketing

How to Use Social Media to Grow Your Business

You can leverage social media marketing to grow your business in many ways, from building your brand to engaging with customers.
Entrepreneur
3 weeks ago
Social media marketing

3 Ways to Tackle Common Social Media Challenges | Entrepreneur

Creating a reasonable social media schedule can help overcome laziness and insecurities.
Sticking to a routine and niche can help maintain consistency in social media postings.
Social Media Explorer
3 weeks ago
Social media marketing

7 Ways to Use Social Media to Reach People Looking for Movers - Social Media Explorer

Social media platforms can help movers connect with potential customers and generate leads.
Creating a strong online presence and posting engaging content regularly is key to reaching people looking for movers.
Her Campus | Created for Gen Z, By Gen Z.
3 weeks ago
Social media marketing

10 Content Creation Classes You Can Take In College To Live Out Your Influencer Dreams

Social media is transforming the job landscape - digital content creation is now one of the hottest careers out there.Content creation allows you to be (you guessed it) incredibly creative.
Wealth of Geeks
3 weeks ago
Social media marketing

'Environmental Toxin': New York City Mayor Declares Social Media a Health Hazard | Wealth of Geeks

New York City Mayor Eric Adams has declared social media a "public health hazard."
Adams accuses platforms like TikTok, YouTube, and Facebook of designing addictive and dangerous features.
MarTech
1 month ago
Social media marketing

Salesforce's full-funnel approach to social media | MarTech

Engaging customers on social media is important for both consumer brands and B2B businesses.
Salesforce has partnered with Sprout Social to leverage social media for brand awareness, sales, and customer satisfaction.
Black Enterprise -
1 month ago
Social media marketing

How To Avoid Social Media Mishaps In The Workplace

Maintain consistent messaging and limit PR nightmares with a social media policy.
Don't assume all employees understand social media; provide education and training.
Washington Post
1 month ago
Social media marketing

Florida lawmakers move to bar kids from social media in latest statehouse push

Florida's House of Representatives has passed a bill that would prevent anyone aged 16 and younger from using social media, making it one of the strictest laws of its kind in the US.
The bill is part of a larger trend of state proposals aimed at addressing concerns about the impact of social media on children's mental health and well-being.
Medium
1 month ago
Social media marketing

Will LinkedIn Ever Be the New Twitter?

Twitter and Tesla faced legal battles and plummeting value, contributing to the chaotic landscape of social media platforms.
Mastodon and Threads emerged as alternative social media platforms amidst the Twitter chaos, while LinkedIn launched a bold marketing campaign.
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