The feature was discovered recently by Christopher Penn, vice president of marketing technology at Shift Communications. "Over the weekend I was playing around with the different ad platforms for social networks and discovered something interesting: my Twitter account was fully enabled for Twitter analytics. So was the Shift Communications account and half a dozen other accounts that I help to manage," he wrote in a blog post.
One of the social media strategies I apply is the adoption by everyone in the business of some form of social media - whether it's writing a blog which sometimes mentions the business but occasionally has pictures of holidays; using Twitter to get those free Muffins from the cafe on the corner - and occasionally mention a company product that they love; using Facebook to update the company page but also "Like" it as an individual... hopefully you're starting to get the picture.
Since yesterday we've been working to restore our services following a power outage at a U.S. data center impacting TikTok and other apps we operate, "We're working with our data center partner to stabilize our service. We're sorry for this disruption and hope to resolve it soon."
Heineken pulls the curtain on its secretive social media war room for the Champions League to reveal how it is actually a test for how it can distil global creative locally to 120 different markets. While football fans were lamenting the dire quality of English football last night (25 February) following Arsenal's shock defeat to French underdogs Monaco, Heineken marketers were busy trying to avoid a similar slip up in the digital arena.
Loch sent me its $459.99 / €459.99 countertop Capsule dishwasher to review in a tiny home on a remote beach and inside a van on a two-month roadtrip. It's an excellent product that washes and dries two place settings quickly at bacteria-killing temperatures up to 75 degrees Celsius (167F) in as little as 20 minutes. It'll even kill bacteria and neutralize viruses on your gadgets with a waterless blast of UV-C light. Hoozah!
Instagram's social media algorithm explained works through multi-stage filtering that gathers posts from followed accounts, scores roughly 500 posts using machine learning predictions, and ranks them according to expected engagement. Content ranking favors Reels most heavily, followed by carousels and Stories, while saves count three times more than likes in determining reach. Key signals include watch time, where videos retaining viewers for at least 70% of duration rank twice as high.
From Gen Z and their TikTok dances to the millennial squares of IG, when we think of social media we think of the younger generations. However, 'older' audiences are also getting involved. From how to remove stains on walls and 'Things I wish I knew in my 20s' to fashion advice and rediscovering their personal style, older gens are increasingly growing their share of voice on social - seeking advice from (as well as giving advice to) the young ones.
You don't need to pay for expensive software tools in order to analyze what people are saying about your brand online, according to Jazmin Griffith, the founder of social listening agency Que Lo Que. Social listening, or the act of tracking customer sentiment through social media comments and posts, is an important practice for any business with an online presence. "There's a lot of data out there," John Box, the CEO of Meltwater, a SaaS platform that provides social listening services, previously told Inc.
LinkedIn is one of the most-cited sources by AI chatbots. A study from SEMrush has found that, in many cases, LinkedIn is cited second only to Reddit, and that AI Mode consistently cited LinkedIn in nearly 15% of its responses. Specifically, AI chatbots typically cite long-form LinkedIn Pulse articles. This signals that the thought leadership content that typically dominates LinkedIn articles is being trusted and promoted by AI, which offers a huge opportunity for business owners and freelancers to get more visible online.
By utilising Brave Bison's data tools and direct relationship networks, we recruited influencers with the perfect profile to reach our intended audience and worked with them throughout the entire creative process, directing and producing video content featuring them within the pop up environments. We then shot a series of 22 videos raising awareness of and showcasing the immersive, artistic and technology-driven nature of the SK-II Wonderland activation.
According to XCreators, the initiative is designed to encourage creators to produce high-quality, original content that sparks conversation, breaks news and shapes culture. The winning article must be original, a minimum of 1,000 words and will be primarily judged based on Verified Home Timeline impressions. The official announcement states that content that violates X's policies or is hateful, fraudulent, or manipulative will not be taken into consideration, and that only users in the United States are eligible.
Gen Z loves #RichTok - and they love being rich. Mash them together and you get a generation that overwhelmingly turns to social media for investing advice as they seek the most elusive thing of all for the young: financial independence. Social media ranked the top reason 55% of Gen Z and 44% of millennial investors say they got into investing, according to a survey of 300,000 investors over five years by the Oliver Wyman Forum.
Social media platform X has refused an invitation to appear before an Oireachtas Committee next month in a move that has been described as "deeply concerning" in the aftermath of senior X executives meeting with AI minister Niamh Smyth.
After testing the feature in a limited beta, Bluesky is making its "Live Now" badge for streamers available for everyone on the social network to try. Live Now is included as part of Bluesky's v1.114 update, alongside "cashtags," a separate type of hashtag for collecting conversations about publicly-traded companies. Bluesky first started testing its Live Now badge in May 2025 with a limited group of accounts, including the official NBA account.
San Diego-based Vanna Jimenez became a beauty influencer by accident. A year ago, she began posting her morning routines on TikTok and Instagram out of her tiny antique bathroom. While she initially focused on her love of 1960s fashion, her skincare and makeup - tossed artfully across a silver tray piled with her coffee, jewellery, toothpaste, books and accessories - quickly gained followers and the attention of beauty brands.
