Social media marketing

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Australia proposes $32m fine for social media firms flouting under-16s ban

Australia introduces a bill to ban children under 16 from social media platforms, placing responsibility on platforms to restrict access.

10 Social Media Planners You Can Start Using Today [FREE]

A strong social media presence relies on a well-structured plan aligned with campaigns and strategy.
monday.com and ClickUp are effective tools for managing social media content and team collaboration.
#community-engagement

LinkedIn Shares Notes on Posting Dos and Don'ts

Maintaining professionalism is crucial for meaningful dialogue on LinkedIn, as negativity can damage relationships and stifle discussions.

How to Maximize Donations with Social Media Fundraising - GREY Journal

Social media fundraising empowers nonprofits to engage supporters, tell compelling stories, and quickly raise funds through interactive campaigns.

LinkedIn Shares Notes on Posting Dos and Don'ts

Maintaining professionalism is crucial for meaningful dialogue on LinkedIn, as negativity can damage relationships and stifle discussions.

How to Maximize Donations with Social Media Fundraising - GREY Journal

Social media fundraising empowers nonprofits to engage supporters, tell compelling stories, and quickly raise funds through interactive campaigns.
morecommunity-engagement

A+E Networks Alum Launches Aggie AI Platform to Help Small Businesses Manage Social Media

Aggie simplifies social media management for small businesses, reducing time-to-post and content creation costs significantly.

LinkedIn Adds More AI Assistance Tools to Sales Navigator

New AI insights to assist in your LinkedIn outreach efforts.

Social Media Marketing: Strategic Use, Benefits, Trends, and Impact on Brand Growth

Social media marketing drives brand growth, enhances image, and fosters connections while increasing website traffic and lead generation.

Boost Word-of-Mouth Marketing by Tapping into This Hidden Opportunity | Entrepreneur

Dark social sharing significantly impacts small business marketing by utilizing private communication channels, complicating traditional tracking methods.
#linkedin

Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators

LinkedIn is increasingly a vital platform for creators to establish an audience and secure brand partnerships.

6 Reasons Why Entrepreneurs Need to Be on LinkedIn | Entrepreneur

LinkedIn is now a dynamic community for building personal brands, not just job hunting.
Engaging with others actively can significantly enhance networking opportunities on LinkedIn.

LinkedIn Adds Prominent Follow Button to Immersive Video Feed to Help Creators Grow Followers - Lindsey Gamble

LinkedIn's new Follow button for videos aims to enhance creator engagement by simplifying follower conversion directly from video content.

5 Winning LinkedIn Strategies For Your Job Search

Leveraging LinkedIn effectively can enhance your job search as a senior professional in the UK job market.

How To Use LinkedIn's Social Selling Index (2024) - Shopify

LinkedIn's social selling index is crucial for measuring social selling effectiveness and building customer connections.
A score of 75 or higher on SSI indicates strong performance in social selling.

The Secret LinkedIn Growth Hacks Every Founder Should Know

LinkedIn is crucial for building your brand and should be used with intention for successful engagement.

Video Uploads on LinkedIn Have Grown 34% Year-Over-Year as the Platform Makes a Big Play for Creators

LinkedIn is increasingly a vital platform for creators to establish an audience and secure brand partnerships.

6 Reasons Why Entrepreneurs Need to Be on LinkedIn | Entrepreneur

LinkedIn is now a dynamic community for building personal brands, not just job hunting.
Engaging with others actively can significantly enhance networking opportunities on LinkedIn.

LinkedIn Adds Prominent Follow Button to Immersive Video Feed to Help Creators Grow Followers - Lindsey Gamble

LinkedIn's new Follow button for videos aims to enhance creator engagement by simplifying follower conversion directly from video content.

5 Winning LinkedIn Strategies For Your Job Search

Leveraging LinkedIn effectively can enhance your job search as a senior professional in the UK job market.

How To Use LinkedIn's Social Selling Index (2024) - Shopify

LinkedIn's social selling index is crucial for measuring social selling effectiveness and building customer connections.
A score of 75 or higher on SSI indicates strong performance in social selling.

The Secret LinkedIn Growth Hacks Every Founder Should Know

LinkedIn is crucial for building your brand and should be used with intention for successful engagement.
morelinkedin

How Backspace Marketing Sees Social Media Shaping SEO in 2024 - Social Media Explorer

Social media integration with SEO is crucial for digital marketing success in 2024, enhancing visibility, engagement, and trust.
from www.mediaite.com
1 day ago

Morning Joe's Mike Barnicle Fears for Cable News After Social Media Poll: I Don't Know How We Make Ourselves Relevant Again'

Mainstream media faces challenges as many Americans now prefer news from social media influencers, demanding reevaluation of media strategies to stay relevant.

Pinterest Launches Holiday Campaign Hub

Tips, stats and insights for your holiday campaigns.
#instagram

Instagram Rolls out Reset Feature for Personalized Recommendations: Here's How It Works

Instagram introduces a feature to reset content recommendations, allowing users to refresh their experience and align suggestions with current interests.

Should You Buy Instagram Story Views? Here's the Truth!

Buying Instagram Story views can enhance visibility and social proof, potentially attracting more organic followers and increasing engagement.

Instagram gets rid of annoying disappearing video 'rug pull'

Instagram has removed the intentional 'rug pull' feature that frustrated users by displaying content that would immediately disappear.

Instagram will soon let you reset your recommendation algorithm | TechCrunch

Instagram is testing a reset feature for user recommendations to better tailor content to current interests.

Instagram story viewer: Exploring what it is and why it matters - London Business News | Londonlovesbusiness.com

Instagram Story Viewers enable anonymous viewing of Instagram Stories, appealing to users seeking privacy while analyzing content.

Instagram Rolls out Reset Feature for Personalized Recommendations: Here's How It Works

Instagram introduces a feature to reset content recommendations, allowing users to refresh their experience and align suggestions with current interests.

Should You Buy Instagram Story Views? Here's the Truth!

Buying Instagram Story views can enhance visibility and social proof, potentially attracting more organic followers and increasing engagement.

Instagram gets rid of annoying disappearing video 'rug pull'

Instagram has removed the intentional 'rug pull' feature that frustrated users by displaying content that would immediately disappear.

Instagram will soon let you reset your recommendation algorithm | TechCrunch

Instagram is testing a reset feature for user recommendations to better tailor content to current interests.

Instagram story viewer: Exploring what it is and why it matters - London Business News | Londonlovesbusiness.com

Instagram Story Viewers enable anonymous viewing of Instagram Stories, appealing to users seeking privacy while analyzing content.
moreinstagram

Snapchat Announces First 'Sponsored Snap' Campaign

Ads are coming to your Snapchat inbox.

How Social Media Enhances SEO: Insights from Backspace Marketing - Social Media Explorer

Integrating social media strategies into SEO efforts enhances online visibility and drives sustainable traffic.

LinkedIn Adds 'Breaking News' Label to Top Stories in LinkedIn News - Lindsey Gamble

LinkedIn enhances user engagement with a 'Breaking News' label, encouraging immediate interaction with timely stories.

4 Conversational Marketing Strategies for Ecommerce (2024) - Shopify

Conversational marketing fosters personalized customer relationships through two-way dialogues, enhancing engagement and satisfaction.

Instagram Testing Feature to Reset Content Recommendations on Explore, Reels, and Feed - Lindsey Gamble

Instagram's update enhances user control over content, enabling personalized feed resets for a tailored experience.

SaaS Content Marketing That Speaks To Your Audience: 7 Human-Centered Strategies For Growth

SaaS content marketing builds brand awareness and converts B2B audiences through educational content and trust-building.

5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration | MarTech

Integrating LinkedIn with CRM platforms like HubSpot enhances sales efficiency, allowing teams to focus on relationship-building and opportunity creation.

LinkedIn Shares Insights into Marketing Job Trends

New job trend insights from LinkedIn.
from Fast Company
2 days ago

Data-driven startup Aggie uses AI to manage small business social media

Aggie streamlines social media management for brands, leveraging AI to produce content swiftly and efficiently based on audience data.

Instagram Tests AI Profile Image and Sticker Generation Tools

More generative AI tools are coming to Instagram.

Snapchat Announces First 'Sponsored Snap' Campaign

Ads are coming to your Snapchat inbox.

Graphic Design Trends for 2025 [Infographic]

Some tips for your visual branding efforts.

Report Looks at the Rise of Online Influencers as News Sources

A look at the key elements that drive online news engagement.

Content Creation For Business Owners: A No-BS Guide To Getting Results

Content creation should focus on understanding your audience rather than complex marketing strategies.

Council Post: Leveraging Personalized AI For Content Marketing

AI enhances content marketing by making it personalized, efficient, and data-driven.
#social-media-strategy

5 ChatGPT Prompts To Write A Week's Content Using Work You Already Did

Use ChatGPT to repurpose existing content into diverse formats for various platforms.
Daily prompts can help maximize efficiency and creativity in content creation.

13 Ways to Get More Followers on Instagram in 2024

Authentic engagement is paramount for growing your Instagram presence; avoid buying fake followers.

5 ChatGPT Prompts To Write A Week's Content Using Work You Already Did

Use ChatGPT to repurpose existing content into diverse formats for various platforms.
Daily prompts can help maximize efficiency and creativity in content creation.

13 Ways to Get More Followers on Instagram in 2024

Authentic engagement is paramount for growing your Instagram presence; avoid buying fake followers.
moresocial-media-strategy

Future Trends in SEO and Social Media: Backspace Marketing Insights - Social Media Explorer

The integration of AI in social media and SEO is crucial for businesses to enhance content visibility and engagement.

Suze Orman says "no decision is bigger than deciding when to start receiving your Social Security" - 3 tips for making the right call

Consider delaying Social Security benefits for a larger payout; waiting until full retirement age (or age 70) can significantly increase monthly benefits.
from Geeky Gadgets
3 days ago

Why Follower Count is No Longer King in Social Media

Follower count is increasingly irrelevant as social media prioritizes engagement and content relevance.
Interest-based algorithms allow smaller creators to gain visibility, reshaping influence measurement.

Instagram Tests AI Profile Image and Sticker Generation Tools

More generative AI tools are coming to Instagram.

Graphic Design Trends for 2025 [Infographic]

Some tips for your visual branding efforts.

Report Looks at the Rise of Online Influencers as News Sources

A look at the key elements that drive online news engagement.
from Rolling Out
4 days ago

Facebook makes bold shift to 'views' as its primary metric

Facebook shifts to using 'views' as a primary content performance metric, aligning with Instagram to enhance simplicity for creators and marketers.

It's time to break the internet with your photography using these key posting strategies!

Building an online audience requires consistency in posting and active engagement with the community.
from Adweek
5 days ago

Hootsuite Created Giant Newspapers to Promote Its Biggest Marketing Campaign of the Year

Hootsuite is leveraging influencer marketing to maximize visibility and engagement for its 'Social Media Trends 2025' report.

How consumers are using social media for holiday customer service

Consumers are increasingly turning to social media for customer service this holiday season.
Personalized customer service on social media is a priority for many consumers.
Facebook remains the leading platform for customer service inquiries, especially among older consumers.

2025 Social Media Trends: Key Insights & Benchmark Report for TikTok, Instagram, YouTube - Lindsey Gamble

TikTok's engagement leads the platforms, emphasizing the importance of posting frequency.
Instagram's images and carousels are becoming more powerful than Reels for outreach.
User sharing is increasing; creating shareable content is essential for success.

Council Post: If You're Not A LinkedIn Thought Leader, You're Missing Out

LinkedIn is evolving into a significant platform for thought leadership, rivaling traditional social media in audience engagement and professional influence.

Council Post: 5 Tips For Building An Effective 2025 Marketing Plan

Planning your 2025 marketing strategy is essential for adapting to digital changes and achieving business objectives.

How to use Cosmos: a beginner's guide to the social media platform made for creatives

Cosmos offers a calm, ad-free social media space specifically tailored for creatives, distinguishing itself from traditional platforms filled with noise and distractions.

Create your free Buffer account today

Buffer is a values-driven company offering affordable marketing tools for creators and small businesses.

Social Media Optimization: 8 Expert Tips for Businesses (2024) - Shopify

Social media optimization is essential for effective marketing, focusing on goals, metrics, and continuous improvement.

Research Highlights Social Media Usage Trends in 2024

Survey reveals trends in U.S. social media usage, highlighting YouTube and Facebook's popularity despite some decline in platforms like X.

Research Highlights Social Media Usage Trends in 2024

Twitter is declining but not experiencing a dramatic drop-off in user participation among U.S. adults.

Even YouTube can't resist the doomscroll

YouTube is experimenting with an unlimited swipe-through model for videos, risking user frustration similar to doomscrolling experienced on other social platforms.

What You Need To Know About Video Marketing Strategies For B2B Lead Generation

Video marketing is essential for B2B success, driving engagement and simplifying complex concepts to generate leads.

Irresistible Facebook Ads: Your Blueprint For Small Business Success

Facebook ads need to be engaging and memorable in order to stand out and drive conversions.

Leveraging social media marketing for business growth in London's competitive landscape - London Business News | Londonlovesbusiness.com

In London, social media transformed from a tool to a necessity for businesses to connect with customers and thrive in a competitive landscape.

Google Announces New Shorts-Focused Video Ad Options

Brands can utilize Google Merchant Center images for Shorts, enhancing their video content strategy without needing original creations.

Content Marketing Strategy Templates And Examples: Real-World Success Stories You Can Learn From

A solid content marketing strategy requires planning, diverse content types, and alignments with audience preferences.

7 powerful social media strategies driving business success

Social media mastery is crucial for business success, enabling companies to connect with global audiences.

Google Announces New Shorts-Focused Video Ad Options

Brands can engage with YouTube Shorts by integrating Google Merchant Center feeds for seamless content utilization without creating original videos.

Create your free Buffer account today

Buffer is an affordable marketing tool designed for creators and entrepreneurs, enhancing their social media presence effortlessly.
from Shopify
1 week ago

Top Social Media Trends for Ecommerce Brands (2024) - Shopify

Brands are harnessing social media trends to effectively reach diverse audiences and increase sales.

TikTok Expands Affiliate Marketing Program

A new way to add direct product links in-stream.

Instagram Debunks the Myth That It Penalizes Sponsored Content - Lindsey Gamble

Instagram confirms it does not downrank sponsored posts labeled with Paid Partnership; the label aids compliance with advertising regulations.

How To Use Customer-Centric Marketing To Drive Sales (2024) - Shopify

Customer-centric marketing prioritizes customer experience over sales.

How To Start an Influencer Affiliate Program (2024) - Shopify

Influencer affiliate marketing has become crucial for brands, creating a booming industry while offering mutual benefits to influencers and businesses.

Creating High-Quality TikTok Videos: Tips for Better Production Value

High production quality is key for TikTok success, engaging both businesses and individuals.

How To Use Audience Analysis To Build a Loyal Customer Base (2024) - Shopify

Audience analysis can transform a product's market positioning, as shown by Play-Doh's evolution from wallpaper cleaner to children's modeling clay.

Maximize Your Video Content with Bumpups : Beginners Guide

Bumpups offers flexible pricing plans, including a free plan for beginners and scalable options for more extensive video processing needs.
The platform features customizable language settings and personalized workspaces, enhancing user interaction and streamlining video processing workflows.
Seamless integration with YouTube Studio automates video uploads and metadata generation, reducing manual input and saving time.
Advanced video processing capabilities provide detailed outputs like timestamps and descriptions, improving video discoverability and engagement.
Bumpups is committed to continuous feature development based on user feedback, with credits that do not expire, offering long-term flexibility.

Coming Soon: An All-New Moz Local

Moz Local's updates enhance local business visibility through new data features like GeoRank, expanded social media connections, and AI-powered automations.

What Is Brand Authority? 7 Ways To Build an Expert Reputation (2024) - Shopify

Establishing brand authority can significantly enhance customer loyalty and differentiate a business in a competitive digital landscape.

Buffer | Social Media Scheduler, Free Forever

Buffer provides essential tools for growing an engaged audience, including a versatile free plan for social media management.
from Marketing Dive
1 week ago

Sociable: How will Trump's second term impact social media companies?

Trump aims to reverse Biden's AI regulations, potentially benefiting Meta and promoting a pro-business environment.

30+ Influencer Marketing Statistics You Should Know (2023) - Shopify

Influencer marketing significantly impacts customer decisions, leveraging the trust influencers hold to enhance brand awareness and drive traffic.

How to use color to get more engagement on social media

High color complexity in social media images increases user engagement and attention.

Chaotic content reigns on social media, but is it right for your brand?

Brands should prioritize valuable engagement over chaotic content trends in social media.

4 AI Tools Any Business Can Use To Make Videos Look and Sound Professional | Entrepreneur

AI-driven solutions can enhance video quality for businesses without professional editors.
Professional-looking videos are achievable through smart audio management tools.
Efficiency in video editing is crucial for business communication.

11 Free Social Media Calendar Template Options | ClickUp

Social media calendar templates simplify content planning and improve audience engagement by providing clear organization and strategy alignment.

Instagram's Testing Simplified AI Profile Image Generation

Soon, you'll be able to easily update your IG profile image with an AI-generated depiction.

Create your free Buffer account today

Buffer provides affordable marketing tools for creators and entrepreneurs that simplify social media management.

From $28K to $150K: Bitcoin's Wild Year-End Price Predictions Flood Social Media Featured Bitcoin News

On Sunday, bitcoin hit a fresh high, sparking a wave of predictions across social media for what the currency might reach by the end of 2024.
from SheFinds
1 week ago

3 Risky Social Media Apps Experts Warn Are Accessing Your Personal Information And Selling Your Data: Instagram, More

Social media apps profit from user data, which raises serious privacy concerns.

Maximizing your B2B paid media ROI with alternative platforms | MarTech

Expanding your media strategy beyond traditional channels is essential for effective B2B marketing.
Understanding your audience through data insights can significantly enhance targeting efforts.

How To Become an Influencer in 8 Simple Steps (2023) - Shopify

Becoming an influencer requires social media savvy, audience knowledge, and a balance of charisma and strategy.

Content Marketing On A Budget: 5 Strategies That Actually Work

Effective content marketing can be achieved with budget constraints by employing strategic, data-driven approaches.

How Lawyers Can Master Content Creation: 4 Proven Steps To Boost Your Legal Practice

Today's legal marketing is vastly different from the past, emphasizing social media and approachable content creation for lawyers.

Australia Looks To Enact Law Restricting Social Media Usage for Teens

The government acknowledges social media's impact on children's safety and is taking steps to address these concerns.

How to Create a Media Plan That Drives Results | ClickUp

A well-crafted media plan enhances marketing ROI by strategically guiding media channel selection and campaign execution.
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