Social media marketing

Social media marketing

Once he tastes the chain's breadsticks, however, his eyes light up. "This is good," Salimei says, adding later after deciding that he liked his other dishes too that, "I feel like I'm betraying Italy right now." The series of five videos got more than 32.2 million views and 3.5 million likes.

While the main feed is built for discovery and curated content, stories are built for connection. For local businesses like bakeries, cafes and restaurants, this distinction isn't just a technicality; it is a direct line to the consumer's daily routine.

Facebook has tons of user data, and the good news is, you can tap into it when targeting your audience. When creating a Facebook Ad, you can get specific with demographics about Facebook users like gender, location, and age. Where Facebook differentiates itself from other platforms with ads, though, is through lifestyle-based targeting options, like interests, behaviors, education and job history, income, political affiliation, major life events, and spoken languages.

The past decade has seen a surge of new ways of self-expression online, but somehow, netizens reminisce about the grainy selfies with dog ear filters, old movies, and less AI-generated content.

Together, these honors reflect the many ways creators spark conversations, build community, and define culture on Snapchat. The Snappys reinforces Snapchat's ongoing commitment to celebrating creators not just as users, but as artists, entertainers, and cultural leaders.

The changes follow the expansion of Mastodon's core development team over the past 18 months to include people with experience across web and mobile and backend, as well as the hiring of a dedicated designer, according to a new blog post co-authored by Mastodon's technical director, Renaud Chaput, and product designer, Imani Joy. The post outlines the app's future direction.

YouTube is the Hunger Games of attention. Twenty million new videos compete for visibility every day against over 5 billion already on the platform. Whatever survives that level of competition is the most valuable attention in media. Unlike other platforms, viewers arrive with a purpose. They come to watch something specific, from creators they follow. That's a fundamentally different relationship than a scroll-based feed.

Outage trackers such as Downdetector logged a dramatic surge in problem reports around midday GMT, with tens of thousands of users across regions, including the United States, the United Kingdom, Pakistan, and India, reporting problems accessing the service. Some described impossible login loops and error messages telling them only that "something went wrong." Here's where it gets curious: nobody from X has confirmed why the platform hiccupped.

It's that time of year when millions of young girls learn what it takes to be an entrepreneur-Girl Scout cookie season! Selling cookies can be challenging, but for one 6-year-old, reaching record-breaking sales is a piece of cookie cake. All it took was some clever social media buildcrafting and algorithm exploits. Pim Neill is a Daisy Scout in Pittsburgh. On Sunday, she finally made it to a whopping 100,000 cookie box sales in just a single season, blowing past the national record.

On the last week of December, my group chats were full of reminders to set an alarm for 1:11 on January 1. The plan sounded simple. Write a wish on a bay leaf, sit quietly for a minute, and burn the leaf at exactly 1:11 to "lock in" the year's energy. I saw the same message on TikTok ripples and YouTube shorts. It was everywhere.

Your personal brand is selling for you right now. Or it isn't. There's no neutral position here. Every day you stay invisible, someone less qualified takes the opportunity that should have been yours. LinkedIn's research proves personal brands are twenty times more powerful than business brands. What if yours became a magnet for the clients, talent, and opportunities your business brand could never attract?

Behavioral economics applies economic modeling to resources other than money. Economic modeling is a way of tracking and predicting changes in the distribution of anything we value-the give and take, ebbs and flows, supplies and demands, cooperations and competitions over any limited resource that people desire. For example, attention. People want it. There's a limited supply. "Attentionomics" is big business these days, tracking the supply of and demand for attention.

Your buyers are on these platforms every day, scrolling LinkedIn between meetings, watching YouTube explainers, and even picking up insights on TikTok. The good news is that most of your competitors aren't doing this well. And B2B social follows different rules. It's less about selling, more about showing up with value and building trust over time. This guide breaks down the platforms, strategy, and mistakes to avoid so you can stop blending in and start building something that drives real results.

But Meta has confirmed that it is internally experimenting with a new, separate app called Instants, which would enable users to share quick snaps with their connections. As displayed in this listing, which was shared by app researcher Alessandro Paluzzi, among Meta's display of other apps (accessed via Instagram), there's a mention of Instants, which is not released publicly as yet.

I am familiar with this feeling. Breadcrumb trails of heat lead to pain that's called minor, pressure that's called surprising. Rooms like this-the salon where my scalp scalds as my curls burn away or the aesthetician's office where I lie as vulnerable as I might in a hospital bed-are drenched in anxiety's musk, scented with antibacterial spray. The women who leave me their warmth are like older sisters, evidence files, guinea pigs, role models, comrades, and competition.

Space & Time is a growth marketing agency, enabling clients to secure optimal value from every part of the customer experience and their marketing investment.

In recent years, multimedia content has firmly established itself online, fueled by the development of high-speed Internet technologies as well as the growing availability of tools for creating and editing video. The global lockdowns also contributed to this process by forcing people to look for similar alternatives on the web. If integrating video into your communications sounds like an overwhelming investment, start leveraging your products with music and audio that are often underestimated by marketers.

On Jan. 21, YouTube CEO Neal Mohan released a lengthy blog post about what creators can expect in 2026, outlining upcoming changes poised to drastically affect creator experiences on the platform. The changes show just how much YouTube is willing to flex to keep itself ahead of the game - whether that's competing with big streamers like Netflix and platforms like TikTok, cracking down on AI slop, or expanding upon the way creators can get paid.