Meta is enhancing efforts to combat the reposting of unoriginal content on Facebook. The platform aims to protect original creators from having their work reused without permission. Recently, it removed around 10 million profiles impersonating content creators and penalized over 500,000 accounts for engaging in spammy behavior. The goal is to create a more authentic environment by addressing low-quality reposts and fake engagement. Stricter rules will result in losing monetization opportunities for repeat offenders and reducing their content's reach.
"We're making progress - in the first half of 2025, we took action on around 500,000 accounts engaged in spammy behavior or fake engagement, applying measures ranging from demoting their comments and reducing the distribution of their content to preventing these accounts from monetizing."
"We also took down around 10 million profiles impersonating large content producers."
"What we want to combat is the repeated reposting of content from other creators without permission or meaningful enhancements."
"Meta says it is taking further steps to limit the spread of copied or repurposed content, especially when shared without credit."
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