WhatsApp is enhancing its ad campaign capabilities by allowing businesses to manage multi-channel strategies through Ads Manager and optimize budgets using AI. The app will also enable larger businesses to connect with customers via live calls and voice messages. Meta has expanded its copyright check tool to prevent violations for reels on Facebook. TikTok introduced Brand Consideration ads that allow advertisers to drive product interest with in-feed ads featuring call-to-action buttons leading users to landing pages for more information.
WhatsApp's new features will allow advertisers to connect with customers more effectively by managing multichannel ad campaigns and optimizing budgets through AI systems.
Meta's content copyright check tool is now available in the reels composer on Facebook, helping users avoid content restrictions by scanning for copyrighted material before being shown.
TikTok's Brand Consideration ads aim to increase product interest and sales by incorporating in-feed ads with call-to-action buttons that guide users to learn more without leaving the app.
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