Meta reported the removal of approximately 10 million Facebook profiles impersonating large content producers in 2025 to combat spammy content. This action aims to enhance relevance and authenticity on the platform. Meta is simultaneously implementing stricter measures to promote original posts by creators, reducing the visibility of unoriginal content created through artificial intelligence tools. Additionally, around 500,000 accounts engaged in inauthentic behavior have faced penalties, including content demotion. Meta's investment in AI infrastructure is expanding, suggesting ongoing efforts to address content generation challenges across social media platforms.
Meta has removed about 10 million Facebook profiles for impersonating large content producers to combat spam, aiming to enhance relevance and authenticity on the platform.
These measures include stricter promotion of original posts from creators to reduce the prevalence of content created using AI tools.
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