Meta will penalize creators who repeatedly repost content from others, resulting in loss of Facebook monetization access and reduced post distribution. Duplicate videos will see a decrease in distribution to protect original creators. This initiative is part of a broader strategy to combat spam and enhance original content visibility. Facebook has already taken action against 500,000 accounts engaging in spammy behavior. The changes will be gradually implemented, without updates indicated for Instagram and Threads.
Meta announced that creators who repeatedly reuse someone else's videos, photos, or text posts will lose access to Facebook monetization programs for "a period of time."
When Facebook's systems detect duplicate videos, the platform will reduce the distribution of the copies to prevent them from taking views away from the original creator.
The changes will start rolling out gradually over the coming months as part of a larger effort to tackle spam and enhance visibility for original content.
Meta’s change focuses on addressing "unoriginal content" and should not affect creators who add unique commentary or their own take when resharing.
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