According to Harvard Business Review's CMO survey, 59% of marketing leaders have been experiencing increased pressure from CEOs to prove the impact of marketing spend.This focus on results is changing the way we think about customer journeys.One of the major ways strategies are shifting in reaction to budget scrutiny is a move toward marketing technology.
#combination #investments #press-release #interactions #marketing-strategy #google-analytics #fresh-ideas #content-creation #content-marketing #budget-cuts
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