Google Updates Google Analytics Data Tracking to Ensure Consistency with Google Ads
Google is implementing 'Key Events' to replace conversions for behavioral analytics in Google Analytics.
The update aims to provide a more consistent measurement of important behaviors across websites and apps, improving the unified experience for marketers.
Google Ads Customer Match For Google Analytics Audiences
Google Analytics enhances audience targeting in Google Ads with new Customer Match support, improving campaign efficiency and reach.
Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing | AdExchanger
Criteo gains MRC accreditation for display impressions and click metrics in retail media placements.
Google Analytics and Google Ads align on the definition of conversions.
Google Updates Google Analytics Data Tracking to Ensure Consistency with Google Ads
Google is implementing 'Key Events' to replace conversions for behavioral analytics in Google Analytics.
The update aims to provide a more consistent measurement of important behaviors across websites and apps, improving the unified experience for marketers.
Google Ads Customer Match For Google Analytics Audiences
Google Analytics enhances audience targeting in Google Ads with new Customer Match support, improving campaign efficiency and reach.
Criteo Picks Up MRC Creds For Retail Media; Google Makes Campaign Reports (Slightly) Less Confusing | AdExchanger
Criteo gains MRC accreditation for display impressions and click metrics in retail media placements.
Google Analytics and Google Ads align on the definition of conversions.
WordPress Multi-Multisite: A Case Study | CSS-Tricks
Create a dashboard for navigating Google Analytics data across 900 blogs on WordPress multisite, focusing on user experience and efficient data handling.
Council Post: All About Effective Conversion Tracking Through Click Analysis
Conversion tracking is crucial for law firms to evaluate the effectiveness of their marketing campaigns in generating desired actions like booking appointments.
Pinpoint Traffic Drops with Search Console, GA4
Fluctuations in organic search traffic can be challenging to understand due to various factors like algorithm updates and competition. Utilize tools like Google Search Console and Google Analytics to identify pages with traffic losses and determine the cause.
Reminder - Google is turning off all Universal Analytics services and APIs | MarTech
Google is discontinuing all Universal Analytics services and APIs on July 1, replacing them with Google Analytics 4 properties.
Failing to migrate to GA4 and export data before the deadline could negatively impact campaign performance and access to historical data.
Google Updates Analytics Data Tracking To Ensure Consistency With Ads
Key events replacing conversions for behavioral analytics in Google Analytics.
Uniform data tracking to address differences in conversion reporting across Google Ads and Analytics.
2024 SEO Checklist
Set up Google Search Console and Bing Webmaster Tools
Optimize for Mobile and Enable Fast Load Times
Open SaaS
1. An open-source React + NodeJS template with many features available.
2. Provides an admin dashboard, integration with Stripe, OpenAI, Plausible/Google Analytics, and more.
Netflix Enters The Live 'Sports' Arena; Google Shills Fake Weight Loss Gummies | AdExchanger
Livestreams are becoming essential for sports leagues to reach more fans and ad dollars.
Some scamsters use Google Analytics and Adsense to promote fake products and make money online.
5 Tips to Enhance Google Analytics Using ChatGPT Plus
ChatGPT Plus can enhance Google Analytics by providing semantic analysis of user journeys and contextual interpretation of traffic sources.
Integrating ChatGPT Plus with Google Analytics can offer deeper insights and optimize website layouts for increased conversion rates.