#google-analytics

[ follow ]
#ga4
fromMarTech
3 weeks ago
Digital life

How to use GA4 annotations to add context and clarity to your analytics | MarTech

fromMarTech
3 weeks ago
Digital life

How to use GA4 annotations to add context and clarity to your analytics | MarTech

more#ga4
fromAdExchanger
3 weeks ago

Why Alaska Airlines Sees Promise In Google Meridian | AdExchanger

Alaska Airlines employs a complex mix of measurement methodologies for effective marketing attribution.
fromPractical Ecommerce
1 month ago

Attribution Models for Ecommerce

Attribution in Google Analytics 4 uses machine learning methods but is often skewed and complicated due to errors and privacy regulations.
#data-breach
Privacy professionals
fromSecuritymagazine
3 months ago

Security leaders share thoughts on Blue Shield of California data breach

Blue Shield of California's data breach potentially affected 4.7 million members' protected health information due to improper data sharing with Google Analytics.
fromTechCrunch
3 months ago
Privacy professionals

Blue Shield of California shared the private health data of millions with Google for years | TechCrunch

Privacy professionals
fromSecuritymagazine
3 months ago

Security leaders share thoughts on Blue Shield of California data breach

Blue Shield of California's data breach potentially affected 4.7 million members' protected health information due to improper data sharing with Google Analytics.
Privacy professionals
fromTechCrunch
3 months ago

Blue Shield of California shared the private health data of millions with Google for years | TechCrunch

Blue Shield of California shared millions of patients' private health information with Google, impacting 4.7 million individuals due to a data breach.
more#data-breach
Privacy professionals
fromFox News
3 months ago

Blue Shield exposed 4.7M patients' health data to Google

Healthcare institutions are often lax about protecting sensitive data, as demonstrated by Blue Shield of California's three-year data-sharing incident with Google.
fromTheregister
3 months ago

Blue Shield shared 4.7M people's health info with Google Ads

Blue Shield of California unknowingly shared sensitive health information of 4.7 million members with Google, raising serious privacy concerns.
fromSearch Engine Roundtable
3 months ago

Google Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)

Google Analytics is elevating data quality and making high-quality data the standard in this dynamic environment.
Marketing tech
fromSearch Engine Roundtable
8 months ago

Google Analytics Adds Merchant Center Recommendations

Google Analytics has integrated Merchant Center recommendations, enabling users to identify product disapprovals directly within the platform, helping optimize Google Shopping performance.
Business intelligence
[ Load more ]