"Hosted by Ads Product Liaison, Ginny Marvin, who has spent her career in paid search and digital advertising, we're now delivering a new bridge between marketers - the people using the tools every day - and the product teams behind them. This is the Ads Decoded Podcast: your direct line to people designing and building Google Ads."
""The conversation dives into how to better leverage the product's features to move beyond passive reporting and fully utilize its capabilities as an activation engine for business growth. They also cover data strength - what it means, why it's a critical prerequisite for AI performance, and how it offers brands a unique strategic advantage. Plus, the conversation includes tips to ensure your measurement is set up to give you accurate insights and effective optimization."
A new bridge connects marketers who use tools daily with Google Ads product teams. Guidance on Google Analytics focuses on extracting actionable insights to navigate the AI era. The content explains how to leverage product features to move beyond passive reporting and use analytics as an activation engine for business growth. It defines data strength, explains why it is a critical prerequisite for AI performance, and describes how it yields a strategic advantage for brands. It provides tips to ensure measurement is configured for accurate insights and effective optimization, enabling better AI-driven decisions.
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