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customer-expectations
MarTech
4 months ago
Marketing

Power up your marketing programs with Google Analytics 4 | MarTech

Customer expectations are higher than ever, requiring companies to have a data strategy that provides a complete view of customers.
Personalization is key to successful marketing programs, and having a data strategy helps marketers personalize their efforts effectively. [ more ]
MarTech
4 months ago
Marketing

Power up your marketing programs with Google Analytics 4 | MarTech

Customer expectations are higher than ever, requiring companies to have a data strategy that provides a complete view of customers.
Personalization is key to successful marketing programs, and having a data strategy helps marketers personalize their efforts effectively. [ more ]
MarTech
4 months ago
Marketing

Power up your marketing programs with Google Analytics 4 | MarTech

Customer expectations are higher than ever, requiring companies to have a data strategy that provides a complete view of customers.
Personalization is key to successful marketing programs, and having a data strategy helps marketers personalize their efforts effectively. [ more ]
morecustomer-expectations
MarTech
4 weeks ago
Marketing

Why the shift from 'conversions' to 'key events' in GA4 is a game-changer | MarTech

The shift from 'conversions' to 'key events' in GA4 is crucial for digital marketers to grasp and leverage in their reporting. [ more ]
MarTech
4 months ago
Business intelligence

Power up your marketing programs with Google Analytics 4 | MarTech

Customer expectations are higher than ever, requiring companies to have a data strategy that provides a complete view of customers.
Personalization is key to successful marketing programs, and having a data strategy helps marketers personalize their efforts effectively. [ more ]
AdExchanger
6 months ago
Business intelligence

The State Of Media Analytics - And American Rugby - With A Kiwi Entrepreneur | AdExchanger

Nudge began as a content marketing analytics startup before evolving into an advertising analytics company.
There is an opportunity for independent analytics businesses to provide easier and more intuitive analytics than Google's new GA4 suite.
Companies are looking for analytics solutions that bring back lost visibility and functions that GA4 won't provide. [ more ]
MarTech
4 months ago
Marketing tech

Power up your marketing programs with Google Analytics 4 | MarTech

Customer expectations are higher than ever, requiring companies to have a data strategy that provides a complete view of customers.
Personalization is key to successful marketing programs, and having a data strategy helps marketers personalize their efforts effectively. [ more ]
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