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fromMarTech
5 days agoGA4 now tracks AI chatbot traffic automatically | MarTech
GA4 adds an AI Assistant channel that automatically labels sessions from supported AI tools as ai-assistant, improving tracking without custom filters.
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Marketing tech
fromSearch Engine Roundtable
1 week agoGoogle Analytics AI Assistant Traffic Tracks ChatGPT, Gemini, and Claude Traffic
GA4 adds an AI Assistant channel to measure traffic from AI chatbots, automatically tagging medium, channel group, and campaign names for comparison with other sources.
fromThe Drum
6 months ago6 things marketers need to know about Google's new analytics platform, GA4
Apps have been the catalyst to transform how we consume information on mobile by providing brands with controlled content environments. GA4 combines data from the two sources into a single suite. Although this was possible before, GA4 has introduced a new framework to make this far more practical and intuitive. This enables us to glean richer insights with customers behaving very differently across apps and websites.
Marketing tech
fromSearch Engine Roundtable
7 months agoGoogle Analytics Showing Surge In Organic Search Traffic But Search Console Flat
So I dug deeper into GA, and across all four sites I noticed a clear pattern. The spike in Google organic traffic is coming from desktop users on Windows with a screen size of 1280x720. Engagement metrics are terrible, like 2 seconds on site. It's not coming a from a specific country or just to the homepage. Traffic is spread out.
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