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fromSearch Engine Roundtable
2 weeks ago

Google Analytics Showing Surge In Organic Search Traffic But Search Console Flat

So I dug deeper into GA, and across all four sites I noticed a clear pattern. The spike in Google organic traffic is coming from desktop users on Windows with a screen size of 1280x720. Engagement metrics are terrible, like 2 seconds on site. It's not coming a from a specific country or just to the homepage. Traffic is spread out.
Online marketing
Marketing tech
fromMarTech
3 weeks ago

How to set up GA4 cross-domain tracking for global and multi-brand sites | MarTech

Cross-domain tracking in GA4 preserves user sessions across domains to provide accurate customer journey data and prevent misattribution.
Marketing tech
fromMarTech
1 month ago

How to optimize B2B SaaS user journeys with GA4 | MarTech

GA4 Funnel Exploration maps B2B SaaS user journeys, identifies conversion points and drop-offs, and focuses teams on revenue-driving user behaviors.
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fromMarTech
3 months ago
Digital life

How to use GA4 annotations to add context and clarity to your analytics | MarTech

fromMarTech
3 months ago
Digital life

How to use GA4 annotations to add context and clarity to your analytics | MarTech

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