Google has boosted the negative keyword limits for Performance Max (PMax) campaigns from 100 to 10,000, allowing advertisers more flexibility in their keyword management.
Maximize your B2B Google Ads: Smarter targeting, conversion tracking, and the power of GA4 | 3 Things Newsletter - November, 2024
Starting in June 2024, Google Ads is officially phasing out Call Ads to streamline its offerings, as they didn’t achieve the expected traction for generating direct phone calls.