Blue Shield of California recently acknowledged a significant data privacy lapse where it unintentionally shared sensitive health information of 4.7 million users with Google for nearly three years. The incident arose from the improper setup of Google Analytics, which the company used to track member website usage. This breach illustrates the alarming disregard for data protection among healthcare giants, raising concerns about how seriously they take their responsibility to safeguard personal health information amidst an increasing number of data breaches.
Blue Shield of California admitted to a major data privacy lapse that lasted almost three years, unintentionally sharing sensitive health info with Google for advertising.
It took Blue Shield three years to realize they were exposing sensitive user data while relying on Google Analytics to monitor member website usage, reflecting a concerning oversight.
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