"Google Analytics can provide a wealth of information on how your website's performance varies depending on what day or time it is. This can help you spot trends which can be invaluable when deciding how to best to use your budget for activities like pay per click advertising. The traffic on most websites follows a predictable trend, with the sites of many B2B enjoying most traffic during standard business hours."
"If you know precisely what time of day people shop on your website, you can take this into account when doing marketing activities like sending emails. For example, if your sales peak at lunchtime, you might want to send out special offer emails late in the morning to further incentivise them to shop with you. Here is how you can create a report on the traffic you get hourly."
Google Analytics reveals how website performance varies by day and time, enabling identification of traffic and conversion trends. Most websites follow predictable patterns, with many B2B sites receiving the most traffic during standard business hours. Hourly reports allow precise timing of marketing activities, such as sending emails before peak shopping times to increase conversions. To build hourly reports, select a suitably wide date range and create a custom report to display hourly traffic and conversion metrics. Conversion reporting produces graphs showing peak times and can display ecommerce conversion rates or goal completions via a drop-down menu. Day-of-week reports support planning for paid and social advertising, and Per Session Value indicates average order value alongside conversion rate.
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