SKAN 4 Overview: Everything Advertisers Need To Know | AdExchanger
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Data-Driven Thinking " is written by members of the media community and contains fresh ideas on the digital revolution in media.The greatly anticipated SKAdNetwork (SKAN) 4.0  was released last month and there's a lot to be optimistic about.But there's also complexity to unpack.While Apple has focused on bringing more measurement into their framework, it could further fragment our ecosystem, too.
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